Connect with us

Opinion & Analysis

Miura’s COO, Bill Holowaty, talks signing Abraham Ancer and more

Published

on

In the wake of the news of Miura Golf signing Abraham Ancer as a brand ambassador and one of few paid staff members on any tour, our Director of Original Content, Johnny Wunder, caught up with Miura COO, Bill Holowaty, for the inside scoop.

Here is the convo.

JW: Bill, congratulations on signing Abraham, seems like a great fit for Miura and a good way to kick off 2019. What lead to formalizing this relationship with him, and was this something that had been in the works for a while?

BH: Miura Golf has never paid for play on professional tours, however, we have always made our products available to the best players. Abraham was introduced to Miura by Genaro Davila (our dealer in San Antonio) a several years ago and although he moved away from our irons for a short time, he made the decision to trust his game to Miura and for the last 2+ years, he has been playing Miura irons.

Late in 2018, we were working to expand our distribution reach around the world, and that included Mexico. From there, things moved quickly as we identified Genaro Davila and his business partner Gerardo Benavides (DSP Golf Mexico) as the right partners, and they reached out to Abraham to join their team. As the press release stated, this in really a new and special relationship we have created with Abraham.

JW: Is he required to play a certain amount of Miura clubs?

BH: Abraham has no parameters on the number of clubs he plays. But, he’s said on multiple occasions that he just wants to play the best forged irons. Miura! And we obviously have the best interests of Abraham at heart.

JW: In regards to his irons, he got fitted for the Miura MB-5005. What is it about that particular head that resonated with him? He seems to be a traditional feel player, so I’m assuming it’s not just the iron profile that caught his eye. Turf interaction? Flight windows he looks for?

BH: Yes. All those things. Abraham had previously played the CB-57s, but when testing new product, the MB-5005 ticked all the boxes. We had yet to introduce our newest model, the MC 501. Therefore, it’s understandable, given his recent success, that he would stick with the 5005s for now. But I wouldn’t be surprised to see the MC 501 in play at some point.

Ancer’s MB-5001 8-iron

JW: Will he be adding any utility clubs or wedges to the bag in the near future?

BH: The relationship we have with AA is fantastic. Although no plans to add utilities or wedges, he has been open to combining other Miura models in to his set.

JW: Does the Justin Rose Honma signing help you guys in building a bigger tour presence? Point is since they are both known as popular high-end Japanese companies, does the signing of a World No. 1 assist you guys in creating new conversations with tour players that would have been potentially difficult before? Thats form a craftsmanship/quality standpoint and leaving money out of it.

BH: Great question. Brand awareness has always been a challenge for Miura. The gear heads (a term I use affectionately) know Miura. But there are still many pros who do not. Again, this particular relationship is very unique, given Abraham’s involvement with distribution in Mexico. As far as the future is concerned, will continue to make the best forged irons available to golfers on all tours.

JW: Can we expect more signings like this in the future?

BH: Although we have no future signings in the works, the fact that we continue to receive inquiries from professionals on all the major tours suggests that you’ll be seeing more pros trusting their game to Miura in the near future.

JW: Does Abraham plan on sticking to his current set for now, or is he testing other products in the line?

BH: For now, he will be playing the 5005s, but it’s less about the model number and more about the Miura forging process. The consistency in feel and performance is what AA trusts. He has been enthusiastic about our entire line up and shown a willingness to test all our new offerings, including the CB-301, the IC-601 and our Tour Wedges. The Miura family has welcomed all his comments and looks forward to his input into future designs.

JW: Thanks, Bill! As always, great talking to you my friend.

Your Reaction?
  • 46
  • LEGIT9
  • WOW4
  • LOL0
  • IDHT1
  • FLOP0
  • OB0
  • SHANK1

Johnny Wunder is the Director of Original Content, Instagram Manager and Host of “The Gear Dive” Podcast for GolfWRX.com. He was born in Seattle, Wash., and grew up playing at Rainier G&CC. John is also a partner with The Traveling Picture Show Company having most recently produced JOSIE with Game of Thrones star Sophie Turner. In 1997 Johnny had the rare opportunity of being a clubhouse attendant for the Anaheim Angels. He now resides in Toronto, On with his wife and two sons. @johnny_wunder on IG

1 Comment

1 Comment

  1. B

    Feb 23, 2019 at 11:42 am

    It’s been a problem, because Miura has been a niche manufacturer making only a smaller portion of equipment compared to the major brands, and the prices therefore had to be that much higher. If Miura is going to be a player like the other companies, will we see prices come down to the levels of TM, Mizuno and Titleist and offer the same kind of shaft options in the catalogue? I doubt it, because you’re still going to want to be known as that higher end brand.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

On Spec

On Spec: Is testing clubs bad for your game? Plus listener questions

Published

on

In this episode of On Spec, host Ryan talks about the Match Part 2 and then goes into a discussion about whether testing clubs is detrimental to your golf game or not.

After that, it’s time for the ever-popular listener questions to finish off the show.

Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Opinion & Analysis

Is 2020 golf’s big chance?

Published

on

At the present moment, when discussing the game of golf, I use the word “opportunity” with great caution and understanding that golf is the least of many people’s worries in 2020. With that in mind, just like other industries around the world, there are millions of people both directly and indirectly who make their living working around golf, along with countless more that enjoy playing it for any number of reasons.

Outside of the four major championships, golf is generally a fringe sport that takes a viewership backseat to other team sports like basketball, football, and baseball. But as the only game in town, this past weekend golf brought in a lot of casual fans who don’t normally watch it. The TaylorMade Driving Relief charity skins game to benefit COVID-19 frontline workers featured some of the world’s top-ranked golfers, including World No. 1 Rory McIlroy, carrying their own clubs, getting their own yardages and playing in shorts—exactly how the majority of golfers enjoy the game.

It made the golf look and feel so much more approachable to the casual fans that normally tune in to see professionals debate over yardage with a caddy dressed in a white jumpsuit while patrons quietly murmur amongst themselves (in the case of the Masters).

If “watercooler” sports talk is the way we measure the success of a sporting event, then the skins game was a triumph.

The news sports landscape

Golf is in a unique position since it is one of the few sports that can currently be played with modified physical distancing measures in place. Golf is played outside, in small groups, and allows for players of all abilities to enjoy the game, and this is where the opportunity lies.

People want to be outside, get exercise, and spend time with their friends, and golf is the one game that offers all three of those—along with the ability to fill a competitive void left from the current absence of recreational team sports.

The proof that more people have already made this conclusion can be felt around the industry

  • Pushcart sales have been so unprecedented, many companies have been sold out for weeks.
  • As golf has been regulated to open within the United States, Canada, and the UK tee sheets have been loaded from dawn to dusk. Having spoken with operators of both private and public golf facilities, they have witnessed a huge influx of eager golfers including many who are much more infrequent players. In one case, a public course that I spoke to has seen membership triple from the previous year.

When you think about how many people enjoy sports as a way to be around friends and friendly competition, golf has the opportunity to provide a gateway for many who have never considered playing the game. Within the industry, there have been many well-thought-out-but-failed attempts to counteract declining participation numbers over the years, and one of the best ways to introduce anyone to a new hobby or activity is to do it with friends.

Here’s an example: a regular golfer has three friends they normally play a rec league sport with, with that league not operating, and those friends wanting to enjoy time outside in the company of one another, that one golfer becomes the catalyst to bring three new golfers into game. I realize it sounds simple, but it’s already happening, and this is golf’s opportunity to grow participation more organically than any 30-second commercial.

As a lover of golf and someone who has witnessed the declining participation over the last decade, this is our opportunity as a sport and as individuals to welcome people in with open arms, be supportive, and helpful. We have the chance to permanently change the perception of golf to the masses, and it all started last weekend with the top-ranked golfer in the world carrying his own bag.

Your Reaction?
  • 8
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT1
  • FLOP1
  • OB0
  • SHANK1

Continue Reading

Flatstick Focus

Flatstick Focus: Interview with Andrew Chung of Sense Golf Grips

Published

on

In Episode 15, we chat with Andrew Chung, the President of Sense Golf Grips. Andrew has created one of the best and most customizable putter grips on the market. Glenn and Parker both agree that this could be a huge help to lots of golfers.

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

WITB

Facebook

Trending