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The Gear Dive: Titleist’s VP of Golf Ball Marketing digs in on the 2019 Pro V1

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In this episode of The Gear Dive, Johnny chats with VP of Titleist’s golf ball marketing, Michael Mahoney, about the launch of the 2019 Pro V1 and Pro V1x. Michael also talks tour testing, the Titleist legacy, and what it likes to transition the best players in the world into the most important piece of equipment they use.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

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6 Comments

6 Comments

  1. Randy Wall

    Jan 31, 2019 at 1:14 pm

    Like the concept, and the interviews from Johnny Wunder, but I do wish the guests were allowed to talk more, or in other words, more questions from the host, with the guest answering, instead of host answering for guest on technical issues.

  2. DP

    Jan 28, 2019 at 12:06 pm

    Can we start hitting up the guests with real questions instead of softball tosses? Mahoney goes into how the proV is great for all handicaps especially high handicaps and compares that to game improvement irons. The biggest difference is you don’t lose 2 to 4 clubs per round like you do a golf ball. Have him explain how losing $15 worth of golf balls per round makes it more enjoyable. It would also be interesting to ask him about durability and explain why buying new balls is worth it when quality used balls are available today at a fraction the price.

    The content is great but you guys treat the guests like its your honor to speak to them. When a guest is someone hawking their wares, they should be the ones honored to be on the show to get access to your audience not the other way around.

    • doug

      Jan 28, 2019 at 4:00 pm

      Good point DP. I get the need to pitch hard and all that, but I suspect that if Titleist were to have a good, hard look at what’s really going on, they’d go all out to design, price and flog a ball that could go toe-to-toe with the Callaway SuperSoft.

      The SuperSoft ticks all the boxes for players across most levels:crazy inexpensive,long enough, straight, pretty good green-side,nice off the putter…and a solid sound off the club face.

      A year or so back Titleist launched the so called ‘Tour Soft’ – and in my humble opinion it was an absolute turkey. Tried it a few times, and came away with the feeling that it was the product of a bad planning session by all concerned. Very ordinary,bland ball – despite the Big Pitch.

  3. Blade hunter

    Jan 26, 2019 at 4:01 pm

    That is why we need the podcasts in text form. So I can skim down to the point and skip the bulls hat.

  4. Jerry G

    Jan 26, 2019 at 10:25 am

    10 minutes into it – can we please talk about the golf ball and not the freakin backstory. I don’t have the time. That made me want to go out and buy more Callaway CS balls.

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Golf's Perfect Imperfections

Golf’s Perfect Imperfections: Live from Mexico Open + Insight on how the pros stay ready

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In this week’s podcast, we are catching up with Shawn on his experience at the Mexico Open and we dive into some of the techniques pros are using to stay ahead of the game.

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Golf's Perfect Imperfections

GPI: 3,000 years and no change in how we exercise our bodies…until now

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EMS (Electro Muscle Stimulation) training is a highly effective and time-efficient workout that can benefit people of all ages and fitness levels. It involves using a special suit that delivers electrical impulses to the muscles, causing them to contract and work harder than they would during traditional exercise. The Team at Wisdom in Golf has partnered with the Katalyst team, which has sought to bring EMS training at the leisure of your own home. Their ultimate goal is to help everyone develop with this technology at their own pace.

In a recent podcast, we did, with the CEO & Founder of Katalyst, Bjoern Woltermann, set the tone for what the EMS training is all about and what potential it has for every golfer out there, amateur or professional:

[Minute 02:09] “We’re talking about a new way of working out for the first time in 3000 years. Because for 3000 years, if we think about it, the Olympic Games are still the same, right? We wrestle, and we throw things, and we run, and we lift things. You know, it sure to be a rock, and now it’s a little bit more refined, but at the End of the day, we measure how much we can lift over our head. That’s literally what we measure.” – Bjoern Woltermann, CEO & Founder of Katalyst

This technology has been used for decades in physical therapy and rehabilitation settings but is now gaining popularity as a workout tool. One of the main benefits of EMS training is that it allows people to achieve maximum results in minimal time. A 20-minute EMS session can be equivalent to a two-hour traditional gym workout. This is especially beneficial for busy professionals and those with hectic schedules who struggle to find time for exercise.

Whether you want to lose weight, build muscle, or improve your overall health, EMS can help you achieve your objectives more efficiently than traditional exercise. Another advantage of EMS training is that it can be customized to suit individual needs and fitness goals. Within a month (Mid-March to Late-April) of utilizing the Katalyst Suit, the team at Wisdom in Golf claims to have seen profound gains in their golf swing, improvement with mind and body connection that is enhanced by the suit, and a better sense of well being.

Here is what Shawn said after using it for a month:

[Minute 35:09] “I did notice in the last week and a half I feel stronger over the ball, and I’m feeling more capable, and that’s, that’s a really fun feel to have for your confidence. So then I proceed to go through my practice session […] my beginning clubhead speed lately has been 102mph-104mph, and I can ramp it up to 110mph-112mph clubhead speed, and that’s pretty much where I have been staying. Last year it was at 114mph clubhead speed”, [35:53],” I haven’t been at 117mph clubhead speed since my 40s, I’m 57 years old, so I ramp it up to 114mph, Wow that’s pretty cool!”,[36:52],” Here I am at a 117mph clubhead speed at 57 years old, and I’m thinking I’m the king of the world right now, and then when I had a nice moment of gratitude, and I thought of you guys {Katalyst Team}.” – Shawn Clement

Furthermore, EMS is low impact and can be adapted to suit all fitness levels, making it an excellent option for people of all ages and abilities. It’s also ideal for those with joint or mobility issues, as the electrical stimulation can be used to target specific muscles without putting additional stress on the joints. Overall, EMS training is a highly effective and versatile workout tool that can benefit every demographic. With its time-saving and customizable approach, it’s no wonder why it’s quickly becoming a popular choice for those looking to achieve maximum results in minimal time.

Listen to the full podcast here.

Additional resources:

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Club Junkie

Club Junkie Review: Cobra’s new King Tour irons

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The Cobra King Tour irons have been proven on the PGA Tour already and will be in bags of better amateur players this year. The previous King Tour MIM irons were very underrated and offered great precision with a solid shape that many players liked. Cobra went away from the Metal Injection Molded construction and went with a five-step forging process for soft and solid feel.

Make sure to check out the full podcast review at the links below and search GolfWRX Radio on every podcast platform.

I was a big fan of the previous Tour MIM irons and played them in rotation throughout the last two years. Out of the box, I was impressed with the more simple and clean look of the badging on the new King Tour. Badging is mostly silver with just small black accents that should appeal to even the pickiest golfers. I didn’t notice the shorter blade length in the new irons but did notice that the leading edge is just slightly more rounded. Topline is thin, but not razor thin, but still has enough there to give you the confidence that you don’t have to hit it on the dead center every shot.

Feel is solid and soft with just a slight click to the thud on well struck shots while mishits are met with a little more sound and vibration to the hands.

These King Tour irons are built to be cannons and place more emphasis on consistent and precise shots. I also felt like the new irons launch easily and maybe a touch higher than some irons in the same category.

My launch monitor showed my 7 iron with an average launch angle of 22 degrees and spin right around 5,800 with a Project X LZ 6.0 stock shaft. Ball speed isn’t the ultimate focus of this iron but it did well with an average around 108mph and the iron was able to keep the speed up well when you didn’t strike the center. You will still see a drop off in speed and distance when you miss the center, but you don’t have to be Navy SEAL sniper accurate on the face to achieve a good shot. Dispersion was very tight, and while there are bigger irons with more forgiveness, this players cavity still allows good playability when you aren’t bringing your A-plus game to the course.

Cobra lists the King Tour as an iron for a Tour level player up to a 7 handicap and I think this iron could see the bags of more golfers than that. I am a 9.4 handicap, and I felt more than comfortable playing this iron even on less than perfect days.

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