More speed, less spin, same short game performance. That’s the new Titleist Pro V1 (and Pro V1x) in a nutshell, according to the Fairhaven, Massachusetts-based company.

Titleist emphasizes the new Pro V1 and Pro V1x’s reformulated New 2.0 ZG Process Core, which contributes to added spin. A faster ionomeric casing layer contributes to added speed and less spin on long shots. A 17% thinner cast Urethane Elastomer cover removes “slow” material from the ball. The company maintains that while long game performance is improved, there are no adverse changes to short game performance.

“Through the prototyping process, our chemists and engineers discovered a way to cast an even thinner urethane cover, and therefore increase the percentage of speed- enhancing materials in the overall construction. Pro V1 and Pro V1x are now even faster, as a result, all while maintaining the scoring performance and feel characteristics that golfers demand…” said Michael Mahoney, Vice President, Golf Ball Marketing.

In addition to the traditional white Pro V1 and Pro V1x, in response to consumer demand, Titleist adds yellow—more specifically, a high optic yellow—versions of both balls

“As the demand for yellow Pro V1 and Pro V1x started to grow, our material scientists got to work on what we knew would be a significant R&D undertaking,” Mahoney said. “The performance and durability characteristics of our cast urethane are the best in the industry. It’s because we formulate and manufacture the cover ourselves that we are able to control the material with such precision and consistency. While it may seem pretty straightforward, recreating those properties in yellow required a new and complex chemistry with considerable iteration until we got it just right.”

Ball technology recap

Titleist Pro V1

• three-piece construction
• multi-component technology with a thinner cast Urethane Elastomer cover system
• faster ionomeric casing layer
• new 2.0 ZG Process Core
• spherically-tiled 352 tetrahedral dimple

Titleist Pro V1x

• four-piece construction
• multi-component technology with a thinner cast Urethane Elastomer cover system
• faster ionomeric casing layer
• new 2.0 ZG process dual core
• pherically-tiled 328 tetrahedral dimple design

2019 Pro V1 and Pro V1x golf balls will be available in golf shops beginning Jan. 23, 2018, with the high optic yellow models available March 15. $47.99 MAP.