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New for 2019: Callaway ERC Soft, Supersoft and Supersoft Magna Golf Balls

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Callaway Golf has announced its newest golf balls for 2019 — the Callaway ERC Soft, Supersoft, and Supersoft Magna.

All three models hit retail stores on February 8.

Callaway ERC Soft

With the new ERC Soft Golf Ball, Callaway Golf introduces its new Hybrid Cover. The soft multi-material cover is designed to promote a combination of faster ball speed for longer distance with a soft feel, while also providing higher spin for excellent control around the green.

The ERC Soft also contains Callaway’s largest Graphene-infused Dual SoftFast Core yet, which features a larger inner core which aims to maximize compression energy for fast ball speeds, while minimizing driver spin to promote a high launch for greater distance.

With the ERC Soft, Callaway has also introduced its new Triple Track Technology. The new technology utilizes Vernier Acuity Precision (a visual technology used to land planes on aircraft carriers) and aims to improve alignment compared to a regular side stamp alignment aid.

The ERC Soft comes with a price tag of $39.99 per dozen.

Callaway Supersoft

The new Supersoft combines Callaway’s lowest compression with a new softer cover and HEX Aerodynamics.

The HEX Aerodynamics of the Supersoft Golf Ball aims to lower the spin rate to reduce drag while enhancing lift for increased carry, higher flight and longer distance.

The Ultra-Low-Compression-Core is designed to create low spin for a longer, straighter flight on full shots. While combined with the new soft Trionomer cover, the Supersoft Golf Ball aims to provide golfers with better feel and greater shot-stopping spin around the green.

The Supersoft cost $22.99 per dozen.

Callaway Supersoft Magna

The new Supersoft Magna is an oversized ball that still conforms to the USGA Rules of Golf. The bigger size aims to provide developing golfers and slow swing speed players, to make better contact on the clubface.

Its larger size, higher center of gravity and high MOI are designed to offer a higher launch and contact that you would typically get when a ball is teed up.

The Supersoft Magna also contains the same characteristics of the Supersoft Golf Ball, including the Ultra-Low Compression Core, HEX Aerodynamics and Soft Trionomer cover to provide golfers with all the benefits of the Supersoft Golf Ball.

The Supersoft Magna costs $22.99 per dozen.

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8 Comments

8 Comments

  1. Bobtrumpet

    Jan 7, 2019 at 10:13 am

    The three lines on the ERC Soft reminids me of Dave Pelz O-Ball.

  2. DanT

    Jan 5, 2019 at 12:27 pm

    Living in Virginia, I generally play golf from April to November. Last year I used the supersoft ball, and liked it. So for my birthday, and Christmas I ask my family to buy me the supersoft golf balls as a gift. I have about 7 dozen ball, that will clearly last me throughout next year.
    Here is my problem with Callaway – I asked for the supersoft balls as on each box I own (given as presents) it states “New and Improved”. Foolishly, i assumed, and was told by my local golf store – Callaway normally comes out with improved golf balls product line every other year. (I know that golf clubs are revised annually, but not golf balls.) So, i assumed with the “new and improved” on each box sold in 2018 – Callaway would change/improve/modify the supersoft in 2020. I guess the market need to come out with newer and greater overrides printed “hyperbole” on the box.

  3. Art Williams

    Jan 4, 2019 at 8:46 pm

    I know they say it is still a super low compression. Does anyone know what the actual compression is? The current Supersoft is said to be 38 degree. Have to wait to hear what the new Supersoft is. I remember many years ago that some company had a larger ball. It was a dud and went away quickly.

  4. Yes Sir

    Jan 4, 2019 at 12:56 pm

    The fact they use the word “technology” when talking about 3 lines painted on a golf ball is just obscene. Comparing technology on an aircraft (3 lines mind you) and lines painted on a golf ball. GET THE F OUTTA HERE. I just lost ALL respect for callaway. All these major brands are just making a mockery of people while trying to take their money.

  5. Chuck Dietz

    Jan 4, 2019 at 11:23 am

    Time will tell how it sells to consumers. No mention of colors….might up the interest?

    The thought that a slightly larger ball might be easier to hit may be more in the golfer’s head, but the intended audience is likely not very aware of the distance they would hit any ball, and at low swing speeds, the differences are likely very small.

  6. Chip

    Jan 4, 2019 at 11:18 am

    I hope they got rid of the chrome soft name

    That would piss people off!

  7. Rich Douglas

    Jan 4, 2019 at 10:54 am

    Great. Now everyone can see how you mis-hit that putt!

    The Magna ball is odd. That’s been tried before (by Spalding Top Flite). It doesn’t make sense. There’s a reason the USGA puts limits on how SMALL and how HEAVY the ball can be. Making it bigger and keeping the same weight isn’t an improvement. The ball will travel less distance and the notion that some golfers will be able to “make better contact on the clubface….” is odd; the difference is too small to matter on the clubface, but large enough to matter in the air–in a not-good way.

    • Simms

      Jan 6, 2019 at 1:25 am

      .of course they do own the patents form Top Flite. Only 22.99, let see Costco 3 piece urethane $23.99 for two dozen?? and my Costco had two full pallets sitting in the aisle just yesterday. Still have over 5 dozen of the Kirkland 4 piece but like the 3 piece much better..

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Equipment

WRX Spotlight: Stitch headcovers

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Product: Stitch headcovers

Pitch: From Stitch: “Your game should match your style. At Stitch, we aim to merchandise our line of products so you can easily put together items that not only match your bag and what is it in it, but also match your style and personality. We want to make it easy for you to have a unique and color-coordinated golf bag. We have designed unique products that have defined color schemes so that choosing which items to put in your bag becomes easier. We aim to provide you with various looks, mixing and matching our head covers to give you confidence that the purchase you make for your bag will take you to the course in style. Let us help you dress your game.”

Our Take On Stitch Headcovers

Stitch is a relatively new company – founded in 2012. The company initially only created premium headcovers but has grown into so much more, with all sorts of golfing accessories now on offer on their site StitchGolf.com. Their bags, in particular, are now some of the most popular amongst golfers, with the quality and uniqueness provided leading multiple Tour players to sport them in tournament play.

That sign of quality in the bags bodes well for what the company was founded on – their headcovers. Stitch provides both leather and knit headcovers in a variety of designs that do as good a job as any in covering the needs of all golfers.

Stitch describes the companies Monte Carlo headcover as being their “classic, timeless design”, and for those looking for that vintage style to add to their set up then they can’t go wrong with this headcover. A mainstay in the likes of multiple tour winner Paul Casey’s bag, the Monte Carlo headcover, as with all of the companies leather covers, is hand-crafted from 100% leather and is both water and stain resistant. The cover comes in four color codes: Black, White, Navy and Red, and at $68 is the most affordable of all their leather headcovers.

Other options in the leather department range from their intricately designed Camo cover which comes in a multiple color design, as well as Stitch’s tribute to “The King”, through their Arnold Palmer headcover.

The AP cover comes in a minimalist black with white stripes for a classic feel, but it also comes in a white color code decorated with red, white and yellow stripes which, for myself at least, looks even more alluring. Part of an exclusive collection, the only issue with the AP cover is that only those located in the U.S. are currently eligible to get their hands on one. But for those in the states, the company is now offering a set of three AP leather covers for $128 instead of $298 should you use the code APLEATHERS on their site.

From their Tour Racer, USA, Shamrock and Bonesman editions, Stitch provides a great choice when it comes to their leather covers, and as previously mentioned, all are hand-crafted from 100% leather, water and stain resistant and will assure an excellent fit on your clubs.

Stitch also provides knit headcovers which contain not only excellent designs but also the same quality which has gone into their leather covers. All of the companies knit covers are made from Techno Wool, which is 100% acrylic and designed in order for your clubs to stay entirely dry. Another feature of the knit covers from Stitch is their smart fit design which ensures all of the covers retain their shape over a long period, as well as providing for a cover that will reliably stay on your club.

The knit covers from Stitch cost $68 ($72 for the limited AP cover), and there are currently seven different designs available to choose from over at StitchGolf.com. The leather covers are, unsurprisingly, a little pricier, but still very affordable, ranging from $68-$98. The covers deliver in both style and performance, and for a relatively new company, it speaks volumes that the likes of Jim Furyk, Paul Casey, Bryson DeChambeau and many more tour pros are now sporting the company’s creations.

 

 

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Bettinardi signs Jason Kokrak (he’ll play custom Tour Department DASS BB8 Triplane putter)

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Bettinardi Golf has announced Jason Kokrak as the latest player to join the companies Tour staff, and the Canadian will play the companies custom Tour Department DASS (Double-Aged Stainless Steel) BB8 Triplane putter.

Kokrak began using the Tour Department DASS BB8 Triplane putter which features Bettinardi’s  F.I.T. Face Milling at the Honda Classic back in February. Since then, the 34-year-old has risen over 40 places in the Official World Golf Ranking up to 65th, and he has also leapt 30 spots in this season’s strokes gained: putting category in the same period.

Speaking on the new partnership, Kokrak praised the “quality, touch, and feel of the putter” from Bettinardi.

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Speaking on the addition of Kokrak to the companies tour staff, Robert Bettinardi, President and Founder of Bettinardi Golf stated

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Kokrak will next tee it up at the Memorial Tournament at Muirfield Village Golf Course next month after finishing T23 at last week’s PGA Championship.

 

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Forum Thread of the Day: “Mark O’Meara’s Scotty Cameron putter”

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Today’s Forum Thread of the Day showcases Mark O’Meara’s Scotty Cameron flat-stick. The 62-year-old is teeing it up at the Senior PGA Championship from Oak Hill this week, and his putter has impressed our members, who in particular have praised the clean finish and sole shape of the flat-stick.

Here are what our members are saying about the putter, but make sure to check out the entire discussion and have your say at the link below.

  • BearQ: “Clean. Love the sole.”
  • Bdmac79: “Looks similar to Tiger’s and Rickie’s with the neck placement. I would guess that he’s had it for a bit.”
  • mBiden2: “So fresh and so clean, clean!”

Entire Thread: “Mark O’Meara’s Scotty Cameron putter”

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