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Justin Rose signs multi-year deal with Honma

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One of the worst-kept secrets in the golf equipment world is no longer secret: world No. 2 Justin Rose is officially a Honma staffer.

The Japanese premium equipment company announced the signing in a press release today.

“I’m extremely excited to be joining Honma,” said Rose, in the press release. “Coming off one of my best years professionally, I wanted to make it a point to get better. I believe Honma equipment and the legendary Honma craftsmanship can help make me better.”

Rose had previously played a full TaylorMade bag for the past 20 years.

Former TaylorMade CEO Mark King joined Honma as a strategic advisor late in 2018. Many expected he’d be tasked with helping the brand make a larger splash in the European and American markets, the financial resources of new company owner, Chinese billionaire Liu Jianguo, behind him.

Honma has never had a male player ranked inside the top 150 under contract. On the women’s side, however, top players So Yeon Ryu and Shan-Shan Feng play the company’s wares.

Golf Digest’s Mike Stachura quoted Honma spokesman John Kawaja as saying Rose is under contract to play 10 Honma clubs.

Per Stachura

“That group is expected to include the T//World TW747 driver; a prototype version of the forged cavity back T//World TW747 V in the 4- through 6-iron; and a prototype T//World 747 “Justin Rose” forged muscleback iron in the 7-iron through 9-iron. Rose also is expected to play custom prototype versions of the T//World TW forged wedges (47, 56 and 60 degrees).”

Rose’s bag will feature a Honma logo, as will both sides of his hat.

For his part, Rose announced the news with the tweet below.

The Englishman is expected to begin his year at the CareerBuilder Challenge, January 17.

And per Rose’s caddie on Twitter, here’s a look at the full bag, including what appears to be an Axis1 putter.

 

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8 Comments

8 Comments

  1. GD

    Jan 1, 2019 at 2:05 pm

    Is he going to use Honma balls or TM balls. Certainly not Titleist.
    But if he uses Honma balls he’s definitely finished. Honma just doesn’t have the patents to make as good a ball as the others.
    He should’ve signed with Bridgestone or Srixon.
    Who cares if Mark King had a hand in the deal. Those times were over a long time ago. Poor sucker Chinese billionaire. That guy should’ve bought TM instead of fiddling with Honma

  2. ogo

    Jan 1, 2019 at 12:29 pm

    Rich Asians apishly follow European and American values just to show they are hipsters too. Most are short and weak and golf is a challenge for them, nevertheless they want to imitate Western values. Their mentality is not to play golf well, it’s to own the most expensive equipment because “you are what you own”… similar to our gearheads.

    • pharmdog98

      Jan 1, 2019 at 4:41 pm

      most are short and golf is challenge for them? lol. go to hell bro. dumb ass

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Equipment

Bettinardi signs Jason Kokrak (he’ll play custom Tour Department DASS BB8 Triplane putter)

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Bettinardi Golf has announced Jason Kokrak as the latest player to join the companies Tour staff, and the Canadian will play the companies custom Tour Department DASS (Double-Aged Stainless Steel) BB8 Triplane putter.

Kokrak began using the Tour Department DASS BB8 Triplane putter which features Bettinardi’s  F.I.T. Face Milling at the Honda Classic back in February. Since then, the 34-year-old has risen over 40 places in the Official World Golf Ranking up to 65th, and he has also leapt 30 spots in this season’s strokes gained: putting category in the same period.

Speaking on the new partnership, Kokrak praised the “quality, touch, and feel of the putter” from Bettinardi.

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Speaking on the addition of Kokrak to the companies tour staff, Robert Bettinardi, President and Founder of Bettinardi Golf stated

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Kokrak will next tee it up at the Memorial Tournament at Muirfield Village Golf Course next month after finishing T23 at last week’s PGA Championship.

 

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Forum Thread of the Day: “Mark O’Meara’s Scotty Cameron putter”

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Today’s Forum Thread of the Day showcases Mark O’Meara’s Scotty Cameron flat-stick. The 62-year-old is teeing it up at the Senior PGA Championship from Oak Hill this week, and his putter has impressed our members, who in particular have praised the clean finish and sole shape of the flat-stick.

Here are what our members are saying about the putter, but make sure to check out the entire discussion and have your say at the link below.

  • BearQ: “Clean. Love the sole.”
  • Bdmac79: “Looks similar to Tiger’s and Rickie’s with the neck placement. I would guess that he’s had it for a bit.”
  • mBiden2: “So fresh and so clean, clean!”

Entire Thread: “Mark O’Meara’s Scotty Cameron putter”

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Whats in the Bag

Jon Rahm WITB

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Driver: TaylorMade M5 (10.5 degrees)
Shaft: Aldila Tour Green 75TX

3-wood: TaylorMade M5 (15 degrees)
Shaft: Aldila Tour Green 85 TX

5-wood: TaylorMade M5 (19 degrees)
Shaft: Graphite Design Tour AD-DI 8X

Irons: TaylorMade P-750 (4-PW)
Shafts: Project X Rifle 6.5

Wedges: TaylorMade Hi-Toe (52, 56, 60 degrees)
Shaft: Project X Rifle 6.5

Putter: TaylorMade Spider Tour Red
Grip: SuperStroke Ultra Slim 1.0 P

Ball: TaylorMade TP5x (#10)

Grips: Golf Pride MCC Red/Black Midsize (1 wrap of tape)

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