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Callaway unveils new Odyssey Stroke Lab and Odyssey EXO with Stroke Lab putters

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Callaway Golf has unveiled its new range of putters, the Odyssey Stroke Lab and Odyssey EXO with Stroke Lab.

Previously restricted to the Japanese Domestic Market, the newest line of Odyssey Stroke Lab putters are set to hit shops in the U.S. next month, as will the new Odyssey EXO With Stroke Lab.

Odyssey Stroke Lab

At the heart of the new line of Stroke Lab putters is a method of weight distribution designed to improve the physical dynamics of the stroke. This weight distribution is achieved through Odyssey’s Stroke Lab shaft, which is a full 40 grams lighter compared to a standard steel Odyssey putter shaft.

The new Odyssey shaft design combines a graphite body with a steel tip, which in total weighs just 75 grams, with the majority of weight concentrated in the tip.

According to Odyssey, the addition of their new shaft and weight distribution results in “improvements in the consistency of backswing time, face-angle at impact, ball speed, and ball direction”, while “feel for the putter head becomes more acute.”

Speaking on the new Odyssey putters, Luke Williams, senior director of putter marketing, stated

“You feel the difference immediately. The putter head moves freely, smoothly and on a sound path, helping you roll the ball accurately while giving you greater speed-control.”

While Sean Toulon, senior vice president and general manager of Odyssey, said

“These new putters epitomize what Stroke Lab is all about. Questioning the norm for the purpose of developing putters that perform substantially better to help golfers make more putts.”

 

As well as the innovative weight distribution, the Stroke Lab shaft is slightly stiffer and has a lower torque compared to standard putter shafts, which aims to provide players with greater control due to a slightly heavier head.

Additional weight in the sole and butt-end of the grip have been added with the intent to help golfers consistently repeat a smooth and accurate stroke, while Odyssey’s White Hot Microhinge Face Insert is combined with dozens of micro hinges embedded across the face, which is designed to promote topspin to provide a smooth roll and improved distance control.

The Stroke Lab lineup consists of 10 shapes — six mallets and four blades — all in a choice of pistol or oversized grips.

The new Stroke Lab putters hit the market on February 8, and have a price tag of $249.99.

Odyssey EXO Putters with Stroke Lab

The new Odyssey EXO Putters with Stroke Lab combine three of Callaway Golf’s latest innovations: EXO Construction, WhiteHot Microhinge Insert, and Stroke Lab Weighting.

In the latest Odyssey mallet putters, through the lightweight 6061 milled aluminum exo-cage, the weight of the putter has been re-distributed from the centre of the head to the perimeter of the head, which aims to concentrate the weight, in order to drive up the Moment of Inertia (MOI) and create consistent ball speeds and directional control.

The Odyssey EXO Putters with Stroke Lab utilize the White Hot Feel, and combine it with their Microhinge technology, with the aim of creating an immediate forward roll for more consistent accuracy.

Just like the Stroke Lab Putters, the EXO Putters also contain the new multi-material Stroke Lab Shaft, designed for greater weight distribution, and to offer a smooth and accurate roll.

The Odyssey EXO putters with stroke lab offers both face balanced options (designed to reduce face rotation in the stroke) and toe hang options (intended to allow for more face rotation in the stroke) on each model.

The Odyssey EXO Putters with Stroke Lab will become available on March 29, and will set you back $349.99,

 

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2 Comments

2 Comments

  1. smz

    Jan 4, 2019 at 8:15 pm

    Just follow the white line….. 😛

  2. DN

    Jan 4, 2019 at 1:43 pm

    The article wasn’t really clear on this point… So additional weight is added into the butt-end of the shaft? So they made the shaft to be 40 grams lighter, then added weights back into the butt end of the shaft? How much weight?

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Equipment

Forum Thread of the Day: “Maverick McNealy’s custom Odyssey/Toulon putter cover”

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Today’s Forum Thread of the Day showcases Maverick McNealy’s custom Odyssey/Toulon putter cover. The eye-catching cover has got our members talking in our forums, and the reaction to the cover has been very positive.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Fritzer: “Sick cover, love the SJ logo considering he played for the Jr sharks.”
  • chafita: “Awesome cover.”
  • tdk8180: “You better win with a cover like that…ballsy putting a San Jose logo on there….jeez”

Entire Thread: “Maverick McNealy’s custom Odyssey/Toulon cover”

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Equipment

New 2020 Cleveland Launcher UHX irons feature a combination of hollow and cavity back irons

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Cleveland Golf has introduced Cleveland Launcher UHX irons, which incorporate hollow back long irons with cavity back short irons.

The unique approach looks to provide maximum distance and forgiveness in the long irons (4- 7-irons) through lower and deeper weighting in the hollow back construction while focusing on precision and control from the 8-iron to PW with a cavity back design in this addition to the 2020 Cleveland iron lineup.

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2020 Cleveland Launcher UHX irons: Details

The new additions also contain a high-strength, HT1770M variable steel face insert in each long iron. According to the company, improved mass distribution in the face insert is designed to deliver higher ball speeds and more distance on each shot.

Speaking on the new Launcher UHX irons, Director of Engineering, Research and Development at Cleveland, Dustin Brekke stated

“This combination of cavity back and utility irons into one set offers the perfect blend of distance and accuracy. A new variable face pattern delivers more distance due to hotter faces with better mass distribution.”

new-cleveland-launcher-irons-7 cleveland-launcher-uhx-3 cleveland-launcher-uhx-7-2

Both the hollow and cavity back irons feature a V-Shaped Sole which is designed to offer both improved speed retention and forgiveness through improved turf interaction. The company’s Tour Zip Grooves and enhanced Laser Milling aim to provide maximum spin on each Launcher UHX short iron.

Arriving in both left and right-handed options, Cleveland’s Launcher UHX Irons officially launch on October 4 and are priced at $799.99 MAP for a seven-piece steel set and $899.99 MAP for a seven-piece graphite set.

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Equipment

2020 Cleveland Launcher HB Turbo irons feature “turbocharged” face insert

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Cleveland Golf has unveiled new game improvement Cleveland Launcher HB Turbo irons which feature a new “thinner, hotter” turbocharged face insert designed for more speed and forgiveness.

Along with the turbocharged face insert, the new additions also contain a fully hollow construction. The design of the fully hollow construction allows for optimized sole weighting and bids to offer players both a higher launch and maximum forgiveness.

cleveland-launcher-hb-irons- 2020-cleveland-launcher-irons-2

Cleveland Launcher HB Turbo irons: Details

Speaking on the new Launcher HB Turbo Irons, Dustin Brekke, Director of Engineering, Research and Development at Cleveland stated

“These irons allow game improvement players the ability to get the ball into the air better than any iron on the market. Now with a thinner, hotter face, the Launcher HB Turbo Irons give you a half club more distance over the previous generation.”

2020-cleveland-launcher-hb-irons-7-iron cleveland-launcher-hb-pw-3 2020-cleveland-launcher-hb-7-iron-3

The irons feature a redesigned HiBore Crown, which pushes the center of gravity low and deep within the base, a placement which is designed to allow golfers to launch their ball higher.

The clubs also contain progressive shaping throughout, as the brand seeks to provide players with a smooth transition by offering maximum forgiveness on long irons to optimal control on short irons.

2020-cleveland-launcher-hb-7-iron-3 2020-cleveland-launcher-irons-2

Cleveland’s Launcher HB Turbo irons hit retail on October 4, and are available in both right and left-handed options. The new additions are priced at $799.99 MAP for a seven-piece steel set and $899.99 MAP for a seven-piece graphite set.

 

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