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Vokey launches new HandGround program

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Bob Vokey is now offering the tour grinding experience to all golfers through the introduction of the new HandGround program on the company website.

The HandGround program has been created with the aim of offering golfers who seek tour-level customizations such as additional heel relief, squared up leading edge, or tour grind.

The option is currently available on all Vokey SM7 Raw models, and golfers are now able to choose from a variety of performance and profile adjustments.

The performance adjustments are aimed to allow golfers the opportunity to change the wedge’s playing characteristics based on their unique swing-type and course conditions through the process of grinding material off the sole of the wedge.

The performance adjustment options which golfers now have the chance to choose from include

  • Pre Worn Leading Edge
  • Smooth Grind Lines
  • Heel Relief
  • Trailing Edge Relief

While the profile adjustments on offer are designed to allow the golfer to create a confidence-inspiring head shape that fits the player’s eye by grinding material off the profile. The profile adjustments on offer from Vokey include

  • Semi-Square Leading Edge
  • Thin Top Line
  • Tour Grind (smooths all profile lines & slightly reduces profile size)

Two club grinders that Bob Vokey has personally trained are carrying out the task, and the master craftsman will oversee the entire process, as well as grinding HandGround orders himself from time to time.

Speaking concerning the new project, Bob Vokey stated

“This takes me back to my roots – one player at a time, one wedge at a time, crafting the sole to the player’s exact specifications.”

With the F, K and L Grind wedges, golfers now also have the chance to make specific grind selections to their club. For example, choosing a J Grind for the K Grind wedge to offer heel & trailing edge relief, or an A Grind for the L Grind wedge to soften the grind angles.

The HandGround wedges are now available on all SM7 Raw models through Vokey.com. The price of the wedges starts at $195, with an additional $75 charge for all Handground services.

 

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

18 Comments

18 Comments

  1. Bitter

    Dec 15, 2018 at 1:53 pm

    Why you all so mad?

  2. A. Commoner

    Dec 15, 2018 at 11:32 am

    A hyped up stick made for maybe 2% of the golfing population. Let them have it. C’mon, 98% or so do not have the feel, touch, fine muscle control, or overall skill to benefit from the ‘subtleties’ ground into this ‘miracle wand.’ How many, like me, feel neglected market wise.

  3. Kirk

    Dec 15, 2018 at 1:25 am

    Ridiculous, wedges have gotten crazy expensive lately..

    unless your a true artisan short game specialist…..guys who cant chip but have money will do this whole program and nothing will change

    With all options available today if you cant make one work than sad to say vokey special grind for 3 Bill’s wont either

  4. JThunder

    Dec 14, 2018 at 8:23 pm

    I love how the high-and-mighty come out of the woodwork to “criticize” the golf industry at every new product announcement. Maybe find a more productive way to spend your time – like starting at a wall or sucking air through your teeth.

    Yes, golf companies exist to make profits. Especially the publicly traded ones. And, yes, they will come out with new products every year – whether “improved” or not – essentially because, in modern capitalism, they must. Especially the publicly traded ones.

    Golf clubs are not life’s essentials. And, if you’re on Golfwrx, they’re not “the tools of your trade”. (The big joke being, the folks who make a living with their clubs get them for free – plus a ton of cash – all of which comes out of YOUR pockets!)

    Golf clubs are luxury items.

    So drop the idiotic, disingenuous shock and indignation when you see “custom options” and high prices. No one needs to play golf. No golfer needs more than one set of (grown adult) golf clubs in their life, except in the unlikely event they wear them out. Any golfer could assemble a full set – especially of used clubs – for the price of one hand-ground Vokey. And when you start grumbling “that isn’t good enough for me”, then accept the fact that golf is your hobby, perhaps even golf clubs are your hobby, and you’re being a whiny little child that your precious hobby isn’t as cheap as you’d like it to be.

  5. Tom

    Dec 14, 2018 at 3:02 pm

    $300 for a Handjoob? I don’t think so…

  6. Blake

    Dec 14, 2018 at 10:56 am

    Am i crazy or was there some other hand ground raw program launched a year or two ago?

  7. MP-4

    Dec 14, 2018 at 2:27 am

    Use SM6’s which are fine, but saw the Cleveland RTX 4’s in the shop and they are pretty nice. Kind of like an S Grind but looking down on them they sit and look a little better. Titleist should have kept JP and come out with something fresh. SM4 – SM7, SM7 seems like the end of the design cycle.

  8. Gun Violent

    Dec 13, 2018 at 9:58 pm

    I’ll give you $99, Vokes, take it or leave it lol

  9. ogo

    Dec 13, 2018 at 6:21 pm

    Golf club marketing buzzword is now “customization”… so geardeads can own “tour-tested” features… for a few more $$$$$$$$$$$$… and feed their neuroticism.
    So every off-the-shelf stock wedge is now deficient and inferior and should be scrap ped… to gain tour quality wedge shots. (“Golfers are gullible.” — Harvey Pennick, Little Red Book,)

  10. Titleist Fan

    Dec 13, 2018 at 5:10 pm

    Huge Titleist fan, but not sure how much longer. Have seen so many shortfalls in improvements since the SM2, SM4/5’s were just harsh and ball flight was awful. SM6/7’s are average at best.

    Now Voke wants $300 to use a belt sander on the edge and sole, you’re losing your fan base and reputation Voke.

  11. Franksail

    Dec 13, 2018 at 2:13 pm

    Worth jumping on their site to learn more about the various grinds. Bob Vokey’s experience goes a long way. Like the idea of more options and focus on SCORING clubs !

  12. ian

    Dec 13, 2018 at 12:33 pm

    Not new I have a hand ground wedge prototype from vokey made in 2014.

  13. Babaganoosh

    Dec 13, 2018 at 12:25 pm

    Go to harbor freight and get a cheap wheel and grind yourself. I swear, golfers are the least resourceful bunch on the planet. The golf industry thrives on you fools.

  14. Tom

    Dec 13, 2018 at 11:57 am

    Wedges are the “lowest tech” club in the bag….nuttin new here! Sellers be sellin!!!

  15. Thunder Bear

    Dec 13, 2018 at 9:47 am

    Is it me or are wedges starting to get too expensive? $200 for a wedge is crazy high IMO.

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Whats in the Bag

Sam Burns WITB 2024 (April)

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  • Sam Burns’ what’s in the bag accurate as of the RBC Heritage.

Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X

Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)

Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)

Putter: Odyssey Ai-One #7S

Grips: Golf Pride Tour Velvet Align

Ball: Callaway Chrome Tour X

Check out more in-hand photos of Sam Burns’ WITB in the forums.

 

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Whats in the Bag

Will Zalatoris WITB 2024 (April)

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  • Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage. 

Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)

3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: L.A.B. Golf Mezz.1 Max

Grips: Golf Pride Z-Grip Cord

See more photos of Will Zalatoris’ WITB in the forums.

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Equipment

New Level launches new 480-DB irons, blending performance and forgiveness

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New Level has been making some really good golf equipment since the company started up in 2018. Offering irons that are more geared towards the better player, precision has been a fundamental philosophy for New Level in creating irons and wedges.

The 480 line of irons has been the flagship of the brand, and the newest member of that team is the 480-DB iron that is now open to pre-orders. A new cavity design is what the whole 480 line is about, and the 480-DB takes advantage of that with added ball speed and a larger sweet spot.

For players who require their irons to offer the best feel, rest assured the DB is a fully forged (from 1020 carbon steel) one-piece golf club. No multi-piece, hollow design with this iron.

While the 480-DB is the next generation of the popular 902-OS, New Level didn’t follow the current trend in golf by chasing distance with the new iron. They actually weakened the lofts on the 480-DB with the spec sheet showing a 33-degree 7-iron and 45-degree pitching wedge. These lofts allow the DB to have less offset while still offering consistent distance off the face.

A traditional design was also at the forefront of the new irons to make sure that golfers with an eye for detail can look down at them with confidence that they will perform under any condition.

 

A weight low in the back cavity will allow their master club builders to dial in the perfect weight for the golfer, no matter the length or shaft being used. New Level believes that the new 480-DB is one of the most forgiving one-piece forged irons on the market today. A pre-worn leading edge on the sole should get through the turf quickly and with reduced digging for better turf interaction.

You can pre-order the New Level 480-DB right now on the New Level website.

Pricing specs availability

  • Irons: 4-PW
  • Price: $149/oron
  • Availability: Pre-order

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