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Miura offers fully assembled custom club e-commerce service

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Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.

The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.

For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.

Speaking on the new service, Miura Golf President Hoyt McGarity stated

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”

Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings

“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”

While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.

On that subject, Will Miele, North America Sales Manager, said

“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.

“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”

The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.

 

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giancarlomag

15 Comments

15 Comments

  1. Alfredo Smith

    Dec 14, 2018 at 1:26 pm

    I was considering Miura wedges but not now. To heck with them cutting out the middle man. Even if you know your specs it could be difficult picking the correct shaft…

  2. ogo

    Dec 9, 2018 at 4:56 pm

    8 iron models to choose from… 8 shaft options… that’s 64 combinations and permutations…. hmmmmmm…. what to do…???!!!!!

  3. Klub

    Dec 7, 2018 at 3:07 pm

    More options! Except for you lefties! No clubs for you, Satan’s spawn!

  4. Roger

    Dec 7, 2018 at 12:24 pm

    I dont see why anyone would pay $1,500 for irons. I know all my specs and can order the components off Ebay and have my club guy put them together for half that all in. Not to mention, its very unlikely Miura would actually get the specs right.

  5. Randy Wall

    Dec 7, 2018 at 11:45 am

    Yeah, I’d definitely want to get fit first. I have a Miura sand wedge, that feels like a hot knife through butter. Having that through the bag would be wonderful.

  6. Rich Douglas

    Dec 6, 2018 at 8:44 pm

    Where are the single-length clubs?

    And omitting fitting? How is this any different from buying off-the-shelf? More options to confuse people who don’t know what they’re looking for?

  7. Dave

    Dec 6, 2018 at 9:42 am

    I don’t use a 3 or 4 iron. They should have the option of bag set-up.

  8. Miura Sucks Now

    Dec 6, 2018 at 1:00 am

    Miura used to make classy, beautiful golf clubs. Then they decided to do this global brand crap and bring over all the ugly JDM clubs. Bring back the baby blades.

  9. Curt

    Dec 5, 2018 at 8:31 pm

    This is great. Agree completely, Miura players already know their specs and have been fitted at some point before placing the order. Now they can go direct and cut out the middle man. This is awesome news and others should follow suit.

    • SKip

      Dec 7, 2018 at 3:14 pm

      Cut out the middle man. The guy who’s supposed to provide the necessary fitting for the clubs. Terrible move and a kick in the nuts to all the fitters that supported the company.

      Sounds greedy to me. I’m moving on to the next brand.

  10. Jack

    Dec 5, 2018 at 8:22 pm

    Fitting ? What Muira player doesn’t know their specs by Heart all ready ?

    • Lar

      Dec 6, 2018 at 1:14 am

      Because they don’t. Clearly this whole e-commerce thing is to entice new customers, as it says in the above. Therefore, how the heck are the newbies who’ve never played these kinds of irons, but want to really get dialed in, know how to order their specs?
      Downhill for Miura. There’ll be so many of these used irons the glitter of what made Miura, is gone. This is what happens when a Yankee capitalist buys the rights just to make money on some products by just selling the stuff and not really getting behind the quality and reasons for it.

  11. Tiger Noods

    Dec 5, 2018 at 7:21 pm

    Agree; without a fitting, you’re missing most of the important stuff.

  12. Scheiss

    Dec 5, 2018 at 5:43 pm

    Yeah skip the whole fitting thing.
    Forget Miura. The quality has gone way down. If you’re not going to get fit for these, what’s the point?

  13. junior

    Dec 5, 2018 at 4:01 pm

    … and make that double pepperoni too …. 😀

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Equipment

Forum Thread of the Day: “How I learned to stop worrying and love single length irons”

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Today’s Forum Thread of the Day comes from pinestreetgolf who shared his experience using single length irons. In pinestreetgolf’s excellent and thorough write-up, he explains just how single length irons worked for him, despite his previous suspects, and why he feels others should considering making the move to single length clubs in the future.

“First, I made a mistake I am constantly on others for making. I thought all-or-none. The whole “same stance, same swing, same plane” thing isn’t true. However, I decided that since one of them wasn’t true (if the lie changes, it all changes), then none of it was true. That was dumb. It’s about 80% true, and that is a lot. What I mean by that is that I struggle with ball position. Now I don’t. The club always feels the same, so you always just sort of start lining up the same all the time. It’s hard to describe, exactly. When my ball position creeps back, I start to get stuck. Now it doesn’t creep back. I grab the club, and the address position feels natural and easy.

Second, I made the mistake of thinking yardage gaps have to be consistent to be useful. They don’t. As my SL set tends towards its extremes, my gaps get larger. My 5 iron isn’t 10 yards behind my 6. But I know how far it is behind my six and I know I hit the center more often, so effectively, because I get much better contact, my gap is much more consistent even though it is smaller.

Third, I learned to hit a hybrid. I play them through 4 iron. I cannot get a SL 4 iron off the ground consistently, but my gaggle of G30 hybrids from the 2nd swing is fantastic.

Fourth, I kept my PM Grind for in and around the green complex.
Fifth, it makes practice MUCH more effective. Swap them out all the time. Hit a 6, hit a SW, hit a 9, hit a 7, rapid fire.

It took me a long time to get used to them, but the two massive pros are the setup/stance and practice. You set up the same way almost instinctively, and that is HUGE. I also feel like I get a ton more out of practice AND that my practice feels like the course a lot more.

There are some drawbacks. I found three specialty shots I had to add clubs at top and bottom to pull off:
1. A short-game only club, like a PM Grind.
2. Where the last SL doesn’t get airborne anymore. I used 3 hybrids below it. They hit middles of greens.
3. Ground balls – I can’t punch out nearly as well with a SL 5 as a CB 3 or 4. I’ve learned to use my driver on this shot.

If you are thinking about something new for irons and have some cash, I would recommend trying SL. It grew on me. I was wrong about it. The key is to stick with it. Just throw them in the bag for two months and when practicing switch up irons constantly – do NOT just bang one iron with an SL set.

Finally, either get fit or play with lie angle a lot. Mine are +3 up, and I’m only 6′. Feel great, dead even dirt line. But since they are all the same, they better be right. Just my thoughts on SL. They’ll be in my bag for the May – Sept. tournaments. I would highly recommend 1. ignoring my earlier posts on them and 2. trying them.”

Here are what a few of our members have said in response to pinestreetgolf’s post, but make sure to check out the entire discussion and have your say at the link below.

  • snowman9000: “Some people get hung up on thinking that they aren’t supposed to have a shorter wedge. I kept one, no big deal. As to hybrids, that’s no biggie either. I mean, it’d be great if we could get good results with 13 clubs the same length, but that’s just not possible. Having SL irons is a huge simplification of the game, regardless of the rest of the bag.”
  • ChrisLC40: “OP I love how you summed everything up. I made the switch a little over two years ago and have made huge improvements. At times I think about going back to variable length irons because of the offerings, but OL is so repeatable, and I feel I may go backwards and need to relearn some things.”
  • LONGBALL777: “Welcome to the Dark Side!”

Entire Thread: “How I learned to stop worrying and love single length irons”

 

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WRX Spotted: A pair of custom putters

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This week’s Zurich Classic is all about pairs — that goes for the two-man teams competing for the winner’s check(s), and in the case of notable putters we spotted, a pair of new one-off customs in bags this week: Abraham Ancer’s personal Bettinardi and Danny Lee’s new Scotty Cameron Super Rat.

Let’s start with the Danny Lee’s because there is a LOT going on with that club including first and foremost – it’s one nasty wand:

  • Super Rat head shape with a single sight line
  • The milled (actual) loft appears to be pretty standard for Cameron Putters
  • The hosel has been bent to accommodate Danny’s “armlock” style. This keeps the loft of the head where it should be while forward pressing. This kind of adjustment would need to be made to any standard putter if you were to try the armlock, or else you would deliver negative loft at impact
  • The shaft is LA Golf Shaft OZIK TP — a shaft designed to remove undesirable vibration through the shaft, while also reducing putter head oscillation at impact. Not a surprise considering the number of multi material/graphite putter shafts that are available right now to help improve consistency.
  • Last but not least a SuperStroke Flatso grip installed with the flat part of the grip aligned parallel to the putter face! This isn’t the first time we’ve seen something like this, and it makes sense – Utilizing the orientation of the grip to create greater awareness of the face angle can help players of all skill levels create more consistent results, even tour pros.

Danny has had an interesting golf bag to follow this season with a number of changes coming almost weekly from irons to putters. Maybe this change could help turn his putting around (currently ranked 116th in strokes gained: putting), all while still being inside the top 50 in the FedEx Cup.

Now to Abraham Ancer’s new Custom DASS BBZero Tour Dept. Putter.

  • This putter is based off of the BBZerostyle head with rounded bumpers and a plumbers neck
  • Compared to the BBZero though, the heel is thicker and it could have a slightly shorter blade length (TBD)
  • It has a recessed sight line on the top that runs perpendicular to the sight line in the flange to form a “T.” This is interesting for a couple of reasons including that it looks to be the width of a golf ball, which could help Abraham find the center better. Also as a right-handed golfer, this type of alignment is an indication that he is most likely right-eye dominant and uses the face of the putter to align to the target as much if not more than the flange line.
  • Just like Danny’s above, this putter is also shafted with the LA Golf Shaft OZIK TP — there must be something about that that has more players testing it out.
  • And finally, the grip is the SuperStroke Claw. Judging by the cleanliness of both these grips these are both new to the players and testing will prove what ends up come tournament time.

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Forum Thread of the Day: “Iron type for controlling shots into the wind?”

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Today’s Forum Thread of the Day comes from eckmanjp who is on the hunt for irons to help with controlling shots played into the wind. Our members give their opinions on what are the best options for eckmanjp, with plenty of different clubs and shafts recommended.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • driveandputtmachine: “Into the wind, spin is NOT your friend. No matter how low launching it will balloon. I was an extremely high spin player, in my search for something lower spinning my three best were…. TM P 790, Cobra Forged TEC, and Ping i500.The final piece is a shaft that spins high enough to hold greens, but not too high to balloon into the wind.”
  • mogc60: “Sounds like you have good clubs and shaft combo for reducing spin. Shafts do make a difference…but don’t cure the upshoot into the wind. Good advice above about more club and swinging slower…speed equals spin. I find the biggest mistake people make into the wind is playing the ball too far back and hitting down too hard. The key is smooth through impact and finishing low in your follow through…not pounding it down…that creates that upshooting shot that the wind destroys.”
  • dpb5031: “Technique plays the major role here, not equipment. Generally, anywhere from 1 to 3 extra club, grip down on the handle, and use what I call a wide-to-wide swing at 3/4 speed. Think limited arm swing (no longer than left arm parallel with the ground in BS) and then cover the ball, keep body turning through it, and finish wide & low, with handle following your rotating trunk around to the left.”
  • rxk9fan: “I think the head/shaft combo can make a huge difference of course along with how you deliver the clubhead into the ball. Take a look at the Titleist shaft chart and see what they are showing. FWIW though, the OP’s current shaft should not be a high launch/high spin shaft. I found both the 716 AP2 and CB to be tough to control spin with, but as suggested it was 100% my delivery at impact. I found the Srixon Z9xx series to spin less but the best thing I did was get to a quality teacher, and we improved a pretty tiny swing flaw that had a big impact on spin. Good luck. I can say I tried to “new club” my way through the spin problem, but three lessons is what it took to fix it.”

Entire Thread: “Iron type for controlling shots into the wind?”

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