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Miura offers fully assembled custom club e-commerce service

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Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.

The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.

For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.

Speaking on the new service, Miura Golf President Hoyt McGarity stated

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”

Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings

“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”

While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.

On that subject, Will Miele, North America Sales Manager, said

“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.

“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”

The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.

 

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

15 Comments

15 Comments

  1. Alfredo Smith

    Dec 14, 2018 at 1:26 pm

    I was considering Miura wedges but not now. To heck with them cutting out the middle man. Even if you know your specs it could be difficult picking the correct shaft…

  2. ogo

    Dec 9, 2018 at 4:56 pm

    8 iron models to choose from… 8 shaft options… that’s 64 combinations and permutations…. hmmmmmm…. what to do…???!!!!!

  3. Klub

    Dec 7, 2018 at 3:07 pm

    More options! Except for you lefties! No clubs for you, Satan’s spawn!

  4. Roger

    Dec 7, 2018 at 12:24 pm

    I dont see why anyone would pay $1,500 for irons. I know all my specs and can order the components off Ebay and have my club guy put them together for half that all in. Not to mention, its very unlikely Miura would actually get the specs right.

  5. Randy Wall

    Dec 7, 2018 at 11:45 am

    Yeah, I’d definitely want to get fit first. I have a Miura sand wedge, that feels like a hot knife through butter. Having that through the bag would be wonderful.

  6. Rich Douglas

    Dec 6, 2018 at 8:44 pm

    Where are the single-length clubs?

    And omitting fitting? How is this any different from buying off-the-shelf? More options to confuse people who don’t know what they’re looking for?

  7. Dave

    Dec 6, 2018 at 9:42 am

    I don’t use a 3 or 4 iron. They should have the option of bag set-up.

  8. Miura Sucks Now

    Dec 6, 2018 at 1:00 am

    Miura used to make classy, beautiful golf clubs. Then they decided to do this global brand crap and bring over all the ugly JDM clubs. Bring back the baby blades.

  9. Curt

    Dec 5, 2018 at 8:31 pm

    This is great. Agree completely, Miura players already know their specs and have been fitted at some point before placing the order. Now they can go direct and cut out the middle man. This is awesome news and others should follow suit.

    • SKip

      Dec 7, 2018 at 3:14 pm

      Cut out the middle man. The guy who’s supposed to provide the necessary fitting for the clubs. Terrible move and a kick in the nuts to all the fitters that supported the company.

      Sounds greedy to me. I’m moving on to the next brand.

  10. Jack

    Dec 5, 2018 at 8:22 pm

    Fitting ? What Muira player doesn’t know their specs by Heart all ready ?

    • Lar

      Dec 6, 2018 at 1:14 am

      Because they don’t. Clearly this whole e-commerce thing is to entice new customers, as it says in the above. Therefore, how the heck are the newbies who’ve never played these kinds of irons, but want to really get dialed in, know how to order their specs?
      Downhill for Miura. There’ll be so many of these used irons the glitter of what made Miura, is gone. This is what happens when a Yankee capitalist buys the rights just to make money on some products by just selling the stuff and not really getting behind the quality and reasons for it.

  11. Tiger Noods

    Dec 5, 2018 at 7:21 pm

    Agree; without a fitting, you’re missing most of the important stuff.

  12. Scheiss

    Dec 5, 2018 at 5:43 pm

    Yeah skip the whole fitting thing.
    Forget Miura. The quality has gone way down. If you’re not going to get fit for these, what’s the point?

  13. junior

    Dec 5, 2018 at 4:01 pm

    … and make that double pepperoni too …. 😀

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Equipment

WRX Spotlight: GolfBalls.com’s AlignXL personalized golf balls

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Product: GolfBalls.com’s AlignXL personalized golf balls

Pitch: From GolfBalls.com: “Featuring a durable, Tour-Proven golf ball alignment aid printed halfway around the golf ball with your personalization, AlignXL will take your game to the next level by giving you ultimate visibility to your ball alignment both on the green and the tee.”

Our take on GolfBalls.com’s AlignXL personalized golf balls

Beyond drawn-on designs with your own Sharpie, golf ball custom printing is nearly ubiquitous in the year 2019—and that’s not a bad thing. GolfBalls.com, for example, offers a full range of text and graphics printing. So do plenty of other sites. Heck, Titleist itself offers a myriad of custom options for your Pro V1.

All that by way of saying, it takes something unique to catch our eye in the custom ball space. Enter GolfBall.com’s AlignXL printing blends two concepts: drawing a line on your ball for alignment and adding personalized text. Plus, the font is pretty cool too.

Check it out below.

 

 

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Tour Edge launches 3 new HL4 iron sets: HL4 Iron, HL4 Iron-Wood, and HL4 Triple Combo

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Three new Tour Edge Hot Launch iron sets are hitting the market: Tour Edge’s HL4 Iron set, the HL4 Iron-Wood set and the HL4 Triple Combo set. This is the fourth edition of the Hot Launch series from Tour Edge founder and master club designer, David Glod.

Tour Edge promises “the best technology and performance at a mid-tier price point,” per a release, with national availability of the irons beginning August 1. Also notable: the company promises all custom fit orders will ship within an incredible 48 hours.

Tour Edge HL4 Iron Set

Tour Edge crafts HL4 irons from 431 stainless steel, and all irons feature an expanded undercut cavity for maximum forgiveness. The cavity allows engineers to position more weight away from the club face, thus elevating both MOI and CT. The company also credits the cavity with elevating launches and ball speeds, in combination with a shallower face and wider sole. In brief: easier to hit and hit high.

“The HL4 Irons are traditional in looks only,” said David Glod. “Their advanced game improvement tech and design techniques make them beautiful performers at a price well below the majority of irons available on the market.”

Additional HL4 features include advanced toe weighting technology for enhanced stability and Variable Face Thickness for better performance on off-center strikes.

The HL4 Iron set is a 7-piece set with options from 4-iron to 9-iron, as well as a pitching wedge, approach wedge, sand wedge and lob wedge. Right- and left-handed availability.

Tour Edge HL4 Iron-Wood Set

“The iron-wood is a best-seller for Tour Edge and this revolutionary set has become famous for vastly improving countless numbers of golf games,” said Executive Vice President of Tour Edge John Craig. “We were one of the first to ever make a hollow body iron and we have been able to perfect it over the years to the point where this set provides the very best in launch, distance and forgiveness. Every golfer can benefit greatly from this club and from this set.”

The seven-piece set is available in 12 different individual lofts and is designed to fill the space between 2-iron and lob wedge in a set.

Tour Edge HL4 Triple Combo Set

“The Triple Combo set combines three different HL4 models in a perfect seven-club blend,” according to Tour Edge. “The set earns classification as a maximum game improvement set due to the ease of use and added distance it provides, but it really stands out as a set that will bring added distance, efficiency and control to your golf game.”

The HL4 Triple Combo includes two HL4 hybrids (22 and 25 degrees), two HL4 Iron-Woods (29 and 32 degrees) and three HL4 Irons (35, 40 and 44 degrees.)

HL4 Custom Fitting

“We see HL4 as being the best value available in the custom fitting market,” said Glod. “That is why we created our 48-hour custom fitting delivery guarantee and why we are making a significant commitment to advertise HL4 heavily on the Golf Channel and elsewhere with the message of Get Fit. Spend Less. Play Better. We want to open up custom fitting to thousands of new golfers who are looking for innovation and performance at logical prices.”

“We are aggressively marketing the message that every golfer should be getting custom fit, and that it is especially mid to high handicap players who have the most to gain by getting fit,” “Our goal is to open the flood gates on custom fitting and HL4 has proven to be the perfect product to accomplish this goal with its advanced technology, top-tier performance and amazing price structure.” —Tour Edge Vice President of Marketing Jon Claffey.

The company plans to have 750-plus custom fitting centers across the country. All custom fit orders received by Tour Edge by 2:30 PM Central standard time will be built at Tour Edge headquarters in Batavia, IL and shipped to any continental U.S. state in 48-hours (either back to the Tour Edge fitting location or directly to the end consumer).

HL4 Iron Specs

The HL4 Iron set: $419.99 in steel. $489.99 in graphite. The entire set will be available in right and left-handed models.

7-piece HL4 Iron-Wood set: $529.99 in steel. $599.99 in graphite. The entire set will be available in right and left-handed models.

HL4 Triple Combo set: $569.99 in steel. $599.99 in graphite. The entire set will be available in right and left-handed models.

Stock shafts: UST Mamiya. Also available: KBS Tour 90 steel shafts.

 

 

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Equipment

Forum Thread of the Day: “If you could get one thing from any tour truck, what would it be, and which truck?”

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Today’s Forum Thread of the Day comes from NYCGolfNut who has created an interesting discussion which our members have got stuck into in our forums. NYCGolfNut has asked, “If you could get one thing from any tour truck, what would it be, and which truck?”.

Our members have shown a diverse taste in their answers to NYCGolfNut’s question, even if they have found it difficult to pick just one item!

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • bodhi555: “I’d go back in time to the Nike truck and get another set of Satin VR Pros, 1 inch longer with S400 Tour Issues fitted. Failing that a new set of Engage Wedges.”
  • sharkiesj: “Confirming groove set of i3 Blades from the Ping Tour van. And a freakin’ Tour finish PLD putter. Then I’d take the putter and smash the inside of the van to smithereens. I’d throw the putter back and say, Yo, I’ll see you next week at the next tour stop. This van better be fixed, and my putter fixed too. JC, that outta get them to release the PLD.”
  • cmagnusson: “Cobra truck, CB/MBs in a custom made One-Length set. Either that or go to the Odyssey truck and get a custom made White Hot Pro #1 arm-lock with a Stroke-lab shaft.”
  • golfingguru11: “Callaway lefty tour only stuff. Diamond epic flash, apex dots and one of Phil’s backup putters.”
  • martinritch1: “I have a specific shopping list. 1. Callaway 10.5 triple diamond head. 2. Taylormade GAPR lo bonded head with a Nippon Modus GOST shaft. 3. Vokey Raw 60 low bounce K. 4. Taylormade Hi-Toe 60 low bounce. 5. Scotty Cameron Circle T X5 flow neck.”

Entire Thread: “If you could get one thing from any tour truck, what would it be, and which truck?”

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