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Miura offers fully assembled custom club e-commerce service

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Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.

The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.

For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.

Speaking on the new service, Miura Golf President Hoyt McGarity stated

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”

Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings

“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”

While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.

On that subject, Will Miele, North America Sales Manager, said

“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.

“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”

The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.

 

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giancarlomag

15 Comments

15 Comments

  1. Alfredo Smith

    Dec 14, 2018 at 1:26 pm

    I was considering Miura wedges but not now. To heck with them cutting out the middle man. Even if you know your specs it could be difficult picking the correct shaft…

  2. ogo

    Dec 9, 2018 at 4:56 pm

    8 iron models to choose from… 8 shaft options… that’s 64 combinations and permutations…. hmmmmmm…. what to do…???!!!!!

  3. Klub

    Dec 7, 2018 at 3:07 pm

    More options! Except for you lefties! No clubs for you, Satan’s spawn!

  4. Roger

    Dec 7, 2018 at 12:24 pm

    I dont see why anyone would pay $1,500 for irons. I know all my specs and can order the components off Ebay and have my club guy put them together for half that all in. Not to mention, its very unlikely Miura would actually get the specs right.

  5. Randy Wall

    Dec 7, 2018 at 11:45 am

    Yeah, I’d definitely want to get fit first. I have a Miura sand wedge, that feels like a hot knife through butter. Having that through the bag would be wonderful.

  6. Rich Douglas

    Dec 6, 2018 at 8:44 pm

    Where are the single-length clubs?

    And omitting fitting? How is this any different from buying off-the-shelf? More options to confuse people who don’t know what they’re looking for?

  7. Dave

    Dec 6, 2018 at 9:42 am

    I don’t use a 3 or 4 iron. They should have the option of bag set-up.

  8. Miura Sucks Now

    Dec 6, 2018 at 1:00 am

    Miura used to make classy, beautiful golf clubs. Then they decided to do this global brand crap and bring over all the ugly JDM clubs. Bring back the baby blades.

  9. Curt

    Dec 5, 2018 at 8:31 pm

    This is great. Agree completely, Miura players already know their specs and have been fitted at some point before placing the order. Now they can go direct and cut out the middle man. This is awesome news and others should follow suit.

    • SKip

      Dec 7, 2018 at 3:14 pm

      Cut out the middle man. The guy who’s supposed to provide the necessary fitting for the clubs. Terrible move and a kick in the nuts to all the fitters that supported the company.

      Sounds greedy to me. I’m moving on to the next brand.

  10. Jack

    Dec 5, 2018 at 8:22 pm

    Fitting ? What Muira player doesn’t know their specs by Heart all ready ?

    • Lar

      Dec 6, 2018 at 1:14 am

      Because they don’t. Clearly this whole e-commerce thing is to entice new customers, as it says in the above. Therefore, how the heck are the newbies who’ve never played these kinds of irons, but want to really get dialed in, know how to order their specs?
      Downhill for Miura. There’ll be so many of these used irons the glitter of what made Miura, is gone. This is what happens when a Yankee capitalist buys the rights just to make money on some products by just selling the stuff and not really getting behind the quality and reasons for it.

  11. Tiger Noods

    Dec 5, 2018 at 7:21 pm

    Agree; without a fitting, you’re missing most of the important stuff.

  12. Scheiss

    Dec 5, 2018 at 5:43 pm

    Yeah skip the whole fitting thing.
    Forget Miura. The quality has gone way down. If you’re not going to get fit for these, what’s the point?

  13. junior

    Dec 5, 2018 at 4:01 pm

    … and make that double pepperoni too …. 😀

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Equipment

SPOTTED: 2019 Mitsubishi shafts

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2019-mitsubishi-diamana-shafts

The Diamana shaft line from Mitsubishi Chemical is probably one of the most iconic in the sport. Released in 2005, Blueboard, Whiteboard, and Redboard, were the first generation of shafts.

Photos of the full fourth generation Diamana lineup, offering new materials and technology, along with new names, have surfaced in the GolfWRX forums. Like previous generations, each color shaft offers different ball flight and spin characteristics.

“RF” is the highest launching and spinning in the Diamana line, offering high launch and mid spin, while the “BF” is the mid-launch and mid/low-spin model. Finally, the “DF” is mid/low-launching and the lowest-spinning shaft in the lineup.

All of the fourth generation Diamana shafts use updated technologies and materials that you would expect from a premium lineup. DIALEAD pitch fiber is helps reduce shaft deformation, while still producing exceptional energy transfer.

Each shaft contains MR70 carbon fiber that is 20 percent stronger than conventional materials and Boron fiber for its compression strength and shaft reinforcement. ION plating has been done before in the Diamana line, in vacuum chambers — silver alloy ions are bonded to the shaft to give it a chrome-like finish that can’t be replicated by paint.

See what GolfWRX Members are saying in the forums.

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SPOTTED: 2019 Aldila shafts

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aldila-2019-shafts

With the beginning of the PGA Tour’s West Coast swing on now, we are really starting to see more 2019 gear work it way onto tour trucks, and onto the range for player testing…and into our forums (in picture format, at least).

Some of the most recently spotted pieces are the 2019 Aldila ATX shafts, including what appears to be an 85g hybrid shaft and a 120g iron shaft.

aldila-2019-shafts

We can only speculate that the hybrid is a low launch shaft — based on the PGA  Tour testing being done, but this could be a shaft more suited for the growing popularity of the driving iron category vs. wood-like hybrids in the previous couple of seasons.

The 120g iron shaft has a lot of people talking, since Aldila has leaked some information in our picture thread

“It utilizes a custom prepreg made at our facility in Poway that features a “Metal Mesh” material that is combined with Carbon Fiber to help add stability and weight in the irons.”

aldila-metal-mesh

By using this custom material, Aldila could be solving the common problem that a lot of people have with graphite, and that is the club total weight — although in this case 120g is similar to a lot of steel iron shafts already being used on Tour. As prototyping goes, this material could be put to use in lighter versions of the shaft and have a greater benefit in the sub-100g category — if they plan on going that route.

For the drivers, if previous versions and colorways are any indication, it looks like we will have some new technology packed into popular bend profiles like the NV (Green) and the VS (Blue).  As some members on the forums have already discussed, these shafts will be utilizing graphene (an extremely strong carbon material) for additional stability. 

We also have new Rogue 130 MSI models following along similar lines with both a black and silver.

Here’s some additional information from Aldila

“Building off of the success of the ROGUE® Limited Edition – which featured 125 M.S.I. Graphitic Carbon Fiber, we have taken ROGUE® to performance to another level by incorporating even stronger 130 M.S.I. Graphitic Carbon Fiber. The ROGUE® Silver 130 M.S.I. is a low-launch, low-spin shaft with a low torque tip-section fortified with 130 M.S.I. Graphitic Carbon Fiber, a higher balance point, and a premium ion plated finish.”

Join the discussion in our forums

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Brooks Koepka with Mizuno JPX 919 irons, TaylorMade M5 driver in the bag at Abu Dhabi HSBC Championship

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Brooks-Koepka-Mizuno-JPX919

Brooks Koepka is in action this week at the Abu Dhabi HSBC Championship equipped with a new driver and set of irons.

Golf.com’s Jonathan Wall broke the news, via Twitter, that Kopeka has TaylorMade’s new M5 Driver in his bag this week, as well as Mizuno’s JPX 919 Tour Irons.

The three-time major champ used TaylorMade’s M3 460 Driver and Mizuno’s JPX 900 Tour irons throughout 2018, and it appears as if Koepka is happy to make the transition to both manufacturers latest additions of those series of clubs right from the get-go in 2019.

Brooks-Koepka-Mizuno-JPX-919

Koepka is currently T13 after two rounds of play at the Abu Dhabi HSBC Championship and sits five shots off the lead.

 

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