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Miura offers fully assembled custom club e-commerce service

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Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.

The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.

For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.

Speaking on the new service, Miura Golf President Hoyt McGarity stated

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”

Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings

“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”

While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.

On that subject, Will Miele, North America Sales Manager, said

“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.

“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”

The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.

 

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

15 Comments

15 Comments

  1. Alfredo Smith

    Dec 14, 2018 at 1:26 pm

    I was considering Miura wedges but not now. To heck with them cutting out the middle man. Even if you know your specs it could be difficult picking the correct shaft…

  2. ogo

    Dec 9, 2018 at 4:56 pm

    8 iron models to choose from… 8 shaft options… that’s 64 combinations and permutations…. hmmmmmm…. what to do…???!!!!!

  3. Klub

    Dec 7, 2018 at 3:07 pm

    More options! Except for you lefties! No clubs for you, Satan’s spawn!

  4. Roger

    Dec 7, 2018 at 12:24 pm

    I dont see why anyone would pay $1,500 for irons. I know all my specs and can order the components off Ebay and have my club guy put them together for half that all in. Not to mention, its very unlikely Miura would actually get the specs right.

  5. Randy Wall

    Dec 7, 2018 at 11:45 am

    Yeah, I’d definitely want to get fit first. I have a Miura sand wedge, that feels like a hot knife through butter. Having that through the bag would be wonderful.

  6. Rich Douglas

    Dec 6, 2018 at 8:44 pm

    Where are the single-length clubs?

    And omitting fitting? How is this any different from buying off-the-shelf? More options to confuse people who don’t know what they’re looking for?

  7. Dave

    Dec 6, 2018 at 9:42 am

    I don’t use a 3 or 4 iron. They should have the option of bag set-up.

  8. Miura Sucks Now

    Dec 6, 2018 at 1:00 am

    Miura used to make classy, beautiful golf clubs. Then they decided to do this global brand crap and bring over all the ugly JDM clubs. Bring back the baby blades.

  9. Curt

    Dec 5, 2018 at 8:31 pm

    This is great. Agree completely, Miura players already know their specs and have been fitted at some point before placing the order. Now they can go direct and cut out the middle man. This is awesome news and others should follow suit.

    • SKip

      Dec 7, 2018 at 3:14 pm

      Cut out the middle man. The guy who’s supposed to provide the necessary fitting for the clubs. Terrible move and a kick in the nuts to all the fitters that supported the company.

      Sounds greedy to me. I’m moving on to the next brand.

  10. Jack

    Dec 5, 2018 at 8:22 pm

    Fitting ? What Muira player doesn’t know their specs by Heart all ready ?

    • Lar

      Dec 6, 2018 at 1:14 am

      Because they don’t. Clearly this whole e-commerce thing is to entice new customers, as it says in the above. Therefore, how the heck are the newbies who’ve never played these kinds of irons, but want to really get dialed in, know how to order their specs?
      Downhill for Miura. There’ll be so many of these used irons the glitter of what made Miura, is gone. This is what happens when a Yankee capitalist buys the rights just to make money on some products by just selling the stuff and not really getting behind the quality and reasons for it.

  11. Tiger Noods

    Dec 5, 2018 at 7:21 pm

    Agree; without a fitting, you’re missing most of the important stuff.

  12. Scheiss

    Dec 5, 2018 at 5:43 pm

    Yeah skip the whole fitting thing.
    Forget Miura. The quality has gone way down. If you’re not going to get fit for these, what’s the point?

  13. junior

    Dec 5, 2018 at 4:01 pm

    … and make that double pepperoni too …. 😀

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Whats in the Bag

Stewart Hagestad WITB

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Driver: TaylorMade M6 (10.5 degrees)
Shaft: Graphite Design Tour AD DI 7 X

3-wood: TaylorMade M5 (15 degrees)
Shaft: Mitsubishi Diamana S+ 80 X

Driving iron: TaylorMade P790
Shaft: Graphite Design Tour AD HY 85 X

Irons: TaylorMade P770 (4), TaylorMade P730 (5-PW)
Shafts: KBS Tour 125 S+

Wedges: Titleist Vokey SM6 (50, 54, 60)
Shafts: KBS Tour 610 Wedge 120

Putter: Scotty Cameron XPerimental Rev10

Ball: TaylorMade TP5x

Grips: Golf Pride Tour Velvet Cord

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WRX Spotted at U.S. Open: Justin playing just Rosey with new TPT

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We are a little more than halfway through the U.S. Open at Pebble Beach, and so far the course is giving and taking as much as you would expect from a perfect setup by the USGA.

Taking the lead on Thursday and continuing to lurk into the weekend is Justin Rose. Since we have been paying close attention to his Honma golf bag all year, we noticed a shaft change in his Tour World driver.

We reached out to TPT to see if we could get an update on what Rose has put in play for what is often referred to as one of the toughest driving weeks of the year. Here’s the inside info

“Justin has put into play a TPT Golf 14 MKP-LT-SW shaft in his Honma driver. This shaft is a full 10 CPM ( Cycles per Minute ) stiffer than the 15 LKP-LT-SW shaft that he put in play at The Memorial after testing it that week. It’s also different in that it has a Mid Kick Point (MKP), where as the 15 LKP-LT-SW has a Low-Kick-Point (LKP) design.”

From a technical and fitting perspective (generally speaking) a lower kick point shaft will hit the ball higher with more spin compared to a mid or high kick point shaft if all other factors are equal. We don’t have access to his driver numbers but with the U.S. Open being played on what can always end up as a windy venue the theory would be that this change to the MKP is to help keep ball flight lower and more controlled — which will also be a benefit next month at the Open Championship.

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Forum Thread of the Day: “Best budget driver?”

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Today’s Forum Thread of the Day comes from Ivyguy who is on the lookout for the best driver to be had at an affordable price ($300 or less). Our members give their suggestions, with plenty of different drivers getting a mention.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • tbsbama: “Cobra King LTD is a wonderful driver. The pro model has lofts from 7 to 10 with fade settings. The regular from 9 to 12 with draw settings. Both heads are absolute bombers and can be found pretty cheap. Best driver I have hit in several years.”
  • zzyzxx33: “I won a Tour Edge EXS Driver, and it has been Awesome! Great Price, Look, Sound and Results! It’s longer than anything else I’ve hit.”
  • AG12: “I would say the regular PING G400…you can get new for $300 on PGA SS website, ’17 M2 is a good choice, and the M4 can be had at under $300 used in most shops.”
  • Badshaft: “I have the F8+ and bought the extra weights off of eBay (inexpensive, shipped from China)- 12g front 7g back- Blue Tensei 70g stiff. Longest for me – straight and as accurate as anything. Nice well-balanced combo. Looks to me it has the same moveable weight strategy as the F9.”

Entire Thread: “Best budget driver?”

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