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Miura offers fully assembled custom club e-commerce service

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Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.

The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.

For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.

Speaking on the new service, Miura Golf President Hoyt McGarity stated

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”

Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings

“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”

While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.

On that subject, Will Miele, North America Sales Manager, said

“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.

“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”

The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.

 

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

15 Comments

15 Comments

  1. Alfredo Smith

    Dec 14, 2018 at 1:26 pm

    I was considering Miura wedges but not now. To heck with them cutting out the middle man. Even if you know your specs it could be difficult picking the correct shaft…

  2. ogo

    Dec 9, 2018 at 4:56 pm

    8 iron models to choose from… 8 shaft options… that’s 64 combinations and permutations…. hmmmmmm…. what to do…???!!!!!

  3. Klub

    Dec 7, 2018 at 3:07 pm

    More options! Except for you lefties! No clubs for you, Satan’s spawn!

  4. Roger

    Dec 7, 2018 at 12:24 pm

    I dont see why anyone would pay $1,500 for irons. I know all my specs and can order the components off Ebay and have my club guy put them together for half that all in. Not to mention, its very unlikely Miura would actually get the specs right.

  5. Randy Wall

    Dec 7, 2018 at 11:45 am

    Yeah, I’d definitely want to get fit first. I have a Miura sand wedge, that feels like a hot knife through butter. Having that through the bag would be wonderful.

  6. Rich Douglas

    Dec 6, 2018 at 8:44 pm

    Where are the single-length clubs?

    And omitting fitting? How is this any different from buying off-the-shelf? More options to confuse people who don’t know what they’re looking for?

  7. Dave

    Dec 6, 2018 at 9:42 am

    I don’t use a 3 or 4 iron. They should have the option of bag set-up.

  8. Miura Sucks Now

    Dec 6, 2018 at 1:00 am

    Miura used to make classy, beautiful golf clubs. Then they decided to do this global brand crap and bring over all the ugly JDM clubs. Bring back the baby blades.

  9. Curt

    Dec 5, 2018 at 8:31 pm

    This is great. Agree completely, Miura players already know their specs and have been fitted at some point before placing the order. Now they can go direct and cut out the middle man. This is awesome news and others should follow suit.

    • SKip

      Dec 7, 2018 at 3:14 pm

      Cut out the middle man. The guy who’s supposed to provide the necessary fitting for the clubs. Terrible move and a kick in the nuts to all the fitters that supported the company.

      Sounds greedy to me. I’m moving on to the next brand.

  10. Jack

    Dec 5, 2018 at 8:22 pm

    Fitting ? What Muira player doesn’t know their specs by Heart all ready ?

    • Lar

      Dec 6, 2018 at 1:14 am

      Because they don’t. Clearly this whole e-commerce thing is to entice new customers, as it says in the above. Therefore, how the heck are the newbies who’ve never played these kinds of irons, but want to really get dialed in, know how to order their specs?
      Downhill for Miura. There’ll be so many of these used irons the glitter of what made Miura, is gone. This is what happens when a Yankee capitalist buys the rights just to make money on some products by just selling the stuff and not really getting behind the quality and reasons for it.

  11. Tiger Noods

    Dec 5, 2018 at 7:21 pm

    Agree; without a fitting, you’re missing most of the important stuff.

  12. Scheiss

    Dec 5, 2018 at 5:43 pm

    Yeah skip the whole fitting thing.
    Forget Miura. The quality has gone way down. If you’re not going to get fit for these, what’s the point?

  13. junior

    Dec 5, 2018 at 4:01 pm

    … and make that double pepperoni too …. 😀

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Whats in the Bag

Sebastian Munoz winning WITB: 2019 Sanderson Farms Championship

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Driver: Ping G400 LST (8.5 @9 degrees)
Shaft: Project X HZRDUS Yellow 6.5

3-wood: Callaway Epic Flash (15 degrees)
Shaft: Project X HZRDUS Yellow

Irons: Ping i200 (3), Ping i210 (4-PW)
Shafts: Graphite Design Tour AD-DI Hybrid 85X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Ping Glide 2.0 Stealth (50), Titleist Vokey Design SM7 sand (56, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Ping Sigma 2 Valor

Ball: Titleist Pro V1

Grips: Golf Pride Z Grip Cord

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Whats in the Bag

Danny Willet’s winning WITB: 2019 BMW PGA Championship

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Driver: Callaway Rogue (9 degrees)
Shaft: Mitsubishi Diamana DF 60X

3-wood: Callaway Rogue (15 degrees)
Shaft: Mitsubishi Diamana W 70X

Irons: Callaway Apex UT (18), Callaway X Forged (21), Callaway X Forged (5-9 iron)
Shafts: True Temper Dynamic Gold SuperLite X100

Wedges: Callaway Mack Daddy Forged (46 degrees), Callaway Mack Daddy 4 (50, 56, 60 degrees)
Shafts: True Temper Dynamic Gold Superlite X100

Putter: Odyssey Stroke Lab Tuttle

Ball: Callaway Chrome Soft X

Related to Danny Willett WITB

 

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Equipment

New Mizuno MP-20 irons now available at retail

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The 2019/2020 Mizuno MP-20 irons family, the next series of MP irons to connect golfers to the classic  “Mizuno Feel,” with four new models (MP20 Blade, MP-20 MMC, & MP20 HMB – Hot Metal Blade), are now available at retail.

The MP-20 series was born from tradition and the idea of creating the ultimate set of irons for every player. Mizuno has accomplished that goal with modern design and an attention to detail on every level with all three models. Speaking to the Mizuno tradition, and something they touched on when these were originally teased on social channels with #LayersOfFeel, Mizuno is going back in time to the TN-87s and reintroducing a copper underlay to their irons—all of them!

Mizuno MP20 iron copper underlay

“Mizuno Feel”

It is part of the golf vernacular. It’s ingrained in golf (nerd) culture—it’s a real thing.

But where does it comes from, how did it get here, what is it really, and how is it a component of 2019 Mizuno MP-20 irons?

I’m here to give you some answers and introduce you to MP-20 family of irons from Mizuno.

2019-mizuno-mp-20-irons-7-iron-

2019 Mizuno MP-20 irons: 7-iron

Born from tradition, and the idea of creating the ultimate set of irons for every player, the 2019 Mizuno MP-20 family is the next series of MP irons that will connect golfers to the “Mizuno Feel.” Speaking to tradition, and something I touched on when these were originally teased on social channels with #LayersOfFeel, Mizuno is going back in time to the TN-87s and reintroducing a copper underlay to their irons—all of them! (Before someone tries to correct me: yes, I realize that they have done this for more recent Japan market model)

What does this copper layer mean? Here’s the funny thing, even Mizuno has had a hard time trying to quantify it. Through multiple rounds of extensive blind prototype testing with all of their staff players, the irons with a copper underlay won on feel EVERY SINGLE TIME! How’s that for dominance?

But why? They are truly still trying to 100 percent figure that out. Mizuno has used its HIT (Harmonic Impact Technology), metallurgy analysis, and every test it can to try and figure out why. Engineers even went as far as trying to prove the hypothesis the copper underlay “feel” was based on nostalgia but time and time again Cu won in blind testing. At the end day, the human element was still the deciding factor because humans are the ones that ultimately hit shots.

2019-mizuno-mp-20-7-iron-address

2019 Mizuno MP-20 irons

This brings us to the flagship MP-20 (Blade) (The Ultimate Tour Blade as described by Mizuno’s Product Manager & Engineer Chris Voshall). Evolving from the tradition built into the MP-18, and taking design cues from historic models like the TN 87 and MP14, the MP20s provide more flow throughout the set from top to bottom leading to even more control over ball flight. This flow also increases forgiveness (please remember it’s still a blade) and launch in the longer irons, with an increased ability to flight the ball in the scoring clubs…all of this AND a thinner top line.

Now about that top line: it’s an extremely important part of the look of the club, but what many don’t realize is it also plays a big role in feel and acoustics too. Let’s simplify for a moment: think of a clubhead like hunk of metal—a cube—now when you hit that thick piece of metal on something it doesn’t reverberate much and when it does, it’s at a different frequency making it sound heavy and “thuddy,” or as some would say, SOLID.

2019-mizuno-mp-20-7-iron-face

Now imagine if that same piece of metal, and same mass, was stretched out like a saw blade. Have you ever hit something with the side of a large saw blade? It’s wobbly, loud, and generally unpleasant, that’s what happens when an unsupported part of a club gets too thin, it acts like an amplifier of bad sound, creating terrible feel. By blending a small channel (think MP5) with the classic looks of yesteryear you get a club that feels and performs like no Mizuno before it, and as I said, with a thinner look from address.

What’s all this talk of “Flow”?

Center of gravity and mass placement (or as a Mizuno Engineer explained to me “Vertical Moment of Inertia”). Since each club is designed individually, you need the center of gravity to shift throughout the set to help control launch/trajectory (or “traj” as the kids say), and make sure spin is also at an optimal level.

For the MP-20, it means long irons that are “easier” to hit (air quotes, because like I said before, it’s still a blade), and short irons that can be more easily flighted lower with greater spin and control. Just like with the MP-18s, Mizuno is keeping with the continuous reduced blade length into the short irons for a look preferred by better players and for improved grass and turf interaction.

But What About the Rest?

You might have noticed off the top I called it the “MP-20 Family.” Here’s why: In golf, like with any other industry, data is important. But it’s only as good as you use it and well…let’s just say Mizuno has been paying close attention to how golfers and fitters have been making combo sets over the last few years. It’s all about understanding what golfers really need and thanks to some proprietary data they went even deeper when it comes to designing each and every iron in this family to make sure its performance is maximized. This is why I continue to emphasize how each set has a flow—to make sure each club in your bag is just right for you. Now to introduce you to the rest of the family members…

2019 Mizuno MP20 MMC irons (Multi-Material Construction)

2019-mizuno-mmc-irons-1

2019 Mizuno MP-20 MMC irons: 7-iron

I know, you think you’ve heard this story before but…NOT LIKE THIS!

The new MP-20 MMC is a BIG shift in design, not just because of the Cu underlay, but a radical change in how the whole club is put together. I know it sounds very “big biz,” but in the world of manufacturing it truly comes down to how “parts” are manufactured. Now, with Mizuno, I will reiterate a well-known story. All of its forged irons are single-sourced from one foundry (Chuo) in Japan through a handshake agreement that has been in place for decades.

Now back to the MMC. Before the MP-20 the MMC always had one tiny design difficulty (not a bad one, just a truth) and that was the titanium piece in the back was the same size throughout the whole set. This lead to a set with almost constant sole width. That doesn’t mean previous generations were constructed poorly, but it just means there were improvements that could be made to how the set flowed (there’s that word again) from top to bottom…which leads us to the tech story.

2019-mizuno-mp-20-mmc-irons-3

For the first time in the MMC’d life, the titanium piece of the iron will actually vary in mass depending on the club. It will be broken up in the middle of the set to allow better CG placement, and like its blade cousin, improved turf interaction in the shorter irons.

What is also very cool from a build and engineering perspective is the way the titanium gets into the club in the first place. Here we go down a metallurgy rabbit hole, buckle up…

  • Titanium has a mass density (rounded) of 4.5 g/cm3 – cubed
  • Carbon steel has a mass density of (rounded) 7.9 g/cm3 – cubed

That means that from every cubed cm of steel volume you replace with titanium in the head, you save 3.4g… which might not seem like much, but in a 4-iron for example that has an average mass of 248g for (4) cm3 you save 13.6g or just over five percent. I realize this is DEEP into the mass property weeds, but when you think of what a club head weights and how every half percentage point matters, five percent is a lot! That’s more forgiveness, more MOI, more spin control, and overall better performance.

2019-mizuno-mp-20-mmc-irons-3

What is also very cool is all of these parts (titanium and tungsten) have ZERO chemical bond—no epoxy. They all fit snug based on the shrinkage rates of the different materials. Ti & W( tungsten – W comes from the ore Wolframite) shrinks less than the steel so as the steel cools around the titanium and tungsten pieces it creates a mechanical (solid) bond.

All of this together adds up to an iron that looks smaller than the previous version, offers more “flow” in CG, something we mentioned earlier that creates more forgiveness and control throughout the set, and at the end of the day it means a better-engineered version than the one before it.

Hot Metal 2019 Mizuno MP-20 HMB irons

YES…you read that correctly. Mizuno is bringing Hot Metal tech to the MP line!

A hollow body blade looking iron using the same strong yet highly flexible Chromoloy material as the 919 Hot Metals except this time forged to create an iron like they never have before. The look and shape of a blade the speed of a Hot Metal.

Let’s break things down.

The look is clean as clean can be, from there the face of the HMB is thin and fast, while hidden inside the back of the club is complex geometry for both acoustics and precisely positioning mass. These will be the replacement for the MMC Fli-His but unlike that set, only going to the 6-iron, the new HMB will go all the way to the pitching wedge.

What is also different for the HMB vs. the MMC Fli-Hi is the way tungsten is used in the head to create different impact dynamics. The Fli-Hi had all the tungsten (20g worth) in one place in the head (low and towards the toe). The CG was still located right in the middle but through in-depth testing some players found that the Fli-Hi was a more difficult club to turn over and draw.

2019-mizuno-mp-20-hmb-irons

To improve the workability of the new HMB, the Tungsten was split into two 12g pieces (four more grams than previous Fli-Hi) and positioned into precisely formed pockets on the heel and toe in the back of the club. This allows the unsupported face to flex and makes the club more workable while still maintaining all the forgiveness you would expect from a hollow body iron built for speed. Seriously who doesn’t like the sound of that?

Since the new HMB is a full set and not just long irons, there is more to the tech story… here is comes… better flow and CG positioning throughout the set. This is hugely important for the mid and short irons where loft is already going to create spin so controlling ball flight and traj on approach shots is vital for scoring better.

This is again where the MP-20 Family discussion comes into play. Mizuno knows they are going to sell a lot more HMB long irons vs. blade and MMC long irons, so the entire family is designed holistically for every player to find each and every head that optimizes them on the course.

The Full Package

Like with previous generations going back almost a decade, Mizuno is keeping its industry-leading matrix of shaft and grip options available at NO upcharge. BUT… based on the growing demand for more exotic options the newly expanded shaft line up will include a few shafts that will come with a slight upcharge.

Whatever you end up being fit for, it’s important to realize that there has never been family of Mizuno irons designed like this, which could also mean you could be bringing home some new family members soon.

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