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Miura offers fully assembled custom club e-commerce service

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Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.

The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.

For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.

Speaking on the new service, Miura Golf President Hoyt McGarity stated

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”

Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings

“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”

While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.

On that subject, Will Miele, North America Sales Manager, said

“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.

“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”

The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.

 

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giancarlomag

14 Comments

14 Comments

  1. ogo

    Dec 9, 2018 at 4:56 pm

    8 iron models to choose from… 8 shaft options… that’s 64 combinations and permutations…. hmmmmmm…. what to do…???!!!!!

  2. Klub

    Dec 7, 2018 at 3:07 pm

    More options! Except for you lefties! No clubs for you, Satan’s spawn!

  3. Roger

    Dec 7, 2018 at 12:24 pm

    I dont see why anyone would pay $1,500 for irons. I know all my specs and can order the components off Ebay and have my club guy put them together for half that all in. Not to mention, its very unlikely Miura would actually get the specs right.

  4. Randy Wall

    Dec 7, 2018 at 11:45 am

    Yeah, I’d definitely want to get fit first. I have a Miura sand wedge, that feels like a hot knife through butter. Having that through the bag would be wonderful.

  5. Rich Douglas

    Dec 6, 2018 at 8:44 pm

    Where are the single-length clubs?

    And omitting fitting? How is this any different from buying off-the-shelf? More options to confuse people who don’t know what they’re looking for?

  6. Dave

    Dec 6, 2018 at 9:42 am

    I don’t use a 3 or 4 iron. They should have the option of bag set-up.

  7. Miura Sucks Now

    Dec 6, 2018 at 1:00 am

    Miura used to make classy, beautiful golf clubs. Then they decided to do this global brand crap and bring over all the ugly JDM clubs. Bring back the baby blades.

  8. Curt

    Dec 5, 2018 at 8:31 pm

    This is great. Agree completely, Miura players already know their specs and have been fitted at some point before placing the order. Now they can go direct and cut out the middle man. This is awesome news and others should follow suit.

    • SKip

      Dec 7, 2018 at 3:14 pm

      Cut out the middle man. The guy who’s supposed to provide the necessary fitting for the clubs. Terrible move and a kick in the nuts to all the fitters that supported the company.

      Sounds greedy to me. I’m moving on to the next brand.

  9. Jack

    Dec 5, 2018 at 8:22 pm

    Fitting ? What Muira player doesn’t know their specs by Heart all ready ?

    • Lar

      Dec 6, 2018 at 1:14 am

      Because they don’t. Clearly this whole e-commerce thing is to entice new customers, as it says in the above. Therefore, how the heck are the newbies who’ve never played these kinds of irons, but want to really get dialed in, know how to order their specs?
      Downhill for Miura. There’ll be so many of these used irons the glitter of what made Miura, is gone. This is what happens when a Yankee capitalist buys the rights just to make money on some products by just selling the stuff and not really getting behind the quality and reasons for it.

  10. Tiger Noods

    Dec 5, 2018 at 7:21 pm

    Agree; without a fitting, you’re missing most of the important stuff.

  11. Scheiss

    Dec 5, 2018 at 5:43 pm

    Yeah skip the whole fitting thing.
    Forget Miura. The quality has gone way down. If you’re not going to get fit for these, what’s the point?

  12. junior

    Dec 5, 2018 at 4:01 pm

    … and make that double pepperoni too …. 😀

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Equipment

Forum Thread of the Day: “Charley Hoffman’s custom Scotty Cameron putter”

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Today’s Forum Thread of the Day showcases Charley Hoffman’s custom Scotty Cameron Putter. The putter, which Hoffman used recently at the QBE shootout, has quite a nostalgic feel to it, although it appears the majority of our members are not too enamored with the new flatstick.

Check out the full thread and all of the photos here.

Here is what some of our members have been saying about Hoffman’s putter, but make sure to check out the entire thread and have your say at the link below.

  • Meanmachinemoe: “Hoping this is a preview of his 2019 line-up so I won’t be tempted. UGLY!”
  • evansmar004: “The top is not good looking….but I love walking the Scotty dog”
  • cxx: “You guys are funny.  The only beauty in a putter is how many putts find the bottom of the cup.”

Entire Thread: “Charley Hoffman’s custom Scotty Cameron putter”

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Forum Thread of the Day: “What is your favorite ‘Tour Issue’ club of all time?”

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Today’s Forum Thread of the Day comes from pmurph#3, who asks fellow members what their favourite Tour Issue club of all time is. Despite these clubs not featuring in your local golf store, it doesn’t stop our members from getting their hands on them, and in the thread, we see plenty of rare clubs mentioned.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • mosesgolf: “The 300 Tour and then the R510 DF (no TP logo on toe underline half line) in respective order.  These two drivers imo kicked off the “Tour” craze. I still have the Adams “Peanut” hybrid which is the best hybrid I’ve ever played.”
  • 300_yard_drives: “Secret tour issue Callaway apex di and I still have mine. Asian Tour rep didn’t even know it existed. I have only seen it in one other person’s bag personally, and that was Jaime Sadlowski.”
  • cardoustie: “I gotta go with 510df, that to me started the whole tour issue thing. I did get a TI driver at one time … 580 xd tp IIRC, but I hooked it off the planet.  Must have had loads of hot melt in the heel.  And it wasn’t just me; even my +3 buddy couldn’t hit it straight.  Too bad as the feel was exceptional.”
  • cgasucks: “The Titleist 970 FW.  This is the one that Tiger used as his three-wood in his prime.  Very hard to get then…and very hard to get now.”

Entire Thread: “What is your favorite ‘Tour Issue’ club of all time?”

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Wilson introduces super game improvement Staff D7 irons

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Wilson Golf has announced that 2019 will see the release of their new super game improvement Wilson Staff D7 distance irons.

The new Wilson Staff D7 distance irons will keep the aesthetics from the FG Tour V6 and C300 irons while integrating Wilson’s RE-AKT technology, which is designed to provide golfers with extra power.

Speaking with regards to the new irons, manager of Wilson Golf Innovation Jon Pergande, described precisely what the new clubs are set to offer golfers.

“The D7 line is our latest installment of game improvement irons that will give golfers increased distances on longer irons and precision with the shorter clubs. Our RE-AKT technology and ultra-thin responsive club-face increases ball speeds to help produce maximum distances, while the shorter clubs give golfers a greater feel and more distance control.”

Just how has Wilson Golf gone about constructing these new irons to achieve these goals?

Well, the Wilson Staff D7 long irons (4-7 iron) feature three rows of power holes, and will also contain Wilson’s thinnest club face ever, designed to provide golfers with both maximum distance and greater responsiveness off the club face.

The D7 short irons, on the other hand,  feature fewer power holes and optimized weighting with the aim of providing maximum feel and greater distance control.

The irons are equipped with Recoil Series Graphite Shafts, which will be available in A, R and S flexes at 65 grams. KBS Tour 80 Steel shafts are also available in R and S flexes.

The D7 irons will be available to purchase from retailers and Wilson.com on January 17, while the pre-sale begins on January 10. The retail price for the D7 Steel irons is $599, while the graphite irons will cost $699.

 

 

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