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Viewership data for The Match is coming in; Turner president discusses possibility of future PPV events

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It may not have been the best of Thanksgiving Fridays for Bleacher Report Live, whose system suffered a glitch, allowing the pay-per-view match featuring Tiger Woods and Phil Mickelson to be viewed online for free.

But despite the multi-million dollar system error, Turner President David Levy has said how he is delighted with how the contest between two of golfs biggest superstars performed. Turner received 750,000 unique video views and 55 million minutes consumed on B/R Live for The Match, which led Levy to state “We don’t have all the facts and figures, but based on early indications, the total audience for the match surpassed expectations across all of our platforms.”

The glitch is said to have cost Turner in the region of $10 million in revenue, and it’s an error that Levy has put down to the insufficient memory in the system, caused by Black Friday shoppers.

“This all boils down to really insufficient memory, server capacity that was required, and the high volume of consumer access requests in a condensed amount of time. Try to do this during Black Friday with Amazon’s cloud with everybody online ordering stuff.”

As for whether or not we could see another PPV golf event in the future, Levy claimed that there is an excellent possibility, believing the demand to be there. However, golf isn’t the only sport which the Turner president believes can thrive in this capacity, who is fully committed to the format created.

“You now have a franchise that you can use in many different ways. It’s a little early to say what we’re going to do next. Certainly, Tiger and Phil would like to have conversations. So would I.

“I don’t think you have to keep this just to golf. This is something that could be used for other sports and other competitions. We now have a new model. If you put a compelling event together, people are willing to pay for it.”

Despite not receiving revenue from PPV purchases, Turner did sell sponsorships to companies such as Rolex, Audi, Capital One and AT&T, all of which Levy has said were “extremely happy” with the event, and “want to come back.”

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

4 Comments

4 Comments

  1. Scheiss

    Nov 27, 2018 at 4:16 pm

    Was it a glitch though? May be somebody intended on making it available for free……

  2. dat

    Nov 27, 2018 at 11:09 am

    I’ve yet to receive a refund. I wonder how long it will take.

  3. Euan Hardman

    Nov 27, 2018 at 7:50 am

    Tacky rubbish by 2 people who didn’t play well. It makes me vomit ????.

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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