Connect with us

Opinion & Analysis

American Junior Golf Association: 40 years of world-class junior golf

Published

on

In 1978, Mike Bentley had a dream: build a world class junior golf tour to service young people in pursuit of college golf. That dream quickly became a reality when he started the American Junior Golf Association (AJGA). Thousands of junior golfers later, the AJGA has become the international standard for junior golf with 7,199 members and 120 events in 2018.

This article looks at the 40 years of the AJGA and their important contributions to the development of junior golf, career advancement of so many important individuals in golf, as well as adding to the meritocracy by introducing Performance Based Entry.

The early years: Introduction of Performance Based Entry (PBE)

In 2003, the AJGA made one of their most crucial decisions; introducing Performance Based Entry. The idea was born out of the need to create a more objective and efficient method to fill competitive entry tournament spots by assigning value to finishes in state, regional and national junior golf events.

Under the system, junior golfers earn “performance stars” by having top finishes in both AJGA and non-AJGA junior golf events. Players with the highest number of accumulated performance stars gain entry into most types of AJGA tournaments with a fixed number of performance stars being deducted for each tournament entry. Over time, the number of junior golf events included in the AJGA Performance Based Entry system has grown significantly, providing more equitable access to AJGA tournament entry for all regions of the country.

For players who have not yet had the opportunity to accumulate Performance Stars, the AJGA offers another route to tournament entry. Most AJGA tournaments include an 18-hole Qualifier round, similar to the PGA Tour, that is conducted just prior to the tournament. Because AJGA tournament entry is “performance based,” the top performers (approximately 10 percent) in each Qualifier earn a spot in the tournament that follows. In addition, the top 50 percent of the participants in each AJGA Qualifier earn a minimum of one Performance Star to help with future tournament acceptance.

Career and Advancement and Junior Golf Development

The AJGA has distinguished itself by operating world class events throughout the country. Over the 40-year history of the organization former AJGA juniors have compiled more than 900 victories on the PGA and LPGA Tours. AJGA alumni include Rickie Fowler, Sergio Garcia, Dustin Johnson, Phil Mickelson, Patrick Reed, Jordan Spieth, Justin Thomas, Tiger Woods, Paula Creamer, Ariya Jutanugarn, Cristie Kerr, Stacy Lewis, Brittany Lincicome, Anna Nordqvist, Inbee Park and Lexi Thompson.

The AJGA has not only had an impact on players, but it’s also offered unique opportunities for members of the golf work force to gain valuable training and mentorship. Notable alumni include: Mark Brazil, Tournament Director, Wyndham Championship; Casey Ceman, Global Golf Director, ANNIKA Foundation; Jeff Monday, President, PGA TOUR Canada; C.A. Roberts, III, President / Principal, OB Sports; Steve Ethun, Director of Communications, Augusta National Golf Club; Peter Ripa, Chief Executive Officer, Farmers Insurance Open / Century Club of San Diego; Ben Kimball, Director of U.S. Women’s Open and U.S. Amateur, USGA; Rachel Graves Sadowski, Director of US Women’s Mid-Amateur and Women’s Amateur Four-Ball Championships, USGA; Amanda Herrington, Senior Manager of Communications, PGA TOUR; Courtney Jones, Head Women’s Golf Coach, Oklahoma State University; and Stephanie Rogers, Digital Marketing Manager, PGA Tour.

“My summer spent completing the AJGA internship was one of the greatest summers of my life. Not only did the internship provide incredible work experience, professional development and unlimited networking opportunities, it also gave me some of my closest friends and hundreds of unforgettable memories,” said Rogers, who worked with the AJGA as a Communications Manager.

“The AJGA Internship is also very highly regarded in the golf industry. Not many weeks go by that I don’t have someone reaching out because a resume, job candidate or recommendation they’ve received has AJGA experience and it’s caught their eye. If you want it to and work hard enough, the AJGA Internship can jump start your career in a way no other internship can.”

Giving Back

As the AJGA has grown into the juggernaut of junior golf, it has kept kids and the desire to support their development at the heart of the organization. In 2003, the AJGA introduced a unique program to support players; The Achieving Competitive Excellence (ACE) Grant. The ACE Grant provides financial assistance to young men and women who aspire to earn a college golf scholarship through competitive junior golf. The program began in 2003 with 12 juniors.

Ryan Hillstrom of Ft. Lauderdale, Florida, was the first recipient. In 2015, Smylie Kaufman became the first ACE Grant alumnus to win a PGA Tour event, the Shriners Hospital for Children Open. In 2016 the number of recipients broke the previous record at 206 and overall reimbursements surpassed $3 million.

In 2009 the AJGA empowered juniors to take an active role in supporting their communities through the Leadership Links program. Leadership Links helps develop young men and women by teaching charitable giving skills and service-oriented practices at an early age. This program gives juniors all the tools necessary to donate their time, talent and resources to local charities and the ACE Grant. $2.2 million has been raised through Leadership Links since 2009.

Your Reaction?
  • 23
  • LEGIT5
  • WOW4
  • LOL1
  • IDHT0
  • FLOP0
  • OB0
  • SHANK1

Brendan is the owner of Golf Placement Services, a boutique business which aims to apply his background in golf and higher education to help educate players, their families and coaches about the process! Website - www.golfplacementservices.com Insta - golf.placement.sevices Twitter @BMRGolf

1 Comment

1 Comment

  1. 2putttom

    Nov 25, 2018 at 1:44 pm

    AJGA great programs and events. Keep up the good work

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Coming out of the haze: What to expect from the OEMs in the second half of 2020

Published

on

As we slowly come out of the lockdown haze, it’s going to be interesting to see which OEMs are primed to come out swinging. From where I sit, there are a few companies that either kept the foot on the pedal or found new ways to interact with the masses. I have been tracking the major companies for different reasons, and I am optimistic on most fronts. Now, it needs to be said that everyone has been keeping the respective momentum going in their own ways—this has been a challenge for everyone, so this analysis is simply a commentary on what may come in the second half of the year.

Many good folks were either furloughed or laid off during this lockdown—that’s where we all lost. It needs to be acknowledged that we are talking about golf here, but the underlying reality of this is still devastating. I so look forward to getting into the trenches with these folks again either back where they were or at new companies.

TaylorMade became educators…and kicked off live golf again

Big giant club company or big giant marketing machine…it doesn’t matter what you label them as. TaylorMade Golf, in my opinion, turned the heartbreak of stalling one of the biggest first quarters in company history into an opportunity to start talking…and teaching. With the help of the tour team and TM athletes, TaylorMade focused hard on talking to us all during the lockdown. With multiple initiatives through social media, the Driving Relief event, and the tour staff engaging way more than usual. I believe TM created a runway to start moving quickly once stores and pro shops open up again.

Let’s face it, with the social media presence, the most robust tour staff maybe ever, and the driver everyone seems to have reserved for the top big stick of 2020, what’s not to be confident about? On the flip side, a company that big could have really taken it on the chin hard, but how they handled the lockdown—from my chair—was fun to watch and will ultimately ensure a quick restart. There is something to be said about having guys like Trottie, Adrian, and Hause in the fold informing and keeping things fun.

Rumor has it new irons are dropping in the fall/winter, which could spell two awesome bookends to a bittersweet 2020.

PXG leaned in

Why online sales for all OEMs spiked is no mystery. Boredom, desire, and a credit card are keys to any great online buying experience, but PXG made certain that if you were not a buyer previously, you may be now.

The price tag has always been a key topic with Bob Parsons’ Scottsdale-based company. It’s no secret that the clubs aren’t cheap, but during this lockdown, they did multiple strategic initiatives to not only crank up direct-to-consumer buying but also expand the PXG conversation into different areas, namely fashion.

Price cuts across the board started early and, rumor has it, enabled PXG to achieve sales numbers unlike any other period in the company’s short history. Yes, cutting prices helps unit sales, but in the case of PXG, it brought in the club customer that ordinarily shied away from PXG for financial reasons and ultimately made them buyers. That’s where PXG seems to shine, once they finally get you in, they are very effective at keeping you in the family. Mercedes-Benz AMG is like that: once you have had a taste of the Kool-Aid, it’s hard to go back to Hawaiian Punch.

In addition to the aggressive price-cutting, PXG fashion, spearheaded by President Renee Parsons, launched a new collection that is designed and manufactured by PXG. Fashion in times like these is always a risk from a financial standpoint, but this launch has been on the calendar since the BOY and the current lockdown did not disrupt that. It speaks to the confidence that Bob and Renee have in what they are doing. Now, is it a guarantee that PXG garments will fly off the shelves? No. but that’s not the point, it’s the fact that this current climate didn’t scare them into pivoting or holding off.

Point to this pick is PXG looks healthy coming out of this and it was possible to believe that perhaps this would have taken a toll on the custom fit brand. There is even a commercial produced during lockdown to attract even more club builders to the fold. Not normal behavior in times like these, but is anything that PXG does normal? No, and that’s what makes them fun to talk about.

The company also released its Essential Facemask with 50 percent of proceeds going to Team Rubicon.

Ping was quiet…but don’t be fooled

Yes, they did some rare social media engagements with Kenton Oates and the tour staff, which were fantastic. But the real magic here was the quiet way in which Ping slipped into 2020 and the mystery they have in hand and what’s to come next.

There hasn’t been really any new Ping product in a good while, and I anticipate a big winter for the Solheim crew. Sometimes, silence is golden and from what I can gather, what Ping has coming in irons and woods will be yet again a launch that gets people talking.

Ping from a business standpoint is a company that gets one percent better every year. Never any dramatic shifts in strategy or product. It’s always good, it’s always high-performance, and it’s always in the “best of” category across the board.

Watch out for them over the next six to nine months…a storm is brewing. A good one.

Cobra introduced the “Rickie iron”

Cobra Rev 33 Irons

Compared to 2019 and the runaway success that was the F9 driver, Cobra Golf seemed to cruise along in the first quarter of 2020. The SpeedZone metal wood line was an improvement tech-wise from the F9 but seemed to get lost in the driver launch shuffle with an earlier release—and frankly everyone in the industry took a back seat to TaylorMade’s SIM.

It’s not placing one stick over the other actually, I have been very vocal about my affections for both, it’s just some years, the story around a club can generate excitement, and if the club is exceptional, boom. Cobra was that cool kid in 2019.

What Cobra decided to do in the downtime is slowly tease and taunt with a “Rickie Fowler” iron. Players blades aren’t typically the driving element of any business model, but what Cobra did was introduce to a beautiful yet completely authentic forging that will not only get the gear heads going nuts but also entice the better players to start looking at Cobra as a serious better players iron company. No small feat.

Point is, Cobra has generated buzz. It helped that Rickie’s performance at Seminole was just short of a precision clinic. Beyond the Rev 33, its rumored Cobra has a new players CB coming and some MIM wedges.

It should be an exciting last half for the Cobra crew.

The Titleist train chugged on

I mean, what else is there to say about Titleist? They are as American as apple pie, have a stranglehold on multiple tour and retail categories, and one of the best front offices in golf. The company is a well-oiled machine.

So what do I expect from them in the last half? Well pretty much what I would expect on any other year, solid player-driven equipment. A metal wood launch is coming, the SM8 was a huge hit in stores and on tour, and the ball portion is the biggest 800-pound gorilla in golf.

It was also nice to see a little more social media interaction beyond the traditional. Aaron Dill has been very active on the social media front and a good portion of the tour staff, namely Poulter, JT, and Homa were proactive in engagement. Might seem trivial to some, but specifically, Titleist and Ping are not super active in the organic interaction game, so it was nice to see both companies dive into the fold.

Cleveland/Srixon should have a lot to look forward to

Let’s be honest here, 2019 was a quiet year overall for Srixon. Shane Lowry won The Open, but in the golf mainstream it was a leap year for them in regards to any launches. The anticipation from me personally of what is to come is quite strong. I adore the irons. I have yet to meet one I didn’t love, and fitters across the country will speak to that in sales. The Srixon iron line has become a popular yet-sort-of-cult-classic among fitters and gearheads and rightly so. They are phenomenal.

The recently teased picture of the new driver on the USGA site more or less teased us of what is to come for the overall line. New Cleveland wedges are coming shortly and the golf ball has always been a solid component to the Huntington Beach company.

As much as anyone in the market, I believe Srixon could finish the year with some serious momentum going into 2021. The irons and ball have always been firestarters. My only wish for them, selfishly, is a more aggressive tour strategy in regards to landing one of the perennial top 10. It seems like a dumb thought, but I have always felt Cleveland/Srixon was always a serious hitter that at times seems to get lost in the conversation. Having a big gun on staff or a couple of them will remedy that quickly.

Callaway has an eye on big things for the golf ball

Callaway, a company that seems to do it all well, was actually a bit quiet since the lockdown started. After a solid release of the Mavrik line and some momentum in the golf ball area, I’m sure this lockdown probably felt like a kick to the shin.

However, this company is shifting in a good way. The idea that they were a golf club company that happened to make golf balls is slowly turning into a company with multiple major components that stand alone. TaylorMade is on a similar shift, and honestly it’s very interesting to watch. Do I think that anyone will ever catch Titleist in the ball category? No, I don’t. All of these mentioned golf balls are ridiculously good, but 75 years of trust and loyalty are hard to compete with. But that’s not the point, Callaway is a monster company that takes the golf ball conversation very seriously, and I believe this will serve them very well coming out of this craziness and help the momentum going into 2021.

 

 

 

Your Reaction?
  • 12
  • LEGIT3
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

On Spec

On Spec: Is testing clubs bad for your game? Plus listener questions

Published

on

In this episode of On Spec, host Ryan talks about the Match Part 2 and then goes into a discussion about whether testing clubs is detrimental to your golf game or not.

After that, it’s time for the ever-popular listener questions to finish off the show.

Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Opinion & Analysis

Is 2020 golf’s big chance?

Published

on

At the present moment, when discussing the game of golf, I use the word “opportunity” with great caution and understanding that golf is the least of many people’s worries in 2020. With that in mind, just like other industries around the world, there are millions of people both directly and indirectly who make their living working around golf, along with countless more that enjoy playing it for any number of reasons.

Outside of the four major championships, golf is generally a fringe sport that takes a viewership backseat to other team sports like basketball, football, and baseball. But as the only game in town, this past weekend golf brought in a lot of casual fans who don’t normally watch it. The TaylorMade Driving Relief charity skins game to benefit COVID-19 frontline workers featured some of the world’s top-ranked golfers, including World No. 1 Rory McIlroy, carrying their own clubs, getting their own yardages and playing in shorts—exactly how the majority of golfers enjoy the game.

It made the golf look and feel so much more approachable to the casual fans that normally tune in to see professionals debate over yardage with a caddy dressed in a white jumpsuit while patrons quietly murmur amongst themselves (in the case of the Masters).

If “watercooler” sports talk is the way we measure the success of a sporting event, then the skins game was a triumph.

The news sports landscape

Golf is in a unique position since it is one of the few sports that can currently be played with modified physical distancing measures in place. Golf is played outside, in small groups, and allows for players of all abilities to enjoy the game, and this is where the opportunity lies.

People want to be outside, get exercise, and spend time with their friends, and golf is the one game that offers all three of those—along with the ability to fill a competitive void left from the current absence of recreational team sports.

The proof that more people have already made this conclusion can be felt around the industry

  • Pushcart sales have been so unprecedented, many companies have been sold out for weeks.
  • As golf has been regulated to open within the United States, Canada, and the UK tee sheets have been loaded from dawn to dusk. Having spoken with operators of both private and public golf facilities, they have witnessed a huge influx of eager golfers including many who are much more infrequent players. In one case, a public course that I spoke to has seen membership triple from the previous year.

When you think about how many people enjoy sports as a way to be around friends and friendly competition, golf has the opportunity to provide a gateway for many who have never considered playing the game. Within the industry, there have been many well-thought-out-but-failed attempts to counteract declining participation numbers over the years, and one of the best ways to introduce anyone to a new hobby or activity is to do it with friends.

Here’s an example: a regular golfer has three friends they normally play a rec league sport with, with that league not operating, and those friends wanting to enjoy time outside in the company of one another, that one golfer becomes the catalyst to bring three new golfers into game. I realize it sounds simple, but it’s already happening, and this is golf’s opportunity to grow participation more organically than any 30-second commercial.

As a lover of golf and someone who has witnessed the declining participation over the last decade, this is our opportunity as a sport and as individuals to welcome people in with open arms, be supportive, and helpful. We have the chance to permanently change the perception of golf to the masses, and it all started last weekend with the top-ranked golfer in the world carrying his own bag.

Your Reaction?
  • 10
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT1
  • FLOP1
  • OB0
  • SHANK2

Continue Reading

WITB

Facebook

Trending