For the past five years, Jason Yip has been building an apparel company that redefines the purpose of golf wear. With a strong background in innovation from his days in Silicone Valley, Yip wanted to reinvent golf apparel to be a functional tool for the golfer.
The other day, I had the pleasure of talking with Mr. Jason Yip about State Apparel and a little about himself. It is not every day that you get to speak with someone who can exude passion through the phone. On this day, though, I could hear the passion Jason has for golf, California, and for State Apparel.
Yip said State Apparel has two major foundations
- Functional innovation
- Social responsibility
Jason loved talking about watching Tiger Woods. However, he watched for something I believe few ever have. How was Tiger wiping the dew and the grass off his clubs, hands, and ball? The answer that Jason observed was that Tiger and others are utilizing their clothing as wiping surfaces. The core of State Apparel is the functionally located wiping elements on your article of clothing. The staple of the brand is their Competition Pants which have wiping elements located on the cuffs, side pockets, and rear pockets.
State Apparel recognizes the need to be socially responsible as a company. This seems to be from Jason’s earlier days of playing golf behind a truck stop in Central Valley, California.
How is the State Apparel socially responsible? Yip identified three ways.
- Production is done in San Francisco.
- Most of their apparel utilizes sustainable fabric.
- Proud supporter of the San Francisco Public Golf Alliance.
Jason’s desire is to provide not only apparel that is golf specific but also the experience that we have on the golf course. A little over a year ago the State Apparel Store and Urban Clubhouse opened on Filmore Street in San Francisco, California.
“I wanted to provide the golfing experience closer to the home of many golfers in the area,” Yip told me.
Among the State Apparel clothing at the store, there is an indoor hitting by with launch monitor. And they have even hosted speaking events with local professionals and architects at the clubhouse.
At the end of our conversation I asked Jason, what would he say to someone who knows nothing about State Apparel, especially those of us not in California?
“State Apparel is a unique authentic brand that is designed specifically for golfers by a golfer. Look at the product because it is something you have never seen and absolutely communicate on what you see or what you have questions about.”
An open letter to golf
I know it has been some time since we last spoke, but I need you to know I miss you, and I can’t wait to see you again.
It was just a few months ago I walked crowded isles, stood shoulder to shoulder, and talked endlessly with likeminded individuals about you and your promising future in 2020 at the PGA Show. At that time, the biggest concern in my life was whether I had packed the perfect dress-to-casual pant ratio and enough polos to get through the mayhem of six days in Orlando. Oh, how the times have changed.
On a professional level, what started with the LPGA Tour a few weeks prior progressed quickly at The Players Championship, when you ground to a complete halt within days. As much as it was a tough decision, it was the right decision, and I admire the judgment made by your leaders. Soon after, outside of the professional ranks followed suit and courses everywhere began shutting doors and asked golfers to keep away.
This is the right decision. For now and for the foreseeable future, as much as I don’t like it, I understand how important it is we let experienced health medical professionals make choices and craft policies for the wellbeing of people everywhere. Although, judging by the indoor short game trickery I have witnessed over the last 10 days, handicaps could be dropping when you finally return.
As a game, you are over 200 years old. You have survived pandemics, wars, depression, drought, and everything else that has been thrown at you. Much like the human spirit, you will continue on thanks to the stories and experiences others passed down and enjoyed.
I know you will survive because I also plan on surviving. As long as there are people willing to tend to your grounds and maintain your existence, I will also exist ready to take on your challenge.
When you are able to return in full, I will be here.
Ryan Barath (on behalf of golfers everywhere)
The Wedge Guy: Improving your short iron and wedge impact
One of my most appreciated aspects of this nearly 40 years in the golf equipment industry is the practically endless stream of “ah ha” moments that I have experienced. One that I want to share with you today will–I hope–give you a similar “ah ha moment” and help you improve your ball striking with your high lofted short irons and wedges.
As I was growing up, we always heard the phrase, “thin to win” anytime we hit an iron shot a little on the skinny side (not a complete skull, mind you). When you caught that short iron or wedge shot a bit thin, it seemed you always got added distance, a lower trajectory and plenty of spin. It was in a testing session back in the early 2000s when this observation met with some prior learning, hence the “ah ha moment” for me.
I was in Fredericksburg, Virginia, testing some wedge prototypes with a fitter there who was one of the first to have a TrackMan to measure shot data. I had hit about two dozen full pitching wedges for him to get a base of data for me to work from. The average distance was 114 yards, with my typical higher ball flight than I like, generating an average of about 7,000 rpms of spin. What I noticed, however, was those few shots that I hit thin were launching noticeably lower, flying further and had considerably more spin. Hmmm.
So, I then started to intentionally try to pick the ball off the turf, my swing thought being to actually try to almost “blade” the shot. As I began to somewhat “perfect” this, I saw trajectories come down to where I’d really like them, distance increased to 118-120 and spin rates actually increased to about 8,000 rpms! I was taking no divot, or just brushing the grass after impact, but producing outstanding spin. On my very best couple of swings, distance with my pitching wedge was 120-122 with almost 10,000 rpms of spin! And a great trajectory.
So, I began to put two and two together, drawing on the lessons about gear effect that I had learned back in the 1980s when working with Joe Powell in the marketing of his awesome persimmon drivers. You all know that gear effect is what makes a heel hit curve/fade back toward the centerline, and a heel hit curves/draws back as well. The “ah ha” moment was realizing that this gear effect also worked vertically, so shots hit that low on the face “had no choice” but to fly lower, and take on more spin.
I had always noticed that tour players’ and better amateurs’ face wear pattern was much lower on the face than that of recreational golfers I had observed, so this helped explain the quality of ball flight and spin these elite players get with their wedges and short irons.
I share this with you because I know we all often misinterpret the snippets of advice we get from friends and other instructional content that is out there. To me, one of the most damaging is “hit down on the ball”. That is a relative truth, of course, but in my observation it has too many golfers attacking the ball with their short irons and wedges with a very steep angle of attack and gouging huge divots. The facts are that if the club is moving only slightly downward at impact, you will get the spin you want, and if the clubhead is moving on a rather shallow path, you will get a more direct blow to the back of the ball, better trajectory, more distance and improved spin. Besides, shallow divots are easier on the hands and joints.
If this is interesting to you, I suggest you go to the range and actually try to blade some wedge shots until you somewhat groove this shallower path through impact and a lower impact point on your clubface. As you learn to do this, you will be able to zero in on the proper impact that produces a very shallow divot, and a great looking shot.
[TIP: If you will focus on the front edge of the ball – the side closest to the target – it will help you achieve this kind of impact.]
It will take some time, but I believe this little “experiment” will give the same kind of “ah ha moment” it gave me.
On Spec: Interview with Trevor Immelman, 2008 Masters champion
In this episode, host Ryan speaks with Trevor Immelman about his career, what it was like growing up around the game as a competitive amateur in South Africa, and what it’s like being a Masters champion.
Topics also include his experiences working with the design team at Nike Golf as well as his current “What’s in the Bag” which includes equipment from Titleist and the process he went through to get it dialed in.
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