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Callaway launches new Big Bertha Irons and Hybrids

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Callaway has today announced the introduction of its new Big Bertha Irons and hybrids, which feature a thinner club face and optimized center of gravity, designed to provide easier launch and greater distance.

Big Bertha Irons

Following on from the 2016 Big Bertha OS Irons line, which showcased Callaway’s EXO-Cage technology, these new Big Bertha irons will feature the company’s brand new Suspended Energy Core. The Suspended Energy Core features a Metal Injection Molded (MIM’d) Tungsten Floating Weight suspended within a urethane microsphere material to create a deeper center of gravity. According to Callaway, this yields easy launch, longer, and more consistent golf shots.

The Big Bertha Irons will also feature Callaway’s 360 Face Cup, which employs a flexible rim around the face that flexes and releases at impact — this aims to increase ball speed. Owing to the new Suspended Energy Core, this will be Callaway’s thinnest face cup yet, which the company says results in increased ball speeds.

Callaway’s new Big Bertha Irons will be available with Recoil ESX, Recoil ZT9, and KBS Max 90 shafts. The irons hit the shelves on Jan. 18 and will cost $1,200 in steel and $1,300 in graphite.

Big Bertha Hybrids

The new Big Bertha Hybrids will feature Jailbreak Technology, which Callaway first introduced in 2017 with the Epic line. The technology, which was created with the aim of promoting faster ball speed and greater distance, incorporates two internal bars that stiffen the body, placing more impact load on the face. It proved to be a very popular addition from Callaway, and in their new Big Bertha Hybrids, the company have combined this technology with a new shorter and lighter OptiFit Hosel System designed to optimize the center of gravity for an easier launch and a higher, long-carrying flight.

The new hybrids from Callaway also feature an ultra-thin, Carpenter 455 steel face and Hyper Speed Face Cup, with the combination designed to create optimum ballspeed across the face.

The Big Bertha Hybrids will be available in both premium Recoil ESX and ZT9 Shafts, and they will be in stores on Jan. 18 for $269.99 each.

A special thanks to our Brian Knudson for braving the chill and doing his best to find a few blades of green grass for the outdoor, in-hand photos readers prefer.

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giancarlomag

17 Comments

17 Comments

  1. Piter

    Dec 7, 2018 at 4:20 pm

    Very similar looking to the Callaway FT from a few years back. I like the look though.
    I never buy a current model so price doesn’t bother me, it will come down eventually. If the same applies to irons as with drivers (about 1 yard distance gain for each new model per year) I will wait for 5+ years..

  2. Ron

    Nov 14, 2018 at 1:04 pm

    I’ll wait for the GREAT Big Bertha irons for even more distance claims. GBB all the way!!

  3. Paulie C

    Nov 14, 2018 at 11:47 am

    Ridiculous that a set of irons have to be this much money. They’re at a point where the ball speed leaving the faces are maxed out. Golf balls can’t legally go any further. Been that way for years yet every year we hear about picking up an extra 6-7 yards per club. Every year the faces get thinner too. In what? Laboratory testing? They shave .000000037 off the face just so they can say they’re more forgiving and higher launching than the previous model. Keep ’em!

    • Roy

      Nov 14, 2018 at 9:45 pm

      Thought COR only applied to drivers?? That aside – why is it so hard to. Elite e that a bigger budget leads to a better product. But no worries,sure there were lots of guys questioning how they would improve the Model T

  4. ogo

    Nov 13, 2018 at 5:49 pm

    OMG!!! … OMG!!! … OMG!!!!!!!!!
    https://www.youtube.com/watch?v=eKiSX8qYL3M

  5. jim

    Nov 13, 2018 at 5:33 pm

    I see all the Callaway Haters are out. It is the Big Bertha iron, it will do what is is suppose to do for the players that it needs to do it for…..Launch easily! yes, and of course will go further than its predecessor. That is not a good thing? If you don’t like them or they are not for you then simply move on, not a big deal. But if you think they might be, go try them. Is that so hard?

    • Tom

      Nov 13, 2018 at 6:51 pm

      jim, what department at Callaway do you work in…..lol!Its not just Callaway, nobody has anything different, except cosmetics….sellers be sellin! Save your money!

  6. Tom

    Nov 13, 2018 at 1:00 pm

    Well, its pretty obvious the club manufactures have absolutely nothing new….so they jack up lofts and tell you that’s better…..what a joke!Save your money. Sellers be sellin!

  7. Speedy

    Nov 13, 2018 at 12:54 pm

    An awful looking club that deserves its ridiculous price point. Is Callaway losing it?

  8. RR

    Nov 13, 2018 at 10:39 am

    I used to have a SGI set of Wilson Di5’s. I used to fly the green all the time and take penalty strokes. The 9 iron would fly 190 on a pure strike. Crazy! It was like a hitting the ball with a trampoline. I now miss the green short with forged irons sometimes but I am always in bounds. These shovel sets are getting over the top…..but I will be old with a slow swing speed one day and will still want to golf so keep on improving that tech!

  9. dat

    Nov 13, 2018 at 10:30 am

    Hideous, jacked, no feel, ultra expensive. These will sell well because your average Joe can hit his 7i in a simulator 175, which is 6 yards longer than his set from 2009.

  10. JP

    Nov 13, 2018 at 9:55 am

    Recycled tech and jacked lofts. The offset looks terrible.

    Go back to what you do best. Woods

  11. Young Tom Morris

    Nov 13, 2018 at 8:50 am

    Have fun launching a pw 20 yards over the green. Nobody needs these.

  12. Corey

    Nov 13, 2018 at 8:03 am

    Callaway losing their minds on pricing…

    • jeremy

      Nov 13, 2018 at 9:46 am

      Most fitted club at Club Champion this year was the P790…. Had a price point… oh yeah, $1300 per set…….. need to do some research

      • Corey

        Nov 13, 2018 at 7:39 pm

        790s at least involved new tech for TM that would account for the price. These appear to just be a recycle for Cally. I don’t need to do any research, thanks for the tip though…

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Equipment

Brian Harman, Patton Kizzire Winning WITBs: 2018 QBE Shootout

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Brian Harman

Driver: Titleist 917D2 (8.5 degrees)
Shaft: Accra Concept Series X-flex

3-wood: Titleist TS2 (13.5 degrees)
Shaft: Fujikura Speeder Evolution II 661 S-flex

5-wood: Titliest 917F2 (15 degrees)
Shaft: Fujikura Speeder Evolution II 757 S-flex

Hybrid: Titleist 818 H1 (21 degrees)
Shaft: True Temper Dynamic Gold

Irons: Titleist 718 CB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue S400

Wedges: Titleist SM7 (46, 50, 53, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade Spider OS CB

Ball: Titleist Pro V1 (2017)

Patton Kizzire

Driver: Titleist TS3 (10.5 degrees)
Shaft: Fujikura Speeder TR 757 X-flex

3-wood: Titleist 917F2 (15 degrees)
Shaft: Aldila Tour Blue 95 X-flex

Hybrid: Titleist 913H (19 degrees)
Shaft: UST Mamiya Axiv Core X-flex

Irons: Titleist 718 T-MB (4), Titleist 718 CB (5-6), Titleist 718 MB (7-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist SM7 (48, 52, 56, 60 degrees)
Shafts: True Temper Dynamic Gold Onyx X100

Putter: Scotty Cameron Golo Tour

Ball: Titleist Pro V1x (2017)

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Bettinardi signs Eddie Pepperell

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Eddie Pepperell is a singular quantity in to world of golf, so it’s not surprising that the Englishman has taken a unique route to becoming a Bettinardi staffer.

20 months ago, the two-time European Tour winner walked into Core Golf in Thame, Oxfordshire, and bought four putters, including a Bettinardi Studio Stock No. 8.

Pepperell, who jumped from No. 513 to No. 38 in the OWGR since putting the Bettinardi in play in April 2017, won’t have to pay for his putters any more. He joins the likes Francesco Molinari, Haotong Li, and Matt Kuchar as a Bettinardi staffer, the company announced the today.

“I’ve tried a number of putters and time and again, it’s the one model I keep coming back to.” said Eddie. “Positively I won’t have to buy a Bettinardi putter again, but having bought four putters from Core Golf I’m just hoping I haven’t put them of business as a result!” he added.

It was after Pepperell’s British Masters triumph in October that negotiations to bring him on board began in earnest.

“Once Eddie stayed ahead of a strong field at the British Masters to win his second Tour title of the year with a Bettinardi putter, we decided to reopen negotiations and we’re delighted with the outcome. It means that we now have another top 50 player in the world playing Bettinardi putters…” said Executive Vice President, Sam Bettinardi.

Here are the specs for his Studio Stock No. 8, courtesy of Bettinardi, which also provided the photos below of Pepperell’s putter (pre rust).

Material: Mild Carbon Steel
Finish: Mercury Gray PVD Finish
Face Milling: F.I.T. Face
Weight: 358 grams
Length: 33.25”
Lie: 71 degrees
Loft: 3 degrees

A more recent (and rusted shot) below of Pepperell’s putter at The Open.

 

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Equipment

Miura offers fully assembled custom club e-commerce service

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Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.

The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.

For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.

Speaking on the new service, Miura Golf President Hoyt McGarity stated

“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”

Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings

“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”

While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.

On that subject, Will Miele, North America Sales Manager, said

“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.

“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”

The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.

 

 

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