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Did Justin Rose confirm his switch to Honma?

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Our Oct. 26 Forum Thread of the Day centered around Justin Rose’s potential defection from TaylorMade and move to Japanese luxury club brand Honma. Golf Digest’s Mike Stachura, the Morning Read, the Irish Times, and the Sun Times, have all added fuel to that fire.

And on the subject of fire, asked about the potential change following his Turkish Airlines Open win, Rose said

“Where there’s smoke, there’s fire.”

Speculation had been rampant in the GolfWRX forums for weeks, with several members with connections to the company indicating they’d heard Rose would soon be a Honma man. For example, mallrat said: “A teaching pro at our club is on staff with Honma and told me the same thing on Weds.”

Beyond the Englishman’s seeming admission that the rumor is true, his agent, Mark Steinberg is mum. Likewise, neither TaylorMade nor Honma has commented.

Suspicion as to why Rose, a long-time TaylorMade staffer and the No. 1 golfer in the world, would defect to a Japanese luxury brand with little presence on the PGA Tour centers around Mark King. The former TaylorMade president and CEO joined Honma as a consultant in August.

Per Golf Digest’s Mike Stachura,

“King, who was CEO at TaylorMade from 1999-2013, stood by Rose in his early professional days when he missed the first 21 cuts of his career and posted a stroke average of 75.18 in his 1999 European Tour season.”

Stachura also indicated King has brought several former TaylorMade staffers to the company. With TaylorMade from 1994 to 2014, King said in August that the company would be looking to establish a presence on the PGA Tour and debut new products in 2019 (per Golf Inc.).

Under the guidance of Chinese businessman Liu Jianguo, Honma, now publicly traded on the Hong Kong stock exchange, has seen sales growth over the past four years amid a reworked business model. The brand now looks to expand into the United States and establish a foothold in the luxury equipment space, which is presently dominated by the likes of XXIO and PXG.

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16 Comments

16 Comments

  1. Cameron Halkett

    Nov 20, 2018 at 10:13 pm

    I’m just reading Honma’s H1 Results. Within page 20 of their presentation they list that a “TOP PGA player as a global brand ambassador”.

    I would say that almost confirms it.

  2. Doug McManus

    Nov 9, 2018 at 11:12 pm

    They are great clubs, very nice quality. The Honma Tour World 737 driver is longer than the Callaway Rogue. I can’t say enough good things about the clubs, if you have the money and want the best buy a set!

  3. ogo

    Nov 9, 2018 at 12:14 am

    BREAKING NEWS***** http://www.youtube.com/watch?v=_kuFf8cCQlg
    Hailstorm in New South Wales, Australia, hailstones the size of GOLF BALLS!!!
    Those Aussies really take their golf seriously !!!! 😮

  4. Tom

    Nov 8, 2018 at 7:22 pm

    Where did my previous post go?

  5. G-head

    Nov 8, 2018 at 12:48 pm

    Honma… Honma… Honmaaaaaa (Beres)

  6. Dave r

    Nov 8, 2018 at 11:50 am

    I always believed you got what you paid for, and the same is still true . Buying off the rack will get you nothing to buy properly you need to be fitted properly. The shaft is what makes a club work, thinking you are buying what the pros are hitting is nothing but b.s. Not one player on tour is playing so called STOCK . And it would be nieve to think so . Even weekend golfers would benefit from paying for a fitting . A good fitting pro can do it in 1/2 hour with all the proper fitting material out there today.

  7. Richard Tucker

    Nov 7, 2018 at 1:56 pm

    Very smart move by Honma. Anyone who has played their irons will know just how good they are I have for 25 years. They are the next step up from Mizuno and very much on par with PXG. I would imagine it would be a iron only contract as I cant see him changing drivers or putters anytime soon,

  8. Travis

    Nov 7, 2018 at 1:48 pm

    I dig it. I wouldn’t mind seeing more brands in play and popular in the US.

  9. TONEY P

    Nov 7, 2018 at 12:53 pm

    Players will endorse anything for enough money. And any true golfer knows, you can’t buy a golf swing no matter what your clubs cost.

  10. Clint

    Nov 7, 2018 at 12:10 pm

    “Luxury” clubs are a joke and a waste of money. They are literally just a status symbol because the performance doesn’t merit the exorbitant price tags. I could probably argue that with most golf equipment though. The need for the “latest and greatest” in golf is really unnecessary since equipment performance improvements happen so slowly.

    • Jed

      Nov 7, 2018 at 1:35 pm

      The Asians that buy them don’t really care how they hit them. $$$ is king to them.

    • Mbwa Kali Sana

      Nov 7, 2018 at 3:01 pm

      HONMA isn’t just a”LUXURY BRAND ” .Their irons are far better than competition ,if you choose their 4 Star or 5 Star shafts .
      I own a full set of HONMA clubs since 10 years :these were manufactured in JAPAN with much more care than the AMERICAN brands
      Their woods ,in contrast, are not better than the big “AMERICAN “(Made in CHINA !!!)woods

      • CaoNiMa

        Nov 7, 2018 at 10:35 pm

        Idiots will believe anything.
        Mizuno irons are far better and real players know.
        Just because you paid more money for something doesn’t make it better.
        It’s sad that the name of Honma has been raped to this extent. It’s owned by the Chinese. Honma no longer is the same company it was when it was the best at making persimmon woods. None of the original owners or designers are there. That’s why their new stuff look like everything else, instead of looking special like they used to.
        Now it’s just a joke.

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Whats in the Bag

Sam Burns WITB 2024 (April)

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  • Sam Burns’ what’s in the bag accurate as of the RBC Heritage.

Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X

Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)

Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)

Putter: Odyssey Ai-One #7S

Grips: Golf Pride Tour Velvet Align

Ball: Callaway Chrome Tour X

Check out more in-hand photos of Sam Burns’ WITB in the forums.

 

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Whats in the Bag

Will Zalatoris WITB 2024 (April)

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  • Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage. 

Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)

3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: L.A.B. Golf Mezz.1 Max

Grips: Golf Pride Z-Grip Cord

See more photos of Will Zalatoris’ WITB in the forums.

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Equipment

New Level launches new 480-DB irons, blending performance and forgiveness

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New Level has been making some really good golf equipment since the company started up in 2018. Offering irons that are more geared towards the better player, precision has been a fundamental philosophy for New Level in creating irons and wedges.

The 480 line of irons has been the flagship of the brand, and the newest member of that team is the 480-DB iron that is now open to pre-orders. A new cavity design is what the whole 480 line is about, and the 480-DB takes advantage of that with added ball speed and a larger sweet spot.

For players who require their irons to offer the best feel, rest assured the DB is a fully forged (from 1020 carbon steel) one-piece golf club. No multi-piece, hollow design with this iron.

While the 480-DB is the next generation of the popular 902-OS, New Level didn’t follow the current trend in golf by chasing distance with the new iron. They actually weakened the lofts on the 480-DB with the spec sheet showing a 33-degree 7-iron and 45-degree pitching wedge. These lofts allow the DB to have less offset while still offering consistent distance off the face.

A traditional design was also at the forefront of the new irons to make sure that golfers with an eye for detail can look down at them with confidence that they will perform under any condition.

 

A weight low in the back cavity will allow their master club builders to dial in the perfect weight for the golfer, no matter the length or shaft being used. New Level believes that the new 480-DB is one of the most forgiving one-piece forged irons on the market today. A pre-worn leading edge on the sole should get through the turf quickly and with reduced digging for better turf interaction.

You can pre-order the New Level 480-DB right now on the New Level website.

Pricing specs availability

  • Irons: 4-PW
  • Price: $149/oron
  • Availability: Pre-order

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