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Fujikura’s ATMOS Tour Spec shaft to become the stock shaft of “Driver vs Driver 2” winner

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Wilson Golf’s “Driver vs Driver 2” contest, which airs weekly on Golf Channel, is down to its final stage, and now that we are just one episode away from seeing which designer and their driver have triumphed, Fujikura has announced that the Atmos Tour Spec shaft will be the stock shaft in the winning driver.

Chad Embrey, National Sales Manager at Fujikura, stated how he believes their color-coded launch profile system is sure to make Wilson’s new driver a big hit.

“We’re proud and honored to be part of Wilson’s Driver vs Driver 2 Competition on the Golf Channel. Our color-coded launch profile system has been a hit on the PGA Tour and across our charter dealer network. We’re excited to provide these options with Wilson’s new driver which is sure to be a winning combination.”

The color-coded launch profile system comes in three different color profiles (red, blue and black), and the system provides fitters with options for both tour players and amateur golfers for altering the degree of launch and spin. Red will offer the highest launch and spin, while blue will provide medium launch and spin, and black the least in both. Fujikura has stated that they decided to provide three different options after a process of “critical player feedback”.

The three different shafts will include the same handle flexes, which Fujikura say will increase feel, while the shafts also include a stiff butt and mid section, along with Fujikura’s High Inertia Tip, designed for increased clubhead speed.

The final episode of “Driver vs Driver 2” will air on the 13th of November at 9 pm ET.

Check out photos of the Fujikura shaft, with the Wilson driver tip, here.

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giancarlomag

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Equipment

Titleist to release Vokey SM7 Wedges in Slate Blue finish

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Titleist has announced that its Vokey SM7 wedges are to be released in a Slate Blue finish from January 31.

The new finish on the SM7 Slate Blue wedges is applied like a standard PVD finish, but according to the company, the finish contains a unique material and involves a time-intensive process, the combination of which provides a finish that will possess maximum durability.

Speaking on the addition of the State Blue finish to the SM7 wedge range, master craftsman Bob Vokey stated

“Very often wedge finishes can be beautiful, but they won’t last. At the same time, the most durable finishes often aren’t stunning. Slate Blue combines the two. Not only will golfers love their wedge when they see it in the shop, the finish will last through the course of normal play.”

As with all of the Vokey SM7 range, the State Blue is available in 23 loft, bounce, and grind options for both right and left-handers.

The stock set-up for the Vokey SM7 State Blue features a Nippon Modus3 125 shaft and custom BV Wings New Decade Multi-Compound Black Grip. However, the wedges will also be available for customization on Vokey.com.

The Vokey SM7 State Blue hits retail stores on January 31 and will cost $199.99.

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Rickie Fowler makes the switch to TaylorMade TP5/X

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It all started with what appears to be an internal email sent by Taylor Made CEO David Abeles that was posted online last week….

“We are preparing to make one of the most significant announcements in company history – a new addition to our athlete team that will light up the industry and enhance the impact of our brand like never before. Please stay tuned. You will hear from us in a couple of weeks!”

The buzz and speculation that ensued in the GolfWRX forums was nothing short of a Gear Junky FBI-esque investigation. The rumors of who and why covered everyone from Phil, Brooks, LeBron, Steph Curry and I even think former President Obama got tossed into the mix. The code word around Taylor Made was “Project Orange”…kinda love them taking a page from the Lucas Film here.

DRUM ROLL…..As of 8:30AM PST, Monday the 19th of January, the news is now official. Four time PGA Tour winner and World #13 Rickie Fowler has signed a multi-year Ball and Glove Contract with Taylor Made. Fowler will make his first start with the new set up this week at Torrey Pines for the Farmers Insurance Open.

“It’s been fun to see what the ball can do. Extra yardage on irons, more spin around the green. One less club for me into many holes is a pretty big advantage, too. What more do you want?”

—Rickie Fowler

Now, I realize this announcement may not seem as sexy as a full bag deal or a Callaway to TaylorMade Mickelson switch.

However this signing is important for TaylorMade for two main reasons.

  1. It shows the market that TaylorMade has a ball that performs well enough to attract someone like Fowler who has been a staunch Titleist loyalist almost since birth.
  2. In a market that has been and is still dominated by Titleist, its Taylor Mades first big shot across the bow that they are serious about golf ball innovation and are not hanging their hats on Metal Woods.

The Gear Dive’s Johnny Wunder spoke late last week with Rickie and Director of Golf Ball R&D Eric Loper on how this whole thing came to be.

See what the members are saying in the forums and join the discussion.

Below is the audio interview.

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New Srixon Z-Forged irons: “The most compact, workable irons” in company history

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Srixon Z-Forged irons, described by the company as being “designed for the ultimate ball-strikers yet engineered to perform,” are to hit retail stores on February 1.

The new release from Srixon feature two sharp lines at the back of the club, one from the toe and one from the heel, forming its double curve design which aims to provide golfers with a soft feel in a crisp, explosive profile.

Forged from a single billet of soft 1020 carbon steel, the Z-Forged irons, are designed to offer players with an exceptional amount of feel throughout all shots.

Srixon’s Z-Forged irons also contain an updated Tour V.T Sole which is designed to provide more consistent ball striking while keeping the versatility to execute every type of shot.

Speaking concerning Srixon’s Z-Forged Irons, Engineering Manager Dustin Brekke, stated

“The new Z-Forged irons are the most compact, most workable irons in our line. They were created to give professionals and advanced amateur golfers confidence to hit every shot, while featuring a sole that glides through the turf for better contact and stable spin under any condition.”

The Srixon Z-Forged officially launch on February 1 and will cost $142.85 for a single iron, $999.99 for a seven-piece set, and $1,142.84 for an eight-piece set.

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