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Cleveland launches Huntington Beach SOFT putters

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Cleveland’s new Huntington Beach Soft line of putters feature the company’s proprietary Speed Optimized Face Technology (SOFT), which is designed to normalize ball speed across the face of the putter for more consistent speed and distance.

Each head features a custom face-milling pattern. For example, the higher MOI models have a gradual face-milling pattern on higher MOI models.

“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Jeff Brunski, Vice President of Research and Development. “The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance.”

The six models, all crafted from 304 stainless steel, feature coarse, diamond-shaped milling designed to promote softer feel and a more consistent roll at impact, according to Cleveland. Additionally, the models of the Huntington Beach SOFT series featured optimized centers of gravity and strategic weight distribution for enhanced stability.

Available at retail Nov. 16 at $129.99 MAP. Cleveland offers 16 unique color selections and four different color fill areas for an additional $10.

Click here for more in-hand photos of the Cleveland Huntington Beach SOFT putters!

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5 Comments

5 Comments

  1. Micah

    Nov 3, 2018 at 1:05 am

    I’ve used the same Cleveland putter for 15 years. Looks brand new, and I have no reason to change unless I get a better feel out of another Cleveland putter. I’ll own one for life.

  2. Tom Duckworth

    Nov 2, 2018 at 9:45 pm

    It will be interesting to see how these do in your tests. I like the Tyne styled one.
    It is pretty much a direct copy of Pings face. They are a good value and they perform well.

  3. ogo

    Nov 2, 2018 at 2:34 pm

    Soft is good…. soft is buttery…. soft is comforting…. soft is orgasmic…. soft is mommy…. gearheads delights… 😛

  4. kevin

    Nov 2, 2018 at 1:55 pm

    Best value in putters and its not even close.

    I will guarantee there are guys out there who don’t give these putters a look simply because of the low price. All the complaining about expensive equipment….yet when a company actually doesn’t gouge the consumer, the consumer relates low price to low quality. these are anything but low quality.

    • tom

      Nov 13, 2018 at 4:26 pm

      kevin – well said!!

      I really like the 8.5.

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Equipment

Graphite Design Tour AD IZ Hybrid shaft set for March launch

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ProsChoiceGolfShafts.com has revealed that Graphite Design is set to release the latest in the Tour AD premium line of hybrid golf shafts, the Graphite Design Tour AD IZ – “Into the Zone” Hybrid, which will be available from March 4.

The Tour AD IZ Hybrid, which has been designed and manufactured at the Graphite Design Japan factory headquarters, contains premium, aerospace-quality carbon-fiber materials that aims to offer golfers with a great feeling and performing shaft.

IN THE FORUMS: Our members have been discussing the new addition from Graphite Design, having been impressed with previous hybrid shaft releases from the company.

The new Tour AD IZ hybrid shaft is available in the following: 65g R2 and R1 flex, 75g R and S flex, 85g R, S and X flex and 95g S and X.

With medium stiffness starting at the handle, a firm center section and a firm tip profile, the Tour AD IZ 65g and 75g hybrid shafts aims to offer a mid/high launch angle with mid ball spin rates.

Graphite Design Tour-AD-IZ-Hybrid-shaft-

The Tour AD IZ 85g and 95g hybrid shafts, on the other hand, contain a firm stiffness beginning at the handle, firm center section and a stiff tip profile designed for mid launch angle and lower spin rates.

The Graphite Design Tour AD IZ – “Into the Zone” Hybrid costs $290 and will be available from March 4.

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Whats in the Bag

Justin Rose WITB (Honma)

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Our Johnny Wunder was on site for a Honma launch event in California, and he filed these photos of new Honma staffer Justin Rose’s weaponry in addition to grabbing the World No. 1’s WITB details.

Driver: Honma TW 747 460 9.5
Shaft: Honma Vizard FD-7X 45.25 @D3

3-wood: TaylorMade M4 (15 degrees)
Shaft: Mitsubishi Tensei CK Orange 80TX

5-wood: TaylorMade M3 (19 degrees)
Shaft: Mitsubishi Tensei CK Orange 80TX

Irons: TW747V (4,5), TW747 Rose Proto (5-10)
Shafts: KBS Tour C-Taper 125 S+

Wedges: Honma Custom Grind RAW (52, 56 degrees), Titleist Vokey Wedge Works (60, K-Grind)
Shafts: KBS Hi-Rev 2.0 135XS

Putter: Axis Proto

Ball: TaylorMade TP5

More discussion of all things J-Rose and Honma in this forum thread. 

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Equipment

New ultra-lightweight Wilson D7 driver features 192-gram clubhead, RE-AKT Technology

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Wilson Golf has unveiled its latest driver, the Wilson D7, which with its superlight design, aims to provide golfers with a driver that produces greater clubhead speed with added forgiveness.

The Wilson D7 driver contains a clubhead which weighs just 192 grams and features RE-AKT Technology plus a combination of superlight design and reactive face technology, the combination of which aims to deliver faster clubhead speeds and ball speeds for added distance.

The new Wilson D7 driver features a (K)omposite lightweight crown design, which has helped the company to lower the CG position of the driver. The composite crown is made with a layer of Kevlar sandwiched between layers of carbon fiber, which aims to offer improved sound off the clubface while dampening any unwanted vibration.

This 2019 Wilson driver contains a fixed hosel and weighs in at just 280-grams total weight. The idea behind the lightness of the driver is to offer slower-swing speed golfers the chance to increase their club speed significantly.

Speaking on the new release from Wilson, Jon Pergande, Global Innovation Manager at Wilson Golf stated

“The process of creating the D7 driver started with designing the head shape and then stripping out all available weight, almost 25 grams. This weight was strategically returned to the head with the goal of improving the sound of the driver and optimizing ball flight with Dynamic Launch Control.”

In the Wilson D7 driver, golfers will have the opportunity of choosing between three different lofts (9, 10.5, 13 degrees).

The 9-degree driver is targeted for players with a faster swing speed, with internal weights moved forward in the aim of reducing spin and offering a lower launch. The 10.5-degree option is designed for golfers with a moderate-to-fast swing with weighting towards the middle to provide for more spin and a higher launch, while the 13-degree option is aimed at those with a slow-to-moderate swing speed with weighting further back for a high launching and spinning driver.

The Wilson D7 driver contains the new UST-Mamiya Helium Series shaft, which is available in A-flex (45 grams), R-flex (46 grams) and S-flex (57 grams). The new release also contains Wilson’s Staff MicroLite Lamkin grip, which weighs just 28 grams.

The driver will hit retail stores on January 21 and will cost $299.99.

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