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Cleveland launches Huntington Beach SOFT putters



Cleveland’s new Huntington Beach Soft line of putters feature the company’s proprietary Speed Optimized Face Technology (SOFT), which is designed to normalize ball speed across the face of the putter for more consistent speed and distance.

Each head features a custom face-milling pattern. For example, the higher MOI models have a gradual face-milling pattern on higher MOI models.

“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Jeff Brunski, Vice President of Research and Development. “The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance.”

The six models, all crafted from 304 stainless steel, feature coarse, diamond-shaped milling designed to promote softer feel and a more consistent roll at impact, according to Cleveland. Additionally, the models of the Huntington Beach SOFT series featured optimized centers of gravity and strategic weight distribution for enhanced stability.

Available at retail Nov. 16 at $129.99 MAP. Cleveland offers 16 unique color selections and four different color fill areas for an additional $10.

Click here for more in-hand photos of the Cleveland Huntington Beach SOFT putters!

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  1. Micah

    Nov 3, 2018 at 1:05 am

    I’ve used the same Cleveland putter for 15 years. Looks brand new, and I have no reason to change unless I get a better feel out of another Cleveland putter. I’ll own one for life.

  2. Tom Duckworth

    Nov 2, 2018 at 9:45 pm

    It will be interesting to see how these do in your tests. I like the Tyne styled one.
    It is pretty much a direct copy of Pings face. They are a good value and they perform well.

  3. ogo

    Nov 2, 2018 at 2:34 pm

    Soft is good…. soft is buttery…. soft is comforting…. soft is orgasmic…. soft is mommy…. gearheads delights… 😛

  4. kevin

    Nov 2, 2018 at 1:55 pm

    Best value in putters and its not even close.

    I will guarantee there are guys out there who don’t give these putters a look simply because of the low price. All the complaining about expensive equipment….yet when a company actually doesn’t gouge the consumer, the consumer relates low price to low quality. these are anything but low quality.

    • tom

      Nov 13, 2018 at 4:26 pm

      kevin – well said!!

      I really like the 8.5.

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Charles Howell III’s winning WITB: 2018 RSM Classic



Driver: Titleist TS3 (10.5 degrees)
Shaft: Mitsubishi Tensei AV Blue 65

Fairway woods: Titleist TS2 (15, 21 degrees)
Shafts: Fujikura ATMOS Tour Spec Black 8X, Fujikura ATMOS Tour Spec Black 9X

Irons: Titleist 718 T-MB 4-iron, Titleist 718 AP2 (5-7), Titleist 718 CB (8-PW)
Shafts: Project X LZ 6.5 (hard stepped)

Wedges: Vokey SM7 (52, 56, 60 degrees)
Shafts: True Temper Dynamic Gold S400

Putter: TaylorMade Spider Tour Red

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1 (proto)

SEA ISLAND, GA – NOVEMBER 17: Charles Howell lll tees off on the eighth hole tee box during the third round of The RSM Classic at the Sea Island Resort Seaside Course on November 17, 2018 in Sea Island, Georgia. (Photo by Ben Jared/PGA TOUR)

RELATED: See what members are saying about CH III’s equipment in the forums.

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Danny Willett’s Winning WITB: DP World Tour Championship



Driver: Callaway Rogue (9 degrees)
Shaft: Mitsubishi Diamana W 60x

3-wood: Callaway Rogue Fairway Wood (15 degrees)
Shaft: Mitsubishi Diamana W 70X

Irons: Callaway X Forged Utility Irons (18, 21, 24 degrees), Callaway X Forged 18 Irons (5-9)
Shafts: True Temper Dynamic Gold X100 Superlite

Wedges: Callaway Mack Daddy Forged PW (48 degrees), Callaway Mack Daddy 4 Wedges (54, 58 degrees)
Shafts: True Temper Dynamic Gold

Putter: Odyssey Prototype (Stroke Lab)

Ball: Chrome Soft X

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Club Building 101: Counterbalancing golf clubs



Counterbalancing can take many forms, from higher balance point shafts, to heavier grips. This video explains how this relates to club building, along with the benefits of counterbalancing from both a player and design perspective.

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19th Hole