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OGIO announces brand refresh, releases two new golf bags

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Just over a year ago, Callaway Golf acquired Ogio International, Inc., for $75.5 million. Plenty in the golf space wondered what the folks in Carlsbad would do with the company. Well, we no longer have to wonder. Today, the golf bag (and luggage, backpacks, and apparel) manufacturer unveiled a global brand refresh. New products, website, and logo are all components of the change.

Speaking on the news of the brand refresh, Harry Arnett (Ogio President and Callaway SVP of global marketing) said.

“Innovation is the driving force of everything we do. Change is obviously critical for any brand, especially one that has been around for 30 years like we have. The products we are launching represent the very best in design, quality, and performance. It’s an exciting step forward for our company and we know current fans and potential new fans of OGIO will love the new direction.”

Along with the refresh, Ogio also announced the release of two new golf bags, which are available for purchase today.

Alpha Convoy

The Alpha Convoy is part of the first collection that the company has launched as part of their rebrand, and is available as both a cart bag and a range-to-cart bag.

Alpha Convoy cart bag features include

  • CORDURA EcoMade fabric designed for durability
  • a 14-way top
  • three handles
  • an extra-large putter well
  • 10 YKK zippered pockets

The Alpha Convoy comes available in black, red, orange, green, and blue. The bag is available to purchase for $300.

Shadow Fuse

Designed for mobility, the Shadow Fuse weighs just 4.2 pounds.

Features include

  • lightweight 200D polyester ripstop fabric
  • a fit disc system for improved weight distribution
  • five zippered pockets

The bag from Ogio comes in a choice of colors including black, grey, green, navy blue, red, white and light blue. The Shadow Fuse is available to purchase for $250.

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giancarlomag

13 Comments

13 Comments

  1. RH

    Nov 2, 2018 at 3:36 pm

    Whats kind of strap? I see no pics of this anywhere.

  2. Dbrat

    Nov 2, 2018 at 12:16 pm

    Please some manufacturer make a bag with an external putter well again!! Us folks with short putters need them!!

  3. Tom

    Nov 2, 2018 at 11:57 am

    Owned quite a few ogio bags, always great colors and patterns, these new offerings look plain and uninspired. At there’s prices my next bag will most likely be a Vessel.

  4. Bri

    Nov 2, 2018 at 10:01 am

    Not sure Ogio bags were ever any better quality than others (I had 2 Grom bags that both straps wore through on the metal ring) but what they did do better than most was stand out in a crowd. These 2 are the dullest colourways and designs you could show.

    Loved my old red/black tartan style Ogio Grom bag – you never mistakenly went to put your clubs into a fourball partners bag when I had it!

  5. Bsoudi

    Nov 2, 2018 at 9:13 am

    Total miss. Their new design direction abandons everything Ogio used to be – sleek styling, nice fabrics, innovative features. It was premium.

    The cart bag, especially looks like every other bag now, except in simple boring colors and lame webbing straps all over. Stylish molded handles are now cheap webbing with neoprene.

    Their backpacks have also become shapeless blobs. Again with the webbing all over the place. There are dozens of companies out there putting out these tactical type backpacks. Huckberry features better looking ones every week.

    Abandoning their motorsports influence has made them just like everything else. Hard to see what Ogio stands for moving forward.

    It’s sad when a company that was doing something different and it resonated with you makes a hard turn to something else. I’m lielymaking a hard turn to sun mountain.

  6. e

    Nov 1, 2018 at 8:53 pm

    what an expensive “upgrade”. my hoofer still holds my clubs just fine…

  7. Tiger Noods

    Nov 1, 2018 at 6:11 pm

    Can’t wait for the new Silencers.….. oh. Right.

  8. Jordan

    Nov 1, 2018 at 4:17 pm

    A brand refresh doesn’t change the fact that OGIO bags all have legs that wobble like they just took an uppercut from Tyson. Best to stick with the Hoofer.

  9. JD

    Nov 1, 2018 at 4:13 pm

    ONLY 42 POUNDS! Better start getting some deadlifts in if this is where golf bags are headed.

  10. Jim

    Nov 1, 2018 at 1:42 pm

    By the way, OGIO’s website only lists the Shadow Fuse bag for $249 which while higher than SM comparable bags isn’t too ridiculous. Might want to alter you article.

  11. Drew

    Nov 1, 2018 at 1:21 pm

    SO, the golf industry’s answer to making more money is to brand refresh and use it as a means to increase the price by 50%? A similar bag from everyone else costs at most $200.

    • C

      Nov 1, 2018 at 2:57 pm

      Nobody makes golf bags the way they do, PERIOD!

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Equipment

Forum Thread of the Day: GolfWRX Members love this golf bag

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Today’s Forum Thread of the Day comes from Steelhead, who gave us a close look at his new Jones Trouper golf bag, and just like Steelhead, many of our members have been seriously impressed. The thread features plenty of in-hand photos of the new bags, and though many of our members have already dived in and ordered one for themselves, with Black Friday fast approaching, lots have been waiting for this week to get their hands on one.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say on the new golf bags at the link below.

  • Blink3665: “I’ve been lurking on this thread since it started.  With the Black Friday sale, I had to jump.  I grabbed a Navy bag with a few extra goodies (If I’m gonna pay for shipping I might as well grab a few other things, right?)”
  • slide13: “I’d say if you want to carry 14 clubs and don’t want a pretty tight fit, give the Trouper a try. I have the Utility, and it’s a cool bag, but I found it a super tight fit and not great with 14 clubs using midsize grips.  Maybe regular grips help.  I still like the bag, and I don’t mind using just 12 clubs or so which helps a little, but I’d still probably have found another solution if it was my main bag.”
  • Dubv23: “As soon as I pulled the trouper out of the box today I knew it was going to be my favorite bag.  It maintains a lot of the Utility styling but adds a lot of the features many wanted. The great thing is it does not make the bag that much bigger.  Its taller from the bottom of the opening to the top but not much wider and very well thought out. The material is different than past utilities, and I would assume it was to shed weight.  It has a hoofer like feel to the fabric but not so much to make it seem like it’s not a Jones bag. The opening is perfect and holds all 14 clubs perfect, the leg mechanism is smooth and much easier to release than the past, and the putter “well” is slick. “
  • mr.hicksta: “After seeing those additional pics, I’m even more excited about getting mine! Jones Golf doesn’t mess around with shipping, either. Mine looks like it’ll arrive on Monday, which is nice and quick from Oregon to Hawaii!”

Entire Thread: “2019 Jones Trouper Bag”

 

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Forum Thread of the Day: “Guys that shoot under par, what clubs do you use?”

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Today’s Forum Thread of the Day comes from BiggEm, who asks those GolfWRX members that happen to break par consistently, what clubs they use. Driver and irons are the clubs in question which BiggEm is interested in hearing about, and as well as many posters submitting the clubs they use, an interesting debate regarding “arrow vs archer” has developed, as well as general playing tips from posters while out on the course.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • cm24: “5 years ago, When I was actually playing really well (for me), and I was in the +2 handicap range I was playing a set of Mizuno mp68 irons.  Sold those for AP2s and never have brought my game back.  I went thru 8 sets of irons over the three years after I sold the Mizunos and finally settled on a set of Srixon z965s.  I think those under par days are coming back, my birdies are going up as my proximity to the hole is going thru the roof, and it’s leading to confidence across my game.”
  • SASpeeder: “Not shooting under par quite as regularly anymore but still gaming the same equipment. Driver: Taylor M2 9.5” 2016 model with Diamana BF 60TX shaft. Irons: Miura CB1008 with KBS $Taper S+ shafts”
  • u2hockey14: “Adam Scott went back to his Titleist 910D3 this year due to accuracy issues, and he started to play better instantly. The bottom line is, for accomplished players, if you find a driver you can hit straight and are confident with it, stick with it. The extra 4-8 yards you get with “today’s” technology isn’t worth giving up that confidence and accuracy.”
  • leejohnkieh: “I’ve recently gotten my scores back down to even/under par after I got rid of drivers that didn’t work. For me, it’s all about feel and look. I went from 910d2 to a 17′ M1 to an M2 then to an M3 and now to the Ts3 in a span of 3 years. Tried every shaft known to man and I just could not get by round after round with TM drivers. Wildly inconsistent. I’d play tourneys not knowing where my driver was gonna go that day.”

Entire Thread: “Guys that shoot under par. What clubs do you use?”

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Equipment

Charles Howell III’s winning WITB: 2018 RSM Classic

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Driver: Titleist TS3 (10.5 degrees)
Shaft: Mitsubishi Tensei AV Blue 65

Fairway woods: Titleist TS2 (15, 21 degrees)
Shafts: Fujikura ATMOS Tour Spec Black 8X, Fujikura ATMOS Tour Spec Black 9X

Irons: Titleist 718 T-MB 4-iron, Titleist 718 AP2 (5-7), Titleist 718 CB (8-PW)
Shafts: Project X LZ 6.5 (hard stepped)

Wedges: Vokey SM7 (52, 56, 60 degrees)
Shafts: True Temper Dynamic Gold S400

Putter: TaylorMade Spider Tour Red

Grips: Golf Pride Tour Velvet Align

Ball: Titleist Pro V1 (proto)

SEA ISLAND, GA – NOVEMBER 17: Charles Howell lll tees off on the eighth hole tee box during the third round of The RSM Classic at the Sea Island Resort Seaside Course on November 17, 2018 in Sea Island, Georgia. (Photo by Ben Jared/PGA TOUR)

RELATED: See what members are saying about CH III’s equipment in the forums.

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