Connect with us

Equipment

SuperStroke exits putter business, focuses on grips

Published

on

SuperStroke Grips

At the 2012 PGA Merchandise Show, SuperStroke introduced a full line of putter designs by Bruce Sizemore to compliment the company’s growing selection of putter grips.

SuperStroke added Sizemore in 2010, hoping that his putter and wedge designs could morph the brand from a putter grip company to a full-fledged short game specialty company. But that was before sales of SuperStroke grips grew from 5,000 in 2009 to a projection of 1 million in 2012.

“Right now, our biggest problem is that we can’t make grips fast enough,” said Dean Dingman, president of SuperStroke, which is based in Wixom, Mich.

For that reason, SuperStroke has decided to focus exclusively on the sale of putter grips. The decision means that SuperStroke will part ways with the putter business, as well as Sizemore, effective at the end of the year.

TigerShark, a company led by Dingman and his brother Darrin since 2000, acquired SuperStroke in 2009. Dingman said that the TigerShark product line, which included a full line of golf clubs as well as putters, would also cease production.

“Being a small company, all of our resources, all of our time, all of our energy needs to be put on grips,” Dingman said.

Dingman praised Sizemore’s attention to detail and the process he underwent when designing the company’s lineup of putters in 2012. He called him a putting expert, complimenting not only his knowledge of putters and putting mechanics, but also his rapport with golfers – everyone from high handicappers to tour players. But Dingman and Sizemore had different vision for the putter brand, and 2012 sales missed expectations by 40 percent.

Dingman said the sales goal that was set for SuperStroke putters wasn’t “super ambitious,” but he admitted that the success of SuperStroke putter grips stripped the putter brand of the energy and resources it needed to succeed.

“To build a successful putter brand, you need to have everything that goes with it – a tour presence, marketing, distributors,” Dingman said. “We just didn’t have the manpower.”

Sizemore emphasized that he felt no animosity in the split. He said he was happy with his putters from a design standpoint, saying they were “close to perfect.”

“That’s the cool part,” Sizemore said. “At every end is a beginning. I’ll come up with some good stuff. It will just take some time.”

Sizemore said plans to continue to design putters in his studio located in his hometown of Farmington Hills, Mich. He admitted that SuperStroke’s decision to exit the putter market caught him off guard, but he saw the complications that arose for SuperStroke by partnering with him.

In all likelihood, SuperStroke’s exit from the putter business will make its grips more appealing to OEMs that are interested in installing SuperStroke grips on their own putters.

Click here for more discussion in the Putter Forum. 

Click here to read more about Bruce Sizemore, or Click here to read about the new Super Stroke Grips. 

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Zak is the Editor-in-Chief of GolfWRX.com. He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.

4 Comments

4 Comments

  1. JEFF

    Jun 22, 2014 at 2:05 pm

    I used to use a tiger shark grip on my Cameron Newport 2. They didn’t have a big dumb slippery logo on them like they do now. Best putting for me for 2 straight years then I changed….never been the same. I want an original. Who makes them? anyone know?

  2. Donal

    Mar 27, 2013 at 2:57 am

    SuperStroke are in danger of too many products have you tried to buy one witch one do you buy you soon find the one you buy is the one the dealer has in stock and hope it suits you remember you’ll only buy one should mine the same as yours ?

  3. MyBluC4

    Nov 29, 2012 at 7:24 pm

    Bruce Sizemore made some incredible putters under his own name and some very special ones representing the interests of SuperStroke.
    I hope he continues to evolve his very special design talents going forward. I wish this guy nothing but the best in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *

pga tour

Xander Schauffele WITB 2018

Published

on

Equipment is accurate as of the 2018 Genesis Open (2/19/18).

Driver: Callaway Rogue Sub Zero (9 degrees)
Shaft: Graphite Design AD-BB 7X

3 Wood: Callaway Rogue Sub Zero (15 degrees, at 14.1 degrees)
Shaft: Graphite Design Tour AD-DI 8X

5 Wood: Callaway Rogue Sub Zero (18 degrees)
Shaft: Graphite Design Tour AD-DI 8X

Irons: Callaway X Forged UT (18 degrees), TaylorMade P-750 (4-9 iron)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Callaway mack Daddy 4 (52-10S), Titleist Vokey SM6 (56-10S bent to 57, 60-08M, bent to 61)
Shafts: True Temper Dynamic Gold Tour Issue X100,

Putter: Odyssey Works Big T prototype

Related

Discussion: See what GolfWRX members are saying about Xander’s clubs in our forums

Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Whats in the Bag

Bubba Watson’s Winning WITB: 2018 Genesis Open

Published

on

Driver: Ping G400 LST (8.5 degrees, at 7.6 degrees)
Shaft: Grafalloy Bi-Matrix Pink X-Flex
Length: 44.5 inches (tipped 0.5 inches)

Hybrid: Ping G (19 degrees)
Shaft: Matrix Ozik Altus Hybrid X
Length: 40.25 inches
Swing weight: D2

Irons: Ping iBlade (2 iron), Ping S55 (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Length: +0.25 inches (2 iron), +0.5 inches (4-PW)

Wedges: Ping Glide 2.0 (52-12 SS, 56-12 SS, 60-06 TS)
Shafts: True Temper Dynamic Gold Tour Issue X100
Length: +0.5 inches

Putter: Ping Anser 303SS
Grip: Ping Pistol
Length, loft, lie: 34.25 inches, 4.5 degrees, 68.5 degrees

Golf Ball: Titleist Pro V1x

Related

Discussion: See what GolfWRX members are saying about Watson’s clubs.

Your Reaction?
  • 98
  • LEGIT7
  • WOW2
  • LOL5
  • IDHT3
  • FLOP2
  • OB2
  • SHANK16

Continue Reading

pga tour

Bubba Watson WITB 2018

Published

on

Equipment is accurate as of the 2018 Genesis Open (2/13/2018).

Driver: Ping G400 LST (8.5 degrees)
Shaft: Grafalloy Bi-Matrix Pink X-Flex

5 Wood: Ping G400 (17.5 degrees)
Shaft: Fujikura Motore Speeder 8.2 VC Tour Spec X

Hybrid: Ping G (19 degrees)
Shaft: Matrix Ozik Altus Hybrid X

Irons: Ping iBlade (2), Ping S55 (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Ping Glide 2.0 (52-12 SS, 56-12 SS, 60-06 TS)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Ping Anser 303SS
Grip: Ping Pistol

Golf Ball: Titleist Pro V1x

Related

Discussion: See what GolfWRX members are saying about Watson’s clubs. 

Your Reaction?
  • 37
  • LEGIT4
  • WOW2
  • LOL2
  • IDHT2
  • FLOP1
  • OB1
  • SHANK8

Continue Reading

19th Hole

Facebook

Trending