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SuperStroke exits putter business, focuses on grips

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SuperStroke Grips

At the 2012 PGA Merchandise Show, SuperStroke introduced a full line of putter designs by Bruce Sizemore to compliment the company’s growing selection of putter grips.

SuperStroke added Sizemore in 2010, hoping that his putter and wedge designs could morph the brand from a putter grip company to a full-fledged short game specialty company. But that was before sales of SuperStroke grips grew from 5,000 in 2009 to a projection of 1 million in 2012.

“Right now, our biggest problem is that we can’t make grips fast enough,” said Dean Dingman, president of SuperStroke, which is based in Wixom, Mich.

For that reason, SuperStroke has decided to focus exclusively on the sale of putter grips. The decision means that SuperStroke will part ways with the putter business, as well as Sizemore, effective at the end of the year.

TigerShark, a company led by Dingman and his brother Darrin since 2000, acquired SuperStroke in 2009. Dingman said that the TigerShark product line, which included a full line of golf clubs as well as putters, would also cease production.

“Being a small company, all of our resources, all of our time, all of our energy needs to be put on grips,” Dingman said.

Dingman praised Sizemore’s attention to detail and the process he underwent when designing the company’s lineup of putters in 2012. He called him a putting expert, complimenting not only his knowledge of putters and putting mechanics, but also his rapport with golfers – everyone from high handicappers to tour players. But Dingman and Sizemore had different vision for the putter brand, and 2012 sales missed expectations by 40 percent.

Dingman said the sales goal that was set for SuperStroke putters wasn’t “super ambitious,” but he admitted that the success of SuperStroke putter grips stripped the putter brand of the energy and resources it needed to succeed.

“To build a successful putter brand, you need to have everything that goes with it – a tour presence, marketing, distributors,” Dingman said. “We just didn’t have the manpower.”

Sizemore emphasized that he felt no animosity in the split. He said he was happy with his putters from a design standpoint, saying they were “close to perfect.”

“That’s the cool part,” Sizemore said. “At every end is a beginning. I’ll come up with some good stuff. It will just take some time.”

Sizemore said plans to continue to design putters in his studio located in his hometown of Farmington Hills, Mich. He admitted that SuperStroke’s decision to exit the putter market caught him off guard, but he saw the complications that arose for SuperStroke by partnering with him.

In all likelihood, SuperStroke’s exit from the putter business will make its grips more appealing to OEMs that are interested in installing SuperStroke grips on their own putters.

Click here for more discussion in the Putter Forum. 

Click here to read more about Bruce Sizemore, or Click here to read about the new Super Stroke Grips. 

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Zak is the Editor-in-Chief of GolfWRX.com. He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.

4 Comments

4 Comments

  1. JEFF

    Jun 22, 2014 at 2:05 pm

    I used to use a tiger shark grip on my Cameron Newport 2. They didn’t have a big dumb slippery logo on them like they do now. Best putting for me for 2 straight years then I changed….never been the same. I want an original. Who makes them? anyone know?

  2. Donal

    Mar 27, 2013 at 2:57 am

    SuperStroke are in danger of too many products have you tried to buy one witch one do you buy you soon find the one you buy is the one the dealer has in stock and hope it suits you remember you’ll only buy one should mine the same as yours ?

  3. MyBluC4

    Nov 29, 2012 at 7:24 pm

    Bruce Sizemore made some incredible putters under his own name and some very special ones representing the interests of SuperStroke.
    I hope he continues to evolve his very special design talents going forward. I wish this guy nothing but the best in the future.

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pga tour

Kevin Chappell WITB 2017

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Equipment is accurate as of the Shriners Hospitals for Children Open (10/30/17).

Driver: Taylormade M1 2017 (9.5 Degrees)
Shaft: Aldila X-Torsion Copper 70TX

3 Wood: Taylormade M1 2017 (15 Degrees)
Shaft: Aldila X-Torsion Green 80TX

5 Wood: Taylormade M1 2017 (19 Degrees)
Shaft: Aldila X-Torsion Green 80TX

Driving Iron: Miura MG ICL-601 (20 Degrees)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Irons: Miura MG CB-1008 (4, 5) Miura MB-5003 (6-PW)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Titleist Vokey (48-06), King Cobra (52, 56), Callaway MD3 Milled (60-08 C Grind)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Scotty Cameron Circle T TM5
Grip: Golf Pride Tour SNSR

Related:

1e7148270d0d4644c9f3c030780dd111 5b9a3767d82d58ee0c6c972013181515 9ab1d291ae2a301fd0bd5ce9f9d4bcca 555096c46cba0bdcba530633617bf8d0 163644fe042ce83ec9ff313a0ca501e6 de384e80debd12f44165e53eeea873ec e54795118bc29475a8f69a856d4fa344 bea22f2547cba66c0c56d201ec7ff9d6 103e96a780ff16a480181fa2814943a8 435f1996f390435cff8e38d63659a887 9543f1ea922775616a7c4990919ddf79

Discussion:  See what GolfWRX members are saying about Chappell’s clubs.

 

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pga tour

Chris Kirk WITB 2017

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Equipment is accurate as of the 2017 RSM Classic (11/13/17).

Driver: Taylormade M1 2017 (9.5 Degrees)
Shaft: Mitsubishi Diamana Blue 60TX

3 Wood: Taylormade M2 2016 (13 Degrees)
Shaft: Mitsubishi Diamana Blue 80TX

Hybrid: Taylormade M2 2017 (19 Degrees)
Shaft: KBS Tour Hybrid Prototype 95X

Driving Iron: Mizuno MP-18 MMC FLI-HI 3 Iron
Shaft: Project X LZ 6.5 125

Irons: Mizuno MP-18 (4-9)
Shaft: Project X LZ 6.5 125

Wedges: Titleist Vokey SM7 (48-10F, 54-10S, 60-04L)
Shaft: True Temper Dynamic Gold Tour Issue

Putter: Scotty Cameron Circle T Newport Mid-Slant
Grip: Scotty Cameron Standard Pistol

Putter: Scotty Cameron Circle T Laguna One Six
Grip: Scotty Cameron Custom Shop Pistol

Golf Ball: Titleist Pro V1x

WITB Notes: Kirk has been spotted testing two different putters. We’ll update this post when he’s made a decision. 

Related:

Discussion: See what GolfWRX members are saying about Kirk’s clubs.

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Equipment

Callaway Rogue and Rogue Sub Zero drivers hit USGA conforming list

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As of Monday, Dec. 4, two new drivers from Callaway appear on the USGA conforming list: a Callaway Rogue and a Callaway Rogue Sub Zero, each in 9- and 10.5-degree heads. Based on the photos, the drivers will use weights in the sole, have adjustable hosels, and will feature Callaway’s popular Jailbreak technology that it introduced in its GBB Epic drivers. The Jailbreak design essentially uses two internal bars behind the face to reduce flex and ultimately boost ball speed.

Photos of a Callaway Rogue Sub Zero driver, which look similar to the photos posted on USGA’s conforming list, also recently popped up in our forums,. Check out the “Epic is out, enter the Rogue” forum thread, and the “New Callaway Driver/Woods: Rogue” thread to see what GolfWRX members are saying about the photos of the driver.

Below are the photos of the drivers as they appear on the USGA site, along with the listed specs and descriptions.

Callaway Rogue

Callaway Rogue Sub Zero

Join the discussion about the Rogue drivers here!

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