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Ben Hogan adds Ft. Worth “White” to iron lineup

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After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-based company today announced the launch of Ben Hogan Ft. Worth White irons.

Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…

jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”

Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”

There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.

With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.

“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”

“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”

Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.

The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).

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15 Comments

15 Comments

  1. MAPA

    Oct 19, 2018 at 1:16 pm

    Ben Hogan….. China Forged ….. {{{{shudder}}}}

  2. Charlie

    Oct 17, 2018 at 1:12 pm

    I grew up learning golf with a set of Hogan Medalions switching to Hogan Apex pc in later years. With hesitation I purchased the Ftworth 15 and was not disappointed in the quality and feel. As far as someone mentioned the smallish sweet spot this has not been my experience. While not that of a game improvement club they are very playable.

    • William Davis

      Oct 17, 2018 at 1:45 pm

      I remember – the medallions fell out and of course you could not find them. Apex lovely irons and just know could play with these as look so good. Been a Mizuno man for 30 years so unlikely to change now.

    • larry

      Oct 18, 2018 at 11:36 am

      But they’re forged in China! How can you make America great if you love Chinese junk?

  3. Bob Jones

    Oct 17, 2018 at 11:50 am

    “Available on the website exclusively”? Does this mean you can’t get fitted before you buy them?

  4. ogo

    Oct 17, 2018 at 12:56 am

    …”forged” as in forgery…? Fully heat treated forged…. or, coin forged… surface stamped ‘forged’…? No truth in golf club advertising nowadays.

  5. Kim

    Oct 16, 2018 at 11:59 am

    Designed in Ft. Worth, Texas, USA…. cast and forged in Ft. Worth, Chengdu, China!

  6. rex235

    Oct 15, 2018 at 9:54 pm

    Am almost afraid to ask..

    RH Only?

  7. the dude

    Oct 15, 2018 at 6:47 pm

    take out the FT. Worth black or white…and it would have more appeal

  8. Tom

    Oct 15, 2018 at 5:18 pm

    Looks like they finally replaced the irons loft number with convention iron numbering system…

  9. Travis

    Oct 15, 2018 at 4:52 pm

    Really a shame the reinvention of the Hogan brand was with these folks… they had an opportunity to really become a major OEM and just completely flopped…

  10. Diss Topia

    Oct 15, 2018 at 4:15 pm

    Sweet spot the size of a pencil eraser. Even tour pros won’t hit ’em.

    • Josh

      Oct 15, 2018 at 9:20 pm

      I’m sure their robot hits em just fine lol

  11. jon

    Oct 15, 2018 at 3:24 pm

    Sooo pretty.

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Equipment

Graphite Design Tour AD IZ Hybrid shaft set for March launch

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ProsChoiceGolfShafts.com has revealed that Graphite Design is set to release the latest in the Tour AD premium line of hybrid golf shafts, the Graphite Design Tour AD IZ – “Into the Zone” Hybrid, which will be available from March 4.

The Tour AD IZ Hybrid, which has been designed and manufactured at the Graphite Design Japan factory headquarters, contains premium, aerospace-quality carbon-fiber materials that aims to offer golfers with a great feeling and performing shaft.

IN THE FORUMS: Our members have been discussing the new addition from Graphite Design, having been impressed with previous hybrid shaft releases from the company.

The new Tour AD IZ hybrid shaft is available in the following: 65g R2 and R1 flex, 75g R and S flex, 85g R, S and X flex and 95g S and X.

With medium stiffness starting at the handle, a firm center section and a firm tip profile, the Tour AD IZ 65g and 75g hybrid shafts aims to offer a mid/high launch angle with mid ball spin rates.

Graphite Design Tour-AD-IZ-Hybrid-shaft-

The Tour AD IZ 85g and 95g hybrid shafts, on the other hand, contain a firm stiffness beginning at the handle, firm center section and a stiff tip profile designed for mid launch angle and lower spin rates.

The Graphite Design Tour AD IZ – “Into the Zone” Hybrid costs $290 and will be available from March 4.

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Whats in the Bag

Justin Rose WITB (Honma)

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Our Johnny Wunder was on site for a Honma launch event in California, and he filed these photos of new Honma staffer Justin Rose’s weaponry in addition to grabbing the World No. 1’s WITB details.

Driver: Honma TW 747 460 9.5
Shaft: Honma Vizard FD-7X 45.25 @D3

3-wood: TaylorMade M4 (15 degrees)
Shaft: Mitsubishi Tensei CK Orange 80TX

5-wood: TaylorMade M3 (19 degrees)
Shaft: Mitsubishi Tensei CK Orange 80TX

Irons: TW747V (4,5), TW747 Rose Proto (5-10)
Shafts: KBS Tour C-Taper 125 S+

Wedges: Honma Custom Grind RAW (52, 56 degrees), Titleist Vokey Wedge Works (60, K-Grind)
Shafts: KBS Hi-Rev 2.0 135XS

Putter: Axis Proto

Ball: TaylorMade TP5

More discussion of all things J-Rose and Honma in this forum thread. 

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Equipment

New ultra-lightweight Wilson D7 driver features 192-gram clubhead, RE-AKT Technology

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Wilson Golf has unveiled its latest driver, the Wilson D7, which with its superlight design, aims to provide golfers with a driver that produces greater clubhead speed with added forgiveness.

The Wilson D7 driver contains a clubhead which weighs just 192 grams and features RE-AKT Technology plus a combination of superlight design and reactive face technology, the combination of which aims to deliver faster clubhead speeds and ball speeds for added distance.

The new Wilson D7 driver features a (K)omposite lightweight crown design, which has helped the company to lower the CG position of the driver. The composite crown is made with a layer of Kevlar sandwiched between layers of carbon fiber, which aims to offer improved sound off the clubface while dampening any unwanted vibration.

This 2019 Wilson driver contains a fixed hosel and weighs in at just 280-grams total weight. The idea behind the lightness of the driver is to offer slower-swing speed golfers the chance to increase their club speed significantly.

Speaking on the new release from Wilson, Jon Pergande, Global Innovation Manager at Wilson Golf stated

“The process of creating the D7 driver started with designing the head shape and then stripping out all available weight, almost 25 grams. This weight was strategically returned to the head with the goal of improving the sound of the driver and optimizing ball flight with Dynamic Launch Control.”

In the Wilson D7 driver, golfers will have the opportunity of choosing between three different lofts (9, 10.5, 13 degrees).

The 9-degree driver is targeted for players with a faster swing speed, with internal weights moved forward in the aim of reducing spin and offering a lower launch. The 10.5-degree option is designed for golfers with a moderate-to-fast swing with weighting towards the middle to provide for more spin and a higher launch, while the 13-degree option is aimed at those with a slow-to-moderate swing speed with weighting further back for a high launching and spinning driver.

The Wilson D7 driver contains the new UST-Mamiya Helium Series shaft, which is available in A-flex (45 grams), R-flex (46 grams) and S-flex (57 grams). The new release also contains Wilson’s Staff MicroLite Lamkin grip, which weighs just 28 grams.

The driver will hit retail stores on January 21 and will cost $299.99.

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