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Ben Hogan adds Ft. Worth “White” to iron lineup

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After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-based company today announced the launch of Ben Hogan Ft. Worth White irons.

Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…

jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”

Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”

There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.

With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.

“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”

“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”

Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.

The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).

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15 Comments

15 Comments

  1. MAPA

    Oct 19, 2018 at 1:16 pm

    Ben Hogan….. China Forged ….. {{{{shudder}}}}

  2. Charlie

    Oct 17, 2018 at 1:12 pm

    I grew up learning golf with a set of Hogan Medalions switching to Hogan Apex pc in later years. With hesitation I purchased the Ftworth 15 and was not disappointed in the quality and feel. As far as someone mentioned the smallish sweet spot this has not been my experience. While not that of a game improvement club they are very playable.

    • William Davis

      Oct 17, 2018 at 1:45 pm

      I remember – the medallions fell out and of course you could not find them. Apex lovely irons and just know could play with these as look so good. Been a Mizuno man for 30 years so unlikely to change now.

    • larry

      Oct 18, 2018 at 11:36 am

      But they’re forged in China! How can you make America great if you love Chinese junk?

  3. Bob Jones

    Oct 17, 2018 at 11:50 am

    “Available on the website exclusively”? Does this mean you can’t get fitted before you buy them?

  4. ogo

    Oct 17, 2018 at 12:56 am

    …”forged” as in forgery…? Fully heat treated forged…. or, coin forged… surface stamped ‘forged’…? No truth in golf club advertising nowadays.

  5. Kim

    Oct 16, 2018 at 11:59 am

    Designed in Ft. Worth, Texas, USA…. cast and forged in Ft. Worth, Chengdu, China!

  6. rex235

    Oct 15, 2018 at 9:54 pm

    Am almost afraid to ask..

    RH Only?

  7. the dude

    Oct 15, 2018 at 6:47 pm

    take out the FT. Worth black or white…and it would have more appeal

  8. Tom

    Oct 15, 2018 at 5:18 pm

    Looks like they finally replaced the irons loft number with convention iron numbering system…

  9. Travis

    Oct 15, 2018 at 4:52 pm

    Really a shame the reinvention of the Hogan brand was with these folks… they had an opportunity to really become a major OEM and just completely flopped…

  10. Diss Topia

    Oct 15, 2018 at 4:15 pm

    Sweet spot the size of a pencil eraser. Even tour pros won’t hit ’em.

    • Josh

      Oct 15, 2018 at 9:20 pm

      I’m sure their robot hits em just fine lol

  11. jon

    Oct 15, 2018 at 3:24 pm

    Sooo pretty.

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Equipment

Forum Thread of the Day: “Low handicapper switching to game improvement irons”

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Today’s Forum Thread of the Day comes from jasonTel3 – a low handicap player who plays blades but who has had his head turned by game improvement irons. According to jasonTel3, every ball was hit straight when testing out a set of Ping G400’s at a simulator, and he’s been asking fellow members for advice on whether he should make the move to GI’s.

Here are a few posts from the thread discussing jasonTel3’s conundrum, but make sure to check out the entire discussion and have your say at the link below.

  • balls_deep: “My first thought is to say don’t do it.. but then if you’ve hit them, liked them, and the numbers were right, it could be a good option. A friend I play with uses G400 and they have too much offset for my liking. I also don’t like that you can see the cavity on the 4 and 5 iron. Top line is actually very nice for a SGI iron. I just read the Ping Blueprint article on Golf Digest where they were talking about how some players hit small heads better. I definitely fall into that category. That said, I just ordered a set of i210 to try as I had really good luck with the i200 and should never have sold them. Have you tried the newer I series? IMO it’s GI help in a players look with an acceptable sole width. Long story short though – if you felt comfortable and the fit was right, why not try them? If you don’t work the ball a ton, I don’t see any issue with it. High and straight is a good way to go!”
  • hammergolf: “I’ve been playing Ping G25’s for 6 years. Still can’t find anything I like better. I can hit any shot I need to whether it’s my stock draw, fade, high, or low. And when I hit it a little thin, or on the toe, it still lands on the green. My thought is why play golf with a club that will punish you for mishit when you can play one that will help you.”
  • azone: “Everyone has an opinion, and here is mine. If you are/have been a good ball striker with a sound mental game, your mind will keep writing checks your body may not be able to cash as you get older or don’t practice enough. Those “ugly” forgiving irons look beautiful when a miss ends up on the green, and you are putting– not in rough or deep in a short side bunker. Those irons won’t be AS ACCURATE as, say, a blade, BUT if you aren’t as dependable as in the past, your results will be better. I used to keep two sets of blueprinted irons; blades for practice and CB for play. I play with guys that have cashed checks playing…and they don’t care how ugly the iron is.”
  • Jut: “As a decent player (and ball striker) and a sweeper/picker (I could hit off of a green and not take any landscape with me), I’ve found much success with the F9s (which, with the wide sole, are very similar to the G410 irons). In the past 4 years I’ve gone from Mizuno MP-68 to Callaway Apex CF16 to Ping i500 (a brief and bad experience) to the Cobra F9’s. For what it’s worth, the Cobras have been the best of the bunch by far.”

Entire Thread: “Low handicap going to game improvement irons”

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WRX Spotlight: Stitch headcovers

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Product: Stitch headcovers

Pitch: From Stitch: “Your game should match your style. At Stitch, we aim to merchandise our line of products so you can easily put together items that not only match your bag and what is it in it, but also match your style and personality. We want to make it easy for you to have a unique and color-coordinated golf bag. We have designed unique products that have defined color schemes so that choosing which items to put in your bag becomes easier. We aim to provide you with various looks, mixing and matching our head covers to give you confidence that the purchase you make for your bag will take you to the course in style. Let us help you dress your game.”

Our Take On Stitch Headcovers

Stitch is a relatively new company – founded in 2012. The company initially only created premium headcovers but has grown into so much more, with all sorts of golfing accessories now on offer on their site StitchGolf.com. Their bags, in particular, are now some of the most popular amongst golfers, with the quality and uniqueness provided leading multiple Tour players to sport them in tournament play.

That sign of quality in the bags bodes well for what the company was founded on – their headcovers. Stitch provides both leather and knit headcovers in a variety of designs that do as good a job as any in covering the needs of all golfers.

Stitch describes the companies Monte Carlo headcover as being their “classic, timeless design”, and for those looking for that vintage style to add to their set up then they can’t go wrong with this headcover. A mainstay in the likes of multiple tour winner Paul Casey’s bag, the Monte Carlo headcover, as with all of the companies leather covers, is hand-crafted from 100% leather and is both water and stain resistant. The cover comes in four color codes: Black, White, Navy and Red, and at $68 is the most affordable of all their leather headcovers.

Other options in the leather department range from their intricately designed Camo cover which comes in a multiple color design, as well as Stitch’s tribute to “The King”, through their Arnold Palmer headcover.

The AP cover comes in a minimalist black with white stripes for a classic feel, but it also comes in a white color code decorated with red, white and yellow stripes which, for myself at least, looks even more alluring. Part of an exclusive collection, the only issue with the AP cover is that only those located in the U.S. are currently eligible to get their hands on one. But for those in the states, the company is now offering a set of three AP leather covers for $128 instead of $298 should you use the code APLEATHERS on their site.

From their Tour Racer, USA, Shamrock and Bonesman editions, Stitch provides a great choice when it comes to their leather covers, and as previously mentioned, all are hand-crafted from 100% leather, water and stain resistant and will assure an excellent fit on your clubs.

Stitch also provides knit headcovers which contain not only excellent designs but also the same quality which has gone into their leather covers. All of the companies knit covers are made from Techno Wool, which is 100% acrylic and designed in order for your clubs to stay entirely dry. Another feature of the knit covers from Stitch is their smart fit design which ensures all of the covers retain their shape over a long period, as well as providing for a cover that will reliably stay on your club.

The knit covers from Stitch cost $68 ($72 for the limited AP cover), and there are currently seven different designs available to choose from over at StitchGolf.com. The leather covers are, unsurprisingly, a little pricier, but still very affordable, ranging from $68-$98. The covers deliver in both style and performance, and for a relatively new company, it speaks volumes that the likes of Jim Furyk, Paul Casey, Bryson DeChambeau and many more tour pros are now sporting the company’s creations.

 

 

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Equipment

Bettinardi signs Jason Kokrak (he’ll play custom Tour Department DASS BB8 Triplane putter)

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Bettinardi Golf has announced Jason Kokrak as the latest player to join the companies Tour staff, and the Canadian will play the companies custom Tour Department DASS (Double-Aged Stainless Steel) BB8 Triplane putter.

Kokrak began using the Tour Department DASS BB8 Triplane putter which features Bettinardi’s  F.I.T. Face Milling at the Honda Classic back in February. Since then, the 34-year-old has risen over 40 places in the Official World Golf Ranking up to 65th, and he has also leapt 30 spots in this season’s strokes gained: putting category in the same period.

Speaking on the new partnership, Kokrak praised the “quality, touch, and feel of the putter” from Bettinardi.

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Speaking on the addition of Kokrak to the companies tour staff, Robert Bettinardi, President and Founder of Bettinardi Golf stated

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Kokrak will next tee it up at the Memorial Tournament at Muirfield Village Golf Course next month after finishing T23 at last week’s PGA Championship.

 

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