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Cobra introduces F-Max Superlite driver, fairway woods, hybrids, irons

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Targeting golfers with moderate swing speeds, Cobra’s F-Max Superlite series includes the company’s lightest woods ever and easy-to-launch irons.

Cobra originally introduced the F-Max line in 2017. With the Superlite incarnation, Cobra has achieved significantly lighter clubs overall.

F-Max Superlite drivers are six grams lighter than the previous generation with an MOI over 5,000. The stock Superlite shaft is also five grams lighter with a grip that is seven grams lighter, as well. The Superlite driver also features a 6-4 titanium variable thickness face and an internal weight pad that position weight low and toward the heel of the club.

Men’s, women’s drivers pictured.

“We are very excited about this driver; we’ve been able to engineer an incredibly forgiving, powerful club and keep the overall clubhead weight to less than 300 grams,” said Tom Olsavsky, Vice President of R&D for Cobra Golf. “The F-Max Superlite Driver will be the perfect solution for players who need the added speed of lightweight design without sacrificing forgiveness; those that will benefit from having a club that allows them to maximize their swing speed and launch angle.”

The F-Max Superlight fairway woods feature a low profile, shallow face forged from 455 stainless steel. A 55-gram Superlite shaft is standard. Available lofts include 16 degrees, 20 degrees and 23 degrees in right-hand and 16 degrees and 20 degrees in left-hand.

F-Max Superlite irons are four grams lighter than their predecessors. The high MOI irons feature a shaft that is five grams lighter and grip that is seven grams lighter as well. Cobra touts the irons’ progressive hosel, which strategically position the center of gravity for optimal launch.

“Building off of the success of our original F-Max lightweight design, we’ve reengineered Superlite to be our lightest, fastest and most forgiving game improvement clubs ever. Any player with a moderate swing speed will benefit from the design innovations in this product line,” said Olsavsky.

The final piece of the puzzle, F-Max Superlite hybrids are both included in the combo iron sets and available for stand-alone purchase. Once again, these are the lightest clubheads, grip, and shafts the company has produced in a hybrid. A 455 high-strength stainless steel insert face boosts ball speed across the face. The hybrids feature the same strategic internal weighting as the woods, as well.

Men’s F-Max Superlite hybrids are available in 3H (19 degrees), 4H (22 degrees), 5H (25 degrees), 6H (28 degrees) and 7H (31 degrees).

The Superlite line is available Oct. 5 in store and on website. Details on available lofts, pricing, and women’s models can be found there.

 

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12 Comments

12 Comments

  1. namthan

    Sep 25, 2018 at 4:31 am

    It looks like a beautiful and peaceful place, would be nice to go play golf or just sit and relax for while in a good weather. Places like these should be promoted more.

  2. shane

    Sep 13, 2018 at 4:14 pm

    It’s big… it’s black… it’s an F-Max driver… wohooo!!! 😮

  3. Steve

    Sep 13, 2018 at 8:40 am

    Money would be better spent on lessons from a certified golf teaching professional

  4. Steve

    Sep 13, 2018 at 8:37 am

    Here we go again. Hype, hype and more hype

  5. ogo

    Sep 13, 2018 at 1:03 am

    F-Max Superlite drivers is six grams lighter
    Superlite shaft is five grams lighter
    Grip is seven grams lighter.
    Total weight reduction = 18 grams (0.635 oz…. wow!)

  6. shane

    Sep 13, 2018 at 12:56 am

    F-Max Superlite…. Superlite = Faster… and F-Max = … eF Max ….:-o

  7. Tom

    Sep 12, 2018 at 5:01 pm

    Ever notice how equipment manufacturers seldom/if ever show their new club heads in the address position….could it be because they look nearly identical to their last 10 models they introduced as revolutionary? lol!

  8. Rob

    Sep 12, 2018 at 3:41 pm

    “We are very excited about this driver…Tom Olsavsky, Vice President of R&D for Cobra Golf”

    Are you really excited Tom, are you really? What exactly is there to be excited about with this product range.

  9. James

    Sep 12, 2018 at 3:40 pm

    So how many grams are the drivers?! That would seem to be something that should have been included in the story.

  10. Fred Miller

    Sep 12, 2018 at 1:43 pm

    Re: Cobra FMax driver. What is face angle and what lofts are available?

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Equipment

Club Building 101: Counterbalancing golf clubs

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Counterbalancing can take many forms, from higher balance point shafts, to heavier grips. This video explains how this relates to club building, along with the benefits of counterbalancing from both a player and design perspective.

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Callaway redesigns Odyssey R-Ball Prototype using GE’s additive manufacturing

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Callaway has announced the company has signed a consultancy agreement with GE Additive’s AddWorks team, with the aim of improving its equipment through the potential of additive manufacturing. According to GE Additive’s website, additive manufacturing is a process that creates a physical object from digital design, enabling the creation of lighter, stronger parts and systems.

What does this mean for Callaway’s equipment?

The opening project from the agreement is a redesigned Odyssey R-Ball Prototype putter head. Callaway originally developed the Odyssey R-Ball Prototype as a tour preferred model in Japan, which consisted of removing the front ball from the original 2-ball design. Callaway, through additive manufacturing, has optimized the acoustics of the putter while retaining the preferred shape and performance.

 

Brad Rice, director – R&D, Advanced Engineering at Callaway, speaking about the process, stressed that the use of additive manufacturing is the future to the production of equipment in the game of golf, stating

“Additive manufacturing is a new tool; which is quickly going beyond the aspirational phase, and into the functionalization phase of the technology. Callaway needs to learn how to use this tool well because it is inevitable that 3D-Printing of production parts is going to happen – it is the production method of the future.”

So just how has Callaway and GE Additive collaborated to create the ideal acoustics on the Odyssey R-Ball Prototype putter head? Well, the answer is by adding geometry that made it difficult for conventional casting methods, which you can get a feel for in this short video.

For the Odyssey Prototype putter to retain its optimal design and shape while altering the acoustic signature of the putter head, Callaway and GE Additive’s AddWorks’ design and engineering teams implemented additive manufacturing through the following process:

  •  AddWorks provided guidance to Callaway, based on decades of additive design background spanning several industries.
  •  The team refined existing designs to the build direction to ensure all features were self-supported or easily supported during the build. The AddWorks team designed supports for thermal stresses and overhang constraints.
  •  Topology optimization was used in conjunction with acoustical mapping to create the optimal design.

According to GE Additive AddWorks general manager, Chris Schuppe, additive manufacturing is a method which we are going to be hearing of a lot down the line, and he is expecting this to be the first of many collaborations with Callaway

“We’re taking away many new learnings from our first project together, especially around aesthetics. We have also used additive technology to create an acoustic map, which is certainly a first for us. We’re looking forward to driving more successful projects with Callaway, as they continue their additive journey.”

What the future holds for Callaway’s products through the use of additive manufacturing remains to be seen. However, the company’s bold stance on the potential of the process enhancing their equipment could be telling.

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Forum Thread of the Day: “Oldest club that you game?”

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Today’s Forum Thread of the Day comes from uwhockey14, who asks fellow GolfWRX members for the oldest club that they still use out on the course. Despite the latest technologies continually leading to new and improved equipment, this thread shows that for many of our members, there will always be a place in the bag for that certain trusty older club.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • leo the lion: “Odyssey Dual Force 56 degree wedge which is about 20 years old. These wedges have what I believe are called Stronomic inserts in the face. The inserts are made of a very hard material and still look new. I have not found a wedge that gives more spin and control than these wedges. Ping Eye and ISI’s come close but the Dual Forces can almost stop on a dime. I also have a 52 degree that I will use together with the 56 on shorter courses.”
  • NRJyzr: “Playing Golden Ram Tour Grinds right now, they’re approximately 38 years old.”
  • Moonlightgrm: “My Ping ISI irons are 18-years old. Nothing can move them out of my bag. Easy to hit and very forgiving. I tried a set of Mizuno JPX900 forged this year, and they lasted exactly 3-rounds.”
  • sneaky_pete: “18* Mizuno Fli Hi II Driving Iron from around 2006/2007.  This will never leave the bag! Also still rocking my Adams Speedline Super S 3 wood from 2012.”
  • dpb5031: “Arnold Palmer AP30r blade putter – ~50 years old. Kasco K2K #33 (sorta between a 2 hybrid & 5 wood) – 18 years old.”

Entire Thread: “Oldest club that you game?”

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