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Cobra introduces F-Max Superlite driver, fairway woods, hybrids, irons

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Targeting golfers with moderate swing speeds, Cobra’s F-Max Superlite series includes the company’s lightest woods ever and easy-to-launch irons.

Cobra originally introduced the F-Max line in 2017. With the Superlite incarnation, Cobra has achieved significantly lighter clubs overall.

F-Max Superlite drivers are six grams lighter than the previous generation with an MOI over 5,000. The stock Superlite shaft is also five grams lighter with a grip that is seven grams lighter, as well. The Superlite driver also features a 6-4 titanium variable thickness face and an internal weight pad that position weight low and toward the heel of the club.

Men’s, women’s drivers pictured.

“We are very excited about this driver; we’ve been able to engineer an incredibly forgiving, powerful club and keep the overall clubhead weight to less than 300 grams,” said Tom Olsavsky, Vice President of R&D for Cobra Golf. “The F-Max Superlite Driver will be the perfect solution for players who need the added speed of lightweight design without sacrificing forgiveness; those that will benefit from having a club that allows them to maximize their swing speed and launch angle.”

The F-Max Superlight fairway woods feature a low profile, shallow face forged from 455 stainless steel. A 55-gram Superlite shaft is standard. Available lofts include 16 degrees, 20 degrees and 23 degrees in right-hand and 16 degrees and 20 degrees in left-hand.

F-Max Superlite irons are four grams lighter than their predecessors. The high MOI irons feature a shaft that is five grams lighter and grip that is seven grams lighter as well. Cobra touts the irons’ progressive hosel, which strategically position the center of gravity for optimal launch.

“Building off of the success of our original F-Max lightweight design, we’ve reengineered Superlite to be our lightest, fastest and most forgiving game improvement clubs ever. Any player with a moderate swing speed will benefit from the design innovations in this product line,” said Olsavsky.

The final piece of the puzzle, F-Max Superlite hybrids are both included in the combo iron sets and available for stand-alone purchase. Once again, these are the lightest clubheads, grip, and shafts the company has produced in a hybrid. A 455 high-strength stainless steel insert face boosts ball speed across the face. The hybrids feature the same strategic internal weighting as the woods, as well.

Men’s F-Max Superlite hybrids are available in 3H (19 degrees), 4H (22 degrees), 5H (25 degrees), 6H (28 degrees) and 7H (31 degrees).

The Superlite line is available Oct. 5 in store and on website. Details on available lofts, pricing, and women’s models can be found there.

 

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12 Comments

12 Comments

  1. namthan

    Sep 25, 2018 at 4:31 am

    It looks like a beautiful and peaceful place, would be nice to go play golf or just sit and relax for while in a good weather. Places like these should be promoted more.

  2. shane

    Sep 13, 2018 at 4:14 pm

    It’s big… it’s black… it’s an F-Max driver… wohooo!!! 😮

  3. Steve

    Sep 13, 2018 at 8:40 am

    Money would be better spent on lessons from a certified golf teaching professional

  4. Steve

    Sep 13, 2018 at 8:37 am

    Here we go again. Hype, hype and more hype

  5. ogo

    Sep 13, 2018 at 1:03 am

    F-Max Superlite drivers is six grams lighter
    Superlite shaft is five grams lighter
    Grip is seven grams lighter.
    Total weight reduction = 18 grams (0.635 oz…. wow!)

  6. shane

    Sep 13, 2018 at 12:56 am

    F-Max Superlite…. Superlite = Faster… and F-Max = … eF Max ….:-o

  7. Tom

    Sep 12, 2018 at 5:01 pm

    Ever notice how equipment manufacturers seldom/if ever show their new club heads in the address position….could it be because they look nearly identical to their last 10 models they introduced as revolutionary? lol!

  8. Rob

    Sep 12, 2018 at 3:41 pm

    “We are very excited about this driver…Tom Olsavsky, Vice President of R&D for Cobra Golf”

    Are you really excited Tom, are you really? What exactly is there to be excited about with this product range.

  9. James

    Sep 12, 2018 at 3:40 pm

    So how many grams are the drivers?! That would seem to be something that should have been included in the story.

  10. Fred Miller

    Sep 12, 2018 at 1:43 pm

    Re: Cobra FMax driver. What is face angle and what lofts are available?

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Equipment

The drivers used by the top-10 most accurate players on the PGA Tour

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What drivers do the PGA Tour’s most accurate golfers use to find the short grass? Now that the 2017-2018 PGA Tour season is behind us, we can do a thorough examination.

First, here’s a tally of what the top 10 in driving accuracy on Tour are using by driver manufacturer.

  • Callaway: 5
  • PXG: 1
  • TaylorMade: 4

But this is GolfWRX, so of course you want to know more. Below is a breakdown of the driving-distance leaders on the PGA Tour in 2017-2018, the available specifics of their drivers, shafts and how often their tee shots found the fairway.

10. Jim Furyk

Driver: Callaway Rogue Sub Zero
Loft: 9 degrees
Shaft: Fujikura Motore Speeder VC 6.2X
Driving accuracy percentage: 69.77

9. Steve Wheatcroft

Driver: Callaway Rogue
Shaft: Project X HZRDUS T1100
Driving accuracy percentage: 69.79

8. Emiliano Grillo

Driver: Callaway GBB Epic
Loft: 9 degrees
Shaft: Aldila NV 2KXV
Driving accuracy percentage: 69.89

7. Brian Gay

Driver: TaylorMade M2
Shaft: Aldila Rogue MAX 65TX
Driving accuracy percentage: 70.92

6. Kyle Stanley

Driver: TaylorMade M1
Loft: 10.5 degrees
Shaft: Fujikura Speeder 757 Evolution
Driving accuracy percentage: 71.20

5. Brian Stuard

Driver: Callaway Rogue Sub Zero
Loft: 10.5 degrees
Shaft: Project X EvenFlow Max Carry
Driving accuracy percentage: 71.21

4. Ryan Moore

Driver: PXG ZZ
Loft: 9 degrees
Shaft: Graphite Design Tour AD IZ-6
Driving accuracy percentage: 71.94

3. Chez Reavie

Driver: TaylorMade M2 2017
Loft: 9.5 degrees
Shaft: Aldila Rogue 60TX
Driving accuracy percentage: 72.09

2. Ryan Armour

Driver: TaylorMade M1 2017
Shaft: UST Mamiya Elements Proto 6F5
Loft: 10.5 degrees
Driving accuracy percentage: 73.58

1. Henrik Stenson*

Driver: Callaway Rogue
Loft: 9 degrees
Shaft: Project X HZRDUS 6.5 62
Driving accuracy percentage: 74.79

*Stenson, as we know, tees off with his beloved 13-degree Callaway Diablo Octane Tour 3-wood with a Graffaloy Blue shaft the vast majority of the time.

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Equipment

Forum Thread of the Day: “New Ping G410 Driver?”

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Today’s Forum Thread of the Day comes from hervygolf21, and it surrounds the new G410 driver from Ping that is allegedly set for release at the beginning of 2019. Our members have found out plenty of information on the latest driver from Ping since the thread began, apparently, and here’s a quick look at some of the features you might expect from the new model (if you take forum members’ word for it).

According to the thread, the PING G410 will be black with red accents, will have a higher MOI than the current G400 model, will still contain the Ping Turbulators and will be offered in 12 degrees without draw weighting. It’s also believed that the G400 Max will remain current until July/August 2019, but at a lower price point.

Here are a few posts in the thread reflecting on the news, but make sure to check out the entire thread and join the discussion at the link below.

  • lc1342: “Love both the G400 LST and G400 Max, but if they are bringing out something better… I’ll take it!”
  • cz13x4: “This sounds like a very interesting update. Not keen on red but very interested to see what comes out.”
  • roho: “Late January?  Sounds like maybe a PGA Show unveil in Orlando.”

Entire Thread: “New PING G410 Driver”

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Equipment

Ben Hogan adds Ft. Worth “White” to iron lineup

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After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-baed company today announced the launch of Ben Hogan Ft. Worth White irons.

Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…

jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”

Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”

There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.

With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.

“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”

“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”

Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.

The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).

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