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LA Golf Shafts announces partnership with Bryson DeChambeau

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Less than 48 hours after his win at the 2018 Northern Trust, LA Golf Shafts has announced that Bryson DeChambeau has become a partner with the shaft company.

“But,” you say, “DeChambeau wasn’t even using an LA Golf Shaft product during his win! He was using a TPT driver shaft, HZRDUS fairway wood shafts, and True Temper shafts in his irons and wedges.”

Yes, you’re right that he was using those shafts at The Northern Trust. But actually, DeChambeau was using an LA Golf Shaft… in his putter. And it was specially designed for him.

When LA Golf Shafts, founded by Reed Dickens, announced that it was purchasing Matrix Shafts and all of its assets, the company said that it wouldn’t just pay players to play product, but that it would partner with golfers and fully customize their equipment from scratch (Dickens started the popular Marucci baseball bats with a very similar approach). It seems that DeChambeau and his putter shaft is the first of these ventures. For further clarification, here’s how LA Golf Shafts explains it in its press release on the partnership that was issued on Tuesday: “Through strategic partnerships with touring professionals like DeChambeau, the players have an equity stake in the company and have direct involvement in their product development rather than the added frustration of picking product through trial and error. The company’s mission is to bring the same signature series products to golfers at every level.”

It’s interesting, and probably fitting, that LA Golf Shafts chose DeChambeau as the first face of this endeavor. Here’s what Dickens has to say about the partnership:

“Bryson’s analytical approach to the game, emphasis on data driven improvements in his equipment, and his ability to communicate meaningful input into designs make him an ideal partner for LA Golf Shafts,” said Dickens. “I can’t think of a more appropriate strategic partner for our mission to bring the technically advanced shafts used by the pros directly to golfers.”

According to the press release about the partnership, DeChambeau worked with John Oldenburg, who’s the current lead product developer at LA Golf Shafts and former lead shaft designer at Aldila. Together, the duo created DeChambeau’s new “performance driven and technologically advanced” LA Golf putter shaft.

In addition to just a putter shaft, the press release says that DeChambeau and Oldenburg “have plans to develop custom shafts for additional clubs… in the months to come.”

Bryson DeChambeau weighed in on the partnership himself:

“I love the science behind the game, so the concept of actively participating in the development of my own shafts is very appealing,” said DeChambeau. “I’m excited to partner with a design innovator such as John Oldenburg, to not only improve my game, but bring those same solutions to recreational golfers everywhere.”

Here’s what Oldenburg had to say about the new job at LA Golf Shafts:

“It’s extremely liberating to take the shackles off and be in a situation with significantly more design freedom than I have ever had in terms of profiles and cost constraints,” said Oldenburg. “The opportunity to develop signature lines directly with the players and provide every golfer the access to those shafts and creating advanced designs in the main line is incredibly motivating for me.”

LA Golf Shafts, according to the press release, “will be launching new product lines this year,” in addition to its current OZIK line.

Related: Read more about LA Golf Shafts hiring former Aldila shaft designer John Oldenburg

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4 Comments

4 Comments

  1. Anser

    Aug 29, 2018 at 8:14 am

    Was Lance Ten Broeke not available to sign?

  2. donald

    Aug 29, 2018 at 12:09 am

    The shafts are the most important component in single length clubs. Is he not happy with the shafts he gets from Cobra?

    • Kevin

      Aug 29, 2018 at 12:05 pm

      He might be “happy”. However, I believe that a company that directs all of its resources to developing shafts may be able to exploit all of performance out of a shaft designed for single length irons. Cobra’s resources are delegated various ventures. Cobra produces quality products, but maybe not as performing as a manufacturer with a single interest.

  3. Ryan Michael

    Aug 28, 2018 at 7:36 pm

    Wow I didn’t realize there was money in putter shafts! Better get that puppy on a launch monitor!

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): TaylorMade BRNR mini driver head

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade BRNR mini driver head

From the seller: (@lasallen): “For sale is a BRNR mini 11.5 deg head only in brand new condition.  $325 shipped.”

To check out the full listing in our BST forum, head through the link: TaylorMade BRNR mini driver head 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

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As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

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