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Op-ed: The focus on equipment has hurt golf

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The marketing machine that the golf industry has become, churning out new drivers, irons sets and putters seemingly over night, has hurt the game more than it has helped it. Too many golfers pay far too much attention to what they are hitting, rather than how they are hitting what they are hitting. The focus on equipment has steered the game in the wrong direction.

Click here for more discussion in the “Golf Talk” forum. 

New clubs bring us that excited schoolboy, Red Rider BB gun effect, but by now we all know a great golf game can’t be delivered to us in a box. We’ve all heard the saying, “Fool me once shame on you, fool me twice shame on me.”

What about fool me 127 times?

The equipment manufacturers are not stewards of the game. They are not necessarily trying to build a better golfing public any more than a clothing company is trying to make the public better dressed. They are businesses that need our dollars to be profitable. While many golf courses seem to be struggling, golf equipment companies are rolling right along, economy be-damned. “These guys are good,” is one way to say it.

The manufacturers are not offering new clubs to the market every year with the idea of improving golfers, they are simply releasing new and fresh product to the market, looking for their piece of the pie. The painful truth is that most golfers have swings that no moveable weights, supersonic shafts, or dynamic paint scheme could possibly help.

Since 90 percent of golfers don’t break 90 on a consistent basis and the average USGA handicap in the United States for men is 14.3, how badly do we golfers really need to spend that $400 on a driver, instead of on a package of lessons from a local PGA professional?

Equipment is important to the game, but equipment is not the game. The game is about impact positions, consistent contact on the clubface and how well a player can control his ball as he hits it around those 18 holes. Even a golfer who has his “ideal” equipment still needs to make good swings and hit good shots.

Finding that ideal equipment is easier said than done. The science behind Trackman, FlightScope and other launch monitors cannot be argued. The accuracy of the information of this technology is incredible. PGA Tour players and top amateurs and professionals can use these devices to dial in proper shafts, club heads, club weights, lies and lengths with amazing results. But how are the rest of us supposed to use them?

My experiences with launch monitors when I was trying to “fit” for new equipment was that they showed me when I was making bad swings. I got two completely different sets of results from Flight Scope with the same clubs on different days. One day I was swinging about the best I could swing and had really low backspin numbers combined with an almost perfect smash factor. A week later my swing resembled a one-winged flamingo’s and my backspin, launch, carry and smash factor numbers were on the opposite end of the spectrum. There was no chance for me to “dial in” any shafts or head choices. I was too busy trying to make good swings to be able to tell which equipment might be best for me.

Golfers are often expected to pay upward of $250 for fitting sessions. That $250 fee puts pressure on us to get the most we can out of the fitting. If I had based an overhaul of my equipment on either one of those days with the launch monitor, I could very well have ended up with an expensive purchase that might not have improved me at all. In fact that was exactly what the pro told me. He said it is often difficult to “fit” people into new equipment and be able to assure them that the new equipment will make them better (outdated or poorly fitted equipment aside). Sometimes all of the new equipment hype is very hard to live up to.

My experiences at demo days at my club were equally as frustrating. TaylorMade came late to the event, with two clubs to hit and only the stock shafts in regular or stiff flex to try out. The grips were almost too slick to swing the clubs and the rep brought a range finder to follow the ball in the air and “tell” us how far we were hitting it. The Titleist rep had a launch monitor that told me I was carrying the driver he gave me to try out 295-yards in the air. Maybe it meant to say 245-yards. These are just two of the examples, and I am sure that the cattle call of people coming and going to these things is tough for any company to deal with, but the process left me feeling a little unwashed.

Conventional wisdom told me to take my club testing to the golf courses to try out drivers during actual rounds of golf. Over a two-week period I used several different Titleist 910D2 and D3 driver head and shaft combinations in about 10 rounds of golf. What I learned was that when I made good swings with almost any of the combinations, it was always better than poor swings with any of the combinations. The results were the same when I tried out drivers from PING and Callaway as well. With my driver swing speed, well-hit shots with just about every club went about the same distance and with the same accuracy.

I eventually settled on a purchase of new irons and woods that Frontier Airlines lost for me on my way home from a family vacation. While I square-danced with Frontier for a few weeks on the phone, a friend of mine offered to let me use his old clubs. They were about a 15-year-old set of huge-headed PING irons, the wrong length, lie, and flex for me, and an eight-year-old Callaway driver, also the wrong flex. I had some old wedges, a trusty old hybrid, his ill-fit 15-year-old Callaway three-wood and a back up putter that had been banished to hell. I figured it was better than nothing. I proceeded to have the three best weeks of golf I had ever put together in my life. Using that crazy combination of clubs, my handicap improved a shot and a half and I shot my career best round on one of the courses I play the most. A person more cerebral than I am might have felt downright silly for all of the money I had shelled out for the new clubs a month a before.

Lost in the fun and madness of trying out new equipment was the fact that good swings, solid course management, and knowing how to execute the short game are more important than the clubs I had in my bag. I grew up in a small Kansas town, on a nine-hole golf course with no driving range. The only practicing I could really do was chipping and putting around our course’s little practice green. I used to do that for hours at a time when I wasn’t good enough yet to play on the course with my grandfather’s nassau groups. Maybe that’s why I have so much fun trying out new equipment on driving ranges now; I never got to do it as a kid. I’m sure there is a lesson for me to remember about that now, but it is eluding me.

When I see the OEMs make videos for GolfWRX describing how they improved one set of irons over their previous year’s model, I can’t help but wonder who out there it is that can really tell the difference in the performance of the heads when they hit clubs with such subtle changes. They are all the highest quality clubs, and I’m guessing Luke Donald really feels a difference between the Mizuno MP-62 compared to the new MP-64. Nick Watney can discern the difference in one model of Titleist AP2 irons over the other and there may be some nice aesthetic and functional differences between the PING S58, S57 and S56 irons. But how many guys can tell the difference and have it really matter?

That player out there who says one is way better than the other might just be looking for a way to justify that Red Rider high once again. Maybe the turf interaction or the flighting built into the head is better in one club for some guys, but if they already owned the previous sets is there really a $900 difference in the new one? The club ho in me will say that I might buy one of the sets anyway, but that’s just because a ho is going to do what a ho is going to do.

The biggest problem with the focus being shifted to equipment rather than getting lessons and honing skills is that people recently new to the game won’t have the background in golf from 30-years ago as a child that prevents the bad “arrows” we sometimes find from keeping the “Indian” from being effective. Golfers are being convinced that their bad tee shots were hit because the club head weights and face angles had been set poorly or that the shaft in their new $399 driver wasn’t good enough. They are led to believe that equipment can be bought that will “fix” their swing flaws. I asked my local pro, a PGA Tour veteran with many made cuts to his credit about a certain shaft I was interested in trying out. He looked at me like I was speaking Chinese. He told me he had no idea what that shaft was, or what shaft was in his new TaylorMade driver he was killing. He had seen me in action many times, and he was polite enough not to come right out and tell me I wasn’t good enough to need anything more than what I had.

We can all choose to spend our free golf time and our golf dollars however we choose to. It doesn’t have to make sense, especially if it makes us happy. I’ll probably buy and sell two or three different putters over the next year or so too. One of my grandfather’s old buddies that helped teach me the game back in the day told me it didn’t matter if you putted with an old sheep herders stick if you are making putts with it. Playing with Bo Peep’s stick would be a lot cheaper, but it would not be as much fun as trying out new putters. The club ho in all of us knows that. That’s why the ho wins out and buys new equipment rather than sticking with what we have for awhile and spending that money on lessons.

It’s fun to hope that the next set of irons, newest driver or precisely milled putter could be be the spark we need to produce our best rounds and Nassau-winning putts. But we just can’t kid ourselves that we wouldn’t have been able to do it with what we had in the bag three, five and maybe even eight-years ago.

Kevin Crook is a contributor for GolfWRX.com. His views do not necessarily represent the views of the GolfWRX.

Click here for more discussion in the “Golf Talk” forum. 

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Kevin was voted "Most Likely To Live to Be 100" by his high school graduating class. It was all down hill from there.

10 Comments

10 Comments

  1. Jake Anderson

    Feb 12, 2014 at 12:27 pm

    @ John – Yes. You are a backwards ho. Either that or a person who needs validation for his retro-taste on the internet. Either way, it would be better if you spent 900 $ on a new set of clubs. It is more fun and promotes economic growth.

  2. sean_miller

    Dec 21, 2012 at 5:57 pm

    I might appreciate the guys who are constantly searching for new equipment to fix all their swing flaws, because I can pick it up on the cheap off ebay, but I don’t really want draw bias drivers with lightweight noodle shafts or amped up cutesy named neon coloured irons, so in the end we all lose.

  3. jmvargas

    Dec 20, 2012 at 9:40 pm

    excellent article..

    IMHO it all comes down to choice—custom fitting or not..

    custom clubmakers will always try to convince you to have ourselves fitted..

    the big boys will always try to convince you that THEY have the right club for you..

    in the end it is YOUR choice…

  4. John

    Dec 19, 2012 at 6:03 pm

    Do we have a term coined for a backwards ho? I just picked up a set of like-new Callaway X14’s because I just can’t seem to appreciate the newer club designs that have as many colours and bombastic decals as a European hockey sweater. So I gotta ask, am I a backwards ho?

  5. Bob borzelleri

    Nov 28, 2012 at 2:56 pm

    This article should be controversial only to folks who truly believed that the “perfect” set of clubs lies out there somewhere only waiting to appear and change their golf game forever.

    I had a set of Adams Air Assault irons fitted to me some 15 or more years ago. While my committment to the game was much lower then than it is today, I got to a point where most of my iron hits were satisfying. Then I hung a left and simply abandoned the game and to the rear of the garage went the clubs.

    Fast forward to about 4 months ago. I now had time and committment so I started out deciding that I “needed” new clubs. After hitting a few sets, I settled on a set of Adams CB3s (I have always like Barney and his clubs). I took some lessons and have gotten to the point where I really like how I hit the neew clubs.

    Ironically, after dragging out the old Air Assaults last week, guess what? I hit them as well as I hit the new clubs. Looks like I needed a new attitude more than new clubs.

  6. blipnitz

    Nov 28, 2012 at 12:51 pm

    Spending money on lessons may also be a futile attempt to improve. I’ve found that the majority of golf instructors range from useless to destructive. Many try to force a complete change or conversion to “their” swing mechanics. Others don’t seem to know much about a golf swing, and still more just go through the motions or use cookie cutter technique without any real communication. I’ve been trying to play this game for over 65 years, on and off, and have tried professional lessons about 5 or 6 times in several locations. I obtained useful information on only two occasions. One of these was on the last of a series of lessons when my then current problem was pointed out. In this case, the pro could have provided guidance during the first 30 minutes of the first lesson, but then he would have lost the revenue from the remaining lesson sessions. I’d rather spend the money on instruction books.

  7. Larry

    Nov 28, 2012 at 12:37 pm

    I have been playing golf for 40 years and there has been a lot of changes in golf clubs and golf balls. I am hitting drives farther than I ever did when I was younger. It’s not me it’s the equipment so things have improved over time. In an effort to improve my game I recently was fitted with new equipment. The result was only a slight improvement in scoring. I then spent a bundle on lessons. The result was no noticeable improvement. I think there comes a point where you reach your maximum potential based upon your talent and physical ability and getting the latest new game improving equipment won’t help much. I have found that practice and working to improve physically have allowed me to improve more than anything else but the look and smell of something new is hard to resist.

  8. Sean

    Nov 26, 2012 at 9:46 pm

    Ho-ho-ho! I hope Santa doesn’t know that new clubs won’t help us. I was driving the ball like crap and my club had an unfortunate accident. Went back to my 5+ year old Callaway and hit 12, fairways, 17 greens and had the easiest 67 you could imagine before mother nature put and end to my golf season.

    With that said I must admit I will have a new Razr Fit Extreme or x-hot something or other in my bag for sure by the time a winter golf trip comes up.

    Looks like a ho; smells like a ho; sounds like a ho…….guilty as charged…..and proud of it!

  9. reddevilwheezly

    Nov 26, 2012 at 11:16 am

    “a ho is going to do what a ho is going to do”

    Truer words have never been spoken.

  10. Johan

    Nov 26, 2012 at 8:11 am

    Great Article. I’m on the opposite side of this coin. I am and have been playing my 10year old Srixon I-506’s, my 10year old Cleveland Launcher steel 3-wood. CG10 wedges. The most expensive club in my bag is my putter, and believe me, I’ll still play with it in 10years time. I haven’t found something that works better for me than the clubs I have. If it ain’t broke, don’t fix it.

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19th Hole

Vincenzi: The 8 best prop bets for the 2024 Masters

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We’ve finally reached The Masters and excitement is at an all-time high. The world of golf has been fractured for the better part of two years, but for a week at Augusta National, all of the outside noise will disappear. All of the best players in the world will be together seeking to make history.

In addition to betting on The Masters champion. This is one of the few weeks of the year where there are so many more markets to explore, with value to be had in plenty of different categories.

Throughout this article, I’ll discuss all of my favorite props and players for the 2024 Masters.

Placement Bets:

Tony Finau Top 5 +750 (DraftKings):

I badly wanted to include Tony Finau in my outright betting selections, but I simply ran out of room on my card. Additionally, it’s slightly difficult to see him hitting the putts necessary to win the Masters on back nine on Sunday. However, I do strongly believe he will play great golf this week at Augusta National.

In his past 24 rounds, Finau ranks 4th in Strokes Gained: Approach is always amongst the best drivers of the golf ball in the game. Back in 2019, Finau had a great chance to win The Masters. I expect him to be hanging around over the weekend once again in 2024.

Gary Woodland Top 20 +550 (DraftKings), Gary Woodland to make the cut -110 (DraftKings):

Last season, Gary Woodland had his best ever finish at The Masters in his eleven tries. The 39-year-old finished T14 and played incredibly steady across all four rounds.

In Woodland’s most recent start at the Texas Children’s Houston Open, he struck the ball incredibly well. He led the field in Strokes Gained: Approach (+8.8) and Strokes Gained: Ball Striking (+10.0).

Gary has been working with Butch Harmon and absolutely flushing the ball both in tournaments and during practice.

Woodland appears to be healthy once again and in a great place physically and mentally. If he can build off his impressive performance at Augusta last year, he can place inside the top ten in 2024.

Additionally, the make the cut number on Woodland seems generous considering the number of players who miss the cut will be relatively small this week. Woodland is striking it well enough to make the cut even if he’s hindered by a balky putter once again.

Thorbjorn Olesen Top 20 +400 (FanDuel):

The Thunder Bear, Thorbjorn Olesen, made his Masters debut in 2013 and finished an incredibly impressive T6 for the week. In the two additional starts he’s made at Augusta National since then, the Dane has continued to be incredibly solid, finishing T44 and T21.

This week, Olesen heads into the week playing some good golf. He gained 3.8 strokes on approach and 5.52 strokes around the green at last week’s Valero Texas Open on his way to a strong T14 finish. Back in January, he won the Ras Al Khaimah Championship on the DP World Tour.

Olesen has the skill set to be successful at Augusta and seems primed for a good performance this week.

Top Nationalities:

Sergio Garcia Top Spanish Player +280 (DraftKings):

I believe Sergio Garcia can get into contention this week with the way he’s striking the ball in addition to his good vibes with a refurbished version of the Scotty Cameron that he used at the 1999 PGA Championship at Medinah.

I am slightly concerned about the emotional letdown he may face after losing in a playoff at LIV Miami, but I believe a veteran and former Masters champion should be able to regroup and focus on an event far more meaningful.

This is essentially a tournament head-to-head with Jon Rahm at +280. While Rahm deserves to be respected this week, the history of the lack of success of defending champions at The Masters is difficult to ignore.

Joaquin Niemann Top South American Player -230 (FanDuel):

While I hate paying this much juice, I don’t see a world in which Joaquin Niemann isn’t the top South American this week at The Masters. Joaco comes in playing better golf than anyone in the world not named Scottie Scheffler and has a serious chance to win the green jacket.

He only needs to beat two players: Emiliano Grillo and Camilo Villegas.

Tournament Head-to-Heads:

Justin Thomas -110 over Collin Morikawa

JT isn’t having his best season but is playing a lot better than he is getting credit for at the moment. In the past three months, there are only six players on the PGA Tour who have averaged 1.7 Strokes Gained: Tee to Green or better. Justin Thomas (+1.7) is one of the six and is currently tied with Rory McIlroy (+1.7).

Morikawa, on the other hand, has been extremely poor with his irons, which is incredibly uncharacteristic for him. I can’t help but feel like something is completely off with the two-time major champion.

Tony Finau -110 over Wyndham Clark

I explained in the placement section why I’m so high on Tony Finau this week. With how well he’s striking the ball, it seems as if his floor is extremely high. I’m not sure if he can make the putts to win a green jacket but I believe he will be in the mix similarly to 2019 when Tiger Woods emerged from a crowded pack of contenders.

Clark is a debutant, and while some debutants have had success at The Masters, it certainly poses a challenge. I also don’t believe Augusta National suits Clark as well as some of the other major championship venues.

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19th Hole

Vincenzi’s 2024 Masters betting preview: Niemann to play star role at Augusta National

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It’s been over nine months since we saw Brian Harman parlay a dominant performance at Royal Liverpool into a claret jug. After another major offseason filled with a feud between the PGA Tour and LIV Golf, talks of a merger, and a multitude of questions regarding the future of the game, the golf world is desperate for all of the best players in the world to come together again for a major championship. 

We return to Augusta National with excitement at a fever pitch. Scottie Scheffler has separated himself as the best player in the world heading into the Masters. At the moment, the 27-year-old seems to be an unstoppable force. However, questions about Scheffler’s up-and-down putter once again resurfaced as he missed multiple short putts at the Texas Children’s Houston Open including a 5’11” putt to force a playoff with Stephan Jaeger. 

Additionally, a handful of the PGA Tour’s top players such as Justin Thomas, Rory McIlroy, Will Zalatoris, Patrick Cantlay, Tommy Fleetwood and Jordan Spieth make their way to Augusta National with their current form in question.

Plenty of LIV golfers may be up to the task of conquering Augusta, but with so much time in between the last two majors, it’s not always easy to decipher how their games will stack up against Scheffler and co.

Last year, some important changes were made at Augusta National. The par-5 13th (Azalea) was lengthened by 35 yards and now measures 545 yards. Last year, Azalea played as the toughest of the four par 5s, and players averaged 4.74 for the week, which was down from 4.85 in 2022. However, eagles, birdies and bogeys were all up, so the lengthening achieved less pars, which equals more excitement. 

Without further ado, let’s get into the course breakdown and analyze some important statistics for Augusta National.

Augusta National is now a 7,510-yard par-72 with lightning-fast Bentgrass greens. The course’s primary defenses are the contoured greens, swirling crosswinds, the topography of the course, which creates uneven lies and the small landing areas that golfers will need to hit to avoid tight run-off areas around the greens.

Past Winners at the Masters 

  • 2023: Jon Rahm (-12)
  • 2022: Scottie Scheffler (-10)
  • 2021: Hideki Matsuyama (-10)
  • 2020: Dustin Johnson (-20)
  • 2019: Tiger Woods (-13)
  • 2018: Patrick Reed (-15)
  • 2017: Sergio Garcia (-9)
  • 2016: Danny Willett (-5)
  • 2015: Jordan Spieth (-18)
  • 2014: Bubba Watson (-8)
  • 2013: Adam Scott (-9)
  • 2012: Bubba Watson (-10)
  • 2011: Charl Schwartzel (-14)
  • 2010: Phil Mickelson (-16)

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value).

Key Stats For Augusta National

Let’s take a look at the six most important metrics at Augusta National and determine which golfers boast top marks in each category over their last 24 rounds. This should give us a good starting point for building out a betting card.

Strokes Gained: Approach

Approach is historically the most important statistic at Augusta National. The sloping, speedy greens and run-off areas create small landing spots that can be difficult to hit.

 Last year, Jon Rahm ranked 6th in the field in Strokes Gained: Approach. Overall, five of the past seven winners at Augusta have ranked in the top 6 in the category. Distance helps, but Augusta National is a second-shot golf course.

Total Strokes Gained: Approach in past 24 rounds:

  1. Scottie Scheffler (+1.30)
  2. Corey Conners (+0.99)
  3. Shane Lowry (+0.88)
  4. Tony Finau (+0.85)
  5. Austin Eckroat (+0.85)

Course History

More so than any other course on TOUR, familiarity with Augusta National is crucial. Only one player has ever won the Masters on their first try — Fuzzy Zoeller in 1979. Meanwhile, there are 17 golfers in history who have multiple green jackets.

In most cases, the Masters champion has shown some good form at Augusta in the past. Prior to Scottie Scheffler’s 2022 victory, he finished T19 and T18 in his first two trips to the course. Prior to 2023, Rahm had finished in the top-10 of four of his six starts at The Masters. 

Total Strokes Gained: Total at Augusta National in past 36 rounds (per round, minimum eight rounds):

  1. Will Zalatoris (+2.91) 
  2. Jon Rahm (+2.28) 
  3. Jordan Spieth (+2.22) 
  4. Scottie Scheffler (+2.22)
  5. Dustin Johnson (+2.01)
  6. Rory McIlroy (+2.00) 
  7. Hideki Matsuyama (+1.90)
  8. Justin Rose (+1.85)
  9. Rickie Fowler (+1.72)
  10. Russell Henley (+1.60) 

Par 4 Scoring Average

Since plenty of players can reach the par 5s at Augusta in two, par-4 scoring becomes more important. The golfer who separates themselves on the par 4s will be able to gain ground on the field.

Par 4 Scoring Average in past 24 rounds:

  1. Scottie Scheffler (+3.88) 
  2. Chris Kirk (+3.92) 
  3. Jordan Spieth (+3.93) 
  4. Peter Malnati (+3.93)
  5. Xander Schauffele (+3.93)

Strokes Gained: Around the Green

Golfers with a solid short game tend to fare well at Augusta National. The run-off areas are treacherous, and players will often be scrambling to get up and down.

The majority of players who have won at Augusta National have a great short game and have shown consistent ability to get up and down from tough spots.

Total Strokes Gained: Around the Green in past 24 rounds:

  1. Hideki Matsuyama (+0.71)
  2. Scottie Scheffler (+0.66)
  3. Patrick Reed (+0.61)
  4. Xander Schauffele (+0.53)
  5. Lucas Glover (+0.51)

Strokes Gained: Off the Tee

Augusta National is most definitely a second shot golf course. Golfers can get away with a missed fairway here and there, however, it’s important that the misses with driver aren’t too wide of the target or there is serious trouble to be had.

Total Strokes Gained: Off the Tee in past 24 rounds:

  1. Bryson DeChambeau (+1.04)
  2. Rory McIlroy (+0.85)
  3. Scottie Scheffler (+0.84)
  4. Xander Schauffele (+0.71)
  5. Ludvig Aberg (+0.68)

Strokes Gained Putting: Fast Bentgrass

The USGA calculates that, on average, the greens at Augusta National are the fastest greens in the country. Three-putting is fairly common at Augusta and golfers must be able to combat the speed of the greens with effective lag putting.

Total Strokes Gained: Putting on Fast Bentgrass in past 24 rounds:

  1. Justin Rose (+1.43)
  2. Sahith Theegala (+0.97) 
  3. Min Woo Lee (+0.88) 
  4. Cameron Smith (+0.70) 
  5. Patrick Reed (+0.70)

Statistical Model

Below, I’ve reported overall model rankings using a combination of the six key statistical categories previously discussed.

These rankings are comprised of SG: App (25%); Course History (16%); Par 4 Scoring Average (10%); SG: Putting on Fast Bentgrass (16%); SG: OTT (16%). and SG: ARG (16%).

Last year, Jon Rahm ranked first in this model

  1. Scottie Scheffler
  2. Xander Schauffele
  3. Hideki Matsuyama
  4. Tony Finau 
  5. Justin Thomas
  6. Shane Lowry
  7. Will Zalatoris
  8. Corey Conners
  9. Si Woo Kim
  10. Rory McIlroy
  11. Stephan Jaeger
  12. Jordan Spieth
  13. Chris Kirk
  14. Keegan Bradley
  15. Wyndham Clark
  16. Sahith Theegala
  17. Russell Henley
  18. Collin Morikawa
  19. Matt Fitzpatrick
  20. Patrick Reed

My 2023 Pick:

Jon Rahm (+950) (FanDuel)
A few months ago, I never thought that I’d be able to say that Rahm would be going slightly under the radar heading into the 2023 Masters. It’s not that Rahm has done anything wrong, but both Scheffler and McIlroy have undoubtedly surpassed him as the scorching hot, super-elite, top of the market betting favorite category.

Since his win at Riviera, the Spaniard has finished 39th at Bay Hill, withdrew at The Players Championship, and failed to get out of the group stage at the WGC Dell Match Play. On the other hand, Scheffler won The PLAYERS Championship and McIlroy finished third at the WGC Dell Match Play.

Rahm has made six starts at The Masters and has come in the top-10 in four of them. The 28-year-old has incredible power off the tee, a requirement at Augusta which always plays longer than the scorecard indicates. He’s also incredible around the greens and ranks third in the field in Strokes Gained: Short Game, which is a combination of around the green play and putting, in his past 24 rounds.

As we’ve seen over the years at The Masters, having the ability to chip and putt your way out of difficult situations is a fundamental aspect of getting it done at Augusta National.

While Scheffler has made a strong case to be viewed as the world’s best player, I still believe that title belongs to Rahm. This will be the year Rahmbo joins the ranks of Seve Ballesteros, José María Olazábal, and Sergio Garcia as natives of Spain to don a green jacket.

2024 The Masters Picks

Brooks Koepka +2500 (DraftKings)

In order to win the 2024 Masters, a player will have to go toe-to-toe with Scottie Scheffler, who’s hitting the ball as anyone in golf over the last two seasons. When building a betting card this week, it’s important for me to choose players that I believe can stare Scheffler down on the weekend at Augusta National. Brooks Koepka fits that bill.

Koepka’s lackluster performance at LIV Miami is concerning, but he’s the type of player who can turn it on quickly during the week of a major championship. Although I’d have preferred, he played well last week, I’ll take the odds discount we got as a result of his most recent results.

Prior to LIV Miami, Koepka appeared to be in solid form. He finished in the top twelve in four of five starts on LIV this season. When it comes to the five-time major champion, it’s well known that he has another gear for major championships. Everything he’s done both in the off-season and during the LIV season is to gear up for the year’s first major at Augusta National.

In his past five starts at Augusta National, the 33-year-old has three top-7 finishes, including two runners-up. The two years when he played poorly (2019 and 2020) were when he was nowhere near 100% healthy. All signs point to Brooks being in a great place physically as we enter major season.

Last year, Koepka was the 36 and 54-hole leader prior to letting the green jacket slip away to Jon Rahm. He used the result as a springboard to win his 5th major at Oak Hill at the PGA Championship.

Brooks enters the week looking to get one step closer to achieving the career grand slam and golf fans would be foolish to rule him out.

Joaquin Niemann +2800 (BetRivers)

Full disclosure, I bet Niemann the second he was invited to The Masters back in February at +8000. Although the odds have shortened dramatically since then, I can’t pretend that the Chilean isn’t one of the players who has a real chance to win the 2024 Masters.

While I was speaking with Niemann back in March, he told me how much he loves Augusta National.

“Yeah, it’s a place that I love. I’ve been playing good golf. Especially last year, I wasn’t playing my best golf, and I had a good week there and made triple on 11 that kind of killed me a little bit.

I feel like I’m getting more ready and more prepared every time. My game is getting better too. I know that I’m playing good enough to be in that situation that I can have a chance to win the Masters and it’s all about how I react to that situation.

So yeah, I’m going to prepare myself to be ready for that situation if it happens and I can fight for the title on the Sunday which would be awesome.”

As Niemann alluded to, the Chilean was able to have his best career finishes at The Masters (T16) despite not being in the best form. This year, Niemann comes into the week playing better golf than anyone in the world with the exception of Scottie Scheffler. The 25-year-old has won three times since December and has shown the world why he was regarded as one of the games future stars since he was a teenager.

Historically speaking, Joaco’s win at Riviera a few years back seems to be an indicator of potential success at Augusta National. Fourteen players have won at both historic courses including Hideki Matsuyama, Jon Rahm, Phil Mickelson, Dustin Johnson, Nick Faldo, Tom Watson and Ben Hogan.

Niemann has all the shots to be successful at Augusta National. His low stingers will come in handy on plenty of holes down the stretch and he can work it both ways, playing the high draw or the low fade. He also putts best on Bentgrass greens and likes them fast. Whether PGA Tour or LIV, talent will always reign supreme, and I’ll always bet on that talent.

Cameron Smith (+4000) (FanDuel)

Cameron Smith is another player who we should get an odds discount on based off of the results at LIV Miami. Smith was forced to withdraw prior to the second round due to food poisoning. In my opinion, the number has drifted to a place where I’d consider it a “bet the number” play on the talent.

Smith is a contender for the green jacket anytime he tees it up at Augusta National. The Australian absolutely loves the golf course and has four top-10 finishes in his last six trips to the golf course. In both 2020 and 2022, Smith had a real chance of winning The Masters and came up just short, finishing T2 and T3 in those two tries. In his past 36 rounds, he ranks 4th in Strokes Gained: Total per round at Augusta.

In order to be successful at Augusta National, players must be creative around the greens and be shot makers who have plenty of ways to get around the golf course. Cam has all the shots required to be successful at the course at his touch around the greens will continue to serve him well in his hopes for a green jacket.

Smith is arguably the best putter in the world and has the capability to win a golf tournament on and around the greens. He’s already taken down Rory McIlroy at the home of golf on his way to a claret jug and is one of the few players who can stare down any of the world’s top golfers on the back nine at Augusta National.

Justin Thomas +4000 (FanDuel)

With how he’s been playing since his 2022 PGA Championship win, you may be shocked to see the name “Justin Thomas” in this preview. However, JT has drifted to a place on the odds board where I believe it’s worth taking a shot on the talent of a two-time major champion in his prime.

It’s not all bad for Thomas this season. He finished T6 at the signature Pebble Beach event, T12 at the Waste Management Phoenix Open and T12 at the signature Arnold Palmer Invitational. In his last 24 rounds, JT ranks 8th in the field in Strokes Gained: Approach, 14th in Strokes Gained: Around the Green and 29th in Strokes Gained: Putting on fast Bentgrass greens.

Despite missing the cut last season, Thomas has played pretty well at Augusta National. He ranks 13th in Strokes Gained: Total in his past 36 rounds at the course. He finished T4 in 2020, T21 in 2021 and T8 in 2022.

I believe the 2024 edition of The Masters is completely wide open. The past few years has been frustrating for Thomas fans, but I believe his peak form may be a bit closer than people realize.

Sergio Garcia +12000 (FanDuel)

Earlier this season, Garcia dueled with Joaquin Niemann before finally losing on the fourth playoff hole late into the night. Despite the loss, the 44-year-old seemed to gain confidence in his game. The results that followed weren’t spectacular, but in terms of his ball striking he’s shown some flashes of vintage Sergio.

At LIV Miami last week, Garcia played well on a massive golf course, losing in a playoff to Dean Burmester. He continued pumped the ball into the fairway and hit massive iron shot after massive iron shot. He also used a refurbished Scotty Cameron that he used in the 1999 PGA Championship at Medinah. The putter served him incredibly well until he missed a short putt on the 18th hole to win the event. Overall, he gained 7.1 strokes putting at Doral.

Sergio Garcia is once again headed to Augusta National with a chip on his shoulder. Of course, having a chip on the shoulder is nothing new for the fiery Spaniard, but this year, the 2017 Masters Champion will arrive at Augusta with his game clicking on all cylinders.

Sergio winning a second green jacket is seemingly an almost impossible feat, but magical things tend to happen on the hallowed grounds of Augusta National.

Adam Scott +11000 (FanDuel)

Betting Adam Scott over the past handful of years has been a Masters staple for me, and like many traditions, has been a hard one for me to let go of.

Last week, Scott finished T14 at the Valero Texas Open in a windy and difficult week. I believe the wind will be a major factor this week at Augusta National, and the more difficult the tournament plays, the more I favor Scott. Scott also ranks 5th in his past 24 rounds on Strokes Gained: Putting on Fast Bentgrass and has the short game these days that could help him contend in a major.

Since his win in 2013, Scott’s history at The Masters has been spotty. He has some poor finishes alongside a T9 in 2017 and a T18 in 2019. He’s been playing some solid golf this season, finishing T8 at the Waste Management Phoenix Open and T19 at the Genesis Invitational.

(All photos in piece belong to LIV Golf)

 

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Opinion & Analysis

The 22 players who can win the Masters

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Since 2013, I have created a filtering process to help determine the players who are most likely to win the green jacket based on criteria that have strongly predictive outcomes to success at Augusta. The list of players that can win at Augusta is usually filtered down to 20-24 players and in that time I have correctly shortlisted every Masters champion.

This includes last year’s winner, Jon Rahm. Even though Rahm essentially walked away with the green jack and did not make it very close, there were some close calls on top of the leaderboard as I had filtered out Phil Mickelson (t-2nd) and Patrick Reed (t-4th) as the LIV Tour is still behind on providing advanced analytics for their tour. Russell Henley was also filtered out and finished t-4th, five strokes from Rahm’s winning score of 276.

If you’re watching at home, the “critical holes” that will likely determine the top finishers will be holes No. 7, 8, 11 and 13. The 11th hole is projected to be the most critical of holes as over the past five Masters the top players have gained nearly a 1.5 strokes for the tournament on that hole alone.

Just like last year’s column I will get the LIV Tour players I’ve filtered out of the way. Since LIV Tour does not provide ShotLink or Trackman data, it’s more of a guessing game as to how certain LIV Tour golfers are playing. I did utilize recent performance as well as performance at Mayakoba and Doral as they were two former PGA Tour courses that have some semblance of crossover to playing Augusta.

Phil Mickelson
Thorbjorn Olesen
Charl Schwartzel
Cameron Smith
Bubba Watson

Admittedly Cameron Smith and Phil Mickelson are hard to leave out, but both have not played well as of late.

Next, I filtered out the amateurs and all first-time professional attendees. The Masters has only been won three times by a first-time attendee: Fuzzy Zoeller was the last to win in 1979. Prior to Zoeller though, it was Horton Smith in the inaugural event in 1934 followed by Gene Sarazen in 1935

Ludvig Aberg
Akshay Bhatia
Wyndham Clark
Eric Cole
Santiago de la Fuente (a)
Nick Dunlap
Austin Eckroat
Stewart Hagestad (a)
Ryo Hisatsune
Lee Hodges
Nicolai Hojgaard
Stephan Jaeger
Jake Knapp
Christo Lamprecht (a)
Peter Malnati
Denny McCarthy
Grayson Murray
Matthieu Pavon
Adam Schenk
Neal Shipley (a)
Jasper Stubbs (a)

Out of the first time invitees the data likes Ludvig Aberg and Eric Cole to play the best at Augusta National.

I also filter out old Masters champions that I do not believe can get into contention anymore.

Fred Couples
Jose Maria Olazabal
Vijay Singh
Mike Weir
Tiger Woods

Recency has a strong predictive value for player performance and missing the cut in the event in the prior week greatly reduces the likelihood of winning the following week compared to players that miss the cut, take a week off, and then play the following week. Therefore I filter out all players that missed the cut at the Valero Texas Open last week.

Byeong Hun An
Harris English
Rickie Fowler
Ryan Fox
Zach Johnson
Tom Kim
Erik van Rooyen
Camilo Villegas

I will also filter out the players that have never made the cut at the Masters:

Kurt Kitayama
Adrian Meronk

A Tradition Unlike Any Other…

Augusta National has traditionally favored longer hitters and even moreso in the past 20 years of the event. Of course there has been exceptions as in 2007 the short hitting Zach Johnson ended up winning the event.

Critics of my filtering system point out Johnson’s victory as a case for short hitters being able to win at Augusta, but they neglect the fact that Johnson’s victory came in historically low temperatures in the 40’s with wind gusts reaching 35 mph. That made the par-5’s almost unreachable in two shots and the course stressed wedge play and short game around the green where Zach had a sizable advantage.
It is projected to rain early on Thursday and then the weather is supposed to be sunny and warm for the rest of the week. It depends on how quickly the course dries up, but if it does dry out fairly quickly that will give the longer hitters the advantage as they will be able to reach certain par-5’s in two shots that the shorter hitters cannot reach if they don’t hit a quality tee shot and there may be par-5’s that some of the long hitters can reach in two shots with a short iron. Therefore I will filter out the following players due to a lack of distance off the tee:

Corey Conners
Lucas Glover
Emiliano Grillo
Brian Harman
Si Woo Kim
Chris Kirk
Shane Lowry
Colin Morikawa
JT Poston
Justin Rose
Sepp Straka

Out of these players the data likes Lowry and Morikawa the most. Both have good history at Augusta and they both just narrowly missed the distance benchmark set in the filter and both are excellent long iron players.

Last year I created a new formula to better determine ball height as Augusta has historically not taken too kindly to a low ball flight. Out of the 5 players filtered out for low ball flight using the new formula the best finish was only t-29th by Si Woo Kim. This year I’ve filtered out the following players.

Matthew Fitzpatrick
Sungjae Im
Luke List
Joaquin Niemann
Justin Thomas

Every year I filter out the poor performers on approach shots from 175-225 yards as Augusta National puts a lot of stress on those shots. Last year I filtered out nine players and three of them missed the cut with only Jordan Spieth finishing in the top-15 (t-4th) as the rest of the players were never a threat.

Here are the golfers I’m filtering out due to poor play from 175-225 yards:

Patrick Cantlay
Cameron Davis
Jason Day
Tommy Fleetwood
Russell Henley
Max Homa
Rory McIlroy
Jordan Spieth
Nick Taylor

Rory had a nice outing at the Valero Texas Open and hit his irons better there, but appears to be struggling with a leftward miss. Other than that, Rory still has the game to win his first green jacket. Henley is usually one of the better iron players on Tour, but he has struggled this season from 175-225 yards and is a short hitter anyway.

I will also filter out Danny Willett as he is coming off injury and making his comeback at the Masters.

That leaves the 22 players that can win the Masters:

Keegan Bradley (150/1)
Sam Burns (60/1)
Bryson DeChambeau (25/1)
Tony Finau (50/1)
Sergio Garcia (100/1)
Adam Hadwin (175/1)
Tyrrell Hatton (80/1)
Viktor Hovland (35/1)
Dustin Johnson (40/1)
Brooks Koepka (16/1)
Min Woo Lee (70/1)
Hideki Matsuyama (20/1)
Taylor Moore (300/1)
Jon Rahm (12/1)
Patrick Reed (80/1)
Xander Schauffele (18/1)
Scottie Scheffler (4/1)
Adam Scott (100/1)
Sahith Theegala (50/1)
Gary Woodland (250/1)
Cameron Young (50/1)
Will Zalatoris (35/1)

Here’s my personal top-10 picks:

Keegan Bradley (150/1)
Sam Burns (60/1)
Bryson DeChambeau (35/1)
Tony Finau (50/1)
Viktor Hovland (35/1)
Dustin Johnson (40/1)
Hideki Matsuyama (20/1)
Jon Rahm (12/1)
Xander Schauffele (18/1)
Scottie Scheffler (4/1)

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