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Smylie Kaufman: Social media “sucks.” How much should pros tweet?

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Aptly named, affable, natural fit as a Natural Light pitchman, Smylie Kaufman quickly became a popular and promising talent on the PGA Tour.

As we know, however, the past year has been awful for Kaufman: he’s made only two cuts this season and is a routine fixture on the bottom of leaderboards. Owing to an inflamed left elbow and wrist issues, the LSU alum has filed for a medical extension and is shutting it down for the season.

This is unfortunate, certainly, but Kaufman’s remarks (as told to Golf Digest) about social media were particularly interesting.

With respect to negative comments and all out roasts on social media, keyboard warriors likely either assume players aren’t checking their mentions or hope they are so that a sparring match might ensue.

From the sound of it, Smylie Kaufman is keeping up on his notifications…and it’s just upsetting him.

“Social media doesn’t help,” Kaufman told Golf Digest. “That place sucks. It was so great for me for so long, but it was never anything good the last six months. When I go to Twitter, it’s like reading the newspaper for me. Well, I don’t wanna see Tom or Joe telling me how bad I suck when I read the newspaper.”

Kaufman pointed out the reality of social media for athletes and celebrities: sponsors and agents encourage them to be on it…however, it doesn’t do anything positive for their core competency (playing sports).

“A lot of things about social media are great. I love that I can interact with fans and other players. It’s the way things are moving and a way that you can market yourself. But I need to focus on my golf.”

Clearly, there’s a balancing act for public figures with respect to how much time and energy they ought to spend on social media. And clearly some trolling is to be expected. That said, if you get 100 notifications and 99 of them are people telling you you’re garbage (and you probably feel like garbage at said moment), that’s going to have an effect.

Kaufman was a very active user of Twitter and Instagram, and after taking a break, he’s back on a limited basis. This is probably the right move. There are diminishing returns on anything beyond a minimal presence for established athletes, aren’t there? That said, regular posting is the key to audience growth and allows the insertion of occasional sponsored messages.

So, all of his begs the question, how much should professional athletes use social media? Is this different for elite athletes (whose futures are secure and bank accounts are filled), versus, say, a journeyman on the PGA Tour?

Let us know what you think, GolfWRX Members.

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5 Comments

5 Comments

  1. Boyo

    Aug 9, 2018 at 4:42 am

    Say it to his face or don’t say it at all. Twit, an apt description. Dumb phones are a blight on mankind.

  2. Tommy

    Aug 7, 2018 at 2:13 pm

    It’s probably pretty frustrating to get constant personal criticism from losers who aren’t good enough to carry your bag. It’s hard to defend yourself against a moron who can’t even reason for himself. I don’t blame him. Get a clean restart, mind and swing, and go win again Smiley. The guy’s a PGA Tour winner…you?

  3. Noo

    Aug 6, 2018 at 7:14 pm

    Yeah it sucks to be butt hurt

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19th Hole

The 6 best #GolfWRX photos on Instagram today (4.19.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Tommy Fleetwood gaming the VTS Black shaft for this week’s RBC Heritage.

How do we like this TP Mills putter, WRXers?

I’m digging these headcovers from Dormie Workshop.

Masters champions dinner from another era?

Putter cover party.

This Scotty Cameron restoration job from JSD Golf Art Work looks to be going very well indeed.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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19th Hole

The 6 best #GolfWRX photos on Instagram today (4.18.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Very cool looking hat from Golf Sub70.

A photo which has caused a little stir on social media. Any thoughts, WRXers?

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????????Looking for opinions ???????? – – *Quick statement: I don’t give a $hit about pro athletes being allowed or not allowed to take certain supplements. Also think @philmickelson is the man* – – But it seems most of the internet doctors think this is Phil taking CBD. I recently started taking CBD at night to try and aid inflammation and a better nights sleep. Let me tell you, within 30 minutes I am out like a brick ????. I have noticed much better sleep and do generally feel better when waking up. – – SO my question is this, if it is in fact CBD-is there different kinds that I am missing out on for maybe energy/focus? If I took CBD while golfing, I would be sleeping in the cart. Educate me! ???? ???? – – – – – – – – – – – – #cbd #cbdoil #health #wellness #supplements #golf #golfing #golfislife #golfclub #golflife #views #golfgram #instagolf #golfphotos #playorperish #seamusgolf #golfphotography #golfswing #golfgame #fit #fitness #golfwrx #pure #outdoors #sendit #loveofthegame #themasters #tigerwoods #goat

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Torched copper blade from Geom Putters.

Dormie Workshop and Dunning Golf going all out on the creativity front.

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Fun times on a collab with our good friends at Dunning Golf. We combined golfs most technical fabric curated by Dunning, with some good old fashioned leather(Worlds oldest natural technical material). . Our teams took a couple hours to whip these prototypes together and are stoked on the outcome! Keep in mind, these won’t be going into production. These are a teaser of what is coming next!! This was more of a “Rev the engine” test project. . Dunning X Dormie has crafted a serious line of covers and alignment stick covers that will be combined with sick alignment sticks from Bubba Whips! This player package is still under wraps and will be released soon. For now you’ll have to imagine how PURE this next collection will be. Think PURE…TOUR PURE.???????????????? . . #pga #pgatour #collaboration #unitedstates #handmade #halifax #anaheim #gq #instagolf #golfdigest #madeincanada #dunninggolf #mygolfspy #usa #golf #golfdigest #golfwrx #golfchannel #bestcovers #clean #forbes#dunning#bubbawhips

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Distinct looking work on this wedge from Impact Golf.

Bravery in the bunker from TJ!

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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19th Hole

The 6 best #GolfWRX photos on Instagram today (4.17.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

“Pure Land O’ Lakes buttery goodness” I like it.

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It only took a couple of rounds to decide – these @benhogangolf irons are staying in the bag! Pure Land O’ Lakes buttery goodness… ???? Of course that means they have to get the full treatment – gloss black paint fill, some @bbandfco flair, and the wedges have to match… so @vokeywedges SM7’s complete the deal. ???? I was so proud that my #witb had finally stayed the same for another season… thanks again @thpgolf for changing that!!! I’ll be doing a substantial update to the WITB blog post soon! . . . . . . #notrunofthemill #golf #?? #golfswag #golfaddict #golflifestyle #handmade #handcrafted #golfishard #liveunderpar #lovegolf #golfporn #golfislife #instagolf #instagood #dropbombs #whyilovethisgame #birdiebomb #libertyballmarkers #minimalistgolf #lessthan14 #thehackersparadise #golfwrx #mygolfspy #pga

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Tommy, Tommy, Tommy…

How about this patchwork from Swag Golf? Sixteen different headcovers rolled into one.

Sharp looking flame-painted copper tour blade from GEOM Putters.

Selection of cool looking custom ball markers and divots tools.

One for the Game Of Thrones fans out there.

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????Message me if interested #idrinkandiknowthings

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Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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