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Opinion & Analysis

Operation 36: Try to shoot 36 for nine holes no matter your skill level

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Ever tried to take your kids to the driving range? Recently I had my 9-year-old nephew Jack in town. Jack, like most 9-year-old boys is a mixture of curiosity and explosive energy. When he asked me to take him to the range, how could I refuse? One hour later, I had learned a very valuable lesson; teaching little kids is wicked hard. A couple days later, I recounted the story to my friend and fellow Campbell University Alumni (Go Camels!), Ryan Dailey. Ryan, co-founder of Operation 36, laughed hysterically as I recalled the struggles of trying to manage one nine-year-old.

“Been there for sure, my friend!” recounts Dailey, who in 2010 was charged with designing and implementing a program to grow golf among junior players in rural North Carolina, close to Campbell’s campus.

“When we started to look at growing the game, we thought we had one major obstacle; the rural setting. We thought finding kids was going to be hard, but once we had them, we thought they would love us, the game and it would be smooth. Man, was I wrong,” laughs Dailey as he recounts his early days.

“Sure, getting players was hard in a rural setting, but not as hard as keeping them interested! We would spend 2 hours before every class to plan an array of activities to keep their attention for an hour, and spend another hour after sharing ideas on how to make it better next time. We thought we were on the right path by integrating golf and non-golf activities to make it fun,” shares Dailey’s business partner and fellow founder of Operation 36 Matt Reagan, PGA.

Ryan and Matt were stumped more than once trying to create golfers. To get off the ground they started with 3 students and a goal to run a long-term program for 8 months out of the year. They grew to 20 students, 40, 70 and then after year 5…BAM! They lost 30 students! What happened? The fun ran out…

The tagline for Operation 36 is “Creating Golfers.”

“That’s what it boils down to, we are Creating Golfers,” Ryan said. “It’s a lot harder task than you think to guide someone to a point of full engagement in the game of golf. It’s not just motivating them in a class, drill, game or activity. That can be pretty easy with all the fun toys you buy, music you play and endless drills and games you play on the practice tee and putting green.  It’s guiding them on that journey from being motivated in class, being engaged in a drill or activity and then the ultimate, being engaged in the game of golf playing on the golf course. We lost almost half of our program after year 5 because we forgot about the most important part, getting them to play the game of golf on the actual course. Eventually if all you do are games, drills and activities in your programming and you don’t have a set playing component, players will phase out and leave your program.”

So, here’s the game: Operation 36

They tried every playing component imaginable and couldn’t find one that really helped to hook players on the challenge of the sport. They settled in on a format where the goal is to shoot 36 or better for 9 holes. Now students start at 25 yards away from the center of the green and play all 9 holes in a competitive match format.  If they shoot 36 or better, they move back to 50 yards for their next match. If they don’t shoot 36 or better, they remain at the same yardage and keep trying until they develop the skills in class, practice and in match experience to pass.

“We banged our heads against the wall for about a year as we tried to integrate playing golf into the program. After our first Op 36 Match we could see we were on to something for a couple reasons. First, we got around the golf course in under 1.5 hours, where previously even from a forward tee we were pushing 3 hours for 9 holes. Second, the junior golfers who didn’t pass were excited to play again, and the golfers who did pass were asking … what’s next?” says Matt

The original format Ryan and Matt came up with on a drive down US 1 to Pine Needles in 2014 is the same used today. After 50 yards, players go to 100, 150, 200 and then their full tee box based on age. What started out as “for Juniors only” has evolved into a huge success with adults.  It’s a lot easier to learn the game whether you are young or old from a manageable distance where success is experienced right away.

Fast forward to present day. The team at Operation 36 trains coaches globally to implement and manage the program at their own home facility. To date, over 319 facilities use Operation 36 and over 10,000 golfers participate. The team uses the tools, technology and resources to help coaches successfully launch full-service Academies or add a world-class beginner program to their established Academies.

A full 6-level curriculum is included to help coaches know exactly what to teach and when during an Academy Class. Time has been spent coaching over 3,000 Academy Classes to figure out what needs to be taught and how to teach it to have the biggest impact on the player.

To help golfers on the course, golf professionals issue participants with a series of goals to accomplish within the Operation 36 mobile app. The goals are not only educational, but provide a long term roadmap to success. In the next article, Ryan and Matt will share profound results of their having tracked over 2,000 Operation 36 rounds.

“The goal has always been to create a journey or pathway that players plug into and see if they are ahead, behind or right on pace based on their given goals,” Ryan said. “We have arrived at a point now where I can have that conversation with a student and parent. Based on the scores in Operation 36 and the age of the player we share relevant, accurate and impactful data from our research that helps shape decisions in coaching, parenting and training that keep players on track.  I like to compare what we do to a GPS. The student gives us the destination and we use Operation 36 to know where they are on the journey. If they are behind, we motivate them to work harder. If they are on pace or ahead, we communicate that what we are doing is working and let’s stay the course. As our research and number of facilities participating grows, we learn more and more impactful data that only helps parents, players and coaches to be more focused, intentional and motivated. Amazing, effective stuff is coming out of this corridor that we are very excited about, stay tuned.”

To get involved with Operation 36, email [email protected]. To book Matt and Ryan to come speak to your golf association, section or coaching staff, please email Director of Operations Andrew Strom at [email protected]. They are also available to do a certification for your chapter, section, or association and are willing to drive, boat, or fly to get there.

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Brendan Ryan, an entrepreneur and scientist, is a passionate golfer who loves his local muni. Armed with a keen interest in the game, a large network of friends in the industry, Brendan works to find and produce unique content for GolfWRX.

8 Comments

8 Comments

  1. Pingback: Operation 36 Golf Login - LoginCrunch

  2. E

    Jul 11, 2018 at 12:17 am

    Oh my I LOVE this. Change the expectations and increase the fun!

  3. Dad

    Jul 9, 2018 at 11:49 pm

    “…and then after year 5… BAM! They lost 30 students! What happened? The fun ran out…”
    That happened after 5 years of frustrating golf and they discovered girlfriends and boyfriends… more funner… 😉

  4. swing dr

    Jul 9, 2018 at 4:13 pm

    This is fantastic, but many courses/ people already do this! A great lesson for parents.

  5. Te

    Jul 9, 2018 at 4:05 pm

    What if it’s Par 35 or 37?
    Dumb idea. Why not just call it Operation Par?

    • Jamie

      Jul 9, 2018 at 6:49 pm

      Obviously you didn’t read the article. 25 yards in 3 shots x 9 holes, then 50 yards in 3 and so on.

    • JR

      Jul 9, 2018 at 7:49 pm

      Bet you’re pissed at 8 minute abs too.

    • Karen Gray

      Jul 13, 2018 at 1:39 pm

      There’s always going to be a negative put downer. You didn’t disappoint. “Helping comments” always welcome. Please revisit your need for extinguish enthusiasm for what these fellows have achieved and the long term journey they’ve traveled. Reconsider your approach and you might be surprised to realize your thoughts are actually being seriously received. Just thinking.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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Golf's Perfect Imperfections

Golf’s Perfect Imperfections: Amazing Session with Performance Coach Savannah Meyer-Clement

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In this week’s episode, we spent some time with performance coach Savannah Meyer-Clement who provides many useful insights that you’ll be able to implement on the golf course.

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19th Hole

Vincenzi’s 2024 RBC Heritage betting preview: Patrick Cantlay ready to get back inside winner’s circle

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Just a two-hour drive from Augusta National, the PGA TOUR heads to Harbour Town Golf Links in Hilton Head Island, S.C. Hilton Head Island is a golfer’s paradise and Harbour Town is one of the most beautiful and scenic courses on the PGA TOUR.

Harbour Town Golf Links is a par-71 that measures 7,121 yards and features Bermuda grass greens. A Pete Dye design, the course is heavily tree lined and features small greens and many dog legs, protecting it from “bomb-and-gauge” type golfers.

The field is loaded this week with 69 golfers with no cut. Last year was quite possibly the best field in RBC Heritage history and the event this week is yet another designated event, meaning there is a $20 million prize pool.

Most of the big names on the PGA Tour will be in attendance this week with the exceptions of Hideki Matsuyama and Viktor Hovland. Additionally, Webb Simpson, Shane Lowry, Gary Woodland and Kevin Kisner have been granted sponsors exemptions. 

Past Winners at Harbour Town

  • 2023: Matt Fitzpatrick (-17)
  • 2022: Jordan Spieth (-13)
  • 2021: Stewart Cink (-19)
  • 2020: Webb Simpson (-22)
  • 2019: CT Pan (-12)
  • 2018: Sotoshi Kodaira (-12)
  • 2017: Wesley Bryan (-13)
  • 2016: Branden Grace (-9)
  • 2015: Jim Furyk (-18)

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value).

Key Stats For Harbour Town

Let’s take a look at key metrics for Harbour Town Golf Links to determine which golfers boast top marks in each category over their past 24 rounds.

Strokes Gained: Approach

Strokes Gained: Approach is exceedingly important this week. The greens at Harbour Town are about half the size of PGA TOUR average and feature the second-smallest greens on the tour. Typical of a Pete Dye design, golfers will pay the price for missed greens.

Total SG: Approach Over Past 24 Rounds

  1. Scottie Scheffler (+1.27)
  2. Tom Hoge (+1.27)
  3. Corey Conners (+1.16)
  4. Austin Eckroat (+0.95)
  5. Cameron Young (+0.93)

Good Drive %

The fairways at Harbour Town are tree lined and feature many dog legs. Bombers tend to struggle at the course because it forces layups and doesn’t allow long drivers to overpower it. Accuracy is far more important than power.

Good Drive % Over Past 24 Rounds

  1. Brice Garnett (88.8%)
  2. Shane Lowry (+87.2%)
  3. Akshay Bhatia (+86.0%)
  4. Si Woo Kim (+85.8%)
  5. Sepp Straka (+85.1%)

Strokes Gained: Total at Pete Dye Designs

Pete Dye specialists tend to play very well at Harbour Town. Si Woo Kim, Matt Kuchar, Jim Furyk and Webb Simpson are all Pete Dye specialists who have had great success here. It is likely we see some more specialists near the top of the leaderboard this week.

SG: TOT Pete Dye per round over past 36 rounds:

  1. Xander Schauffele (+2.27)
  2. Scottie Scheffler (+2.24)
  3. Ludvig Aberg (+2.11)
  4. Brian Harman (+1.89)
  5. Sungjae Im (+1.58)

4. Strokes Gained: Short Game (Bermuda)

Strokes Gained: Short Game factors in both around the green and putting. With many green-side bunkers and tricky green complexes, both statistics will be important. Past winners — such as Jim Furyk, Wes Bryan and Webb Simpson — highlight how crucial the short game skill set is around Harbour Town.

SG: SG Over Past 24 Rounds

  1. Jordan Spieth (+1.11)
  2. Taylor Moore (+1.02)
  3. Wyndham Clark (+0.98)
  4. Mackenzie Hughes (+0.86)
  5. Andrew Putnam (+0.83)

5. Greens in Regulation %

The recipe for success at Harbour Town Golf Links is hitting fairways and greens. Missing either will prove to be consequential — golfers must be in total control of the ball to win.

Greens in Regulation % over past 24 rounds:

  1. Brice Garnett (+75.0%)
  2. Scottie Scheffler (+69.9%)
  3. Corey Conners (+69.0%)
  4. Shane Lowry (+68.3%)
  5. Patrick Rodgers (+67.6%)

6. Course History

Harbour Town is a course where players who have strong past results at the course always tend to pop up. 

Course History over past 24 rounds:

  1. Patrick Cantlay (+2.34)
  2. Cam Davis (+2.05)
  3. J.T. Poston (+1.69)
  4. Justin Rose (+1.68)
  5. Tommy Fleetwood (+1.59)

The RBC Heritage Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (24%), Good Drives (20%), SG: SG (14%), SG: Pete Dye (14%), GIR (14%), and Course History (14%)

  1. Shane Lowry
  2. Russell Henley
  3. Scottie Scheffler
  4. Xander Schauffele
  5. Corey Conners 
  6. Wyndham Clark
  7. Christiaan Bezuidenhout
  8. Matt Fitzpatrick
  9. Cameron Young
  10. Ludvig Aberg 

2024 RBC Heritage Picks

Patrick Cantlay +2000 (FanDuel)

With the exception of Scottie Scheffler, the PGA Tour has yet to have any of their star players show peak form during the 2024 season. Last week, Patrick Cantlay, who I believe is a top-5 players on the PGA Tour, took one step closer to regaining the form that’s helped him win eight events on Tour since 2017.

Cantlay limped into the Masters in poor form, but figured it out at Augusta National, finishing in a tie for 20th and ranking 17th for the week in Strokes Gained: Ball Striking. The former FedEx Cup champion will now head to one of his favorite golf courses in Harbour Town, where he’s had immaculate results over the years. In his six trips to the course, he’s only finished worse than 7th one time. The other finishes include three third places (2017, 2019, 2023) and one runner-up finish (2022). In his past 36 rounds at Harbour Town, Cantlay ranks 1st in Strokes Gained: Total per round at the course by a wide margin (+2.36).

Cantlay is winless since the 2022 BMW Championship, which is far too long for a player of his caliber. With signs pointing to the 32-year-old returning to form, a “signature event” at Harbour Town is just what he needs to get back on the winning track.

Tommy Fleetwood +3000 (FanDuel)

I truly believe Tommy Fleetwood will figure out a way to win on American soil in 2024. It’s certainly been a bugaboo for him throughout his career, but he is simply too talented to go another season without winning a PGA Tour event.

At last week’s Masters Tournament, Fleetwood made a Sunday charge and ended up finishing T3 in the event, which was his best ever finish at The Masters. For the week, the Englishman ranked 8th in the field in Strokes Gained: Approach, 10th in Strokes Gained: Ball Striking and 16th in Strokes Gained: Putting.

Harbour Town is a perfect layout for Fleetwood, and he’s had relative success at this Pete Dye design in the past.  In his four trips to the course, he’s finished inside of the top 25 three times, with his best finish, T10, coming in 2022. The course is pretty short and can’t be overpowered, which gives an advantage to more accurate players such as Fleetwood. Tommy ranks 8th in the field in Good Drive % and should be able to plot his way along this golf course.

The win is coming for Tommy lad. I believe there’s a chance this treasure of a golf course may be the perfect one for him to finally break through on Tour.

Cameron Young +3300 (FanDuel)

Cameron Young had a solid Masters Tournament last week, which is exactly what I’m looking for in players who I anticipate playing well this week at the RBC Heritage. He finished in a tie for 9th, but never felt the pressure of contending in the event. For the week, Young ranked 6th in Strokes Gained: Off the Tee and 6th in Strokes Gained: Ball Striking.

Despite being one of the longest players off the tee on the PGA Tour, Young has actually played some really good golf on shorter tracks. He finished T3 at Harbour Town in 2023 and ranks 20th in the field in Good Drive% and 16th in Greens in Regulation in his past 24 rounds. He also has strong finishes at other shorter courses that can take driver out of a players hand such as Copperhead and PGA National.

Young is simply one of the best players on the PGA Tour in 2024, and I strongly believe has what it takes to win a PGA Tour event in the very near future.

Corey Conners +5500 (FanDuel)

Corey Conners has had a disappointing year thus far on the PGA Tour, but absolutely loves Harbour Town.

At last week’s Masters Tournament, the Canadian finished T30 but ranked 20th in the field in Strokes Gained: Approach. In his past 24 rounds, Conners ranks 3rd in the field in Strokes Gained: Approach, 3rd in Greens in Regulation % and 24th in Good Drive %.

In Conners’ last four trips to Harbour Town, his worst finish was T31, last season. He finished T4 in 2021, T12 in 2022 and ranks 8th in Strokes Gained: Total at the course over his past 36 rounds.

Conners hasn’t been contending, but his recent finishes have been encouraging as he has finished in the top-25 in each of his past three starts prior to The Masters, including an impressive T13 at The PLAYERS. His recent improvement in ball striking as well as his suitability for Harbour Town makes Conners a high upside bet this week.

Shane Lowry (+7500) (FanDuel)

When these odds were posted after Lowry was announced in the field, I have to admit I was pretty stunned. Despite not offering much win equity on the PGA Tour over the last handful of years, Shane Lowry is still a top caliber player who has the ability to rise to the top of a signature event.

Lowry struggled to score at The Masters last week, but he actually hit the ball really well. The Irishman ranked 1st for Strokes Gained: Approach on the week and 7th in Strokes Gained: Ball Striking. As usual, it was the putter that let him down, as he ranked 60th in the field in Strokes Gained: Putting.

Harbour Town is most definitely one of Lowry’s favorite courses on the PGA Tour. In his six starts there, he’s finished in the top 10 three times, including third twice. Lowry is sensational at Pete Dye designs and ranks 7th in Strokes Gained: Total in his past 36 rounds on Dye tracks. 

Lowry is perfect for Harbour Town. In his past 24 rounds, he ranks 5th in Strokes Gained: Approach, 2nd in Good Drive% and 5th in Green in Regulation %. If he figures it out on the greens, Shane could have his first win in America since 2015.

Lucas Glover +12000 (FanDuel)

This is one of my weekly “bet the number” plays as I strongly believe the odds are just too long for a player of Glover’s caliber. The odds have been too long on Glover for a few weeks now, but this is the first event that I can get behind the veteran being able to actually contend at. 

Glover is quietly playing good golf and returning to the form he had after the understandable regression after his two massive victories at the end of 2023. He finished T20 at The Masters, which was his best ever finish at Augusta National. For the week, Lucas ranked 18th for Strokes Gained: Approach and 20th in Strokes Gained: Ball Striking.

Over his past 24 rounds, Glover ranks 9th in Strokes Gained: Approach and 13th in Good Drive %. Harbour Town is a short course that the 44-year-old will be able to keep up with the top players on Tour off the tee. He’s played the course more than 20 times, with mixed results. His best finishes at Harbour Town include a T7 in 2008, but recently has a finish of T21 in 2020.

Glover has proven he can contend with the stars of the Tour on any given week, and this number is flat out disrespectful.

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