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Operation 36: Try to shoot 36 for nine holes no matter your skill level

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Ever tried to take your kids to the driving range? Recently I had my 9-year-old nephew Jack in town. Jack, like most 9-year-old boys is a mixture of curiosity and explosive energy. When he asked me to take him to the range, how could I refuse? One hour later, I had learned a very valuable lesson; teaching little kids is wicked hard. A couple days later, I recounted the story to my friend and fellow Campbell University Alumni (Go Camels!), Ryan Dailey. Ryan, co-founder of Operation 36, laughed hysterically as I recalled the struggles of trying to manage one nine-year-old.

“Been there for sure, my friend!” recounts Dailey, who in 2010 was charged with designing and implementing a program to grow golf among junior players in rural North Carolina, close to Campbell’s campus.

“When we started to look at growing the game, we thought we had one major obstacle; the rural setting. We thought finding kids was going to be hard, but once we had them, we thought they would love us, the game and it would be smooth. Man, was I wrong,” laughs Dailey as he recounts his early days.

“Sure, getting players was hard in a rural setting, but not as hard as keeping them interested! We would spend 2 hours before every class to plan an array of activities to keep their attention for an hour, and spend another hour after sharing ideas on how to make it better next time. We thought we were on the right path by integrating golf and non-golf activities to make it fun,” shares Dailey’s business partner and fellow founder of Operation 36 Matt Reagan, PGA.

Ryan and Matt were stumped more than once trying to create golfers. To get off the ground they started with 3 students and a goal to run a long-term program for 8 months out of the year. They grew to 20 students, 40, 70 and then after year 5…BAM! They lost 30 students! What happened? The fun ran out…

The tagline for Operation 36 is “Creating Golfers.”

“That’s what it boils down to, we are Creating Golfers,” Ryan said. “It’s a lot harder task than you think to guide someone to a point of full engagement in the game of golf. It’s not just motivating them in a class, drill, game or activity. That can be pretty easy with all the fun toys you buy, music you play and endless drills and games you play on the practice tee and putting green.  It’s guiding them on that journey from being motivated in class, being engaged in a drill or activity and then the ultimate, being engaged in the game of golf playing on the golf course. We lost almost half of our program after year 5 because we forgot about the most important part, getting them to play the game of golf on the actual course. Eventually if all you do are games, drills and activities in your programming and you don’t have a set playing component, players will phase out and leave your program.”

So, here’s the game: Operation 36

They tried every playing component imaginable and couldn’t find one that really helped to hook players on the challenge of the sport. They settled in on a format where the goal is to shoot 36 or better for 9 holes. Now students start at 25 yards away from the center of the green and play all 9 holes in a competitive match format.  If they shoot 36 or better, they move back to 50 yards for their next match. If they don’t shoot 36 or better, they remain at the same yardage and keep trying until they develop the skills in class, practice and in match experience to pass.

“We banged our heads against the wall for about a year as we tried to integrate playing golf into the program. After our first Op 36 Match we could see we were on to something for a couple reasons. First, we got around the golf course in under 1.5 hours, where previously even from a forward tee we were pushing 3 hours for 9 holes. Second, the junior golfers who didn’t pass were excited to play again, and the golfers who did pass were asking … what’s next?” says Matt

The original format Ryan and Matt came up with on a drive down US 1 to Pine Needles in 2014 is the same used today. After 50 yards, players go to 100, 150, 200 and then their full tee box based on age. What started out as “for Juniors only” has evolved into a huge success with adults.  It’s a lot easier to learn the game whether you are young or old from a manageable distance where success is experienced right away.

Fast forward to present day. The team at Operation 36 trains coaches globally to implement and manage the program at their own home facility. To date, over 319 facilities use Operation 36 and over 10,000 golfers participate. The team uses the tools, technology and resources to help coaches successfully launch full-service Academies or add a world-class beginner program to their established Academies.

A full 6-level curriculum is included to help coaches know exactly what to teach and when during an Academy Class. Time has been spent coaching over 3,000 Academy Classes to figure out what needs to be taught and how to teach it to have the biggest impact on the player.

To help golfers on the course, golf professionals issue participants with a series of goals to accomplish within the Operation 36 mobile app. The goals are not only educational, but provide a long term roadmap to success. In the next article, Ryan and Matt will share profound results of their having tracked over 2,000 Operation 36 rounds.

“The goal has always been to create a journey or pathway that players plug into and see if they are ahead, behind or right on pace based on their given goals,” Ryan said. “We have arrived at a point now where I can have that conversation with a student and parent. Based on the scores in Operation 36 and the age of the player we share relevant, accurate and impactful data from our research that helps shape decisions in coaching, parenting and training that keep players on track.  I like to compare what we do to a GPS. The student gives us the destination and we use Operation 36 to know where they are on the journey. If they are behind, we motivate them to work harder. If they are on pace or ahead, we communicate that what we are doing is working and let’s stay the course. As our research and number of facilities participating grows, we learn more and more impactful data that only helps parents, players and coaches to be more focused, intentional and motivated. Amazing, effective stuff is coming out of this corridor that we are very excited about, stay tuned.”

To get involved with Operation 36, email support@op36golf.com. To book Matt and Ryan to come speak to your golf association, section or coaching staff, please email Director of Operations Andrew Strom at andrew@op36golf.com. They are also available to do a certification for your chapter, section, or association and are willing to drive, boat, or fly to get there.

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Brendan is the owner of Golf Placement Services, a boutique business which aims to apply his background in golf and higher education to help educate players, their families and coaches about the process! Website - www.golfplacementservices.com Insta - golf.placement.sevices Twitter @BMRGolf

7 Comments

7 Comments

  1. E

    Jul 11, 2018 at 12:17 am

    Oh my I LOVE this. Change the expectations and increase the fun!

  2. Dad

    Jul 9, 2018 at 11:49 pm

    “…and then after year 5… BAM! They lost 30 students! What happened? The fun ran out…”
    That happened after 5 years of frustrating golf and they discovered girlfriends and boyfriends… more funner… 😉

  3. swing dr

    Jul 9, 2018 at 4:13 pm

    This is fantastic, but many courses/ people already do this! A great lesson for parents.

  4. Te

    Jul 9, 2018 at 4:05 pm

    What if it’s Par 35 or 37?
    Dumb idea. Why not just call it Operation Par?

    • Jamie

      Jul 9, 2018 at 6:49 pm

      Obviously you didn’t read the article. 25 yards in 3 shots x 9 holes, then 50 yards in 3 and so on.

    • JR

      Jul 9, 2018 at 7:49 pm

      Bet you’re pissed at 8 minute abs too.

    • Karen Gray

      Jul 13, 2018 at 1:39 pm

      There’s always going to be a negative put downer. You didn’t disappoint. “Helping comments” always welcome. Please revisit your need for extinguish enthusiasm for what these fellows have achieved and the long term journey they’ve traveled. Reconsider your approach and you might be surprised to realize your thoughts are actually being seriously received. Just thinking.

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Courses

Hidden Gem of the Day: Aguila Golf Course in Phoenix, Arizona

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These aren’t the traditional “top-100” golf courses in America, or the ultra-private golf clubs you can’t get onto. These are the hidden gems; they’re accessible to the public, they cost less than $50, but they’re unique, beautiful and fun to play in their own right. We recently asked our GolfWRX Members to help us find these “hidden gems.” We’re treating this as a bucket list of golf courses to play across the country, and the world. If you have a personal favorite hidden gem, submit it here!

Today’s Hidden Gem of the Day was submitted by GolfWRX member evgolfer, who takes us to Aguila Golf Course in Phoenix, Arizona. The course sits at the base of South Mountain, offering up some stunning scenic mountain views, and in his description of the track evgolfer praises the fair test that the course offers up to players of all levels.

“I love it because the price is always right as a City of Phoenix municipal course. The conditions are usually fairly decent. Also, the course presents a fair challenge to me as a high handicapper and still appeals to low caps. It is easily walkable. Not surrounded by houses, not overly tight or cramped. Designed by Gary Panks. Not overly penal.”

According to Aguila Golf Course’s website, in peak time, an 18 hole round can be booked for $29, with the rate rising to $44 should you wish to add a cart. While, off-peak the price drops to $34, which includes a cart.

@TheHectorRios

@VernonLorenz

@HSTuscon

Check out the full forum thread here, and submit your Hidden Gem.

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Opinion & Analysis

This stat indicates Tiger Woods will win major 15 in 2019

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For Tiger Woods’ fans, it’s been over 10 years waiting for his 15th major victory. Even with PGA Tour win No. 80, plenty are already looking ahead to next year’s major.

Looking into Tiger’s performance at the majors in 2018, and more recently the PGA Championship, there’s exciting news for his fans. Tiger briefly held the lead at this year’s Open Championship, only to finish in a tie for sixth. But, it’s his performance at the PGA Championship, when he stormed home for second place thanks to a final round 64, and the recent statistics behind that tournament, that will get his legion of supporters brimming with confidence.

Going back to 2015, strong performances at the PGA Championship have proven to be a great form line for the following year’s major winners. In fact, if you go back further into the records, it extends for several years prior as well. Let’s take a look at recent PGA Championship results and the players that emerged from those performances that lead to major victory the next year.

The 2017 PGA Championship was one of the strongest forms lines in recent years. Justin Thomas won the tournament by two shots, but Patrick Reed, and Francisco Molinari tied for second. Reed went on to win this year’s Masters and Molinari won the Open Championship to capture their first major championships.

At the 2016 PGA Championship, Jimmy Walker surprised the field with victory, but an emerging talent in Brooks Koepka finished tied for fourth and would go on to secure his 1st major in 2017 by winning the U.S. Open. Interesting, Patrick Reed and Francisco Molinari were also just outside the top-10.

The 2015 PGA Championship was won by Jason Day, but current world No. 1 Dustin Johnson finished tied for seventh. Dustin went on to win his first major, the U.S. Open, the following year at the Oakmont Country Club. Also worth noting: Jordan Spieth finished second to Jason Day and went close to winning the Masters the next year only to finish in second place.

Fast forward to this year’s PGA Championship where Tiger finished second behind Brooks Koepka. Is it a sign that his 10-year major drought could end in 2019? And don’t forget, if Tiger has a great chance in 2019, then surely players that finished around him in that tournament, such as Adam Scott, Jon Rahm, Justin Thomas and Gary Woodland, must have high hopes for 2019 too?

All this is true and only time will tell if the tournament form line stacks up.

Anyway you look at the 2018 PGA Championship results, it’s a great form line for 2019, and Tiger could well be in the mix in the big ones next year. With his body coping well with the rigors of the tough PGA Tour circuit, Tiger Woods’ fans can be feeling good about his chances for the 2019 season.

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Courses

Hidden Gem of the Day: Boulder Creek Golf Club in Streetsboro, Ohio

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These aren’t the traditional “top-100” golf courses in America, or the ultra-private golf clubs you can’t get onto. These are the hidden gems; they’re accessible to the public, they cost less than $50, but they’re unique, beautiful and fun to play in their own right. We recently asked our GolfWRX Members to help us find these “hidden gems.” We’re treating this as a bucket list of golf courses to play across the country, and the world. If you have a personal favorite hidden gem, submit it here! 

Today’s Hidden Gem of the Day was submitted by GolfWRX member JimGantz, who takes us to Boulder Creek Golf Club in Streetsboro, Ohio. Just 30 minutes from downtown Cleveland, Boulder Creek features over 100 feet of elevation changes, and when you look at the photos of the course, it’s easy to see why this track landed in our hidden gem thread. JimGantz gives us a concise description of the course, praising it for its nice blend of different hole types.

“Conditions are always top notch. Fluffy bunkers, thick-ish rough.  Staff are super friendly. Good mix of long and short holes which is something I like. I’m not a huge fan of playing a course where every par 3 is over 200yds. This track mixes it up.”

According to Boulder Creek Golf Club’s website, 18 holes with a cart from Monday-Thursday will set you back $40, while to play on the weekend costs $50. Seniors can play the course for as little as $25 during the week.

@BoulderCreekOH

@amgolferblog

@troymezz

Check out the full forum thread here, and submit your Hidden Gem.

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