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Tiger gave a big boost to Quicken Loans National ratings (and nearly every tournament he’s played this year)

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With respect to PGA Tour viewership, the Tiger Woods Effect remains in effect. Not that this should be surprising at this point, but it’s always interesting to see the numbers, right?

Sports Media Watch broke down the data, which shows 3.6 million people tuned in for the final round of the Quicken Loans National on CBS, a 2.3 rating. That’s an increase of 92 percent in ratings and 89 percent in viewership over last year.

The final round’s rating was the highest since Woods’ win at the tournament in 2012.

With respect to the third round, ratings were up 143 percent and viewership increased 129 percent.

Impressively, in the 20 rounds Woods has played on broadcast television, every round but one yielded an increase in both viewership and ratings (the lone exception: the tape-delayed final round of the Memorial).

Here’s the data for Woods’ starts this season (via Sports Media Watch).

Clearly, Woods is still a significant part of the PGA Tour “meal.” Heck, he’s a whole ‘nother course every time he tees it up; it’s just a question of whether that course is dessert (the Masters) or a second entree (pretty much everywhere else).

If we accept that a new ratings normal/baseline emerged in 2016 and 2017 when Woods was mostly out of action, then it seems logical to assume, in a post-Woods world, ratings will regress to that level. And while the PGA Tour is a sustainable enterprise absent Woods lifting all boats, data like the above shows just how eager all vested interests are for–to mix metaphors–the S.S. Woods to stay afloat as long as possible.

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  1. cinch bugs

    Jul 6, 2018 at 11:02 am

    Interesting stats for a guy who has no real pull on the sport anymore…

    • bebop a lula

      Jul 8, 2018 at 5:48 am

      I know I am certainly more inclined to watch Golf when TW is in the field, but I do watch an awful lot of golf either way!

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Check out these limited-edition Ryder Cup Adidas Tour360 shoes

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Here are GolfWRX, we love our Ryder Cup swag. Gianni brought you news of the U.S. squad’s apparel and some goodies from Puma last week. Today, we have more Ryder Cup-related gear news for fans of golf’s most storied team competition: Adidas is launching a limited edition Tour360 to commemorate the showdown at Le Golf National.

Available Sept. 24, the shoes draw their inspiration from the famed Ryder Cup trophy. The 10-cleated TPU outsole is designed to look like the wood grain finish at the trophy’s base, and the TPU top plate is shiny and gold like the trophy itself.

While the exterior of the shoe is the same whether your support the United States or Europe, the fortunate souls who snag a pair of the limited-edition shoes will be able to choose their preferred sockliner. One features the American flag and the final scores from every Ryder Cup since 1979, the other, the European flag.

“We know how much the Ryder Cup means to fans all over the world,” said Masun Denison, global footwear director, adidas Golf. “It’s the most competitive event in golf, and brings out a level of emotion that you don’t normally see in the sport. Possession of the Ryder Cup trophy is what both of these teams and fans are after, so we looked to it for inspiration.”

The shoes (MSRP $220) will come with a limited-edition shoe bag and will only available online at adidas.com.

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Rope hat fans, rejoice: Titleist’s Tour Rope Flat Bill is here

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The rope hat is having something of a moment, isn’t it? As the mesh trucker fades to the periphery and the outer recesses of hipsterdom where it belongs, the good old-fashioned cotton rope snapback is stepping up to fill the void in vintage-inspired headwear.

Titleist is getting into the rope hat game with its Tour Rope Flat Bill, worn perhaps most prominently by Cameron Smith recently, but seen adorning the heads of Adam Scott, Jason Kokrak, and Rafa Cabrera Bello.

Check ’em out.

The Tour Rope Flat Bill is available on Titleist’s website for $30 now in black/white, navy/white, and white/hunter green colorways.

 

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GolfWRX Members analyze (and roast) Cosmo Kramer’s golf swing

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Kramer Hickok’s win last week on the Web.com Tour brought to mind the greatest golfing Kramer of them all: Cosmo Kramer, of course.

Jerry Seinfield’s singular “hipster doofus” next-door neighbor flirted with the great game on occasion, if you recall: Beating ball into the Atlantic (which ultimately factors into George’s great “marine biologist” ruse), Stan the Caddie, playing Westchester, and a handful of other angles.

It’s during the “Marine Biologist” episode that we get a look at Cosmo’s action, and it is something to behold. The fluidity of Snead, here, folks.

We asked our GolfWRX members to fire up their V1 and give us their best breakdown of Kramer’s “driver off the beach” swing. Here are some of the best replies.

BewareTheGlowball writes

“On takeaway the hands get a little too close to the body, which would lead to a tendency to move over the top on the downswing. In this case however, Kramer makes a great move to put the club back on path from the top of his swing. Nearing impact his weight shifts backwards, which he owns and holds it like it was a classic swing of old…Better than about 75% of swings on the driving range when I go out.”

D1bound says: “Looks like he had a seizure.”

Getair23 says: “It’s so bad, he can’t even hit the ocean from the beach!”

ThunderBuzzworth says

“Horizontal takeaway equals more space for that flying elbow and massive hip turn. Then notice his transition and how he violently thrusts his upper body backwards into a silky smooth back-snap finishing with ALL his weight on his rear leg. Considering he is on the beach… take notes on the unorthodox ground impact location which happens to be 10 inches behind the ball to dramatically reduce spin.”

PowderedToastMan knows his Seinfeld: “That swing has the power to kill a whale, literally.”

Nony noke does as well: “Almost as good as Larry David’s swing. Preeettty, preeeettty good.”

And Gioguy21: “Kramer’s reverse C finish is simply poetic – if only he had the man hands necessary to release properly.”

And DavePelz4: “He’s not the Master of his Domain…or his swing.”

ZAP may have the most concise and spot-on breakdown.

“Stack and realaaaaaaaaaaalllllllly tilt.”

Thanks for the analysis, GolfWRX Members! And if anyone else would like to chime in on Cosmo’s club swinging motion, please do. Also, if there’s another swing from the big or small screen you’d like to see scrutinized, let us know.

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