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Tiger gave a big boost to Quicken Loans National ratings (and nearly every tournament he’s played this year)

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With respect to PGA Tour viewership, the Tiger Woods Effect remains in effect. Not that this should be surprising at this point, but it’s always interesting to see the numbers, right?

Sports Media Watch broke down the data, which shows 3.6 million people tuned in for the final round of the Quicken Loans National on CBS, a 2.3 rating. That’s an increase of 92 percent in ratings and 89 percent in viewership over last year.

The final round’s rating was the highest since Woods’ win at the tournament in 2012.

With respect to the third round, ratings were up 143 percent and viewership increased 129 percent.

Impressively, in the 20 rounds Woods has played on broadcast television, every round but one yielded an increase in both viewership and ratings (the lone exception: the tape-delayed final round of the Memorial).

Here’s the data for Woods’ starts this season (via Sports Media Watch).

Clearly, Woods is still a significant part of the PGA Tour “meal.” Heck, he’s a whole ‘nother course every time he tees it up; it’s just a question of whether that course is dessert (the Masters) or a second entree (pretty much everywhere else).

If we accept that a new ratings normal/baseline emerged in 2016 and 2017 when Woods was mostly out of action, then it seems logical to assume, in a post-Woods world, ratings will regress to that level. And while the PGA Tour is a sustainable enterprise absent Woods lifting all boats, data like the above shows just how eager all vested interests are for–to mix metaphors–the S.S. Woods to stay afloat as long as possible.

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  1. cinch bugs

    Jul 6, 2018 at 11:02 am

    Interesting stats for a guy who has no real pull on the sport anymore…

    • bebop a lula

      Jul 8, 2018 at 5:48 am

      I know I am certainly more inclined to watch Golf when TW is in the field, but I do watch an awful lot of golf either way!

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19th Hole

Peter Kessler lashed out at anyone and everyone on Twitter

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With 140K followers on Twitter and a website as well, No Laying Up have become one of the most popular accounts in the golfing world. However, when the group plugged the second season of their show Tourist Sauce” with a new promo, it provoked a strong response from “the voice of golf,” former Golf Channel and PGA Tour host, writer, and producer, Peter Kessler. (Kessler responded to Green Jacket Auctions, who praised NLU’s work).

Kessler, no stranger to speaking his mind, then spent hours feuding with fellow social media users who defended No Laying Up’s promo. As is often the case in the world of social media, the arguments descended into personal insults, on which Kessler did not hold back.

Consider these tweets representative of dozens more in the same vein.

Although Kessler was firmly in attack mode, he had to be on his guard when @ProV1_iron took aim at his Perfect Club infomercials from back in the day. The spots are largely a humorous relic in the golfing world, but Kessler was having none of the “people in glass houses” analogy.

The responses from Kessler went on and on, and many had been expecting the ex-Golf Channel host cool off after yesterday’s exploits. However, the opposite happened, with Kessler getting right back in the saddle this morning and continuing his tirade against defenders of the show, with Kessler claiming NLU’s promo “is like intro to entertainment in 9th grade and school just started. Surely you’ve seen good movies and tv shows. These aren’t them.”

Despite saying that he has “Gotta run,” Kessler remains locked in a battle of personal insults with other social media users.

What do you make of Peter Kessler’s social media outburst, GolfWRX members?

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19th Hole

Which Air Jordan model should Nike release as a golf shoe next?

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According to GolfMagic, Nike’s Air Jordan III golf shoe took off from the foul line and soared right out of stock.

Per the site: “Nike launched this new model back in February… but you’ll do very well to get your hands on either them right now as they have sold out on Nike’s website. However, a Nike spokesperson has since commented saying “more is on the way.”

Grammar aside, this is interesting.

Now, it wasn’t long ago that all golf shoes looked like this.

And with all due respect to the Etonic Dri-Lite of yore, and giving wide berth to the traditionalists in the golf footwear space, the transition to sneaker-style golf shoes is cool, isn’t it? I mean, even if you’re monumentally swagger impaired like myself and could never pull the “Js on the fairways” look off, it’s intriguing, no?

With that in mind, and recognizing the demand for the 3s, I thought it’d be interesting to consider what the next Jordan golf shoe ought to be.

Here are my finalists for the next wide release (yes, I know Nike made Ray Allen custom 11s and MJ has had a few customs). Many of these are new colorways of classic (OG) models. I’ve tried for a range of styles and picks from across the Jordan timeline. Images via the excellent catalogue on the Jordan website.

Air Jordan XXXII

Air Jordan VI

Air Jordan VIII

Air Jordan II (low)

Air Jordan XXX

Let me know what you think, GolfWRX Members!

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19th Hole

Looks like Tiger is exploring some innovative solutions to his putting woes…

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Tiger Woods was 39th in strokes gained: putting in 2018. Historically an excellent putter, Woods was hot-and-cold with the flatstick, even benching his soulmate Scotty Cameron Newport 2.

It looks like Woods may have an ace in the hole for the upcoming season, however, with respect to his green reading and putt sinking. Check out this video posted to his Instagram from the Tiger Woods Invitational on the Monterey Peninsula earlier this week.

Good thing the USGA is restricting the use of green-reading devices and technologies, because this kid looks close to cracking the eternal mystery of the perfect marriage of line and speed for every putt.

Cool stuff, though, isn’t it? It’s also cool to see Tiger so genuinely excited about his “mentee.”

We all know the story of how, after September 11, Woods re-evaluated his charitable endeavors and began to conceive of the Tiger Woods Learning Center. He’s spoken passionately about the students who have made their way through the various programs in the past, and there’s no doubt he cares deeply about the TGR Foundation’s efforts, but seeing a thin slice of that reality is awesome.

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