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Graeme McDowell thanks social media for getting his golf clubs back

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Graeme McDowell’s golf clubs were lost in transit from Paris to Manchester Sunday. Air France’s snafu left McDowell sans sticks as he was slated to tee it up in the Open Championship qualifier, Tuesday.

Ultimately, he withdrew, explaining he wouldn’t be able to cobble a set together from the tour trucks.

“My equipment is kind of old generation stuff,” he told the Belfast Telegraph. “My irons are three years old. My driver is a couple years old. I really don’t play with a lot of up-to-date equipment, so a lot of the stuff would have been very difficult to replace. The irons I use, Srixon won’t carry those on the truck anymore. The wedges I use, Cleveland, they won’t be on the truck anymore. The putter is 15 years old.

Now, McDowell must finish in the top 10 at this week’s Irish Open or next week’s Scottish Open to have a shot at making the Open field.

Fortunately, his weapons have been returned to him, and he credits the roles social media played in the return.

“I spent most of Monday on the phone to customer service at Air France which was frustrating to say the least,” he told the Belfast Telegraph.

“We established that the clubs were in Paris but not when they would get to me. It was basically ‘get in the queue, you’re one of many that have lost a bag and you’ll wait your turn.’

“On Monday night, I still didn’t know where my clubs were. It wasn’t until around 10.3am on Tuesday morning that I talked to somebody sensible at Air France who could tell me they would put the clubs on a flight for me.

“Thankfully the story had a happy ending. They landed at Dublin on Tuesday night at 10 o’clock and a courier company had them in the hotel by 3am this morning.

“It was really the power of social media in the end. If it wasn’t for Twitter and the fact that the story gained a huge amount of momentum to where Air France’s PR department had to call me and sort things out, the clubs would still be in Paris somewhere.”

Beyond just losing McDowell’s bag, can you believe he was told “get in the queue?” Dude didn’t just lose his luggage, he lost the ability to do his job…and from a PR standpoint, why step in it, Air France?

Here’s a bit of advice for any airlines losing a pro’s bag (again, this happens more than it should, and will continue to happen): Make a public apology (social media is great for this!) and a diligent search for the clubs! Good riddance!

 

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9 Comments

9 Comments

  1. Tom54

    Jul 5, 2018 at 12:36 pm

    I agree with Aaron 100%. No back up set? He would have had everyone’s encouragement to give it a go with a replacement set. Who knows maybe he needs an upgrade in his equipment too, just like the rest of us are told every six months or so whenever something new hits the market. If I was a pro and my sponsor didn’t keep what I used around for emergency I’d change equipment company.

  2. clint

    Jul 5, 2018 at 12:12 pm

    So Graeme McDowell got satisfaction because he’s a professional athlete and his clubs are his livelihood, but when the rest of us lose our pants and shaving kits we just have to take our place in the queue? That’s BS.

  3. Dan

    Jul 4, 2018 at 9:30 pm

    Believe it or not this isn’t a tragedy

  4. Jon

    Jul 4, 2018 at 8:50 pm

    Hearing a paid endorser tell the world he plays a bunch of relics doesn’t really make me want to run out and drop big bucks on their “latest and greatest” clubs.

  5. James T

    Jul 4, 2018 at 5:48 pm

    Why does it take social media to shame a company into doing the right thing???

  6. Tiemco

    Jul 4, 2018 at 4:50 pm

    Graeme is obviously not a WRXer, no back-up set? WTF?!?!?!

  7. aaron

    Jul 4, 2018 at 2:17 pm

    This is a pathetic story to me…you’re a professional golfer, put together a set-play a practice round and give it a shot. If you don’t qualify you have an excuse but to withdraw because you don’t have your favorite sticks is lame

    • Aaron

      Jul 4, 2018 at 7:43 pm

      You’re lame for not understanding how difficult it is to play your best with a “loaner” set or a brand new set which doesn’t match your gamers. Even if he could find and buy a set off the rack, the standard specs probably aren’t what he’s used to, so who would bend or cut them down? Srixon/Cleveland’s truck doesn’t go to the qualifiers. Graeme said he can’t give it his 100% without his sticks, it’s that simple.

      • aaron

        Jul 5, 2018 at 11:24 am

        read the story moron he appeared to have access to the tour truck so they most certainly would have had all of his specs….I understand not being at your best but his clubs don’t make him a great golfer maybe he wouldn’t have qualified, maybe without his clubs he’s a 10 handicap I don’t know but why not at least try

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19th Hole

Check out these limited-edition Ryder Cup Adidas Tour360 shoes

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Here are GolfWRX, we love our Ryder Cup swag. Gianni brought you news of the U.S. squad’s apparel and some goodies from Puma last week. Today, we have more Ryder Cup-related gear news for fans of golf’s most storied team competition: Adidas is launching a limited edition Tour360 to commemorate the showdown at Le Golf National.

Available Sept. 24, the shoes draw their inspiration from the famed Ryder Cup trophy. The 10-cleated TPU outsole is designed to look like the wood grain finish at the trophy’s base, and the TPU top plate is shiny and gold like the trophy itself.

While the exterior of the shoe is the same whether your support the United States or Europe, the fortunate souls who snag a pair of the limited-edition shoes will be able to choose their preferred sockliner. One features the American flag and the final scores from every Ryder Cup since 1979, the other, the European flag.

“We know how much the Ryder Cup means to fans all over the world,” said Masun Denison, global footwear director, adidas Golf. “It’s the most competitive event in golf, and brings out a level of emotion that you don’t normally see in the sport. Possession of the Ryder Cup trophy is what both of these teams and fans are after, so we looked to it for inspiration.”

The shoes (MSRP $220) will come with a limited-edition shoe bag and will only available online at adidas.com.

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19th Hole

Rope hat fans, rejoice: Titleist’s Tour Rope Flat Bill is here

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The rope hat is having something of a moment, isn’t it? As the mesh trucker fades to the periphery and the outer recesses of hipsterdom where it belongs, the good old-fashioned cotton rope snapback is stepping up to fill the void in vintage-inspired headwear.

Titleist is getting into the rope hat game with its Tour Rope Flat Bill, worn perhaps most prominently by Cameron Smith recently, but seen adorning the heads of Adam Scott, Jason Kokrak, and Rafa Cabrera Bello.

Check ’em out.

The Tour Rope Flat Bill is available on Titleist’s website for $30 now in black/white, navy/white, and white/hunter green colorways.

 

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19th Hole

GolfWRX Members analyze (and roast) Cosmo Kramer’s golf swing

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Kramer Hickok’s win last week on the Web.com Tour brought to mind the greatest golfing Kramer of them all: Cosmo Kramer, of course.

Jerry Seinfield’s singular “hipster doofus” next-door neighbor flirted with the great game on occasion, if you recall: Beating ball into the Atlantic (which ultimately factors into George’s great “marine biologist” ruse), Stan the Caddie, playing Westchester, and a handful of other angles.

It’s during the “Marine Biologist” episode that we get a look at Cosmo’s action, and it is something to behold. The fluidity of Snead, here, folks.

We asked our GolfWRX members to fire up their V1 and give us their best breakdown of Kramer’s “driver off the beach” swing. Here are some of the best replies.

BewareTheGlowball writes

“On takeaway the hands get a little too close to the body, which would lead to a tendency to move over the top on the downswing. In this case however, Kramer makes a great move to put the club back on path from the top of his swing. Nearing impact his weight shifts backwards, which he owns and holds it like it was a classic swing of old…Better than about 75% of swings on the driving range when I go out.”

D1bound says: “Looks like he had a seizure.”

Getair23 says: “It’s so bad, he can’t even hit the ocean from the beach!”

ThunderBuzzworth says

“Horizontal takeaway equals more space for that flying elbow and massive hip turn. Then notice his transition and how he violently thrusts his upper body backwards into a silky smooth back-snap finishing with ALL his weight on his rear leg. Considering he is on the beach… take notes on the unorthodox ground impact location which happens to be 10 inches behind the ball to dramatically reduce spin.”

PowderedToastMan knows his Seinfeld: “That swing has the power to kill a whale, literally.”

Nony noke does as well: “Almost as good as Larry David’s swing. Preeettty, preeeettty good.”

And Gioguy21: “Kramer’s reverse C finish is simply poetic – if only he had the man hands necessary to release properly.”

And DavePelz4: “He’s not the Master of his Domain…or his swing.”

ZAP may have the most concise and spot-on breakdown.

“Stack and realaaaaaaaaaaalllllllly tilt.”

Thanks for the analysis, GolfWRX Members! And if anyone else would like to chime in on Cosmo’s club swinging motion, please do. Also, if there’s another swing from the big or small screen you’d like to see scrutinized, let us know.

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