Callaway Apparel announced the launch of the new Tour Authentic Collection, which the company describes as “an exclusive and concise collection of ultra-premium garments.”
Two years in research and development, leaders in technical apparel specifically designed the apparel for the formal and functional needs of golfers looking for heritage styles in modern incarnations.
“We are excited to bring the exclusive Tour Authentic collection to market,” stated Gregg Hemphill, Senior Director Global Soft Goods and Licensing at Callaway Golf. “Tour Authentic’s upscale men’s golf apparel is appealing to all customers, whether or not they enjoy the game of golf, thanks to active styles that go far beyond the fairway. Callaway Apparel pledges innovation, quality, and performance, which have always been our core attributes.”
The 2018 Tour Authentic Collection includes polos, 100% cashmere sweaters, shorts, and pants; all of which are crafted from high-quality materials, and all of which feature a range of precisely considered technologies.
To talk through this unique collection and its development, I spoke with Alexander DePallo, Brand and Marketing Manager for Callaway Apparel.
BA: Where did this collection come from? It’s a departure from Callaway’s usual apparel philosophy. What was development like?
AD: Basically, over the past year-and-a-half we…as Callaway Apparel, pivoted in our strategy in adjusting our business model. In the past, we had been very focused on department stores and wider outlets, versus now, we’re pivoting and implementing that pricing, we’ve closed up our distribution we’ve made it more focused on selling full-priced products, golf specialty…honing on on where golfers are going to buy product and elevating the full platform for Callaway Apparel.
We’ve really been building up our green grass presence…We’ve found that at these high-end green grass locations, we didn’t have products that were meeting their needs. Our design team went out and had the task to build a luxury golf line that’s build for high-end green grass. That is what Tour Authentic is.
They spent 18 months developing the products. They went to five different countries; pulling fabrics from Japan, from Germany, from Switzerland, finding the right materials and coming up with product construction that was not in the market. Looking at the solid poly with the Japanese yarn or the Mongolian cashmere sweaters or the Schoeller fabric in the pants…there’s so much technology but still a refined craftsmanship.
BA: Taking a look at the polo shirts. Merino wool. Japanese yarn. Mercerized cotton. Some quality materials there but also plenty of technology…
AD: With the polos, we wanted to have a variety of materials while making sure we’re meeting the demand of the higher-end consumer. It’s a more tailored fit. The materials are of a more substantial quality. The Japanese yarn. The Merino wool–that’s something you don’t see in the market. We’ve gotten great feedback on the wool. The mercerized cotton with the moisture management technology…that’s only in our cotton polos…you have no white marks, no sweat marks through the shirt. It’s incredible.
Really having high-quality construction with a tailored fit, and repeatable: all of the seams are laser cut and seam sealed. There are no seams when it comes to the sleeves and the placket…there’s no stitching on that…even down to the detail of the alloy buttons, there’s just such an attention to detail, and we’ve very proud of what we have. We had 99 percent sell through at Whistling Straits within 60 days.
This collection is only available at high-end green grass shops and on our website. It’s very limited. There’s probably about 35 U.S. clubs that are carrying it and probably 25-30 in the U.K.
BA: Great. So how about a bit about the Mongolian cashmere sweater? Obviously, the sweater has historically been a staple of the golfer’s wardrobe, but on the Tour, it’s kind of been overtaken by performance layers and shells. I’m not sure if the same is true for golfers at higher-end courses. And certainly, the sweater has a measure of versatility the zip-up wind jacket doesn’t. I assume that’s part of the idea?
AD: Right. This Mongolian long staple cashmere is truly the best that you can get. We wanted to have a piece that, exactly as you said, our target consumer is going to wear this on the golf course, but also in the grill room, and the board room. This is a piece that can transition. It’s a little more refined versus performance material or outerwear…this person wants something that’s different, more refined, more dressy.
We didn’t want to be just like everybody else and just do a high-performance cotton quarter-zip. We wanted to do something different than what’s in the market…this piece is refined, but it still has a tailored fit and has some performance elements to it. It’s going to complete the look.
BA: The pants and shorts have a wealth of technology, and honestly, I could have seen you going with a cotton or cotton blend and calling it a day, but these seem to blend traditional elements of, say, a cotton or wool dress pant with some modern features. I imagine finding the right balance was a process?
AD: Yeah. These really bridge the gap between the person that only wears traditional cotton and the person that wants performance. It’s a blend [cotton/nylon/elastane]. The Schoeller technology is truly unbelievable. I do this test kind of to show the product off…I’ll take a glass of water and pour a quarter glass of water on the pants then flip the pants up and they’ll be totally dry.
So that will pique your interest, but in addition to that, the weight, the cut, all of that it..it has more of a feel like a traditional trouser, but it has this performance element to it and it has more of a tailored fit. It’s got your active waistband, but it’s not the overtly loud…active waistband you’re used to seeing in the more athletic brands. We keep it tight in that it’s two color: navy and khaki and every polo can work with those two. It’s different from what we’re doing in our main line. And it’s different from what you’re going to see in the market.
BA: Anything else you’d like the readership to know, before I let you off the hook?
AD: This is all very much in the infancy stages. In the fall, we’ll have a new array of products. We’re going to continue this line, and we’re really excited about the potential it has.
BA: Right. Because this is kind of a concept, a philosophy, that’s evolving, and this is the first articulation of that, right? You can expand it. You can take it into other realms.
AD: We say, “heritage in the making.” Paying homage to what was. Having that classical style, but with the really technical, forward-thinking construction and materials. We think that blend is very interesting and finds a niche in the market.
Morning 9: More on the dollars and sense of TW’s win | Don’t forget Mr. Hogan | Masters ticket scheme
By Ben Alberstadt (email@example.com)
April 23, 2019
Good Tuesday morning, golf fans.
1. More perspective on the financial impact of Tiger’s win
ESPN’s Tom VanHaaren collected some interesting (and wide-ranging) data points related to the financial impact of Tiger Woods’ Masters win
Wisely, Bridgestone is launching a commemorative edition of the Tour B XS with Woods’ image on the box cover and “thank you for letting us be part of your 15th major” printed on the bottom. A source at the company told me that ALL Bridgestone Tour B XS balls are currently sold old.
2. A refresher on Ben Hogan’s comeback
Geoff Shackelford, rightly, quotes Tiger Woods at the 2018 Masters and reminds us that when we call Woods’ comeback the greatest ever in golf, we do a disservice to the legacy of one William Ben Hogan.
3. Masters ticket scheme
Digest’s Stephen Hennessey with the story…
4. Bullish or bearish on Zurich Classic format?
A pair of Golf Digest staffers discuss the merits of the Zurich Classic’s team format.
5. More Williams on Woods
Per ESPN’s Bob Harig, who spoke with Tiger’s former bag man, Steve Williams…
6. Gainers and losers
Strokes gained. Probably the easiest way to see what ailed those who suffered and why those who prospered did so. I’d like to call attention to our Gianni Magliocco’s weekly roundup of the gainers/losers, this week from the RBC Heritage.
7. More on the “Nantz 2.5”
Golf Digest’s Alex Myers (quoting a Sports Business Journal report)
8. Showman Jimenez
Peter Wallace at Golf Australia talked to the Most Interesting Golfer in the World…
Stephen Hennessey on Doug Coupe’s cracking collection of golf balls.
Tour Rundown: Pan finds Neverland, Henderson hammers the field, and more
There was strange golf to be played, the week after Augusta 2019. Vijay dunked three consecutive wedge shots on Saturday. DJ gave seven shots away in a five-hole span on Sunday’s second nine. All of Brooke Henderson’s third-round chasers played like five-handicaps on day four. Scott McCarron tried to give the MEC away on PGA Tour Champions, but no one would take it. Perhaps April Fools came late, or maybe the golf world needed a bit of macabre humor before returning to the major-championship season. No matter the rationale, we found some unique ways to win on this day, and are happy to offer another week of Tour
Pan finds Neverland on Hilton Head Island, wins RBC Heritage
CT Pan had no business winning the 2019 RBC Heritage Classis at Harbour Town. Matt Kuchar had won the tournament before, posted four rounds in the 60s, and improved each day. Dustin Johnson looked for all the world as the guy most likely to finally find his birdie wand and run away with his home-state event. Patrick Cantlay and Shane Lowry had each won on the PGA Tour, poised to add a second title to their shelves. And then came Pan, not yet putting on the par-5 16th after four shots, with the temerity to stand alone after 72 holes at 12 under, one shot clear of Kuchar.
Day four was a space oddity of Bowie-esque proportions. Johnson, the top-ranked golfer in the world, turned for home at 10-under par, where he began his day. Beginning at the 11th, Johnson made three consecutive bogeys, followed by twin double bogeys, to tumble out of the top 10, outside the top 20 to a tie for 28th. That is what tree-lined golf courses, unlike any other on tour, can do to today’s longest hitters. Kuchar won’t ever be mistaken for a long hitter, but he did do one thing Sunday that Pan did not: make two bogeys. One behind the former UWashington golfer at day’s open, Kuchar bogeyed the short 17th to fall two behind. Even a final-hole birdie was not enough to catch the young titleist. Few golfers were able to survive the back nine without a blemish. If they did, as in the case of J.T. Poston, Seamus Power and Kevin Streelman, they shot into the top 10.
Remember Pan’s struggles on the 15th? He survived with bogey, then bounced back with birdie at the next. He closed with two strong pars to finish an even dozen below par, where a tartan jacket and trophy awaited, emblematic of the tournament victor.
— PGA TOUR (@PGATOUR) April 21, 2019
Henderson hammers field for second-consecutive Lotte Championship
Brooke Henderson, like so many snowbirds before her, is developing quite an affinity for warm-weather locales. Learning to flight her ball through trade winds, and roll her ball across tropical grasses, is now second nature to the Ontario native. Henderson and fellow wunderkind Nelly Korda were matched at 14 under through three rounds. While Korda encountered all sorts of messes, en route to a closing 77 and an 8th-place finish, Henderson rebounded from an opening bogey six with three birdies. Her blase 70 was more than enough to distance her from the field. When the final flag stick was replaced, Henderson stood four shots clear of Eun-Hee Ji, with her 8th career trophy in her embrace.
The toughest task of the week was Korda’s. She bolted to a two-shot lead with 63 on Wednesday, thanks to a 50-50 split of nine birdies and nine pars. Korda maintained a two-shot lead over Henderson through 36 holes, despite a pair of Thursday bogeys. On Friday, Korda posted three bogeys on her card, yet still preserved a tie at the top spot, thanks to four birdies on the card. On Sunday, the young Floridian continued trending downward, lowlighted by a double-bogey six at the ninth hole, and wet, quadruple-bogey eight at the finisher. The nearest threat came from Ariya Jutanugarn, who stood at 14-under par with four holes remaining. At precisely the time when she needed a big finish, the former No. 1 closed with a bogey and a double over the final four holes. She tied for third, one stroke behind Ji.
HIGHLIGHTS ?? pic.twitter.com/eWZFQggt9s
— LPGA (@LPGA) April 21, 2019
Lanto Calrissian claims 2nd career Web.Com in Alabama
He’s no spice runner, but Lanto Griffin might be mistaken for the suave, Baron Administrator of Cloud City. Why, you ask? Well, the Californian-turned-Virginian held off Alabama son Robby Shelton in a dramatic, four-hole playoff, to claim his second career, Web.Com Tour event. In the first year of the RTJ Golf Trail Championship, Griffin birdied 4 holes in his outward nine to seize the lead, then bogeyed the 12th to lose it. Playing Cat and Mouse with him was Shelton, who interrupted a run of birdies with a pair of bogeys, then birdied the 16th to take over the top spot. With everything on the line, Griffin made 3 at the par-four finishing hole to join Shelton atop the leader board. The pair played the 18th hole twice in extra time, matching the other’s pars. They moved to the ninth, also a par 4, before returning to the 18th once more. There, Griffin ended matters with an exquisite birdie from 14 inches, his 2nd of the day at the closing hole. The victory moved the winner from 93rd to 9th in the chase for a PGA Tour card. Shelton moved from 46th to 12th with his runner-up finish.
— Web.com Tour (@WebDotComTour) April 21, 2019
McCarron wins first title of 2019 at Mitsubushi Electric Classic
Scott McCarron won three times on the regular PGA Tour, with two of those wins coming at TPC Sugarloaf, near Atlanta. It shouldn’t come as a surprise that he won this week’s PGA Tour Champions event at the same course, but that it took him four attempts to do so. With wet weather wreaking havoc on golfers’ psyches, McCarron needed all of his concentrative abilities to stay the course. On Saturday, within one stroke of the lead, Vijay Singh dumped three wedges into the pond fronting the final green. His 10 dropped him from contention, leading to a T14 finish overall. McCarron made a clutch birdie at the same hole to expand his overnight lead to three shots. He would need all of them.
Jerry Kelly mounted an early Sunday charge, with birdies at his first three holes and fourth on the sixth. He added a lone bogey on the 13th, then closed with shot-savers at the final two holes. McCarron, meanwhile, played topsy-turvy over his opening four holes. Birdies at two and four did not compensate for bogey at No. 1 and double bogey at three. In little more than an hour, his lead was nearly gone. Kirk Triplett, Kent Jones, and Joe Durant also joined the fray. Each would match Kelly, coming up short of the winner’s effort.
As noted, Kelly cooled off after his hot start, while McCarron found stability. His final 14 holes consisted of 12 pars and two birdies, enough to force a desperate field to give chase, something it failed to do. McCarron won four times on tour in 2017, but tapered off to 2 victories and a handful of missed chances in 2018. Will 2019 be the year that he becomes THE elite winner? Atlanta was a good start.
Scott McCarron increases his lead. ????
— PGA TOUR Champions (@ChampionsTour) April 21, 2019
Morning 9: Pantastic! | Henderson greatest in history of Canadian women’s golf? | Rough Sunday for DJ
By Ben Alberstadt (firstname.lastname@example.org)
April 21, 2019
Good Monday morning, golf fans.
Not the Dustin Johnson triumph we expected, true. Nevertheless, C.T. Pan’s W was compelling and steely down the stretch.
2. The (co-) winningest Canadian woman ever
Golf.com’s Pat Ralph…”Brooke Henderson captured her second straight Lotte Championship in Hawaii on Saturday to tie the Canadian record for LPGA Tour wins with eight thus far in her career. The 21-year-old Henderson now shares the record with former pro golfer Sandra Post.”
3. Rough Sunday for DJ…and viewers?
John Strege writes…”Johnson, 6-foot-4 and as athletic and talented as anyone in golf, shot a 77 (41 on the back nine) and tied for 28th. The tournament was won by C.T. Pan, a 5-foot-6 package of professional mediocrity prior to posting his first PGA Tour victory. In nine previous starts in the calendar year, he had not finished better than a tie for 42nd.”
Forgive the length of the excerpt, but Josh Vitale’s (of the Montgomery Advertiser, excerpted in Golfweek) use of Maya Brown, Lanto Griffin’s girlfriend, in his game story is superb.
5. …and Bhatia made the cut
Joel Beall writes…”Bhatia, the 17-year-old who made his PGA Tour debut last month at the Valspar Championship, was able to Monday qualify into the Web.com Tour’s Robert Trent Jones Golf Trail Championship, and has made the most of his opportunity by making the cut at the rain-delayed event.”
A first-round 73 left Bhatia outside the top 100, but the homeschooler from North Carolina bounced back in Round 2 with a two-under 70, moving into a tie for 40th and good enough to advance to Saturday play.
Bhatia finished tied for 42nd.
6. McCarron gets it done
AP Report…”Scott McCarron completed a wire-to-wire victory in the Mitsubishi Electric Classic on Sunday for his third victory at TPC Sugarloaf on the PGA Tour Champions circuit.”
7. President Trump tees off with Lexi Thompson, Rush Limbaugh
Rachel Frazin of the Hill…
8. Every shot technology…almost
Golfweek’s Forecaddie on the Masters attempt to have every shot available to view online…
9. Recapping the Ventus Experience
A handful of GolfWRXers visited Fujikura HQ for a look at the company’s newest wares, fittings, and more. Check out their experiences (along with plenty of photos) in this forum thread.
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