19th Hole
Good signs in golf equipment sales in latest Golf Datatech report
Consider this brass tacks analysis of the golf equipment industry from World Golf Foundation CEO, Steve Mona: “As long as we keep that committed number of stable golfers at around 20 million, the spending will follow.”
Golf Digest’s Mike Stachura got a peek at Golf Datatech’s May sales report…and it seems with respect to the month of May at least, “spending is following.” Stachura reports good signs in equipment sales relative to last year and a 12 percent increase in golf ball sales (in both units and dollars).
Irons sales were up 17 percent in terms of dollars and nine percent with respect to units sold. Woods were up three percent in dollars but down three percent in units. Wedges were up almost 12 percent in units and 10 percent in dollars, and putters were relatively flat.
Stachura points out,
“While unit sales across all categories aren’t anywhere near record levels, what is changing and improving the health of the golf equipment business is the increase in average selling price.”
Shoe sales ticked upwards more than 20 percent, and glove and bag sales were both up more than 10 percent.
While all of this is well off from industry record levels, positive momentum and further evidence of the “new normal” of the golf equipment industry after it dusted itself off from the ramifications of the 2008 financial crisis.
Callaway CEO Chip Brewer conveyed that sentiment earlier this year
“From a business perspective, the industry is getting a lot healthier. It’s a lot more rational, healthy environment for equipment companies and our customers now relative than it was a few years ago – longer life cycles and improved innovation, etc…The innovations that have been coming have been continuous; the new golf balls we make nowadays, the new technologies, the new approaches to adding distance to drivers, it’s an exciting time.”
What say you to this news, GolfWRX members? Reason for optimism? Too small a sample for far-reaching analysis? Let us know what you’re seeing on the ground!
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On Tuesday, Chris McKee, a Toronto writer and radio host, wondered aloud on his X account if Phil Mickelson will be a commentator after his playing days are over.
The second Phil Mickelson retires he'll instantly become the most sought after TV analyst in golf. Would any PGA Tour broadcaster (CBS, ESPN, NBC or Sky) bring him in or would he have to stick to LIV broadcasts? #LIVGolf pic.twitter.com/ulrtBHcyB6
— Chris McKee (@mrmckee) May 7, 2024
“The second Phil Mickelson retires he’ll instantly become the most sought after TV analyst in golf. Would any PGA Tour broadcaster (CBS, ESPN, NBC or Sky) bring him in or would he have to stick to LIV broadcasts? #LIVGolf”
Mickelson saw the post and responded, saying he’s not interested in moving from the course to the broadcast booth.
Thank you for the kind words. However, just cuz someone CAN do something doesn’t mean they SHOULD do it. Instead of commentating, I’m going to shoot some Pros vs Schmos 9 hole matches. I’ll share insights throughout as well as talk a little smack. It won’t be the highest quality…
— Phil Mickelson (@PhilMickelson) May 8, 2024
“Thank you for the kind words. However, just cuz someone CAN do something doesn’t mean they SHOULD do it. Instead of commentating, I’m going to shoot some Pros vs Schmos 9 hole matches. I’ll share insights throughout as well as talk a little smack. It won’t be the highest quality video but it’ll be fun for me to do and fun to watch I think too.”
While I believe many fans would like to see Phil in the booth, his idea of “Pro’s vs Schmo’s” could certainly be intriguing.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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This week, the PGA of America made some surprising announcements regarding the field of next week’s PGA Championship at Valhalla.
The event now will feature 16 LIV players with Talor Gooch, Dean Burmester, David Puig, Adrian Meronk and Patrick Reed receiving special exemptions.
PGA Tour player, Dylan Wu, took issue with how the exemptions were used and went to X to share his thoughts.
Why is there never “real” qualifications for the PGA Championship? You have a points list and World ranking invite. Usually just outside top 100 in OWGR gets in. Chan Kim ranked 104th in OWGR doesn’t get in. SH Kim at 107th isn’t in. @NUCLRGOLF @Daniel_Rapaport @PGA https://t.co/8Snkq0l2Vg
— Dylan Wu (@dylan_wu59) May 7, 2024
Jesper Svennson ranked 108th gets in. Tim Widing 120th gets in. Ryder Cup captain Luke Donald gets a spot. A bunch of guys get leapfrogged even though they’re ranked higher than others. Seems like they just invite whoever they want. Unfair to the guys on the edge like Chan and SH
— Dylan Wu (@dylan_wu59) May 7, 2024
Just seems like the world of professional golf is in a weird spot and I love that the tournament invited a handful of great LIV players but figure out a correct system for a major championship where guys know they’ll be in or not. ???? @NUCLRGOLF @Daniel_Rapaport @acaseofthegolf1
— Dylan Wu (@dylan_wu59) May 7, 2024
“Why is there never “real” qualifications for the PGA Championship? You have a points list and World ranking invite. Usually just outside top 100 in OWGR gets in. Chan Kim ranked 104th in OWGR doesn’t get in. SH Kim at 107th isn’t in.”
“Jesper Svennson ranked 108th gets in. Tim Widing 120th gets in. Ryder Cup captain Luke Donald gets a spot. A bunch of guys get leapfrogged even though they’re ranked higher than others. Seems like they just invite whoever they want. Unfair to the guys on the edge like Chan and SH”
“Just seems like the world of professional golf is in a weird spot and I love that the tournament invited a handful of great LIV players but figure out a correct system for a major championship where guys know they’ll be in or not. ????”
Fans who replied to Wu seemed to agree that a more definitive ranking system for the PGA Championship should be established.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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On Tuesday, the full field for the PGA Championship at Valhalla was released. In some surprising news, a handful of LIV players were granted exemptions including Dean Burmester, Patrick Reed, Lucas Herbert and Adrian Meronk.
The most surprising omission was Louis Oosthuizen. The South African has been one of the most consistent players on LIV this season, and also won two DP World Tour events in the fall.
According to the AP’s Doug Ferguson, Oosthuizen was actually given an invitation, but declined due to “personal commitments”.
Turns out PGA offered Oosthuizen an invitation. He turned it down because of personal commitments. Not sure what those were.
— Doug Ferguson (@dougferguson405) May 7, 2024
In total, there will be 16 LIV golfers teeing it up next week at Valhalla.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
New here?
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- LEGIT0
- WOW4
- LOL2
- IDHT3
- FLOP4
- OB1
- SHANK12
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