Connect with us

19th Hole

Good signs in golf equipment sales in latest Golf Datatech report

Published

6 years ago

on

Consider this brass tacks analysis of the golf equipment industry from World Golf Foundation CEO, Steve Mona: “As long as we keep that committed number of stable golfers at around 20 million, the spending will follow.”

Golf Digest’s Mike Stachura got a peek at Golf Datatech’s May sales report…and it seems with respect to the month of May at least, “spending is following.” Stachura reports good signs in equipment sales relative to last year and a 12 percent increase in golf ball sales (in both units and dollars).

Irons sales were up 17 percent in terms of dollars and nine percent with respect to units sold. Woods were up three percent in dollars but down three percent in units. Wedges were up almost 12 percent in units and 10 percent in dollars, and putters were relatively flat.

Stachura points out,

“While unit sales across all categories aren’t anywhere near record levels, what is changing and improving the health of the golf equipment business is the increase in average selling price.”

Shoe sales ticked upwards more than 20 percent, and glove and bag sales were both up more than 10 percent.

While all of this is well off from industry record levels, positive momentum and further evidence of the “new normal” of the golf equipment industry after it dusted itself off from the ramifications of the 2008 financial crisis.

Callaway CEO Chip Brewer conveyed that sentiment earlier this year

“From a business perspective, the industry is getting a lot healthier. It’s a lot more rational, healthy environment for equipment companies and our customers now relative than it was a few years ago – longer life cycles and improved innovation, etc…The innovations that have been coming have been continuous; the new golf balls we make nowadays, the new technologies, the new approaches to adding distance to drivers, it’s an exciting time.”

What say you to this news, GolfWRX members? Reason for optimism? Too small a sample for far-reaching analysis? Let us know what you’re seeing on the ground!

Your Reaction?
  • 47
  • LEGIT5
  • WOW0
  • LOL1
  • IDHT2
  • FLOP0
  • OB2
  • SHANK8

Related Topics:

GolfWRX Editor-in-Chief

19th Hole

LET pro gives detailed financial breakdown of first week on tour…and the net result may shock you

Published

2 hours ago

on

Apr 26, 2024

By

On Friday morning, Ladies European Tour player, Hannah Gregg, took to social media to share her weekly expenses playing on the LET.

“Expenses of my first week on Ladies European Tour: Flights: $2600 Work Visa: $350 

  • Food: $377 
  • Caddie: $0 because I have an amazing Fiancé 
  • Hotel: $0 because  @GregChalmersPGA sorted me host housing for the week!  
  • Rental Car: +0 because the Tour Tee guys GAVE me their car  
  • Gas: $165 
  • Entry Fee: $130 
  • Lounge Pass for caddie: $50 
  • Gym: $0 
  • Yardage book: $0 
  • Total expenses: $3672 

Made cut, finished 54th, total earned: $1244 Factor in 35% tax on earnings. To break even, needed to finish 24th. To make money, 21st. Guess we have our goals laid out for next event!”

When factoring in Gregg’s free housing, free caddie and free rental car, it’s evident that most LET players would have to finish well inside of the top-20 to make any money.

With ridiculous amounts of money being thrown around in professional golf these days, it’s important to remember the other side of the coin as well. There are countless professionals out there who struggle to get by on their golf salary.

More from the 19th Hole

Your Reaction?
  • 2
  • LEGIT2
  • WOW2
  • LOL1
  • IDHT1
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

19th Hole

54-hole golf tour deemed eligible for OWGR points…but it’s not LIV

Published

1 day ago

on

Apr 25, 2024

By

After a seventeen-month application process, a 54-hole golf tour was deemed eligible for OWGR points.

Unfortunately, for LIV Golf and their fans, it was the Clutch Pro Tour.

After the decision, which is effective immediately, OWGR chairman Peter Dawson issued a statement.

“This is a significant milestone for golf, and OWGR is deeply encouraged by the achievement and the continued efforts in developing the sport of golf in the United Kingdom.”

“We look forward to watching the progress of the Clutch Pro Tour as it continues to play a key role in the development of players from the region,” Dawson added.

The Clutch Pro Tour operates in the United Kingdom and features a 36-hole cut. It also has an open qualifying school.

More from the 19th Hole

Your Reaction?
  • 4
  • LEGIT1
  • WOW1
  • LOL2
  • IDHT0
  • FLOP0
  • OB2
  • SHANK5

Continue Reading

19th Hole

Charlie Woods attempting to qualify for spot at 2024 U.S. Open

Published

1 day ago

on

Apr 25, 2024

By

As first reported by Bob Harig of Sports Illustrated, Charlie Woods will be attempting to qualify for this year’s U.S. Open at Pinehurst No. 2.

The first stage of qualifying for this year’s tournament will be an 18-hole local event on Thursday, April 25th, in Port St. Lucie, Florida.

There will be 84 players in the field, five of which will reach the 36-hole qualifier that will take place in June.

Earlier this season, Charlie attempted to qualify for the Cognizant Classic, and struggled, shooting an 86.

If the younger Woods is able to qualify, he will tee it up in the same field as his father in a few months at one of the more historic U.S. Open venues.

More from the 19th Hole

Your Reaction?
  • 3
  • LEGIT0
  • WOW0
  • LOL3
  • IDHT0
  • FLOP2
  • OB1
  • SHANK6

Continue Reading

WITB

Whats in the Bag3 hours ago

Steve Stricker WITB 2024 (April)

Steve Stricker WITB accurate as of the Zurich Classic. More photos from the event here. Driver: Titleist TSR3 (9 degrees, C4...
Whats in the Bag5 hours ago

Alex Fitzpatrick WITB 2024 (April)

Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic.  Driver: Ping G430 LST (10.5 degrees) Shaft: Fujikura...
Whats in the Bag1 day ago

Alejandro Tosti WITB 2024 (April)

Alejandro Tosti what’s in the bag accurate as of the Zurich Classic. Driver: Srixon ZX5 Mk II LS (9.5 degrees...
Whats in the Bag1 day ago

Drew Brees WITB 2024 (April)

  View this post on Instagram   A post shared by GolfWRX (@golfwrx) Driver: TaylorMade Stealth 2 Plus (10.5 degrees)...

Facebook

Trending