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Good signs in golf equipment sales in latest Golf Datatech report

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Consider this brass tacks analysis of the golf equipment industry from World Golf Foundation CEO, Steve Mona: “As long as we keep that committed number of stable golfers at around 20 million, the spending will follow.”

Golf Digest’s Mike Stachura got a peek at Golf Datatech’s May sales report…and it seems with respect to the month of May at least, “spending is following.” Stachura reports good signs in equipment sales relative to last year and a 12 percent increase in golf ball sales (in both units and dollars).

Irons sales were up 17 percent in terms of dollars and nine percent with respect to units sold. Woods were up three percent in dollars but down three percent in units. Wedges were up almost 12 percent in units and 10 percent in dollars, and putters were relatively flat.

Stachura points out,

“While unit sales across all categories aren’t anywhere near record levels, what is changing and improving the health of the golf equipment business is the increase in average selling price.”

Shoe sales ticked upwards more than 20 percent, and glove and bag sales were both up more than 10 percent.

While all of this is well off from industry record levels, positive momentum and further evidence of the “new normal” of the golf equipment industry after it dusted itself off from the ramifications of the 2008 financial crisis.

Callaway CEO Chip Brewer conveyed that sentiment earlier this year

“From a business perspective, the industry is getting a lot healthier. It’s a lot more rational, healthy environment for equipment companies and our customers now relative than it was a few years ago – longer life cycles and improved innovation, etc…The innovations that have been coming have been continuous; the new golf balls we make nowadays, the new technologies, the new approaches to adding distance to drivers, it’s an exciting time.”

What say you to this news, GolfWRX members? Reason for optimism? Too small a sample for far-reaching analysis? Let us know what you’re seeing on the ground!

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9 Comments

9 Comments

  1. calc

    Jun 29, 2018 at 7:19 pm

    Drink GOLFERAID …. there’s a swing in every can …. 😮

  2. aupga

    Jun 27, 2018 at 3:46 pm

    Slow rise in percentage and higher rise in price tells me that it is about the increased prices we are seeing with drivers. That won’t last, especially if the longevity of the clubs are longer as they say. If they think it is a green light to keep raising prices to $700 or $800 drivers, it will bite them. It is a slippery slope.

  3. Jim

    Jun 27, 2018 at 1:14 pm

    I’m actually not at all concerned about equipment sales numbers and growing the manufacturing industry. I’m more concerned with the quality of what’s being made and the costs related. Manufacturers have been getting filthy rich for the last 3 decades since they stopped using wood for “woods” and started getting products made in China rather than the U.S. so they could cut costs.

  4. ChipNRun

    Jun 27, 2018 at 11:55 am

    General question: Do these sales figures include just new equipment sales?

  5. Jim

    Jun 27, 2018 at 8:28 am

    I am a lefty and have never seen a picture like that with that many left handed clubs…ever…in my life.

  6. Lance

    Jun 26, 2018 at 9:55 pm

    Must be picking up if you can have a golf shop with all lefty!

  7. Mizzle Fizzle

    Jun 26, 2018 at 3:42 pm

    They won’t get a penny from me. My bag is set, beeeeaaaaachez.

  8. JHammer

    Jun 26, 2018 at 3:21 pm

    I have never seen so many left handed clubs in one picture in my life.

  9. gif

    Jun 26, 2018 at 12:26 pm

    Golfers are stocking up on golf clubs because most are made in China and could be hit with a big tariff soon and boosting prices. It’s a good investment strategy!!!

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19th Hole

The 6 best #GolfWRX photos on Instagram today (8.22.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Which one you taking, WRXers?

Some awesome shots of World Woods GC in Florida courtesy of Zoe.

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Although World Woods is a bit of a drive from Tampa, it is well worth the trek north for a great round of golf! The whole area had a crazy amount of rain the past couple of weeks, but besides a few flooded bunkers you wouldn’t have known (at least the Pine Barrens course)- evidence of great course drainage. The whole round I had to remind myself I was in Florida and not North Carolina. The course is tight, tree lined, and so many waste bunkers that each golf cart comes with its own sand rake. Don’t be deterred by the description though. There are plenty of “redemption” holes which help to keep scores low. I only had time to play the Pine Barrens course, but look forward to coming back to the area to try the Rolling Oaks course. The great rack rate and the proximity of other great golf courses makes this a great location for a future FL golf trip (who’s in?!? ????).

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Stunning design from Bettinardi.

Atlanta-themed ballmarkers from Swag.

How do you like the neck on this flat-stick from Olson, WRXers?

Beautiful face work on this lefty putter from Tyson Lamb.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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The 6 best #GolfWRX photos on Instagram today (8.21.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

New additions on the way from UST Mamiya Golf Shafts.

How do you like this creation from Cushman Custom Golf, WRXers?

Cheetah Fur covers from Swag.

Slick looking new additions from Haywood Golf.

Great shot of the par-3 seventh hole at Stonewall Golf Club from Will.

Max Homa giving Eddie Pepperell a run for his money with his social media witticisms!

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Haha we salute you ???? ????

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Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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19th Hole

The 6 best #GolfWRX photos on Instagram today (8.20.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Torched blue Coronado Two flat-stick from Embrace Putters.

Stunning looking restoration job on this Allendale flat-stick from Tyson Lamb.

Great shots of Manufacturers Golf & Country Club in Pennsylvania courtesy of Andy Kerestesy.

Sweet looking Avengers flat-stick from Olson Putter Co.

Skull putter neck from Kraken Golf, what do you say WRXers?

American Flatsticks showcasing their new putter covers which will be dropping this Wednesday.

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Just in time for the final leg of the @fedex cup we are introducing our first Mallet Headcover. Both the Blade and Mallet will be available Wednesday at 8am PT / 11am ET @americanflatsticks. . . . Don’t forget, each cover purchased during the three weeks of the playoffs gives you an entry into our custom Headcover Giveaway. As a reminder, we will randomly draw one order at the end of the playoffs and the winner will have the opportunity to design a cover and get 5 of them to share with friends. . . . #chickfila #golfswag #titleist #golftips #atlanta #putter #picoftheday #pga #golf #fedexcup #instagolf #PGATOUR #LPGATOUR #cow #americanflatsticks #eastlakegolfclub #golfwrx #Handmade #tigerwoods #eatmorechicken #funny #golfchannel #gibbonshandmade #tigerwoods #golfstagram

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Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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