Connect with us

19th Hole

Good signs in golf equipment sales in latest Golf Datatech report

Published

on

Consider this brass tacks analysis of the golf equipment industry from World Golf Foundation CEO, Steve Mona: “As long as we keep that committed number of stable golfers at around 20 million, the spending will follow.”

Golf Digest’s Mike Stachura got a peek at Golf Datatech’s May sales report…and it seems with respect to the month of May at least, “spending is following.” Stachura reports good signs in equipment sales relative to last year and a 12 percent increase in golf ball sales (in both units and dollars).

Irons sales were up 17 percent in terms of dollars and nine percent with respect to units sold. Woods were up three percent in dollars but down three percent in units. Wedges were up almost 12 percent in units and 10 percent in dollars, and putters were relatively flat.

Stachura points out,

“While unit sales across all categories aren’t anywhere near record levels, what is changing and improving the health of the golf equipment business is the increase in average selling price.”

Shoe sales ticked upwards more than 20 percent, and glove and bag sales were both up more than 10 percent.

While all of this is well off from industry record levels, positive momentum and further evidence of the “new normal” of the golf equipment industry after it dusted itself off from the ramifications of the 2008 financial crisis.

Callaway CEO Chip Brewer conveyed that sentiment earlier this year

“From a business perspective, the industry is getting a lot healthier. It’s a lot more rational, healthy environment for equipment companies and our customers now relative than it was a few years ago – longer life cycles and improved innovation, etc…The innovations that have been coming have been continuous; the new golf balls we make nowadays, the new technologies, the new approaches to adding distance to drivers, it’s an exciting time.”

What say you to this news, GolfWRX members? Reason for optimism? Too small a sample for far-reaching analysis? Let us know what you’re seeing on the ground!

Your Reaction?
  • 44
  • LEGIT3
  • WOW0
  • LOL1
  • IDHT2
  • FLOP0
  • OB2
  • SHANK8

9 Comments

9 Comments

  1. calc

    Jun 29, 2018 at 7:19 pm

    Drink GOLFERAID …. there’s a swing in every can …. 😮

  2. aupga

    Jun 27, 2018 at 3:46 pm

    Slow rise in percentage and higher rise in price tells me that it is about the increased prices we are seeing with drivers. That won’t last, especially if the longevity of the clubs are longer as they say. If they think it is a green light to keep raising prices to $700 or $800 drivers, it will bite them. It is a slippery slope.

  3. Jim

    Jun 27, 2018 at 1:14 pm

    I’m actually not at all concerned about equipment sales numbers and growing the manufacturing industry. I’m more concerned with the quality of what’s being made and the costs related. Manufacturers have been getting filthy rich for the last 3 decades since they stopped using wood for “woods” and started getting products made in China rather than the U.S. so they could cut costs.

  4. ChipNRun

    Jun 27, 2018 at 11:55 am

    General question: Do these sales figures include just new equipment sales?

  5. Jim

    Jun 27, 2018 at 8:28 am

    I am a lefty and have never seen a picture like that with that many left handed clubs…ever…in my life.

  6. Lance

    Jun 26, 2018 at 9:55 pm

    Must be picking up if you can have a golf shop with all lefty!

  7. Mizzle Fizzle

    Jun 26, 2018 at 3:42 pm

    They won’t get a penny from me. My bag is set, beeeeaaaaachez.

  8. JHammer

    Jun 26, 2018 at 3:21 pm

    I have never seen so many left handed clubs in one picture in my life.

  9. gif

    Jun 26, 2018 at 12:26 pm

    Golfers are stocking up on golf clubs because most are made in China and could be hit with a big tariff soon and boosting prices. It’s a good investment strategy!!!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

19th Hole

Former caddie Steve Williams raves about Tiger Woods’ victory at the 2019 Masters

Published

on

Tiger Woods’ ex-caddie, Steve Williams, has spoken in glowing terms concerning the 43-year-old’s latest victory at the Masters, a win which Williams believes will “re-energize” the sport.

The New Zealander, who was speaking to ESPN’S Bob Harig, admitted that though he doesn’t watch the sport regularly on TV anymore, he made an exception last weekend, and feels how his former boss’ victory at Augusta National will do wonders for the game.

“Now that Tiger has come right back there again, winning a major championship, possibly putting Jack’s (Nicklaus) record in play again … it just re-energizes the game . . .  It’s absolutely awesome.

He’s the only guy who can energize the game like that. All those kids who were watching had to think it was fantastic. And so what he’s done is a remarkable achievement. It’s so positive.”

Though Williams and Woods’ high profile split in 2011 was less than amicable, Williams credited the 15-time major champion’s “amazing achievement” in coming back from the point where he was on the verge of retiring to claim his fifth green jacket down to “pure guts and hard work.”

“Given the fact that two years ago he stated that he was unlikely to play competitive golf again, or was seriously doubting it – he wouldn’t just say that in jest, There would have been a lot of truth to it. For him to actually come back full cycle to win a major championship… it’s just an incredible story.

 It’s an amazing achievement of pure guts and hard work for him and just a true indication of what he is made of. It proves again what an amazing athlete he is. It’s just an amazing achievement.”

Williams also believes that the passing of golfing legend Arnold Palmer in 2016 had a significant impact on Woods, and while writing for the Australian site The Players Voice, the New Zealander stated

“I’m thinking that when Arnold passed away there was a realisation in Tiger that golf had lost a guy who was the most popular player ever. It was about a year after Arnold died that Tiger started his comeback after his back surgery and I think he may have decided that with his second chance he wanted to be remembered the way Arnold was remembered. I do think the passing of Arnie had a change in that respect.”

Steve Williams caddied for Woods between 1999 and 2011 and was on the 43-year-old’s bag for 13 of his 15 major championship victories.

Your Reaction?
  • 6
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP1
  • OB0
  • SHANK1

Continue Reading

19th Hole

Couple to name son after Tiger Woods after husband wins a bet with his wife

Published

on

Tiger Woods’ victory at last week’s Masters had a significant impact in the sporting world, and its meaning will forever be remembered in the household of a Dallas couple who are set to name their child after the 15-time major champion.

Trey Little, a lifelong golf fan, drew up a contract the week of the tournament (as you do), which stated that “If Tiger Woods wins the Masters this week, I (father) get to have the option of naming our son (coming September 2019) Tiger Little.” which his wife, Denise, signed.

Speaking to the NY Post, Little talked about the reaction of his wife and himself when they realized that Woods was about to win the event last Sunday.

“On hole 18, we realized, ‘Wow, he’s really going to pull this thing off. This whole thing started almost as a joke, then it turned into something really real, really quick.”

The name may not be the easiest to live up to, but with the child’s middle name to be Julian, Trey has all the bases covered, joking “He could always go by T.J.”

Your Reaction?
  • 9
  • LEGIT0
  • WOW0
  • LOL2
  • IDHT1
  • FLOP0
  • OB0
  • SHANK2

Continue Reading

19th Hole

This incredible Tiger Woods supercut shows every shot of his 2019 Masters win

Published

on

A major championship tradition unlike any other in its own right: Michael David Murphy has outdone himself with his final-round supercut.

Instead of merely splicing together footage of the winner’s final 18 holes, the photographer and videographer went four-in-one, including all four of Woods’ 2019 Masters rounds in the same majestic frame.

You are a true artist, sir!

 

Your Reaction?
  • 22
  • LEGIT1
  • WOW4
  • LOL1
  • IDHT0
  • FLOP1
  • OB0
  • SHANK3

Continue Reading

19th Hole

Facebook

Trending