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In other Phil Mickelson news…robot-delivered food

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Not an Onion story; real thing that is actually happening here. Phil Mickelson and his manager/business partner, Steve Loy have signed a deal with Generation NEXT Franchise Brands, Inc. and its flagship subsidiary, Reis & Irvy’s, to open 30 yogurt locations in San Diego.

We’ll just quote directly from the press release, because, who can paraphrase language like this?

“Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of frozen yogurt, ice cream, gelatos and sorbet topped with a selection of six delicious toppings in under 60 seconds. With self-checkout touch screen ordering and payment options, video animation, music and delicious frozen dessert provided exclusively by Dannon, robot vendors meet consumer demand for convenience, entertainment and a superior quality product.”

Mickelson and Loy are reportedly keen to challenge the status quo in food retail.

“I’m absolutely thrilled to be part of such transformative industry change,” says Mickelson. “I’ve pushed boundaries my whole career and that mindset carries over into the business world. The energy and passion from the Generation NEXT team to both deliver a quality product and disrupt food retail is exciting.”

Reis & Irvy’s has awarded $130 million in franchise and licensing contracts since its launch in 2016.

Dress shirts on course. Robo froyo. What will Phil do next, indeed.

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2 Comments

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  1. geoh

    Jun 24, 2018 at 11:06 pm

    No worries, its 2018 vending machines. Nothing new, should be gone with a year.

  2. JThunder

    Jun 21, 2018 at 5:48 pm

    So “disrupt food retail” and “transformative industry change” mean putting people out of work in favor of robots? Isn’t food service one of the very few last job opportunities for those without advanced college degrees – not to mention, important entry-level jobs for younger people needing to learn customer service skills?

    Figures that the same “team” convincing people they don’t need college degrees is the same team destroying more jobs for those same people in other areas.

    Maybe Phil will invest in “clean coal” too!?

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19th Hole

Peter Kessler lashed out at anyone and everyone on Twitter

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With 140K followers on Twitter and a website as well, No Laying Up have become one of the most popular accounts in the golfing world. However, when the group plugged the second season of their show Tourist Sauce” with a new promo, it provoked a strong response from “the voice of golf,” former Golf Channel and PGA Tour host, writer, and producer, Peter Kessler. (Kessler responded to Green Jacket Auctions, who praised NLU’s work).

Kessler, no stranger to speaking his mind, then spent hours feuding with fellow social media users who defended No Laying Up’s promo. As is often the case in the world of social media, the arguments descended into personal insults, on which Kessler did not hold back.

Consider these tweets representative of dozens more in the same vein.

Although Kessler was firmly in attack mode, he had to be on his guard when @ProV1_iron took aim at his Perfect Club infomercials from back in the day. The spots are largely a humorous relic in the golfing world, but Kessler was having none of the “people in glass houses” analogy.

The responses from Kessler went on and on, and many had been expecting the ex-Golf Channel host cool off after yesterday’s exploits. However, the opposite happened, with Kessler getting right back in the saddle this morning and continuing his tirade against defenders of the show, with Kessler claiming NLU’s promo “is like intro to entertainment in 9th grade and school just started. Surely you’ve seen good movies and tv shows. These aren’t them.”

Despite saying that he has “Gotta run,” Kessler remains locked in a battle of personal insults with other social media users.

What do you make of Peter Kessler’s social media outburst, GolfWRX members?

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19th Hole

Which Air Jordan model should Nike release as a golf shoe next?

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According to GolfMagic, Nike’s Air Jordan III golf shoe took off from the foul line and soared right out of stock.

Per the site: “Nike launched this new model back in February… but you’ll do very well to get your hands on either them right now as they have sold out on Nike’s website. However, a Nike spokesperson has since commented saying “more is on the way.”

Grammar aside, this is interesting.

Now, it wasn’t long ago that all golf shoes looked like this.

And with all due respect to the Etonic Dri-Lite of yore, and giving wide berth to the traditionalists in the golf footwear space, the transition to sneaker-style golf shoes is cool, isn’t it? I mean, even if you’re monumentally swagger impaired like myself and could never pull the “Js on the fairways” look off, it’s intriguing, no?

With that in mind, and recognizing the demand for the 3s, I thought it’d be interesting to consider what the next Jordan golf shoe ought to be.

Here are my finalists for the next wide release (yes, I know Nike made Ray Allen custom 11s and MJ has had a few customs). Many of these are new colorways of classic (OG) models. I’ve tried for a range of styles and picks from across the Jordan timeline. Images via the excellent catalogue on the Jordan website.

Air Jordan XXXII

Air Jordan VI

Air Jordan VIII

Air Jordan II (low)

Air Jordan XXX

Let me know what you think, GolfWRX Members!

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19th Hole

Looks like Tiger is exploring some innovative solutions to his putting woes…

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Tiger Woods was 39th in strokes gained: putting in 2018. Historically an excellent putter, Woods was hot-and-cold with the flatstick, even benching his soulmate Scotty Cameron Newport 2.

It looks like Woods may have an ace in the hole for the upcoming season, however, with respect to his green reading and putt sinking. Check out this video posted to his Instagram from the Tiger Woods Invitational on the Monterey Peninsula earlier this week.

Good thing the USGA is restricting the use of green-reading devices and technologies, because this kid looks close to cracking the eternal mystery of the perfect marriage of line and speed for every putt.

Cool stuff, though, isn’t it? It’s also cool to see Tiger so genuinely excited about his “mentee.”

We all know the story of how, after September 11, Woods re-evaluated his charitable endeavors and began to conceive of the Tiger Woods Learning Center. He’s spoken passionately about the students who have made their way through the various programs in the past, and there’s no doubt he cares deeply about the TGR Foundation’s efforts, but seeing a thin slice of that reality is awesome.

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