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In other Phil Mickelson news…robot-delivered food

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Not an Onion story; real thing that is actually happening here. Phil Mickelson and his manager/business partner, Steve Loy have signed a deal with Generation NEXT Franchise Brands, Inc. and its flagship subsidiary, Reis & Irvy’s, to open 30 yogurt locations in San Diego.

We’ll just quote directly from the press release, because, who can paraphrase language like this?

“Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of frozen yogurt, ice cream, gelatos and sorbet topped with a selection of six delicious toppings in under 60 seconds. With self-checkout touch screen ordering and payment options, video animation, music and delicious frozen dessert provided exclusively by Dannon, robot vendors meet consumer demand for convenience, entertainment and a superior quality product.”

Mickelson and Loy are reportedly keen to challenge the status quo in food retail.

“I’m absolutely thrilled to be part of such transformative industry change,” says Mickelson. “I’ve pushed boundaries my whole career and that mindset carries over into the business world. The energy and passion from the Generation NEXT team to both deliver a quality product and disrupt food retail is exciting.”

Reis & Irvy’s has awarded $130 million in franchise and licensing contracts since its launch in 2016.

Dress shirts on course. Robo froyo. What will Phil do next, indeed.

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  1. geoh

    Jun 24, 2018 at 11:06 pm

    No worries, its 2018 vending machines. Nothing new, should be gone with a year.

  2. JThunder

    Jun 21, 2018 at 5:48 pm

    So “disrupt food retail” and “transformative industry change” mean putting people out of work in favor of robots? Isn’t food service one of the very few last job opportunities for those without advanced college degrees – not to mention, important entry-level jobs for younger people needing to learn customer service skills?

    Figures that the same “team” convincing people they don’t need college degrees is the same team destroying more jobs for those same people in other areas.

    Maybe Phil will invest in “clean coal” too!?

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19th Hole

Check out these limited-edition Ryder Cup Adidas Tour360 shoes

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Here are GolfWRX, we love our Ryder Cup swag. Gianni brought you news of the U.S. squad’s apparel and some goodies from Puma last week. Today, we have more Ryder Cup-related gear news for fans of golf’s most storied team competition: Adidas is launching a limited edition Tour360 to commemorate the showdown at Le Golf National.

Available Sept. 24, the shoes draw their inspiration from the famed Ryder Cup trophy. The 10-cleated TPU outsole is designed to look like the wood grain finish at the trophy’s base, and the TPU top plate is shiny and gold like the trophy itself.

While the exterior of the shoe is the same whether your support the United States or Europe, the fortunate souls who snag a pair of the limited-edition shoes will be able to choose their preferred sockliner. One features the American flag and the final scores from every Ryder Cup since 1979, the other, the European flag.

“We know how much the Ryder Cup means to fans all over the world,” said Masun Denison, global footwear director, adidas Golf. “It’s the most competitive event in golf, and brings out a level of emotion that you don’t normally see in the sport. Possession of the Ryder Cup trophy is what both of these teams and fans are after, so we looked to it for inspiration.”

The shoes (MSRP $220) will come with a limited-edition shoe bag and will only available online at adidas.com.

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Rope hat fans, rejoice: Titleist’s Tour Rope Flat Bill is here

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The rope hat is having something of a moment, isn’t it? As the mesh trucker fades to the periphery and the outer recesses of hipsterdom where it belongs, the good old-fashioned cotton rope snapback is stepping up to fill the void in vintage-inspired headwear.

Titleist is getting into the rope hat game with its Tour Rope Flat Bill, worn perhaps most prominently by Cameron Smith recently, but seen adorning the heads of Adam Scott, Jason Kokrak, and Rafa Cabrera Bello.

Check ’em out.

The Tour Rope Flat Bill is available on Titleist’s website for $30 now in black/white, navy/white, and white/hunter green colorways.

 

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19th Hole

GolfWRX Members analyze (and roast) Cosmo Kramer’s golf swing

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Kramer Hickok’s win last week on the Web.com Tour brought to mind the greatest golfing Kramer of them all: Cosmo Kramer, of course.

Jerry Seinfield’s singular “hipster doofus” next-door neighbor flirted with the great game on occasion, if you recall: Beating ball into the Atlantic (which ultimately factors into George’s great “marine biologist” ruse), Stan the Caddie, playing Westchester, and a handful of other angles.

It’s during the “Marine Biologist” episode that we get a look at Cosmo’s action, and it is something to behold. The fluidity of Snead, here, folks.

We asked our GolfWRX members to fire up their V1 and give us their best breakdown of Kramer’s “driver off the beach” swing. Here are some of the best replies.

BewareTheGlowball writes

“On takeaway the hands get a little too close to the body, which would lead to a tendency to move over the top on the downswing. In this case however, Kramer makes a great move to put the club back on path from the top of his swing. Nearing impact his weight shifts backwards, which he owns and holds it like it was a classic swing of old…Better than about 75% of swings on the driving range when I go out.”

D1bound says: “Looks like he had a seizure.”

Getair23 says: “It’s so bad, he can’t even hit the ocean from the beach!”

ThunderBuzzworth says

“Horizontal takeaway equals more space for that flying elbow and massive hip turn. Then notice his transition and how he violently thrusts his upper body backwards into a silky smooth back-snap finishing with ALL his weight on his rear leg. Considering he is on the beach… take notes on the unorthodox ground impact location which happens to be 10 inches behind the ball to dramatically reduce spin.”

PowderedToastMan knows his Seinfeld: “That swing has the power to kill a whale, literally.”

Nony noke does as well: “Almost as good as Larry David’s swing. Preeettty, preeeettty good.”

And Gioguy21: “Kramer’s reverse C finish is simply poetic – if only he had the man hands necessary to release properly.”

And DavePelz4: “He’s not the Master of his Domain…or his swing.”

ZAP may have the most concise and spot-on breakdown.

“Stack and realaaaaaaaaaaalllllllly tilt.”

Thanks for the analysis, GolfWRX Members! And if anyone else would like to chime in on Cosmo’s club swinging motion, please do. Also, if there’s another swing from the big or small screen you’d like to see scrutinized, let us know.

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