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In other Phil Mickelson news…robot-delivered food

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Not an Onion story; real thing that is actually happening here. Phil Mickelson and his manager/business partner, Steve Loy have signed a deal with Generation NEXT Franchise Brands, Inc. and its flagship subsidiary, Reis & Irvy’s, to open 30 yogurt locations in San Diego.

We’ll just quote directly from the press release, because, who can paraphrase language like this?

“Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of frozen yogurt, ice cream, gelatos and sorbet topped with a selection of six delicious toppings in under 60 seconds. With self-checkout touch screen ordering and payment options, video animation, music and delicious frozen dessert provided exclusively by Dannon, robot vendors meet consumer demand for convenience, entertainment and a superior quality product.”

Mickelson and Loy are reportedly keen to challenge the status quo in food retail.

“I’m absolutely thrilled to be part of such transformative industry change,” says Mickelson. “I’ve pushed boundaries my whole career and that mindset carries over into the business world. The energy and passion from the Generation NEXT team to both deliver a quality product and disrupt food retail is exciting.”

Reis & Irvy’s has awarded $130 million in franchise and licensing contracts since its launch in 2016.

Dress shirts on course. Robo froyo. What will Phil do next, indeed.

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2 Comments

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  1. geoh

    Jun 24, 2018 at 11:06 pm

    No worries, its 2018 vending machines. Nothing new, should be gone with a year.

  2. JThunder

    Jun 21, 2018 at 5:48 pm

    So “disrupt food retail” and “transformative industry change” mean putting people out of work in favor of robots? Isn’t food service one of the very few last job opportunities for those without advanced college degrees – not to mention, important entry-level jobs for younger people needing to learn customer service skills?

    Figures that the same “team” convincing people they don’t need college degrees is the same team destroying more jobs for those same people in other areas.

    Maybe Phil will invest in “clean coal” too!?

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19th Hole

The 6 best #GolfWRX photos on Instagram today (8.22.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Which one you taking, WRXers?

Some awesome shots of World Woods GC in Florida courtesy of Zoe.

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Although World Woods is a bit of a drive from Tampa, it is well worth the trek north for a great round of golf! The whole area had a crazy amount of rain the past couple of weeks, but besides a few flooded bunkers you wouldn’t have known (at least the Pine Barrens course)- evidence of great course drainage. The whole round I had to remind myself I was in Florida and not North Carolina. The course is tight, tree lined, and so many waste bunkers that each golf cart comes with its own sand rake. Don’t be deterred by the description though. There are plenty of “redemption” holes which help to keep scores low. I only had time to play the Pine Barrens course, but look forward to coming back to the area to try the Rolling Oaks course. The great rack rate and the proximity of other great golf courses makes this a great location for a future FL golf trip (who’s in?!? ????).

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Stunning design from Bettinardi.

Atlanta-themed ballmarkers from Swag.

How do you like the neck on this flat-stick from Olson, WRXers?

Beautiful face work on this lefty putter from Tyson Lamb.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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The 6 best #GolfWRX photos on Instagram today (8.21.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

New additions on the way from UST Mamiya Golf Shafts.

How do you like this creation from Cushman Custom Golf, WRXers?

Cheetah Fur covers from Swag.

Slick looking new additions from Haywood Golf.

Great shot of the par-3 seventh hole at Stonewall Golf Club from Will.

Max Homa giving Eddie Pepperell a run for his money with his social media witticisms!

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Haha we salute you ???? ????

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Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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The 6 best #GolfWRX photos on Instagram today (8.20.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Torched blue Coronado Two flat-stick from Embrace Putters.

Stunning looking restoration job on this Allendale flat-stick from Tyson Lamb.

Great shots of Manufacturers Golf & Country Club in Pennsylvania courtesy of Andy Kerestesy.

Sweet looking Avengers flat-stick from Olson Putter Co.

Skull putter neck from Kraken Golf, what do you say WRXers?

American Flatsticks showcasing their new putter covers which will be dropping this Wednesday.

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Just in time for the final leg of the @fedex cup we are introducing our first Mallet Headcover. Both the Blade and Mallet will be available Wednesday at 8am PT / 11am ET @americanflatsticks. . . . Don’t forget, each cover purchased during the three weeks of the playoffs gives you an entry into our custom Headcover Giveaway. As a reminder, we will randomly draw one order at the end of the playoffs and the winner will have the opportunity to design a cover and get 5 of them to share with friends. . . . #chickfila #golfswag #titleist #golftips #atlanta #putter #picoftheday #pga #golf #fedexcup #instagolf #PGATOUR #LPGATOUR #cow #americanflatsticks #eastlakegolfclub #golfwrx #Handmade #tigerwoods #eatmorechicken #funny #golfchannel #gibbonshandmade #tigerwoods #golfstagram

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Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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