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What is Artisan Golf? GolfWRX goes behind the scenes

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With video cameras and questions, GolfWRX goes into the heart of Artisan Golf headquarters to speak with the legendary wedge grinder Mike Taylor and putter maker John Hatfield. In part 1 of this 7-part series, Mike and John explain what Artisan is all about, what makes it different, and where it’s going in the future.

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13 Comments

13 Comments

  1. Wes

    Jun 6, 2018 at 1:15 am

    I swear those Artisan Putters are the most beautiful putters I have ever seen. I like how he has all the different finishes and the way he mills the face. I love my Scotty but would drop that thing in a second to put an Artisan in the bag.

  2. JE

    Jun 5, 2018 at 6:49 am

    Beautiful products. I hope these guys do well and are able to build that brand.

  3. sid

    Jun 5, 2018 at 12:07 am

    If your fancy off-the-shelf major brand clubs are not custom-built and fitted, your homemade WITB is krapola.

  4. The dude

    Jun 4, 2018 at 9:16 pm

    How much?

  5. ogo

    Jun 4, 2018 at 4:08 pm

    If your fancy off-the-shelf major OEM brand clubs are not custom-built and fitted your homemade WITB assortment is second rate.

  6. ogo

    Jun 4, 2018 at 4:03 pm

    If your fancy off-the-shelf major OEM brand clubs are not custom-built and fitted you might as well be swinging clubs from Walmart … your homemade WITB assortment of love clubs are third rate… ya can’t be proud of that.. 😀

  7. Blake

    Jun 4, 2018 at 3:11 pm

    Anyone else amazed a how bad that tape/grip job was? 4:15

    • ogo

      Jun 4, 2018 at 4:04 pm

      😀

    • Brian

      Jun 5, 2018 at 11:46 am

      Well Blake that tape job has worked for Tiger for well over a decade so I would say its pretty damn good. Where is a video of your work I would like to see how you think is should be done!

    • Joey5Picks

      Jun 5, 2018 at 4:36 pm

      what’s the problem with it?

    • larrybud

      Jun 9, 2018 at 1:07 pm

      I don’t see the problem with it. Tape went full length of grip, then they trimmed it off.

  8. koober

    Jun 4, 2018 at 2:17 pm

    I’m not really familiar with the company, but they seem like great folks, people that are committed to excellence and see something bigger than themselves. I’d love to give their wedges a go.

    • ogo

      Jun 4, 2018 at 5:48 pm

      You would love to have their wedges fitted to your exact specs… they would be beauties.

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Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

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Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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Equipment

Spotted: TaylorMade P-UDI driving iron

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It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

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Whats in the Bag

Collin Morikawa WITB 2024 (April)

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Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

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