19th Hole
Only 24 percent of golfers are women. 18Birdies, LPGA Tour partner to do something about it.
Women make up 50 percent of the population but only 24 percent of golfers. Why is this? A joint effort between the LPGA and 18Birdies attempts to understand what limits women’s participation in the game and how to do something about it.
Announced today, the 18Birdies-LPGA partnership seeks to leverage the two organizations’ resources to boost the number of female players.
18Birdies and research firm, Fusion Hill, conducted a joint ethnographic research study, “It’s His Game, Not Her Game,” that underpins the partnership. The study looks at barriers to women’s golf participation and motivations among women who do play.
Among the study’s findings…
- Many women golf under the guidance of someone more experienced and thus don’t have a passionate sense of “ownership” of their games.
- Many women often lack the social network that’s key to enjoying golf for many men.
- Many women feel guilty prioritizing golf over traditional family needs.
- Women often enter the game knowing less about golf and sports in general, making them less confident.
- Most women learn golf from a significant other who is relatively advanced, thus from the start, golf is “his thing.”
- Many women say golf is an expensive sport in terms of greens fees and investing in equipment/clothes for infrequent play is a barrier to entry.
Based on these data points, 18Birdies and Fusion Hill put together the following recommendations to engage and retain the female golfer.
Even ardent skeptics who would suggest the company is merely trying to find a way to get more women to download its app have to acknowledge the value of the heavy lifting 18Birdies has done for the golf industry.
Heck, even if you disagree with the specific recommendations (which I think are on point), at worst, industry organizations, club manufacturers, courses, and pretty much everyone under the “golf biz” umbrella now has a heap of actionable data at their disposal for dealing with something few would say isn’t a big problem.
What do you think, GolfWRX members?
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According to a report from the Chicago Tribune, a man has been charged in Chicago with stealing millions of dollars’ worth of memorabilia from Augusta National.
The man, Robert Globensky, was charged with transporting the memorabilia across state lines.
The report states that between 2009 and 2022, Globensky allegedly transported “millions of dollars’ worth of Masters golf tournament merchandise and historical memorabilia” from Augusta National “and transported to Tampa, Florida, knowing the same had been stolen, converted and taken by fraud.”
The document was filed Tuesday in the U.S. District Court for the Northern District of Illinois.
Per the court records there is no mention that Globensky worked for the golf club.
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- 2-time major champ announces shock retirement from the sport at age of 33
- Edoardo Molinari reveals the latest PGA Tour golfer to turn down ‘good offer’ from LIV Golf
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Over the past few weeks, two of LIV Golf’s biggest stars, Jon Rahm and Phil Mickelson, have both expressed that they believe LIV could go to 72 holes.
While speaking to BBC Sport, Rahm said he “wouldn’t mind” going to 72 holes.
“If there ever was a way where LIV could go to 72 holes I think it would help all of this argument a lot.”
“The closer I think we can get LIV Golf to some other things the better. I think it would be for some kind of unification to feed into a world tour or something like that.
“I don’t know if I’m alone in this, but I definitely wouldn’t mind going back to 72 holes.”
Phil Mickelson, while speaking after his final round at The Masters, also said he “wouldn’t be surprised” if LIV went to 72 holes.
“I don’t think it makes a difference either way. We’ve got mini-tours playing 54, Champions Tour playing 54. I wouldn’t be surprised if some or all of LIV events went to 72. I don’t know, but it doesn’t matter. I enjoy the competition.”
Another one of LIV’s top players, Talor Gooch, expressed on Wednesday that he feels quite differently.
“It’s just funny to me, this arbitrary number of 72.”
“Why is it not 90? “Why is it not 108? We just decided to make that number the number, for what reason?”
“Everyone’s talked about world ranking points and all this stuff, but no one’s talked about what do the fans enjoy more?”
“People want something that’s going to be more exciting. And I personally think that the 54 holes is more exciting for the fans.”
After Gooch’s comments, I decided to get some fan feedback for myself, making a poll on X. With about 4,500 votes in at the time of writing this, roughly 84% of voters in the poll indicated they’d prefer 72 holes to just 16% saying they’d prefer 54.
Rahm prefers 72 holes
Gooch prefers 54 holesWhere do the fans stand?
— Matt Vincenzi (@MattVincenziPGA) April 17, 2024
More from the 19th Hole
- The wild reason why Mark Wahlberg was initially denied entry to an Australian golf club
- 2-time major champ announces shock retirement from the sport at age of 33
- Edoardo Molinari reveals the latest PGA Tour golfer to turn down ‘good offer’ from LIV Golf
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Earlier this week, rumors began to fly that Rory McIlroy could be making a shock switch to LIV Golf which caused quite the stir on social media.
However, on Tuesday, McIlroy emphatically shut down those rumors, telling Golf Channel’s Todd Lewis at the RBC Heritage at Harbour Town:
“I honestly don’t know how these things get started. I’ve never been offered a number from LIV and I’ve never contemplated going to LIV. Again I think I’ve made it clear over the past two years that I don’t think it’s something for me.
It’s unfortunate that we have to deal with it and this is the state that our game’s in. I’m obviously here today and I’m playing this PGA Tour event next week and I will play the PGA Tour for the rest of my career.”
Golf Channel analyst and longtime LIV critic, Brandel Chamblee, took to social media before McIlroy’s statement to point the finger at “Saudis/LIV,” who he believes started the rumor:
I have no doubt that this rumor was started by Saudis/LIV… to benefit Saudis/LIV after such a poor showing, as a group, at The Masters.
I’d be very surprised if this turns out to be true. https://t.co/SWNgjHtWSM
— Brandel Chamblee (@chambleebrandel) April 16, 2024
When one user pushed back on Chamblee’s claim that LIV golfers had a poor showing at the Masters, Brandel went further into why he believes the opening major of the year was a failure for the breakaway tour.
You think they paid 3 billion for a few top tens and to be +82 as a group at major? A senior citizen beat some of their “stars” and almost all the game’s of LIV players have deteriorated since they sold their souls to the Saudis who only bought a moment in time… nothing else. https://t.co/xERkYsztIJ
— Brandel Chamblee (@chambleebrandel) April 16, 2024
More from the 19th Hole
- The wild reason why Mark Wahlberg was initially denied entry to an Australian golf club
- 2-time major champ announces shock retirement from the sport at age of 33
- Edoardo Molinari reveals the latest PGA Tour golfer to turn down ‘good offer’ from LIV Golf
New here?
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