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Only 24 percent of golfers are women. 18Birdies, LPGA Tour partner to do something about it.

Published

6 years ago

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Women make up 50 percent of the population but only 24 percent of golfers. Why is this? A joint effort between the LPGA and 18Birdies attempts to understand what limits women’s participation in the game and how to do something about it.

Announced today, the 18Birdies-LPGA partnership seeks to leverage the two organizations’ resources to boost the number of female players.

18Birdies and research firm, Fusion Hill, conducted a joint ethnographic research study, “It’s His Game, Not Her Game,” that underpins the partnership. The study looks at barriers to women’s golf participation and motivations among women who do play.

Among the study’s findings…

  • Many women golf under the guidance of someone more experienced and thus don’t have a passionate sense of “ownership” of their games.
  • Many women often lack the social network that’s key to enjoying golf for many men.
  • Many women feel guilty prioritizing golf over traditional family needs.
  • Women often enter the game knowing less about golf and sports in general, making them less confident.
  • Most women learn golf from a significant other who is relatively advanced, thus from the start, golf is “his thing.”
  • Many women say golf is an expensive sport in terms of greens fees and investing in equipment/clothes for infrequent play is a barrier to entry.

Based on these data points, 18Birdies and Fusion Hill put together the following recommendations to engage and retain the female golfer.

Even ardent skeptics who would suggest the company is merely trying to find a way to get more women to download its app have to acknowledge the value of the heavy lifting 18Birdies has done for the golf industry.

Heck, even if you disagree with the specific recommendations (which I think are on point), at worst, industry organizations, club manufacturers, courses, and pretty much everyone under the “golf biz” umbrella now has a heap of actionable data at their disposal for dealing with something few would say isn’t a big problem.

What do you think, GolfWRX members?

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19th Hole

LET pro gives detailed financial breakdown of first week on tour…and the net result may shock you

Published

24 mins ago

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Apr 26, 2024

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On Friday morning, Ladies European Tour player, Hannah Gregg, took to social media to share her weekly expenses playing on the LET.

“Expenses of my first week on Ladies European Tour: Flights: $2600 Work Visa: $350 

  • Food: $377 
  • Caddie: $0 because I have an amazing Fiancé 
  • Hotel: $0 because  @GregChalmersPGA sorted me host housing for the week!  
  • Rental Car: +0 because the Tour Tee guys GAVE me their car  
  • Gas: $165 
  • Entry Fee: $130 
  • Lounge Pass for caddie: $50 
  • Gym: $0 
  • Yardage book: $0 
  • Total expenses: $3672 

Made cut, finished 54th, total earned: $1244 Factor in 35% tax on earnings. To break even, needed to finish 24th. To make money, 21st. Guess we have our goals laid out for next event!”

When factoring in Gregg’s free housing, free caddie and free rental car, it’s evident that most LET players would have to finish well inside of the top-20 to make any money.

With ridiculous amounts of money being thrown around in professional golf these days, it’s important to remember the other side of the coin as well. There are countless professionals out there who struggle to get by on their golf salary.

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19th Hole

54-hole golf tour deemed eligible for OWGR points…but it’s not LIV

Published

1 day ago

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Apr 25, 2024

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After a seventeen-month application process, a 54-hole golf tour was deemed eligible for OWGR points.

Unfortunately, for LIV Golf and their fans, it was the Clutch Pro Tour.

After the decision, which is effective immediately, OWGR chairman Peter Dawson issued a statement.

“This is a significant milestone for golf, and OWGR is deeply encouraged by the achievement and the continued efforts in developing the sport of golf in the United Kingdom.”

“We look forward to watching the progress of the Clutch Pro Tour as it continues to play a key role in the development of players from the region,” Dawson added.

The Clutch Pro Tour operates in the United Kingdom and features a 36-hole cut. It also has an open qualifying school.

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19th Hole

Charlie Woods attempting to qualify for spot at 2024 U.S. Open

Published

1 day ago

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Apr 25, 2024

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As first reported by Bob Harig of Sports Illustrated, Charlie Woods will be attempting to qualify for this year’s U.S. Open at Pinehurst No. 2.

The first stage of qualifying for this year’s tournament will be an 18-hole local event on Thursday, April 25th, in Port St. Lucie, Florida.

There will be 84 players in the field, five of which will reach the 36-hole qualifier that will take place in June.

Earlier this season, Charlie attempted to qualify for the Cognizant Classic, and struggled, shooting an 86.

If the younger Woods is able to qualify, he will tee it up in the same field as his father in a few months at one of the more historic U.S. Open venues.

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