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Only 24 percent of golfers are women. 18Birdies, LPGA Tour partner to do something about it.

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Women make up 50 percent of the population but only 24 percent of golfers. Why is this? A joint effort between the LPGA and 18Birdies attempts to understand what limits women’s participation in the game and how to do something about it.

Announced today, the 18Birdies-LPGA partnership seeks to leverage the two organizations’ resources to boost the number of female players.

18Birdies and research firm, Fusion Hill, conducted a joint ethnographic research study, “It’s His Game, Not Her Game,” that underpins the partnership. The study looks at barriers to women’s golf participation and motivations among women who do play.

Among the study’s findings…

  • Many women golf under the guidance of someone more experienced and thus don’t have a passionate sense of “ownership” of their games.
  • Many women often lack the social network that’s key to enjoying golf for many men.
  • Many women feel guilty prioritizing golf over traditional family needs.
  • Women often enter the game knowing less about golf and sports in general, making them less confident.
  • Most women learn golf from a significant other who is relatively advanced, thus from the start, golf is “his thing.”
  • Many women say golf is an expensive sport in terms of greens fees and investing in equipment/clothes for infrequent play is a barrier to entry.

Based on these data points, 18Birdies and Fusion Hill put together the following recommendations to engage and retain the female golfer.

Even ardent skeptics who would suggest the company is merely trying to find a way to get more women to download its app have to acknowledge the value of the heavy lifting 18Birdies has done for the golf industry.

Heck, even if you disagree with the specific recommendations (which I think are on point), at worst, industry organizations, club manufacturers, courses, and pretty much everyone under the “golf biz” umbrella now has a heap of actionable data at their disposal for dealing with something few would say isn’t a big problem.

What do you think, GolfWRX members?

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30 Comments

30 Comments

  1. ogo

    May 27, 2018 at 1:31 am

    When we have full ‘equality’ between women and men… children will vanish…. and is that what women want?!! 😮

  2. Sam McAvenue

    May 26, 2018 at 2:26 pm

    Men are natural leaders and innovators. Women are natural care givers. We now live in a society that resents (via propaganda) a women’s biological imperative. Women are trying to behave like men and its making them miserable.

    • ogo

      May 27, 2018 at 3:55 pm

      The hippie “free love” era spawned the feminist movement because the men dumped the wasted women and went for the younger unspoiled girls. The spurned women banded together as feminists to punish the men who made them barren… believe it.

  3. Bob

    May 24, 2018 at 3:47 pm

    Or maybe that 24% of women just don’t want to golf. If life has taught me anything it’s that you can’t make a women do something she doesn’t want to do

  4. ogo

    May 24, 2018 at 12:11 pm

    I really love watching the LPGA women’s golfswing particularly those who wear short shorts and expose their bare leg action at the knees where the kinetic chain begins. I wish the PGA men were allowed to wear shorts too. I look at the body swing while everybody else looks at the ball go.

  5. Chris

    May 24, 2018 at 7:45 am

    I mean, even the top elite female golfers of the world seem to lack the drive to continue golfing into old age, often more or less quitting the game to pursue family or “other interests”.

    • glfrgrl

      May 24, 2018 at 10:11 am

      They`re not lacking the drive to continue, they just have a different priority at a certain age. There are pro women golfers that have returned to the LPGA after having kids but when they`re playing LPGA tournament circuit and aren`t at home, it`s more challenging a raise children.

    • ogo

      May 24, 2018 at 12:14 pm

      A woman’s body breaks down faster because their muscles go softer as they age. It’s a physiological fact that also affects the psychological state of mind. A woman’s testosterone levels drop earlier than men’s, simply put.

      • doktor

        May 24, 2018 at 6:22 pm

        What you omitted to say is that as the woman’s testosterone levels drop her estrogen levels rise in relation. Estrogen affects breast cancer in women and prostate cancer in men. The hormonal balances in humans changes as we age and that adversely affects us all.

  6. Chris

    May 24, 2018 at 7:41 am

    “Many women often lack the social network that’s key to enjoying golf for many men”
    Very true, I have noticed women often don’t have real lifelong friends, especially after they get married. They also (a bit pathetically I think) seem to adopt their boyfriends/husbands hobbies and interests. Speaking of hobbies, I have yet gotten to know a woman with a lifelong hobby, their “hobbies” seem to be shopping and having coffee with friends once per week. This seems to be human nature. Hard to change with an “action plan”.

    • Kathie

      May 24, 2018 at 6:28 pm

      On the contrary. • Women have many more social networking opportunities than men such as work, clubs, kids activities, etc. and make friends a lot easier. Often golf is a man’s only social outlet outside of work. Sadly.

  7. Diane Okamoto

    May 24, 2018 at 7:34 am

    How about having women, explore their local LPGA Women Who Play Chapters (formerly EWGA)?

    • glfrgrl

      May 24, 2018 at 10:16 am

      Great idea ! They could also join with a local Meetup golf group, http://www.meetup.com. Most communities have Meetup golf groups for women only, for beginner golfers, and for coed groups. You can make great friendships in these groups and play to the level you`re comfortable with.

  8. Beefhouse

    May 24, 2018 at 5:27 am

    Is GolfWRX going to be more female friendly then?

  9. Armando

    May 24, 2018 at 12:31 am

    I 100% agree with the findings and their recommendations, but I feel their solutions target women already of age. What if we could get female children or young adults to like it? We would be setting ourselves up for a huge growth of female golfers down the road. This way they grow up loving the sport and not simply falling into it with mild expectations.

  10. Johnny Penso

    May 23, 2018 at 7:16 pm

    I think as many women play the game as want to play the game. I’m all for bringing new people into the game, male or female, the more the merrier.

    • Ron

      May 24, 2018 at 8:57 am

      That is not true. They make excuses not to play as stated in the article. It’s also not a very inviting atmosphere for women because some men still roll their eyes and sigh when they are behind a group of women. We need to make the game more inviting for everyone to enjoy

  11. steve

    May 23, 2018 at 3:26 pm

    My wife refuses to let our daughters play golf even though she is a decent golfer. She keeps her daughters close to her in the kitchen and sends me and my sons out to play golf. She is wise beyond her years.

    • Mizzle Fizzle

      May 23, 2018 at 4:28 pm

      It’s not even bait at this point.

      Esp. considering there aren’t any women who browse this site.

      • glfrgrl

        May 24, 2018 at 10:30 am

        That statement isn`t entirely correct. There are women golfers that peruse the Golf WRX site as well as the Golf Digest, Golf World,Golf Week, Golf World and other golfing websites and ezines. But we may not peruse them as much as male golfers. The content of the golf publications and websites cater to males and male mentality. Why else would Golf Digest have put Paulina Gretzky on the cover of its magazine ? Why did Golf Digest and other publications and golfing websites practically eliminate entire sections of their magazines or sites that were intended for women golfers ? Why do golfing websites dedicate space to Page Spiranac ?

  12. steve

    May 23, 2018 at 1:52 pm

    Golf is a male game of fantasy and delusion… using weapons to attack the golf course with ball bullets. Female golfers don’t fit that delusion and their only attraction is pulchritude. 😮

  13. NevinW

    May 23, 2018 at 12:28 pm

    This is great. I really hope it is successful. I’d like to see more women play golf.

    • steve

      May 23, 2018 at 1:55 pm

      Women nurture and socialize gently… golf is an angry adversarial game suitable for combative men …!!!

      • James T

        May 24, 2018 at 11:33 am

        Hey! There are men out here who nurture and socialize gently and play golf. In this case to a 2.8 GHIN handicap. I see it more as chess than WWF. My golfing buddies dig the long ball. And hate it at the same time.

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19th Hole

Looks like Tiger is exploring some innovative solutions to his putting woes…

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Tiger Woods was 39th in strokes gained: putting in 2018. Historically an excellent putter, Woods was hot-and-cold with the flatstick, even benching his soulmate Scotty Cameron Newport 2.

It looks like Woods may have an ace in the hole for the upcoming season, however, with respect to his green reading and putt sinking. Check out this video posted to his Instagram from the Tiger Woods Invitational on the Monterey Peninsula earlier this week.

Good thing the USGA is restricting the use of green-reading devices and technologies, because this kid looks close to cracking the eternal mystery of the perfect marriage of line and speed for every putt.

Cool stuff, though, isn’t it? It’s also cool to see Tiger so genuinely excited about his “mentee.”

We all know the story of how, after September 11, Woods re-evaluated his charitable endeavors and began to conceive of the Tiger Woods Learning Center. He’s spoken passionately about the students who have made their way through the various programs in the past, and there’s no doubt he cares deeply about the TGR Foundation’s efforts, but seeing a thin slice of that reality is awesome.

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19th Hole

The 7 best #GolfWRX photos on Instagram today (10.11.18)

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If you’re on Instagram, you’re hopefully aware that we are ‘gramming it up as well (@golfwrx). And if you’re not following us, well, that hurts our feelings more than a three-putt bogey.

Even if you do follow WRX on Instagram, however, you may not be aware that an abundance of equipment enthusiasts are hashtagging their photos #GolfWRX. We feel it’s only right to feature the best of the WRX-tagged imagery here.

And if you’re not on Instagram, well there’s no way you could see these photos, so think of this series as a handy filter for the best #GolfWRX photos from the past 24 hours.

Michael Martinez with a phenomenal custom Nike concept sketch in honor of Hispanic Heritage Month.

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Hispanic Heritage Month #golf #nikeshoes #leetrevino

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Worse than the blue screen of death…

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Sadness. #RadryGolf

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In the pantheon of golf tattoos, this one has to be featured prominently, no?

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Tattoo level: Tin Cup ???????? ???? via @pgamemes

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BB&F continues to reign as the ferrule king.

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Ferrule B

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Kraken’s latest ballmarker is hotter than a fire track.

With all due respect to aquatic creatures, these are the best kind of scallops.

A clean sole grind and stamping from Don White. Nothing like it.

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Made with a purpose.

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If you’re on Instagram, remember to hashtag your photos #GolfWRX. And if you’re not on Instagram, well, don’t.

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19th Hole

Report: No tickets will be sold for Tiger-Phil match

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Sorry, fans, you’re not going to be able to buy tickets to the Tiger Woods-Phil Mickelson $9 million megamatch at Shadow Creek in Las Vegas, November 23.

Per a report from the Las Vegas Review-Journal, only a “small gathering of sponsors and VIPs” will be allowed on course. The report also indicates that, in contrast to Phil Mickelson’s promised primetime (ET) showdown, the match will be played under the Nevada sun. The official start time is yet to be announced, ditto the PPV price.

We corrected the promo graphic below to eliminate the crowd. But right-handed Tiger Woods swinging a left-handed club still needs fixing.

Woods is the -220 favorite at the Westgate Las Vegas SuperBook. Mickelson is a +180 underdog.

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