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Sounds like Topgolf is going all in on media, content production

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Topgolf currently has more than 40 locations and adds roughly one to that number every month. More than 30,000 golfers visit one of the company’s locations daily.

In other words, things are going well. Interestingly, executive chairman of Topgolf Entertainment Group, Erik Anderson, spoke with Golfweek, and it sounds like he wants to put the “entertainment” in Entertainment Group.

“As opposed to renting time on TV, you create content and own that experience,” Anderson told Golfweek.

You don’t have to look any further than “Shotmakers” for an example of this.

The Dallas-based company is producing an eight-week digital show, “Who Will Rock You,” which airs May 10. The show doesn’t sound like it has anything to do with golf: unsigned music acts go head-to-head at Topgolf…presumably playing music, not golf.

It would be inaccurate to say the company is putting all its eggs in the entertainment basket, as international expansion and Swing Suite (effectively an indoor variety of the Topgolf experience) are focus areas for the company as well.

What do you think about this GolfWRX members? Genius? Insanity? If they have the money to produce their own content, why not? Let us know.

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5 Comments

5 Comments

  1. sid

    May 9, 2018 at 10:15 am

    Eliminates real estate and walking…. a perfect solution for gearheads.

  2. Joel R

    May 8, 2018 at 3:27 pm

    Shotmakers was incredibly terrible.

    • Al Czervik

      May 9, 2018 at 1:21 pm

      I think you are grossly underselling how bad it was. How anyone could have made it through a whole episode is beyond me.

  3. Kelsey Grammar

    May 8, 2018 at 2:46 pm

    “Sounds like” = nails on a chalkboard. Please stop.

  4. James T

    May 8, 2018 at 2:34 pm

    I believe they are also part owners of WGT (World Golf Tour), a very realistic on-line golf game. Real HD photography of courses, not rendered graphics.

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19th Hole

The 6 best #GolfWRX photos on Instagram today (5.17.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Check out these Clint Eastwood-themed irons from National Custom Works.

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A Fistful of Irons

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The big game hunter left his mark on Bethpage Black on Thursday.

Sweet color combo on this Scotty Cameron Select Newport 2.6

Some beauties on offer from Peoples Golf.

Impressive looking ballmarkers from Liberty Ballmarkers.

Metallic leather and alligator headcovers from Robert Mark.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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The 6 best #GolfWRX photos on Instagram today (5.16.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

CNC Creations with these sleek Bethpage Black-themed headcovers.

Sneak peek of a military inspired flat-stick coming soon from Bettinardi Golf.

Loving the weld flow neck in this creation from Embrace Putters.

Puma IGNITE PWRADAPT giveaway that you won’t want to miss out on.

Spectacular custom job from Wedge FX.

Everything looking on point in this set up.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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The 6 best #GolfWRX photos on Instagram today (5.15.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Check out these cool PGA Championship-themed Nike shoes from Michael Martinez.

Atomic Golf has these ballmarkers available for anyone who wants a piece of the 2019 PGA Championship.

Par-Tee Golf showcasing some of the most colorful irons that you’re likely to find.

Try watching this without smiling. Not possible, right?

Wyndham Clark’s custom headcover for this week’s PGA Championship.

Great Tyson Lamb covers dropping today.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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