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Sounds like Topgolf is going all in on media, content production

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Topgolf currently has more than 40 locations and adds roughly one to that number every month. More than 30,000 golfers visit one of the company’s locations daily.

In other words, things are going well. Interestingly, executive chairman of Topgolf Entertainment Group, Erik Anderson, spoke with Golfweek, and it sounds like he wants to put the “entertainment” in Entertainment Group.

“As opposed to renting time on TV, you create content and own that experience,” Anderson told Golfweek.

You don’t have to look any further than “Shotmakers” for an example of this.

The Dallas-based company is producing an eight-week digital show, “Who Will Rock You,” which airs May 10. The show doesn’t sound like it has anything to do with golf: unsigned music acts go head-to-head at Topgolf…presumably playing music, not golf.

It would be inaccurate to say the company is putting all its eggs in the entertainment basket, as international expansion and Swing Suite (effectively an indoor variety of the Topgolf experience) are focus areas for the company as well.

What do you think about this GolfWRX members? Genius? Insanity? If they have the money to produce their own content, why not? Let us know.

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5 Comments

5 Comments

  1. sid

    May 9, 2018 at 10:15 am

    Eliminates real estate and walking…. a perfect solution for gearheads.

  2. Joel R

    May 8, 2018 at 3:27 pm

    Shotmakers was incredibly terrible.

    • Al Czervik

      May 9, 2018 at 1:21 pm

      I think you are grossly underselling how bad it was. How anyone could have made it through a whole episode is beyond me.

  3. Kelsey Grammar

    May 8, 2018 at 2:46 pm

    “Sounds like” = nails on a chalkboard. Please stop.

  4. James T

    May 8, 2018 at 2:34 pm

    I believe they are also part owners of WGT (World Golf Tour), a very realistic on-line golf game. Real HD photography of courses, not rendered graphics.

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19th Hole

The 7 best #GolfWRX photos on Instagram today: 9/20/18

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If you’re on Instagram, you’re hopefully aware that we are ‘gramming it up as well (@golfwrx). And if you’re not following us, well, that hurts our feelings more than a three-putt bogey.

Even if you do follow WRX on Instagram, however, you may not be aware that an abundance of equipment enthusiasts are hashtagging their photos #GolfWRX. We feel it’s only right to feature the best of the WRX-tagged imagery here.

And if you’re not on Instagram, well there’s no way you could see these photos, so think of this series as a handy filter for the best #GolfWRX photos from the past 24 hours.

Aiken Golf Club, looks like y’all are good to go. All bag room and cart barn photos are 100% WRX approved.

Some puttorial handiwork from Bradley Putters, here. Acrylic + wood = nastiness.

A post that will only resonate with golfers of a certain age…

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When golf balls were golf balls….

A post shared by NCW Fine Furniture Department (@ncwfinefurniture) on

Do lambs travel in a herd? (Technically correct, according to Google)

Lovely Lincoln ball makers, indeed. Nice work here from CNC Creations.

The expected singular ferrule work from Boyd Blade & Ferrule. Very nice.

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1958

A post shared by Boyd Blade & Ferrule Co (@bbandfco) on

Lovely Red Bird & Avian wand.

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Heat-stained, Stamped & Fitted. ??

A post shared by RedBird & Avian Custom Clubs (@redbird.avian) on

If you’re on Instagram, remember to hashtag your photos #GolfWRX. And if you’re not on Instagram, well, don’t.

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19th Hole

ICYMI: The incredible story of a golf course artist freed from jail

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Since Max Adler of Golf Digest profiled convicted killer and golf artist Valentino Dixon in 2012, the Attica inmate has been on much of the golf audience’s collective radar.

It wasn’t just that Dixon, who never so much stepped onto a golf course in his life, dedicated himself to putting beautiful golf landscapes on paper, but rather, many, including Adler, believed he was wrongfully convicted. Jimmy Roberts, too, profiled Dixon, albeit in video form, and was of the same mind.

Adler and Roberts both played a small part in what happened this week, as the publicity generated by their work alerted wrongful conviction advocates to Dixon’s case: Dixon’s murder conviction was vacated.

It’s an incredible story of both justice served (albeit woefully late), and a surprising passion. If you’re unfamiliar with Dixon’s work, you can see some of it in this YouTube video by tinad426, presumably featuring the photos of his drawings taken by Golf Digest. (Many outlets refer to Dixon’s art as “paintings.” This is incorrect as his medium in colored pencil: he wasn’t allowed to use paint and paintbrushes)

“The guys [in prison] can’t understand,” Dixon said. “They always say I don’t need to be drawing this golf stuff. I know it makes no sense, but for some reason my spirit is attuned to this game.”

A quick recap of the case: Dixon had been serving a minimum 38-year-to-life sentence since August, 1991, for the shooting of 17-year-old Torriano Jackson, allegedly following an argument about a girl.

While Dixon admitted he was at the crime scene, he claimed was in a nearby liquor store at the time of the killing. Georgetown University’s Prisons and Justice Initiative found that a gunpowder test on Dixon’s clothes had come back negative and the prosecution failed to share the information with the defence.

Additionally, Lamarr Scott told local media he was in fact the shooter, and has maintained that he, not Dixon, was guilty in the years since.

He was never arrested for the crime. However, Scott, in jail for a separate crime, was given the opportunity to formally confess to the crime this week. He did so, and Dixon was exonerated hours later.

“Maybe he’ll even take up golf,” Golf Digest’s Max Adler quoted his subject of six years ago as saying.

Let’s hope he does.

 

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19th Hole

The 7 best #GolfWRX photos on Instagram today

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If you’re on Instagram, you’re hopefully aware that we are ‘gramming it up as well (@golfwrx). And if you’re not following us, well, that hurts our feelings more than a three-putt bogey.

Even if you do follow WRX on Instagram, however, you may not be aware that an abundance of equipment enthusiasts are hashtagging their photos #GolfWRX. We feel it’s only right to feature the best of the WRX-tagged imagery here.

And if you’re not on Instagram, well there’s no way you could see these photos, so think of this series as a handy filter for the best #GolfWRX photos from the past 24 hours.

The folks at Dormie Workshop continue to outdo themselves. It’s ubearable.

The Peoples Clubs with a sick set of NCW blades they just built.

Heckuva an action by one of Jimmy Hutchings’ young pupils.

Kraken Golf is working on a deathly cool project.

Michael Martinez with a savage mock-up of some Ryder Cup Jordans

About right…

We think so too, Kevin.

If you’re on Instagram, remember to hashtag your photos #GolfWRX. And if you’re not on Instagram, well, don’t.

 

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