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Sounds like Topgolf is going all in on media, content production

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Topgolf currently has more than 40 locations and adds roughly one to that number every month. More than 30,000 golfers visit one of the company’s locations daily.

In other words, things are going well. Interestingly, executive chairman of Topgolf Entertainment Group, Erik Anderson, spoke with Golfweek, and it sounds like he wants to put the “entertainment” in Entertainment Group.

“As opposed to renting time on TV, you create content and own that experience,” Anderson told Golfweek.

You don’t have to look any further than “Shotmakers” for an example of this.

The Dallas-based company is producing an eight-week digital show, “Who Will Rock You,” which airs May 10. The show doesn’t sound like it has anything to do with golf: unsigned music acts go head-to-head at Topgolf…presumably playing music, not golf.

It would be inaccurate to say the company is putting all its eggs in the entertainment basket, as international expansion and Swing Suite (effectively an indoor variety of the Topgolf experience) are focus areas for the company as well.

What do you think about this GolfWRX members? Genius? Insanity? If they have the money to produce their own content, why not? Let us know.

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5 Comments

5 Comments

  1. sid

    May 9, 2018 at 10:15 am

    Eliminates real estate and walking…. a perfect solution for gearheads.

  2. Joel R

    May 8, 2018 at 3:27 pm

    Shotmakers was incredibly terrible.

    • Al Czervik

      May 9, 2018 at 1:21 pm

      I think you are grossly underselling how bad it was. How anyone could have made it through a whole episode is beyond me.

  3. Kelsey Grammar

    May 8, 2018 at 2:46 pm

    “Sounds like” = nails on a chalkboard. Please stop.

  4. James T

    May 8, 2018 at 2:34 pm

    I believe they are also part owners of WGT (World Golf Tour), a very realistic on-line golf game. Real HD photography of courses, not rendered graphics.

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19th Hole

Hungover Eddie Pepperell is the real winner of The Open

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Eddie Pepperell is never dull. The Englishman’s candor, articulateness, and skill with a pen make him a great follow on Twitter and beyond.

But even given standard Peperellian forthrightness, it was surprising to hear this: Pepperell was hungover during the final round at Carnoustie…a round in which he fired a 4-under 67.

Pepperell finished tied for sixth at 5-under, three strokes behind Francesco Molinari, and he offered this admission in his final-round press conference.

“I was a little hungover…I had too much to drink last night. And I was so frustrated yesterday, that today was really, I wouldn’t say a write-off, but I didn’t feel I was in the golf tournament. Whether I shot 69 or 73 today, it wouldn’t have been heartbreaking. But as it happens, I shot 67. So, you know, it’s a funny game.”

Hitting the course before the winds kicked up, Pepperell birdied the third, fifth, sixth, and 14th holes before rolling in another at the 17th.

He clarified that he’s no wino.

“Listen, I wouldn’t always have a drink the night before. Sometimes I have a few drinks. Tiger is minus-7, he didn’t have a drink last night, I bet. Proper athlete…I didn’t really have that much to drink, just I’m a lightweight, yeah.”

Pepperell clarified that he felt okay this morning, but woke up in the middle of the night feeling poorly. he said. Then it was time to sit back and watch as the leaders battled Carnoustie’s back nine.

Proper athlete or no, Pepperell finished tied with Woods at 5 under.

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19th Hole

Pat Perez: The R&A “do it right, not like the USGA”

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Pat Perez opened The Open, as it were, with a 2-under 69, and at the time of this writing, he’s 4 under for the second round and tied for the lead.

Clearly, there’s something Double P likes about links golf. And when he was asked whether he was surprised by how receptive the greens at Carnoustie were after his opening round, Perez shook his head with conviction and said.

“They (the R&A) do it right, not like the USGA…They’ve got the opposite [philosophy] here. I told them, you guys have it right, let the course get baked, but you’ve got the greens receptive. They’re not going to run and be out of control. They could have easily had the greens just like the fairway, but they didn’t. The course is just set up perfect.”

“The U.S. Open could have been like this more if they wanted to. They could have made the greens a bit more receptive,” Perez said. “These greens are really flat compared to Shinnecock. So that was kind of the problem there is they let it get out of control and they made the greens too hard.”

Pat Perez has no problem speaking his mind. While it has gotten him in trouble in the past, you have to respect his candor. The interesting question, as I asked in the Morning 9, is how many Tour pros agree him?

Sure, it’s unlikely any of Perez’s compatriots will join him publicly in his “R&A does it right, USGA does it wrong” stance, but it’d be very interesting to know what percentage are of the same mind.

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19th Hole

68 at the British Open in the morning, golf with hickories at St Andrews in the afternoon

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Yes, golf fans, just another day in the charmed life (or week, at least) of one Brandon Stone.

Stoney (as I assume his friends call him), came to Carnoustie on the heels of a final-round 60 to win the Scottish Open. All he did in his opening round was fire a 3-under 68. Not bad!

But his Thursday to remember was only getting started as Stone made the 25-mile trip south to the Old Course to peg it…with a set of hickory clubs! Well played, sir, well played.

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