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Putter Veteran Kenny Giannini introduces Custom Line of Putters

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Kenny Giannini putting the finishing touches on one of his putters. Photo credit: Kristy-Lynn Polowich

You’d be forgiven if the name Kenny Giannini didn’t leap off the page, but in all honesty, he might be one of the more famous putter makers a lot of people have never heard of. Kenny has been making putters for the better part of 35 years for companies like Hogan, Cleveland, Mizuno, and now under his own name. I had some time to catch up with Kenny about his products, what makes them stand out in the marketplace, and also about the launch of his custom line of putters.

Let’s go way back to when this whole thing started. What was that like at the beginning of milled putters? Whose idea was that, and how did that come about?

Well, I was playing golf in Hawaii back in the early eighties and I had been paired with a guy who was the CEO of a company in New York. I was using a TP Mills putter at the time, and this guy I was playing with wanted my putter really bad. So, he kept trying to buy it from me and I said, “No way. It’s not for sale.” He said, “Everything’s for sale.” Finally, I caved and said, “Okay, fine. $5,000.” He wrote me a check right there on the spot. After that, I was sitting on the beach thinking about what had just happened, and I just came to the obvious conclusion that of course there was a market for this. So, I flew back to the mainland and two weeks later I had a prototype together.

Shortly after that, I had a contract with Hogan to do the Apex putters, which was the first milled putter. After that deal kind of went south, Roger Cleveland called me up and asked me to make putters for him. He and I had a lot of success back then, and a lot of guys on Tour were using my putters. Mark O’Meara had one, and he won a Crosby [referring to the Pebble Beach Pro-Am tournament] with it and wound up on the cover of Sports Illustrated.

Nowadays, milled putters are everywhere, but back then being one of the first guys doing it, what was that like? Did it take a lot of trial and error to get it right?

Well, I’m a golfer first and foremost, so I knew what I wanted. I’ve learned a little bit about machining and welding over the years, but I would not classify myself as a machinist. Being a golfer first, though, means I know how putters are supposed to work. When I put a putter on the ground, it better sit dead square. I’m absolutely nuts about that. That’s the most important thing to me. Recently, I met a kid that had just qualified for the [Mackenzie] Tour, and he had had a putter fit for him by a reputable company. He handed it to me, I looked at it, and I said, “Something doesn’t look right.” I got him into one of my putters and the guy goes out, makes 17 putts in a row with my putter and shoots a 61.

Kenny Giannini custom putters ready to meet their owners.  Photo credit: Kristy-Lynn Polowich

So flash forward to today. You now have your own line of putters sold under your own name. The game is totally different nowadays, though, if you will. There are a lot of people doing milled putters now. What do you think sets your products apart from all the other putter guys out there?

Well, the biggest thing is experience. You know, there’s a lot of great putters on the market, but I will say I’ve never paid anyone a nickel to play with one of my putters. Ever. In spite of that, a lot of professionals have wound up playing my putters over the years. I remember there was a huge poster of Arnold Palmer in a golf repair shop I walked into, and when I looked closely at it I realized he was using one of my putters. Obviously, I knew I’d made him some putters back then, but I was surprised to see my putter in the photo. I think a lot of that speaks for itself. I consider myself a pretty low-profile guy. I’m not an egomaniac. My actual cell phone number is right there on my website. You don’t have to go through six secretaries to get to me.

You’ve been playing this game a long time. There’s a lot of buzz nowadays about inserts and milled groove patterns on the face of the putter. They’re said to achieve consistency and improved forward roll. Do these things help or not in your opinion? Why or why not?

To be honest, I don’t really care what everyone else does. I’m my own guy. I do what I think is right, not what everyone else is doing. I personally don’t believe in inserts for a couple of different reasons. The biggest thing for me is that putting is all about feel. That’s why I prefer to use carbon steel and a black oxide finish. The PVD finishes have two coats of nickel under the black, so it completely changes the feel, which is why I went back to black oxide. Black oxide does require some maintenance, but the feel is so much better and you’re getting the exact roll with it. Apart from testing all of the putters we make, I’ve been using the same putter for 33 years. That putter has never had a head cover and it’s never been refinished. It does have a little rust on it, but it feels better and it ultimately rolls putts better. At the end of the day, that’s what matters. When we did putters for Cleveland, we had less than five returned because of rusting due to the black oxide finish. Also, guys nowadays are wanting putters 350 grams and up. The putters we did at Cleveland were 325 grams (+3/-0). Personally, I like it right around 340 grams.

I don’t want my putter to be a billboard. I don’t want the golfer to look at all the alignment lines on the putter going back. He’d better be looking at the ball. You know, less is more sometimes. I can make my putter look any way I want. I don’t want anything to distract the player. That’s also why I like finishes that will not reflect the sunlight back into your eyes.

Golfers today think nothing of buying a $600 driver and then going and putting a $350 aftermarket shaft in it, but they’ll only hit that club 14 times each round. It won’t take that many strokes off their game. A great amateur golfer uses the putter 36 times. That’s how you take strokes off your game. The putter is the club you want to invest in.

Kenny Giannini Legacy 3 blade putter in action on the course.  Photo credit: Kristy-Lynn Polowich

“Soft Scooped Face” is something I see a lot on your webpage. Tell me about the tech going on there with your putters.

I originally did that a long time ago and then pulled it away. There’s a cutout on the bottom of the putter. The whole logic is to keep the face of the putter square at impact regardless of where you hit it on the face (towards the toe or the heel). It basically moves mass out to the toe and the heel.

Where do most of your inspiration come from when you’re generating new products? Current customer feedback? What your competitors are doing? What’s out on Tour?

Most of the time, I do it on my own. I can honestly say that I’ve never had a putter that hasn’t sold, and I’m very grateful for that. You know, I’m a golfer first, so I develop my products based on what golfers need. That being said, I’ve had some happy accidents where I was making something else and the machine accidentally cut too much off and I wound up thinking, “Wow, does this look good!” Like I said earlier, though, my putters have won a lot of money, so that speaks for itself I think. I’m proud of the work I’ve done. I will also say that I listen to my customers regardless if they’re a 20-handicap or a plus-six. That customer feedback is incredibly important to developing a great product.

Kenny Giannini Legacy 2 mallet-style putter with “Soft Scooped Face.”  Photo credit: Kristy-Lynn Polowich

So if I’m not mistaken, the big news is that Giannini is now launching a line of custom putters. Tell me about the possibilities lying under the surface and how to partake should one desire.

Yes, we are launching a line of custom putters now to go along with what I call my Legacy line of products. I have eight heads available in the custom shop. You can call up and say, “I want head No. 3 and I want a plumber’s neck hosel welded onto the head 1.9 inches from the center of the putter,” for example. It just helps tremendously that if you have something very specific in mind, you go to the website (http://www.gianninigolf.com), call me directly at 817-304-3717, and you will know exactly what you’re going to get.

Even if it’s something not listed on the website, I want to be able to talk to you and get you exactly what you want. I don’t want unhappy customers. Even if you want a PVD finish or a specific, heavy head weight, I’ll do it regardless of what I prefer. And by the way, I can honestly say I put my hands on every putter that comes through our shop.

I would also encourage people to stay tuned to our website, as we will continue to add more products to the Legacy lineup and more options to the custom shop as well.  We intend to be very active on the website in the near future.

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  • Kenny Giannini custom putter

  • Kenny Giannini custom putter

  • Kenny Giannini custom putter

  • Kenny Giannini putting the finishing touches on one of his putters. Photo credit: Kristy-Lynn Polowich

  • Kenny Giannini custom putters

  • Kenny Giannini blade putter in action on the course.

  • Kenny Giannini mallet style putter with soft scooped face technology.

Peter Schmitt does not profess to be a PGA professional or to be certified at...well...anything much in golf. Just another lifelong golfer with a passion for the game trying to get better every day, the definition of which changes relatively frequently. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids.

10 Comments

10 Comments

  1. Rick

    Jul 9, 2018 at 4:23 pm

    I have 2 Giannini putters and they are amazing. Better than any Cameron I’ve ever used, and a fair price.

    • the dude

      Jul 9, 2018 at 7:30 pm

      What is so amazing about them?..and why better than any Cameron?

  2. Man

    Jul 9, 2018 at 1:27 am

    Soft scooped? You mean a slot on the sole? Like so many of the same idea out there? lmao

    • ogo

      Jul 9, 2018 at 9:44 am

      Soft Scooped Face is a silly feature because the weight shifted to the heel and toe is insignificant. It’s just marketing to the neurotic.

  3. Harambe

    Jul 8, 2018 at 5:50 pm

    These are spectacular putters. Have had one for 5 years now. Amazing feel, look, balance, milling pattern. Qualtiy craftmanship that blows other putters in that marketplace out of the water.

    • gif

      Jul 9, 2018 at 9:46 am

      I believe you… and I’m gonna buy one… mehbe two !!!!! 😛

  4. Joe

    Jul 8, 2018 at 12:47 pm

    I wish him success and look forward to seeing in person some of his putters. However, a quote in the article is very misplaced, Quote: ” A great amateur golfer uses the putter 36 times. ”

    I am far from a great amateur golfer but if I averaged 36 putts a round would take up bowling. I would think that a Great amateur golfer would be under 30 putts around.

    • ogo

      Jul 8, 2018 at 4:49 pm

      …and the putter design is not the governing factor since most pro and good ams do not buy these vanity putters. They stick with their trusty ol’ putter from 1995… or play the putter brand that sponsors the pro. The market for these putters is goffers who have more money than brain or talent… and want to flaunt their latest toy.

  5. ogo

    Jul 8, 2018 at 11:33 am

    These are the crème de la crème of custom designed putters and for only a pittance… $365 – $550 (grips and covers extra). Only a veteran putter maker can inject that magic into the custom designs and machining to high tolerances for the discriminating golf aficionado.

  6. Walter Mallett

    Jul 8, 2018 at 11:31 am

    The drawing for the free putter was January 31, 2018. WTF?

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Courses

Hidden Gem of the Day: Aguila Golf Course in Phoenix, Arizona

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These aren’t the traditional “top-100” golf courses in America, or the ultra-private golf clubs you can’t get onto. These are the hidden gems; they’re accessible to the public, they cost less than $50, but they’re unique, beautiful and fun to play in their own right. We recently asked our GolfWRX Members to help us find these “hidden gems.” We’re treating this as a bucket list of golf courses to play across the country, and the world. If you have a personal favorite hidden gem, submit it here!

Today’s Hidden Gem of the Day was submitted by GolfWRX member evgolfer, who takes us to Aguila Golf Course in Phoenix, Arizona. The course sits at the base of South Mountain, offering up some stunning scenic mountain views, and in his description of the track evgolfer praises the fair test that the course offers up to players of all levels.

“I love it because the price is always right as a City of Phoenix municipal course. The conditions are usually fairly decent. Also, the course presents a fair challenge to me as a high handicapper and still appeals to low caps. It is easily walkable. Not surrounded by houses, not overly tight or cramped. Designed by Gary Panks. Not overly penal.”

According to Aguila Golf Course’s website, in peak time, an 18 hole round can be booked for $29, with the rate rising to $44 should you wish to add a cart. While, off-peak the price drops to $34, which includes a cart.

@TheHectorRios

@VernonLorenz

@HSTuscon

Check out the full forum thread here, and submit your Hidden Gem.

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Opinion & Analysis

This stat indicates Tiger Woods will win major 15 in 2019

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For Tiger Woods’ fans, it’s been over 10 years waiting for his 15th major victory. Even with PGA Tour win No. 80, plenty are already looking ahead to next year’s major.

Looking into Tiger’s performance at the majors in 2018, and more recently the PGA Championship, there’s exciting news for his fans. Tiger briefly held the lead at this year’s Open Championship, only to finish in a tie for sixth. But, it’s his performance at the PGA Championship, when he stormed home for second place thanks to a final round 64, and the recent statistics behind that tournament, that will get his legion of supporters brimming with confidence.

Going back to 2015, strong performances at the PGA Championship have proven to be a great form line for the following year’s major winners. In fact, if you go back further into the records, it extends for several years prior as well. Let’s take a look at recent PGA Championship results and the players that emerged from those performances that lead to major victory the next year.

The 2017 PGA Championship was one of the strongest forms lines in recent years. Justin Thomas won the tournament by two shots, but Patrick Reed, and Francisco Molinari tied for second. Reed went on to win this year’s Masters and Molinari won the Open Championship to capture their first major championships.

At the 2016 PGA Championship, Jimmy Walker surprised the field with victory, but an emerging talent in Brooks Koepka finished tied for fourth and would go on to secure his 1st major in 2017 by winning the U.S. Open. Interesting, Patrick Reed and Francisco Molinari were also just outside the top-10.

The 2015 PGA Championship was won by Jason Day, but current world No. 1 Dustin Johnson finished tied for seventh. Dustin went on to win his first major, the U.S. Open, the following year at the Oakmont Country Club. Also worth noting: Jordan Spieth finished second to Jason Day and went close to winning the Masters the next year only to finish in second place.

Fast forward to this year’s PGA Championship where Tiger finished second behind Brooks Koepka. Is it a sign that his 10-year major drought could end in 2019? And don’t forget, if Tiger has a great chance in 2019, then surely players that finished around him in that tournament, such as Adam Scott, Jon Rahm, Justin Thomas and Gary Woodland, must have high hopes for 2019 too?

All this is true and only time will tell if the tournament form line stacks up.

Anyway you look at the 2018 PGA Championship results, it’s a great form line for 2019, and Tiger could well be in the mix in the big ones next year. With his body coping well with the rigors of the tough PGA Tour circuit, Tiger Woods’ fans can be feeling good about his chances for the 2019 season.

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Courses

Hidden Gem of the Day: Boulder Creek Golf Club in Streetsboro, Ohio

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These aren’t the traditional “top-100” golf courses in America, or the ultra-private golf clubs you can’t get onto. These are the hidden gems; they’re accessible to the public, they cost less than $50, but they’re unique, beautiful and fun to play in their own right. We recently asked our GolfWRX Members to help us find these “hidden gems.” We’re treating this as a bucket list of golf courses to play across the country, and the world. If you have a personal favorite hidden gem, submit it here! 

Today’s Hidden Gem of the Day was submitted by GolfWRX member JimGantz, who takes us to Boulder Creek Golf Club in Streetsboro, Ohio. Just 30 minutes from downtown Cleveland, Boulder Creek features over 100 feet of elevation changes, and when you look at the photos of the course, it’s easy to see why this track landed in our hidden gem thread. JimGantz gives us a concise description of the course, praising it for its nice blend of different hole types.

“Conditions are always top notch. Fluffy bunkers, thick-ish rough.  Staff are super friendly. Good mix of long and short holes which is something I like. I’m not a huge fan of playing a course where every par 3 is over 200yds. This track mixes it up.”

According to Boulder Creek Golf Club’s website, 18 holes with a cart from Monday-Thursday will set you back $40, while to play on the weekend costs $50. Seniors can play the course for as little as $25 during the week.

@BoulderCreekOH

@amgolferblog

@troymezz

Check out the full forum thread here, and submit your Hidden Gem.

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