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19th Hole

18Birdies’ new commercial tries to broaden the traditional notion of a “golfer.” What do you think?

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As you may know, social golf app, 18Birdies, allows users to track rounds, utilize GPS, and connect with friends.

Such was the messaging in 18Birdies Masters week commercial last year, as the challenger golf brand sought to establish footing–which it has done, with more than 800,000 users and as the No. 1-rated golf app.

This year, with company golf spikes gaining traction in the fairway, product and features take a back seat to another message in 18Birdies’ ad: Golf is game for everyone, regardless of age, race, gender, skill, or experience.

You can check out the spot, which features trick shot artist Tania Tare, Paige Spiranac, Carlos Brown (award-winning amputee golfer), and Chase Holzhauer (whom the movie Hurt Locker was based on), below.

So, GolfWRX members, are you keen to see advertisers expand the definition of what constitutes golf or what a “golfer” looks like? Or should OEMs and golf technology companies continue to focus on the avid 18-hole golfer, as s/he sits at the financial heart of the $70 billion industry?

Let us know what you think!

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15 Comments

15 Comments

  1. Travis

    Apr 13, 2018 at 8:35 am

    I don’t see how this commercial redefines what a typical golfer looks like…

    Were kids having fun on the course, people playing with their children, or those with prosthetic limbs not golfers before this ad? lol

  2. millennial82

    Apr 12, 2018 at 10:50 am

    The commercial’s great. From magazines to Ipad’s, from baggy over sized clothes to slim fit, from dad bodies to fit bodies, from 300 yards to 430 yards… why not make golf fit the millennial’s image to bring more ppl in to the game?

    The baby boomers who are shooting 25 and under will never stop playing, I see them using 7 irons to chip..

    if you practice enough to use an iron to chip, your in for life.

    • ogo

      Apr 12, 2018 at 1:09 pm

      Yes, it’s nice to see young men and women cavorting, romping, flitting and flirting about on a golf course. It makes the game of golf sooo attractive, appealing, alluring to the younger generations. Golf will flourish, thrive, prosper, bloom and blossom in the future. Golf is good for humanity.

  3. James

    Apr 12, 2018 at 3:09 am

    Well, isn’t ogo just a ray of sunshine in the comment section

    • ogo

      Apr 12, 2018 at 12:57 pm

      The Truth shall liberate you from your emotional ignorance. 🙁

  4. steve

    Apr 11, 2018 at 11:10 pm

    The PGA have defined a “golfer” as anybody who owns a set of golf clubs and plays once a year… or more.
    It’s estimated there are currently 50 million (down from 60 million) worldwide… and 90% cannot break 100.. honestly and within the rules.

    • ogo

      Apr 12, 2018 at 1:53 am

      … and they never will break 100… but will buy new super game improvement clubs in their pathetic desperation.

  5. Patricknorm

    Apr 11, 2018 at 6:30 pm

    I’m big supporter of golf marketing because the “baby boomer “ gravy train is shrinking the game. The millennial age group is the next wave ( cohort) that golf needs if the game intends to at least not lose participation. My three kids, all millenials, we’re introduced to golf during their early teens, and today none play because of time and cost. My older boy was scratch at thirteen but chose hockey where he has been a pro for 14 years. He plays very occasionally, maybe five times during the summer. The other two just might go to the driving range. I’m all for making golf attractive to young people.

    • ogo

      Apr 12, 2018 at 1:55 am

      Golf is collapsing and the OEMs are squeezing the last $$$$$$$ out of the duffers with horrendously expensive clubs.

  6. Gary McCormick

    Apr 11, 2018 at 5:58 pm

    I like what 18Birdies is doing here. There is room in the game of golf for everyone who wants to play.

  7. Philip

    Apr 11, 2018 at 5:57 pm

    This video does not expand on the definition of golf or who a golfers is … maybe you have a very narrow mind, but there is nothing new here. Golf is about people, the course, and the challenge within … nothing has changed.

    • ogo

      Apr 12, 2018 at 1:52 am

      Golf is now defined by the OEMs flogging new and improved golf clubs annually/semiannually. The whole thing has degenerated into a gearheadfest.

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19th Hole

GolfWRX Spotlight: Evalu18 – ‘Evaluating golf architecturally’

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When it comes to course directories with an emphasis on past and present architects, Evalu18 is likely to be one of the most in-depth—for UK and Ireland golf courses—you’re ever likely to see—highlighted by the site’s wealth of information and user-friendly navigation.

Jasper Miners, a Canadian now living in London, is the brains behind Evalu18. He explained to me how the concept began as a map with courses that he wanted to play based on his extensive research, which was then added to based on the recommendations of others. Frustrated by the lack of an easy way to access the information in a modern format – he created Evalu18.

“After some time I shared a map with a good friend, an American from New York whom I worked with who was a very keen golfer. The map and my notes allowed him to find great golf wherever he was and to plan a trip easily. 

Everyone has heard of the Open rota courses and perhaps some of the courses which are intimately linked to the history and origins of the game. However, for every well-known course, there are 10-20 that may be just as good that we and even locals may never have even heard of. Evalu18 exists for those – sound golf is the criteria for being listed.” – Jasper Miners, founder of Evalu18

Beginning with the site’s interactive map the depth of research and information available is striking. The filter option, which has been crafted down to the minutest detail, puts the directory in a league of its own and allows golfers to plan for the perfect day out or golfing trip.

Whether you are looking for a particular golf course from a specific architect or consultant, to whether the track is dog-friendly. or is suited to trolleys or buggies, Evalu18 has you covered. The directory allows you to filter courses based on the level of difficulty their walkability is, what is available practice facility wise or if you’re looking for a course which has ever hosted a specific event as well as much more.

Another cool feature of Evalu18 is its “Collections” element. With taste and preference regarding golf courses being so vast amongst golfers, the site doesn’t separate courses by ranking but lets you home in on that ideal course in a simple fashion.

The Collection section showcases courses that are grouped according to identifiable characteristics. Featured in this area of the site are nine-hole courses, truly unique courses, bunker-less courses, hidden gems, bang-for-your-buck courses as well as so many more cool categories.

Each course on the site contains information that a typical guest would want to know, with plenty also featuring full reviews written to enhance the experience.

Additionally, a “discover” section of the site allows golf-enthusiasts to explore golf course architecture books, magazines and pertinent works with the company confidently claiming to have “the most thorough collection of GCA book reviews anywhere online.”

 

As for what’s next for Evalu18, international growth along with a unique travel guide, says Jasper

“We are working on improvements to the site and a unique travel section that will have substantial guides. Every course can also have included recommended accommodation, food and drink venues and tourist sites. We engage with the clubs and have them help us tell their story – what makes them unique and worth your time, attention and $.”

Whether you are already in the UK and Ireland or planning that dream golfing trip abroad, Evalu18 is a site that is a must for any golfer to check out. Once you do, it will likely place you on your ideal course—which before you may not have even known existed.

Check out Evalu18 here.

 

 

 

 

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19th Hole

The 6 best #GolfWRX photos on Instagram today (2.27.20)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Anyone for some Nano black with lime green and blue paintfill?

Gorgeous shots of The Club at Kukuiula courtesy of Channing Benjamin.

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Life is too short to wake up with regrets.? ? We all deserve a chance to "getaway" from the daily grind. And so, my favorite place to escape to has always been Kauai. Oh, the garden island. Full of love, rainbows, epic views and good golf! I've been visiting this island for many years and it's starting to kind of feel like home. Truth be known I'm not there enough, but when I do visit it's completely refreshing. ? ? Kukui'ula, pictured here in the pano (swipe ??), is a part of that refresh that I look forward to every time. Tom Weiskopf designed the challenging 18-hole Kaua'i golf course that Golf Digest called “One of the Best Courses in Hawaii.” The challenging 14th hole, sometimes described as “a quintessential Weiskopf par 4,” has become legendary—and not just because of its dramatic ocean views, or sightings of spinner dolphins and humpback whales.? ? ????@channingbenjaminphotography @kukuiula ? ? . . . . . #alohafriday #aloha #kukuiula #picoftheday #hawaiilife #kauai #kauaiswhy #beautifuldestinations #hawaiigolf #hawaiistagram #instagoodmyphoto #instalike #whyilovethisgame #instagolf #golfing #thisisgolf #pga #golfcoursephotos #golfaddict #golfwrx #golf #golfphotography #beautifulgolfcourses #golfdigest #golfcourses #golfcoursearchitecture

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Limited-run of raw wedges from haywoodgolf.

Sweet looking flat-stick with a great story behind it from MannKrafted.

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It’s been a few years since I had the opportunity to have a putter on the club count at a PGA-level event. @hughroyergolf fixed that with his playing into the Champions Tour Cologuard Classic this weekend! Congrats to HRIII for his fighting and tenacity. For those who don’t know, Hugh was out of action for over a year, fighting Basal Cell skin cancer that nearly put him down. The orange dots on the flange of this putter are there to make sure that the fight is never forgotten. Watch for HRIII this weekend as he reminds his peers that he still has game. #hriii #mannmade #pgachampions #5goldPINGputters #mannkrafted #customputter #milledputter #handmade #fightthefight #basalcellsurvivor #doingwhatilove #doingitoldschool #golfwrx #golfdigest #golfersjournal #sunridgecanyongolf

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Reworked Scotty Cameron Futura 5W from Norcal Putters.

Stamped wedge-divot tools from Hot Birdie Golf.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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19th Hole

European Tour duo withdrawn and then reinstated into Oman Open field after coronavirus scare

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@scotsmansport

Italian duo Lorenzo Gagli and Edoardo Molinari were withdrawn and subsequently reinstated into this week’s Oman Open field amid fears that Gagli had contracted the coronavirus (Covid-19).

Italian newspaper La Nazione broke the news that both men had initially been withdrawn from the event. Speaking to the publication, Gagli shared his anger with the original decision, stating

“It’s an inexplicable decision. Only us two have been excluded from the tournament, but I arrived in Muscat last Sunday and over the last few days I’ve worked out in the gym with dozens of other players. I ate with them and travelled by bus with them. If there was a risk of contagion, then they would have to isolate dozens of golfers and cancel the tournament.”

This morning, Molinari took to social media to share his thoughts on the situation.

However, the European Tour reinstated both men to this week’s field after issuing a statement on Thursday morning explaining that Gagli had tested negative for the coronavirus.

“On Wednesday, Lorenzo Gagli and Edoardo Molinari withdrew from the Oman Open on medical grounds.

Gagli exhibited flu-like symptoms and was assessed by the tournament’s on-site medical team. In consultation with the Omani Ministry of Health, and in-line with current World Health Organisation guidelines, he was subsequently tested for Coronavirus (Covid-19) and immediately entered self-isolation as a precaution.

Gagli had been sharing a hotel room with Edoardo Molinari, who showed no signs of illness, but as a further precaution he also entered self-isolation in a separate room.

On Thursday morning, the Omani Ministry of Health reported that Gagli’s test results were negative.

Due to these exceptional circumstances, both Lorenzo and Edoardo will now be reinstated into the Oman Open as an addition to the field, meaning the field size will now be 146. They will tee off together at 13.30pm local time.”

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