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18Birdies’ new commercial tries to broaden the traditional notion of a “golfer.” What do you think?

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As you may know, social golf app, 18Birdies, allows users to track rounds, utilize GPS, and connect with friends.

Such was the messaging in 18Birdies Masters week commercial last year, as the challenger golf brand sought to establish footing–which it has done, with more than 800,000 users and as the No. 1-rated golf app.

This year, with company golf spikes gaining traction in the fairway, product and features take a back seat to another message in 18Birdies’ ad: Golf is game for everyone, regardless of age, race, gender, skill, or experience.

You can check out the spot, which features trick shot artist Tania Tare, Paige Spiranac, Carlos Brown (award-winning amputee golfer), and Chase Holzhauer (whom the movie Hurt Locker was based on), below.

So, GolfWRX members, are you keen to see advertisers expand the definition of what constitutes golf or what a “golfer” looks like? Or should OEMs and golf technology companies continue to focus on the avid 18-hole golfer, as s/he sits at the financial heart of the $70 billion industry?

Let us know what you think!

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15 Comments

15 Comments

  1. Travis

    Apr 13, 2018 at 8:35 am

    I don’t see how this commercial redefines what a typical golfer looks like…

    Were kids having fun on the course, people playing with their children, or those with prosthetic limbs not golfers before this ad? lol

  2. millennial82

    Apr 12, 2018 at 10:50 am

    The commercial’s great. From magazines to Ipad’s, from baggy over sized clothes to slim fit, from dad bodies to fit bodies, from 300 yards to 430 yards… why not make golf fit the millennial’s image to bring more ppl in to the game?

    The baby boomers who are shooting 25 and under will never stop playing, I see them using 7 irons to chip..

    if you practice enough to use an iron to chip, your in for life.

    • ogo

      Apr 12, 2018 at 1:09 pm

      Yes, it’s nice to see young men and women cavorting, romping, flitting and flirting about on a golf course. It makes the game of golf sooo attractive, appealing, alluring to the younger generations. Golf will flourish, thrive, prosper, bloom and blossom in the future. Golf is good for humanity.

  3. James

    Apr 12, 2018 at 3:09 am

    Well, isn’t ogo just a ray of sunshine in the comment section

    • ogo

      Apr 12, 2018 at 12:57 pm

      The Truth shall liberate you from your emotional ignorance. 🙁

  4. steve

    Apr 11, 2018 at 11:10 pm

    The PGA have defined a “golfer” as anybody who owns a set of golf clubs and plays once a year… or more.
    It’s estimated there are currently 50 million (down from 60 million) worldwide… and 90% cannot break 100.. honestly and within the rules.

    • ogo

      Apr 12, 2018 at 1:53 am

      … and they never will break 100… but will buy new super game improvement clubs in their pathetic desperation.

  5. Patricknorm

    Apr 11, 2018 at 6:30 pm

    I’m big supporter of golf marketing because the “baby boomer “ gravy train is shrinking the game. The millennial age group is the next wave ( cohort) that golf needs if the game intends to at least not lose participation. My three kids, all millenials, we’re introduced to golf during their early teens, and today none play because of time and cost. My older boy was scratch at thirteen but chose hockey where he has been a pro for 14 years. He plays very occasionally, maybe five times during the summer. The other two just might go to the driving range. I’m all for making golf attractive to young people.

    • ogo

      Apr 12, 2018 at 1:55 am

      Golf is collapsing and the OEMs are squeezing the last $$$$$$$ out of the duffers with horrendously expensive clubs.

  6. Gary McCormick

    Apr 11, 2018 at 5:58 pm

    I like what 18Birdies is doing here. There is room in the game of golf for everyone who wants to play.

  7. Philip

    Apr 11, 2018 at 5:57 pm

    This video does not expand on the definition of golf or who a golfers is … maybe you have a very narrow mind, but there is nothing new here. Golf is about people, the course, and the challenge within … nothing has changed.

    • ogo

      Apr 12, 2018 at 1:52 am

      Golf is now defined by the OEMs flogging new and improved golf clubs annually/semiannually. The whole thing has degenerated into a gearheadfest.

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19th Hole

The 6 best #GolfWRX photos on Instagram today (6.24.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Custom 902 flow neck from SGC Putters.

“The Rock & Roll ‘Merican Eagle Mash-Up” scorecard holder dropping this week from Bettinardi.

Vivid creation from Dormie Workshop.

Scott Brown sharing his shot of the pristine-looking Stoneham Golf Club in Southampton, England.

LaMont Mann showcasing his flat-stick creation – built with the Odyssey #9 in mind but without an insert.

Any WRXers grab an “I will not 3 putt” cover from Tyson Lamb this past weekend?

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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Tweets of the Week: Phireside with Phil, Spieth’s early walk fail, and Koepka’s casual warmup

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Chez Reavie, Andrea Pavan and Hannah Green all recorded significant victories in their respective events over the weekend, but in a busy week, here are some of the things you may have missed, and some of the quirkier moments from the world of golf dished out in the Twittersphere over the past seven days.

Phireside With Phil

Keep ’em coming, Phil!

Brett Favre Superfan

Over at the Am-Fam Championship, the 1997 Superbowl winning QB had this interesting exchange with a superfan of his..

Spieth’s Early Walk Fail

Gary Woodland and Amy Bockerstette

Right after winning the U.S. Open, Woodland took time out to talk to Amy…

…before surprising her with an appearance on the Today Show.

Brooks Koepka’s Pre-Round Routine

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How much each player won at the 2019 Travelers Championship

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Over ten years on from winning his first title on the PGA Tour, Chez Reavie made it career-win number two at the Travelers Championship. Holding off a defiant Sunday charge from the crowd favorite Keegan Bradley, Reavie’s final round of 69 was enough to give him a four-stroke victory, and with it, take home a check for almost $1.3 million.

With a total prize purse of $7.2 million on offer, here’s a look at how much each golfer who made the cut earned at the 2019 Travelers Championship.

1: Chez Reavie, -17, $1,296,000

T-2: Zack Sucher, -13, $633,600

T-2: Keegan Bradley, -13, $633,600

4: Vaughn Taylor, -12, $345,600

T-5: Paul Casey, -11, $262,800

T-5: Joaquin Niemann, -11, $262,800

T-5: Kevin Tway, -11, $262,800

T-8: Abraham Ancer, -10, $194,400

T-8: Brian Harman, -10, $194,400

T-8: Jason Day, -10, $194,400

T-8: Bryson DeChambeau, -10, $194,400

T-8: Roberto Díaz, -10, $194,400

T-13: Kyoung-Hoon Lee, -9, $144,000

T-13: Tommy Fleetwood, -9, $144,000

T-15: Kevin Kisner, -8, $115,200

T-15: Ryan Moore, -8, $115,200

T-15: Kevin Streelman, -8, $115,200

T-15: Wyndham Clark, -8, $115,200

T-15: Patrick Cantlay, -8, $115,200

20: Alex Prugh, -7, $93,600

T-21: Russell Knox, -6, $65,760

T-21: Sungjae Im, -6, $65,760

T-21: Harold Varner III, -6, $65,760

T-21: Marc Leishman, -6, $65,760

T-21: Brendan Steele, -6, $65,760

T-21: Cody Gribble, -6, $65,760

T-21: Robert Streb, -6, $65,760

T-21: Adam Long, -6, $65,760

T-21: Martin Laird, -6, $65,760

T-30: Stephan Jaeger, -5, $43,740

T-30: Freddie Jacobson, -5, $43,740

T-30: Peter Malnati, -5, $43,740

T-30: Patrick Reed, -5, $43,740

T-30: Nick Watney, -5, $43,740

T-30: J.J. Spaun, -5, $43,740

T-36: Collin Morikawa, -4, $32,451.43

T-36: Louis Oosthuizen, -4, $32,451.43

T-36: Kyle Stanley, -4, $32,451.43

T-36: C.T. Pan, -4, $32,451.43

T-36: Justin Thomas, -4, $32,451.43

T-36: Josh Teater, -4, $32,451.43

T-36: Ryan Blaum, -4, $32,451.42

T-43: Sam Burns, -3, $21,924

T-43: Tyler Duncan, -3, $21,924

T-43: Brandt Snedeker, -3, $21,924

T-43: Cameron Davis, -3, $21,924

T-43: Joel Dahmen, -3, $21,924

T-43: Sangmoon Bae, -3, $21,924

T-43: Chip McDaniel, -3, $21,924

T-43: Andrew Landry, -3, $21,924

T-51: Sam Ryder, -2, $17,328

T-51: Hank Lebioda, -2, $17,328

T-51: Mackenzie Hughes, -2, $17,328

T-54: Bubba Watson, -1, $16,560

T-54: Ryan Armour, -1, $16,560

T-54: Viktor Hovland, -1, $16,560

T-57: Brooks Koepka, E, $16,128

T-57: Francesco Molinari, E, $16,128

T-57: Andrew Putnam, E, $16,128

T-60: Emiliano Grillo, +1, $15,480

T-60: Richy Werenski, +1, $15,480

T-60: Brandon Harkins, +1, $15,480

T-60: Bronson Burgoon, +1, $15,480

T-60: Kramer Hickok, +1, $15,480

T-60: Scott Brown, +1, $15,480

T-66: Seamus Power, +2, $14,904

T-66: Scott Langley, +2, $14,904

68: Brady Schnell, +3, $14,688

69: Seth Reeves, +5, $14,544

70: Sam Saunders, +6, $14,400

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