19th Hole
18Birdies’ new commercial tries to broaden the traditional notion of a “golfer.” What do you think?
As you may know, social golf app, 18Birdies, allows users to track rounds, utilize GPS, and connect with friends.
Such was the messaging in 18Birdies Masters week commercial last year, as the challenger golf brand sought to establish footing–which it has done, with more than 800,000 users and as the No. 1-rated golf app.
This year, with company golf spikes gaining traction in the fairway, product and features take a back seat to another message in 18Birdies’ ad: Golf is game for everyone, regardless of age, race, gender, skill, or experience.
You can check out the spot, which features trick shot artist Tania Tare, Paige Spiranac, Carlos Brown (award-winning amputee golfer), and Chase Holzhauer (whom the movie Hurt Locker was based on), below.
So, GolfWRX members, are you keen to see advertisers expand the definition of what constitutes golf or what a “golfer” looks like? Or should OEMs and golf technology companies continue to focus on the avid 18-hole golfer, as s/he sits at the financial heart of the $70 billion industry?
Let us know what you think!
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Pat Perez opened The Open, as it were, with a 2-under 69, and at the time of this writing, he’s 4 under for the second round and tied for the lead.
Clearly, there’s something Double P likes about links golf. And when he was asked whether he was surprised by how receptive the greens at Carnoustie were after his opening round, Perez shook his head with conviction and said.
“They (the R&A) do it right, not like the USGA…They’ve got the opposite [philosophy] here. I told them, you guys have it right, let the course get baked, but you’ve got the greens receptive. They’re not going to run and be out of control. They could have easily had the greens just like the fairway, but they didn’t. The course is just set up perfect.”
“The U.S. Open could have been like this more if they wanted to. They could have made the greens a bit more receptive,” Perez said. “These greens are really flat compared to Shinnecock. So that was kind of the problem there is they let it get out of control and they made the greens too hard.”
Pat Perez has no problem speaking his mind. While it has gotten him in trouble in the past, you have to respect his candor. The interesting question, as I asked in the Morning 9, is how many Tour pros agree him?
Sure, it’s unlikely any of Perez’s compatriots will join him publicly in his “R&A does it right, USGA does it wrong” stance, but it’d be very interesting to know what percentage are of the same mind.
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Yes, golf fans, just another day in the charmed life (or week, at least) of one Brandon Stone.
Stoney (as I assume his friends call him), came to Carnoustie on the heels of a final-round 60 to win the Scottish Open. All he did in his opening round was fire a 3-under 68. Not bad!
But his Thursday to remember was only getting started as Stone made the 25-mile trip south to the Old Course to peg it…with a set of hickory clubs! Well played, sir, well played.
AM: Shoots 68 in The Open at Carnoustie
PM: Plays Old Course, St Andrews with his new hickory clubs @BrandonMStone is the envy of golfers everywhere. #TheOpen pic.twitter.com/omWgOh33yt
— The European Tour (@EuropeanTour) July 19, 2018
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Gather ‘round, golf fans, for the saddest British Open story ever told–in LEGOs.
Maestro of the plastic medium, Jared Jacobs, worked his singular magic on Jean van de Velde’s notorious final-hole collapse at Carnoustie in 1999.
The interlocking plastic brick cinema begins after van de Velde’s approach shot has caromed off a grandstand railing to land on the opposite side of the Barry Burn.
Even in Lego form, Jean van de Velde's collapse at #TheOpen '99 is just as painful. pic.twitter.com/FfjVJpkdWF
— Golf Channel (@GolfChannel) July 18, 2018
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Travis
Apr 13, 2018 at 8:35 am
I don’t see how this commercial redefines what a typical golfer looks like…
Were kids having fun on the course, people playing with their children, or those with prosthetic limbs not golfers before this ad? lol
millennial82
Apr 12, 2018 at 10:50 am
The commercial’s great. From magazines to Ipad’s, from baggy over sized clothes to slim fit, from dad bodies to fit bodies, from 300 yards to 430 yards… why not make golf fit the millennial’s image to bring more ppl in to the game?
The baby boomers who are shooting 25 and under will never stop playing, I see them using 7 irons to chip..
if you practice enough to use an iron to chip, your in for life.
ogo
Apr 12, 2018 at 1:09 pm
Yes, it’s nice to see young men and women cavorting, romping, flitting and flirting about on a golf course. It makes the game of golf sooo attractive, appealing, alluring to the younger generations. Golf will flourish, thrive, prosper, bloom and blossom in the future. Golf is good for humanity.
millennial82
Apr 12, 2018 at 8:16 pm
LOL
James
Apr 12, 2018 at 3:09 am
Well, isn’t ogo just a ray of sunshine in the comment section
ogo
Apr 12, 2018 at 12:57 pm
The Truth shall liberate you from your emotional ignorance. 🙁
steve
Apr 11, 2018 at 11:10 pm
The PGA have defined a “golfer” as anybody who owns a set of golf clubs and plays once a year… or more.
It’s estimated there are currently 50 million (down from 60 million) worldwide… and 90% cannot break 100.. honestly and within the rules.
ogo
Apr 12, 2018 at 1:53 am
… and they never will break 100… but will buy new super game improvement clubs in their pathetic desperation.
Patricknorm
Apr 11, 2018 at 6:30 pm
I’m big supporter of golf marketing because the “baby boomer “ gravy train is shrinking the game. The millennial age group is the next wave ( cohort) that golf needs if the game intends to at least not lose participation. My three kids, all millenials, we’re introduced to golf during their early teens, and today none play because of time and cost. My older boy was scratch at thirteen but chose hockey where he has been a pro for 14 years. He plays very occasionally, maybe five times during the summer. The other two just might go to the driving range. I’m all for making golf attractive to young people.
ogo
Apr 12, 2018 at 1:55 am
Golf is collapsing and the OEMs are squeezing the last $$$$$$$ out of the duffers with horrendously expensive clubs.
Gary McCormick
Apr 11, 2018 at 5:58 pm
I like what 18Birdies is doing here. There is room in the game of golf for everyone who wants to play.
ogo
Apr 12, 2018 at 1:50 am
Everybody wants to ‘play’… but few are willing to ‘learn’.
Harry
Apr 14, 2018 at 4:17 am
And your point is?
Philip
Apr 11, 2018 at 5:57 pm
This video does not expand on the definition of golf or who a golfers is … maybe you have a very narrow mind, but there is nothing new here. Golf is about people, the course, and the challenge within … nothing has changed.
ogo
Apr 12, 2018 at 1:52 am
Golf is now defined by the OEMs flogging new and improved golf clubs annually/semiannually. The whole thing has degenerated into a gearheadfest.