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18Birdies’ new commercial tries to broaden the traditional notion of a “golfer.” What do you think?

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As you may know, social golf app, 18Birdies, allows users to track rounds, utilize GPS, and connect with friends.

Such was the messaging in 18Birdies Masters week commercial last year, as the challenger golf brand sought to establish footing–which it has done, with more than 800,000 users and as the No. 1-rated golf app.

This year, with company golf spikes gaining traction in the fairway, product and features take a back seat to another message in 18Birdies’ ad: Golf is game for everyone, regardless of age, race, gender, skill, or experience.

You can check out the spot, which features trick shot artist Tania Tare, Paige Spiranac, Carlos Brown (award-winning amputee golfer), and Chase Holzhauer (whom the movie Hurt Locker was based on), below.

So, GolfWRX members, are you keen to see advertisers expand the definition of what constitutes golf or what a “golfer” looks like? Or should OEMs and golf technology companies continue to focus on the avid 18-hole golfer, as s/he sits at the financial heart of the $70 billion industry?

Let us know what you think!

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15 Comments

15 Comments

  1. Travis

    Apr 13, 2018 at 8:35 am

    I don’t see how this commercial redefines what a typical golfer looks like…

    Were kids having fun on the course, people playing with their children, or those with prosthetic limbs not golfers before this ad? lol

  2. millennial82

    Apr 12, 2018 at 10:50 am

    The commercial’s great. From magazines to Ipad’s, from baggy over sized clothes to slim fit, from dad bodies to fit bodies, from 300 yards to 430 yards… why not make golf fit the millennial’s image to bring more ppl in to the game?

    The baby boomers who are shooting 25 and under will never stop playing, I see them using 7 irons to chip..

    if you practice enough to use an iron to chip, your in for life.

    • ogo

      Apr 12, 2018 at 1:09 pm

      Yes, it’s nice to see young men and women cavorting, romping, flitting and flirting about on a golf course. It makes the game of golf sooo attractive, appealing, alluring to the younger generations. Golf will flourish, thrive, prosper, bloom and blossom in the future. Golf is good for humanity.

  3. James

    Apr 12, 2018 at 3:09 am

    Well, isn’t ogo just a ray of sunshine in the comment section

    • ogo

      Apr 12, 2018 at 12:57 pm

      The Truth shall liberate you from your emotional ignorance. 🙁

  4. steve

    Apr 11, 2018 at 11:10 pm

    The PGA have defined a “golfer” as anybody who owns a set of golf clubs and plays once a year… or more.
    It’s estimated there are currently 50 million (down from 60 million) worldwide… and 90% cannot break 100.. honestly and within the rules.

    • ogo

      Apr 12, 2018 at 1:53 am

      … and they never will break 100… but will buy new super game improvement clubs in their pathetic desperation.

  5. Patricknorm

    Apr 11, 2018 at 6:30 pm

    I’m big supporter of golf marketing because the “baby boomer “ gravy train is shrinking the game. The millennial age group is the next wave ( cohort) that golf needs if the game intends to at least not lose participation. My three kids, all millenials, we’re introduced to golf during their early teens, and today none play because of time and cost. My older boy was scratch at thirteen but chose hockey where he has been a pro for 14 years. He plays very occasionally, maybe five times during the summer. The other two just might go to the driving range. I’m all for making golf attractive to young people.

    • ogo

      Apr 12, 2018 at 1:55 am

      Golf is collapsing and the OEMs are squeezing the last $$$$$$$ out of the duffers with horrendously expensive clubs.

  6. Gary McCormick

    Apr 11, 2018 at 5:58 pm

    I like what 18Birdies is doing here. There is room in the game of golf for everyone who wants to play.

  7. Philip

    Apr 11, 2018 at 5:57 pm

    This video does not expand on the definition of golf or who a golfers is … maybe you have a very narrow mind, but there is nothing new here. Golf is about people, the course, and the challenge within … nothing has changed.

    • ogo

      Apr 12, 2018 at 1:52 am

      Golf is now defined by the OEMs flogging new and improved golf clubs annually/semiannually. The whole thing has degenerated into a gearheadfest.

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19th Hole

U.S. Postal Service to honor Arnold Palmer with a stamp

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The United States Postal Service will honor Arnold Palmer by issuing a commemorative stamp of the seven-time major champion in 2020.

The USPS announced the reason behind the decision being due to Palmer’s “positive impact and compelling story, rising from humble beginnings to become a globally revered champion”.

The agency also noted regarding the upcoming stamp that “with drive and charisma, he helped transform a game once seen as a pastime for the elite into a sport enjoyed by the masses.”

The stamp will be a “forever” stamp, meaning that its value will always equal the cost of a first-class mail stamp. The image featured will be of Palmer at the 1964 U.S. Open at Congressional Country Club in a pose captured by photographer James Drake.

Speaking on the news, Palmer’s daughter, Amy Saunders stated

“To have my father celebrated in this way is a true honor. It’s something I think he would be proud of as both an individual and an American, and it’s a wonderful way to preserve his legacy.”

The exact date in which the stamp will be available has yet to be revealed.

 

 

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The 6 best #GolfWRX photos on Instagram today (10.22.19)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Zombie cover for Halloween from Robert Mark Golf.

Limited-release today from Kraken Golf.

Floating Fat Cat covers from Bettinardi arriving this Thursday.

Great looking custom shafts from UST Mamiya/Jason Jamula with all the proceeds going towards a great cause.

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Thank you all that participated in our giveaway!!! Now onto the exciting stuff; UST Mamiya and I have partnered to create a limited run of Driver/Fairway shafts with 100% of the proceeds going to Susan G Komen for Breast Cancer Research. Shafts are $150 each and are available in either 7F5, 6F5, or 6F4 (F5 is X-stiff and F4 is stiff). DM me to order. 1 in 8 women are affected by Breast Cancer. My mother being one of them was diagnosed with Stage 4 breast cancer when I was in 8th grade, she fought for 11 years eventually losing that battle in 2016, right around the time I picked up golf. When she was originally diagnosed I had no idea what the severity was but everyday she battled and fought and still managed to attend every extra curricular activity and school event all the way through my college career. She never missed a baseball game scheduling chemo around my high school and college schedule, driving four hours up to Pennsylvania and back to watch my ass sit in the bullpen and sometimes pitch. She was the epitome of tough and was the best role model, boss, and friend I could ask for. I really wish she could meet the friends that I have made through this golf community and where this game has taken me in the past few years. I miss you every day.???????? • • • • • #golf #golfer #golfingaround #instagolf #golfdigest #swooshlife #golfgear #trendygolf #alwaysbegolfing #pinkribbon #survivor #whyilovethisgame #golfaddict #golfislife #golfbabes #breastcancerawareness #breastcancerawarenessmonth #golfswing #golfvideo #pga #golfclub #cancersucks #thinkpink #golfcourse #golfwrx #golfaddict #Swooshlife #golfvibes #golfreviews #golfswag #golfchannel

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Great shot of Deerhurst Resort courtesy of Drew Harvie.

Slick results on a cool project from Hardwood Putters.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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19th Hole

Stephen Curry and Callaway Golf announce multi-year partnership with a focus on philanthropic and game-expanding initiatives

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Stephen Curry and Callaway Golf announced on Monday a new multi-year partnership which will see the two combine on philanthropic and game-expanding endeavors

Through the partnership, various initiatives will be implemented which the NBA star will undertake with a focus on expanding the game by making it more accessible to underserved and underrepresented youth.

Speaking on the partnership, Curry stated

“I am beyond excited for the opportunity to work with Callaway Golf. Their ability to think outside the box on how we can collectively grow the game of golf is second to none. I can’t wait to begin rolling out some of our ideas to make golf more accessible to boys and girls around the world.”

Recently, the 31-year-old helped Howard University launch their first-ever Division 1 Golf Program, with a pledge to fund the university’s men’s and women’s programs for the next six years. Subsequently, Callaway announced that they would be the official golf equipment provider for the program.

Curry is currently also the Executive Producer for the new ABC mini-golf show, “Holey Moley,” and according to Callaway, the new partnership will also feature co-produced original content in the spirit of Curry’s endeavors in golf.

Chip Brewer, President & CEO, Callaway Golf Company, stated on the partnership that

“We’ve found an incredibly like-minded partner in Stephen. His love of golf is something we at Callaway immediately connected with. And over time we realized we shared much more than that: a vision to create opportunities for access to the sport for people that might not have it. With our support, Stephen is uniquely positioned to create meaningful experiences in golf.”

 

 

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