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18Birdies’ new commercial tries to broaden the traditional notion of a “golfer.” What do you think?

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As you may know, social golf app, 18Birdies, allows users to track rounds, utilize GPS, and connect with friends.

Such was the messaging in 18Birdies Masters week commercial last year, as the challenger golf brand sought to establish footing–which it has done, with more than 800,000 users and as the No. 1-rated golf app.

This year, with company golf spikes gaining traction in the fairway, product and features take a back seat to another message in 18Birdies’ ad: Golf is game for everyone, regardless of age, race, gender, skill, or experience.

You can check out the spot, which features trick shot artist Tania Tare, Paige Spiranac, Carlos Brown (award-winning amputee golfer), and Chase Holzhauer (whom the movie Hurt Locker was based on), below.

So, GolfWRX members, are you keen to see advertisers expand the definition of what constitutes golf or what a “golfer” looks like? Or should OEMs and golf technology companies continue to focus on the avid 18-hole golfer, as s/he sits at the financial heart of the $70 billion industry?

Let us know what you think!

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15 Comments

15 Comments

  1. Travis

    Apr 13, 2018 at 8:35 am

    I don’t see how this commercial redefines what a typical golfer looks like…

    Were kids having fun on the course, people playing with their children, or those with prosthetic limbs not golfers before this ad? lol

  2. millennial82

    Apr 12, 2018 at 10:50 am

    The commercial’s great. From magazines to Ipad’s, from baggy over sized clothes to slim fit, from dad bodies to fit bodies, from 300 yards to 430 yards… why not make golf fit the millennial’s image to bring more ppl in to the game?

    The baby boomers who are shooting 25 and under will never stop playing, I see them using 7 irons to chip..

    if you practice enough to use an iron to chip, your in for life.

    • ogo

      Apr 12, 2018 at 1:09 pm

      Yes, it’s nice to see young men and women cavorting, romping, flitting and flirting about on a golf course. It makes the game of golf sooo attractive, appealing, alluring to the younger generations. Golf will flourish, thrive, prosper, bloom and blossom in the future. Golf is good for humanity.

  3. James

    Apr 12, 2018 at 3:09 am

    Well, isn’t ogo just a ray of sunshine in the comment section

    • ogo

      Apr 12, 2018 at 12:57 pm

      The Truth shall liberate you from your emotional ignorance. 🙁

  4. steve

    Apr 11, 2018 at 11:10 pm

    The PGA have defined a “golfer” as anybody who owns a set of golf clubs and plays once a year… or more.
    It’s estimated there are currently 50 million (down from 60 million) worldwide… and 90% cannot break 100.. honestly and within the rules.

    • ogo

      Apr 12, 2018 at 1:53 am

      … and they never will break 100… but will buy new super game improvement clubs in their pathetic desperation.

  5. Patricknorm

    Apr 11, 2018 at 6:30 pm

    I’m big supporter of golf marketing because the “baby boomer “ gravy train is shrinking the game. The millennial age group is the next wave ( cohort) that golf needs if the game intends to at least not lose participation. My three kids, all millenials, we’re introduced to golf during their early teens, and today none play because of time and cost. My older boy was scratch at thirteen but chose hockey where he has been a pro for 14 years. He plays very occasionally, maybe five times during the summer. The other two just might go to the driving range. I’m all for making golf attractive to young people.

    • ogo

      Apr 12, 2018 at 1:55 am

      Golf is collapsing and the OEMs are squeezing the last $$$$$$$ out of the duffers with horrendously expensive clubs.

  6. Gary McCormick

    Apr 11, 2018 at 5:58 pm

    I like what 18Birdies is doing here. There is room in the game of golf for everyone who wants to play.

  7. Philip

    Apr 11, 2018 at 5:57 pm

    This video does not expand on the definition of golf or who a golfers is … maybe you have a very narrow mind, but there is nothing new here. Golf is about people, the course, and the challenge within … nothing has changed.

    • ogo

      Apr 12, 2018 at 1:52 am

      Golf is now defined by the OEMs flogging new and improved golf clubs annually/semiannually. The whole thing has degenerated into a gearheadfest.

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19th Hole

Adam “Pacman” Jones talks handicap, lowest score, shows off new clubs

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The trick-shot artist, golfing dynamo, and general internet phenomenon that is Matty sat down for a quick nine questions with veteran NFL cornerback Adam “Pacman” Jones, who plays to a 14 handicap.

Check out their conversation below.

Matty also took a peek at the fresh set of clubs in Jones’ bag. It looks like Matty, who is affiliated with Bridgestone Golf, has made sure the veteran cornerback has the company’s latest wares, including custom Tour B X-CB irons and custom KBS Tour shafts.

Hopefully, Matty will follow up with an Adam Jones WOTW (What’s on the Wrist). Holy Rolly, Pacman!

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Tweets of the Week: Best golf posts from Twitter over the last week

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Louis Oosthuizen cried tears of joy after winning the South African Open, while Patton Kizzire and Brian Harman triumphed at the QBE shootout. But those weren’t the only talking points over the last week in the golfing world. Here’s a look at some things you may have missed, and some of the quirkier moments from the world of golf dished out in the Twittersphere.

Uncanny Bubba Impression

He’s nailed impressions of Dustin Johnson and Keegan Bradley in the past, and now Jack Bartlett turned his talents to the mercurial Bubba Watson. The result is both hysterical and scarily impressive.

“Mud Ball!!”

Because the original “mud ball” moment is just as hilarious.

The Turf Chopper

A look into the future of golf on the fairways?

DeChambeau’s New Bag

Bryson showed off his slick new golf bag while in action last week. What do we think GolfWRXers?

Please Replace Divots

A squirrel at the QBE Shootout this week showing more etiquette on the course than some golfers do.

Open Championship Mania

An 11-year old’s mother showed just how much her boy enjoyed his experience at this year’s Open Championship…

…leading to The R&A and Open Championship combining to provide the kid with an experience that he will never forget.

 

 

 

 

 

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19th Hole

Exploring Ireland: Where to golf, drink and stay on the Emerald Isle. Pt. 2. Old Tom Morris Links, Donegal

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In these series of articles, I will be taking you around the Emerald Isle providing you with great golf courses to visit in some of the loveliest spots in Ireland. I’ll also be highlighting the best and most authentic Irish bars in these spots, as well as places to stay, eat and how to get there. Whether you’re taking a golfing holiday to Ireland in 2019 or are interested in doing so sometime in the future, I’ll make sure to let you in on the best places to spend your time.

In Part One of our Exploring Ireland series, we focused on County Wicklow and showcased Woodbrook Golf Club. Now it’s time for Part Two, and we’re taking a trip to the far northwest corner of the island, and into County Donegal.

While it may not be the most accessible destination, Donegal is an absolute must for anyone traveling to Ireland. Voted number one on The National Geographic Traveler’s ‘cool list’ for 2017, Donegal is like no place you’ve ever seen. Full of breathtaking beaches, incredible walking trails, cosy pubs and of course, excellent golf courses, you’re guaranteed to have a great time here.

Old Tom Morris Links, Donegal

@Rosapenna1893

My pick for the top golf course to visit in the county is the Old Tom Morris Links, situated within the Rosapenna Hotel and Golf Resort.

In 1891, while a guest of Lord Leitrim, Old Tom Morris of St. Andrews decided to visit Donegal, and in typical Tom Morris fashion, he believed that it was the ideal location to build a championship course. What Morris created was a course with wide rolling fairways and magnificent greens that have stood the test of time.

@Rosapenna1893

The course was renovated twice before a new Strand Nine opened in 2009 which now plays as the front nine of the Old Tom Morris Links. The addition gives the course a wonderful mix of a traditional and modern links feel.

The challenging course plays over 6,900 yards from the back tees, and only offers up the relief of three par-fives. The challenge can also become even more daunting should the wind blow, and being situated along “The Wild Atlantic Way,” you should expect nothing less.

@EIGTravel

While you will no doubt enjoy the stern test and the natural feel of the golf course, visitors will have even more to look forward to should they take the trip here. The course runs along Tramore beach overlooking Sheephaven Bay and offers up sensational views no matter what hole you are on during your round.

The rates to play 18 holes at the Old Tom Morris Links begin at $40 in winter, and $60 during the summer months.

Food & Drink – The Olde Glen Bar, Carrigart

@oldeglenbar

A 10-minute drive from the course will take you to The Olde Glen Bar a few minutes from Carrigart, which Ulster’s very own Hollywood star and golf fan Jamie Dornan (The Fall, 50 Shades of Grey) called the “best bar in the world.”

The bar first opened in 1768, making it one of the oldest bars in Donegal. The Olde Glen Bar has kept its very traditional feel, and when you get there, you will feel like you’ve been transported back in time. Wooden floors, big open-lit fires, low ceilings and door frames add to the charm of this little bar where there is always something going on.

@oldeglenbar

There is live traditional music playing in the bar every weekend, and along with the music, The Olde Glen Bar boasts an excellent craft beer, whiskey and gin selection. The bar prides itself on its Kinnegar beer, brewed just up the road, and it’s well worth a try if Guinness isn’t your thing.

The bar also features a highly acclaimed restaurant, offering up dishes such as seatrout, venison, supreme of chicken and plenty of other delights.

@oldeglenbar

Where To Stay

The obvious choice is the Rosapenna Hotel and Golf Resort itself. This luxury establishment will cater to all your needs and is the ideal place to stay when in the area if you have the money to splash out. A classic double room will set you back around $200 a night, or you can go for the stay and play option which provides you with two nights bed, and breakfast along with a round of golf at both the Old Tom Morris and the Sandy Hills Links for around $300 per person.

If you’re looking for somewhere less expensive or more traditional, then there are plenty of cottages in the area that will add even more character to your adventure. Here’s what you can expect should you wish to stay in an Irish cottage in the area, and it will give you a feel for true Irish life out on the Atlantic Ocean.

@ShivonSoap

Donegal has lots to offer should you manage to pull yourself away from the course or the bar. Fishing, walking trails, surfing and scuba diving are all favorite activities to do while visiting Donegal. One must visit, however, is Glenveagh National Park, which is a nature reserve with beautiful scenery of mountains, lakes and woodlands. The highlight of the park though has to be Glenveagh Castle, built in 1870.

How To Get There

The lack of quality public transport in the area makes it a little trickier than other spots to get to, but if you’re driving, then there’s no issue at all. The Old Tom Morris Links is a 3 hrs 30mins drive from Dublin City Centre, 4hrs 10mins from Galway City Centre, and 1hr 15mins from Derry City Centre. If you happen to be flying into Donegal Airport, then it will take you around an hour to get to the area.

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