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18Birdies’ new commercial tries to broaden the traditional notion of a “golfer.” What do you think?

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As you may know, social golf app, 18Birdies, allows users to track rounds, utilize GPS, and connect with friends.

Such was the messaging in 18Birdies Masters week commercial last year, as the challenger golf brand sought to establish footing–which it has done, with more than 800,000 users and as the No. 1-rated golf app.

This year, with company golf spikes gaining traction in the fairway, product and features take a back seat to another message in 18Birdies’ ad: Golf is game for everyone, regardless of age, race, gender, skill, or experience.

You can check out the spot, which features trick shot artist Tania Tare, Paige Spiranac, Carlos Brown (award-winning amputee golfer), and Chase Holzhauer (whom the movie Hurt Locker was based on), below.

So, GolfWRX members, are you keen to see advertisers expand the definition of what constitutes golf or what a “golfer” looks like? Or should OEMs and golf technology companies continue to focus on the avid 18-hole golfer, as s/he sits at the financial heart of the $70 billion industry?

Let us know what you think!

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15 Comments

15 Comments

  1. Travis

    Apr 13, 2018 at 8:35 am

    I don’t see how this commercial redefines what a typical golfer looks like…

    Were kids having fun on the course, people playing with their children, or those with prosthetic limbs not golfers before this ad? lol

  2. millennial82

    Apr 12, 2018 at 10:50 am

    The commercial’s great. From magazines to Ipad’s, from baggy over sized clothes to slim fit, from dad bodies to fit bodies, from 300 yards to 430 yards… why not make golf fit the millennial’s image to bring more ppl in to the game?

    The baby boomers who are shooting 25 and under will never stop playing, I see them using 7 irons to chip..

    if you practice enough to use an iron to chip, your in for life.

    • ogo

      Apr 12, 2018 at 1:09 pm

      Yes, it’s nice to see young men and women cavorting, romping, flitting and flirting about on a golf course. It makes the game of golf sooo attractive, appealing, alluring to the younger generations. Golf will flourish, thrive, prosper, bloom and blossom in the future. Golf is good for humanity.

  3. James

    Apr 12, 2018 at 3:09 am

    Well, isn’t ogo just a ray of sunshine in the comment section

    • ogo

      Apr 12, 2018 at 12:57 pm

      The Truth shall liberate you from your emotional ignorance. 🙁

  4. steve

    Apr 11, 2018 at 11:10 pm

    The PGA have defined a “golfer” as anybody who owns a set of golf clubs and plays once a year… or more.
    It’s estimated there are currently 50 million (down from 60 million) worldwide… and 90% cannot break 100.. honestly and within the rules.

    • ogo

      Apr 12, 2018 at 1:53 am

      … and they never will break 100… but will buy new super game improvement clubs in their pathetic desperation.

  5. Patricknorm

    Apr 11, 2018 at 6:30 pm

    I’m big supporter of golf marketing because the “baby boomer “ gravy train is shrinking the game. The millennial age group is the next wave ( cohort) that golf needs if the game intends to at least not lose participation. My three kids, all millenials, we’re introduced to golf during their early teens, and today none play because of time and cost. My older boy was scratch at thirteen but chose hockey where he has been a pro for 14 years. He plays very occasionally, maybe five times during the summer. The other two just might go to the driving range. I’m all for making golf attractive to young people.

    • ogo

      Apr 12, 2018 at 1:55 am

      Golf is collapsing and the OEMs are squeezing the last $$$$$$$ out of the duffers with horrendously expensive clubs.

  6. Gary McCormick

    Apr 11, 2018 at 5:58 pm

    I like what 18Birdies is doing here. There is room in the game of golf for everyone who wants to play.

  7. Philip

    Apr 11, 2018 at 5:57 pm

    This video does not expand on the definition of golf or who a golfers is … maybe you have a very narrow mind, but there is nothing new here. Golf is about people, the course, and the challenge within … nothing has changed.

    • ogo

      Apr 12, 2018 at 1:52 am

      Golf is now defined by the OEMs flogging new and improved golf clubs annually/semiannually. The whole thing has degenerated into a gearheadfest.

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19th Hole

The Houston Open could be permanently closed

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The Houston Open looks to be in trouble. While, the PGA Tour won’t release the 2018-2019 schedule until some time around The Players Championship, word regarding schedule changes is already filtering out…and of course speculation abounds.

Unfortunately for the Houston Open, the long-standing Tour stop’s future looks to be in jeopardy on the heels of some recent news. First reported by Houston’s ABC 13 and later by Joel Beall of Golf Digest: The Golf Club of Houston, which has hosted the tournament since 2003, no longer wants to host the competition.

“We received notice this week from the Golf Club of Houston regarding the club’s decision to no longer host a PGA Tour event,” a Houston Golf Association statement said. “The Golf Club of Houston has been a great venue for the Houston Open dating back to 2003 and we look forward to maintaining a great relationship with the club.”

The tournament’s future has looked bleak since 25-year sponsor, Shell, ended its duties in 2017. Additionally, the Golf Club of Houston has been substantially renovated in recent years to provide players conditions similar to what they’ll face the following week at Augusta National.

However, knowing the tournament will move out of the pre-Masters calendar position, clearly didn’t sit well with GCH, and the club is finished playing host.

Thus, any future Houston Open needs a new course and new sponsor, which is, at the very least, a tremendous ask roughly a year out from the potential competition.

RELATED: Detroit could be getting a PGA Tour event

 

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Good? Bad? Hilarious? GolfWRX members discuss hypothetical two-man teams

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In its second year, the Zurich Classic’s team format is a new and curious beast amidst the medal play that dominates the PGA Tour. The two-man team format got GolfWRX member AceCatKY thinking.

He writes

“What would be some of the best/worst/funniest pairings of two PGA golfers for a two-man event? Current and past golfers can be paired together so you could have Old Tom Morris and Patrick Reed if you wanted…I think DJ/DeChambeau would be hilarious for the dichotomy it would present…What do you guys/gals think?”

Oh boy, what a superb hypothetical; imagine the possibilities: good, bad, and ugly! Naturally, GolfWRXers were quick to weigh in.

Bye writes

Sergio and Tiger would be interesting.

Seve and Phil could have been the most entertaining pairing in history.

jonsnow says

Bubba Watson & Steve Elkington

Patrick Reed & Rory McIlroy

Danny Willett & Smylie Kaufman

Cardoustie says

Lumpy and Jesper

Tom Watson and Gary Player

Seve and Azinger

Robert Rock and Ollie Schneiderjans

Frankensteins Monster says

Ian Poulter/Patrick Reed

Todd Hamilton/Danny Willett

Tony Finau/Colt Knost

Robert Rock/Ben Crane

Michelle Wie/Tad Fujikawa

Check out the rest of the replies in the thread, or let us know your hypothetical two-person squads below. 

 

 

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From Master P to Metallica: Check out team walk-up songs for the Zurich Classic

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It’s the list you’ve been dying for since you heard the Zurich Classic of New Orleans would feature golfer walk-up music.

OK, you’re at least mildly interested in what, say, Jon Curran and Keegan Bradley will be walking out to (the answer: “Shipping Up To Boston,” by the Dropkick Murphys, appropriate for a pair of sons of New England).

Here’s the official list, per the PGA Tour (not every team is included). As you can see, it’s a mix of classics, local references, hip-hop, and a surprising dose of metal.

Team                                         Song                                      Artist                                       
William McGirt/Sam Burns Callin’ Baton Rouge Garth Brooks
Kevin Na/Byeong Hun An Make ’em say Uhh Master P
Chris Kirk/J.T. Poston Crazy Train Ozzy Osbourne
Chez Reavie/Lucas Glover For Whom the Bell Tolls Metallica
Martin Piller/Joel Dahmen Lovumba Daddy Yankee
K.J. Choi/Charlie Wi Gangnam Style PSY
Ryan Armour/Johnson Wagner Enter Sandman Metallica
C.T. Pan/Zac Blair Half Time Ying Yang Twins
Tyrone Van Aswegen/Retief Goosen Africa Toto
Tom Hoge/J.J. Henry Right Now Van Halen
Shawn Stefani/John Rollins Thunderstruck AC/DC
Tony Finau/Daniel Summerhays Doo Wa Ditty (Blow That Thing) Zapp & Roger
Keith Mitchell/Stephan Jaeger Pizza Guy Touch Sensitive
Ben Silverman/Matt Atkins Enter Sandman Metallica
Zach Johnson/Jonathan Byrd Thunderstruck AC/DC
Patrick Reed/Patrick Cantlay Eye of the Tiger Survivor
Greg Chalmers/Cameron Percy Down Under Men at Work
Keegan Bradley/Jon Curran Shipping up to Boston Dropkick Murphys
Brendan Steele/Jamie Lovemark California Love Tupac
Charley Hoffman/Nick Watney California Love Tupac
Billy Horschel/Scott Piercy Young Forever Jay Z ft. Mrs. Hudson
Cody Gribble/John Peterson Careless Whisper George Michael
Steve Stricker/Jerry Kelly As Good As I Once Was Toby Keith
Chris Stroud/Brian Stuard Enter Sandman Metallica
Sergio Garcia/Rafa Cabrera Bello The Best Tina Turner
Kevin Tway/Kelly Kraft Gucci Gang Lil Pump
D.A. Points/Kyle Thompson Working for the Weekend Loverboy
Mac Hughes/Corey Conners Big League Tom Cochrane & Red Rider
Justin Thomas/Bud Cauley Circle of Life Carmen Twillie
Shane Lowry/Padraig Harrington Beautiful Day U2
Russell Knox/Martin Laird Flower of Scotland
Gary Woodland/Daniel Berger Forever Drake
Brandon Harkins/Lanto Griffin Started From the Bottom Drake
Kevin Kisner/Scott Brown Slippery Migos
Andrew Landry/Talor Gooch Big Poppa Notorious BIG
Jason Day/Ryan Ruffels Down Under Men at Work
Justin Rose/Henrik Stenson Gold Spandau Ballet
Matt Every/Sam Saunders Running With the Devil Van Halen
Jon Rahm/Wesley Bryan DNA Kendrick Lamar
Emiliano Grillo/Peter Uihlein Mi Gente (Remix) J Balvin, Willy William, Busta K.
Jamie Donaldson/Ross Fisher Sweet Disposition The Temper Trap
Harold Varner III/Robert Garrigus Ebony and Ivory Paul McCartney and Stevie Wonder
Alex Cejka/Ben Crane Here I Go Again Whitesnake
Abraham Ancer/Roberto Diaz Mexico Lindo y Querido Vicente Fernandez
Xinjun Zhang/Zecheng Dou Believe in Myself Zero Point Band

See what GolfWRX members think about the song selections in the forums.

 

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