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“I Love You, Tiger!” At Big Cedar lodge, an outpouring of affection for Tiger Woods

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What a difference a year makes.

About one year ago, Tiger Woods was in Branson, Missouri at Big Cedar Lodge to announce that he was designing a golf course there; Payne’s Valley, his first public course. That day was attended by hundreds of national and local media, the Lieutenant Governor of Missouri and Johnny Morris, Bass Pro Shops owner and the visionary behind the amazing golf complex that has been established at Big Cedar Lodge.

That day, Woods had not played competitive golf for awhile, and he was recovering from multiple surgeries. Woods took a couple of ceremonial swings, the last of which clearly left him in physical distress. Days later, he was in surgery again and his playing career looked to be all but over. The situation became worse when Woods was arrested for driving under the influence, found with multiple substances in his system. It seemed as though the sad mug shots from that arrest might be as prominent in his legacy as the smiles and fist-pumps that accompanied his 79 wins and 14 major championships.

Fast forward to yesterday, where Woods was back in Missouri to do a Junior Clinic at Big Cedar. An estimated crowd of over 7,000 kids and parents showed up on a school day to catch a glimpse of Woods. The atmosphere was carnival-like, with sky divers, stunt planes making flyovers and rock music blaring from giant speakers. When Woods finally arrived, the reaction was electric. Mothers and their kids were chanting. “Tiger! Tiger! Tiger!” at the top of their lungs. Photographers battled soccer moms for position to get a picture of his swing. Some of the kids were as young as 6-years-old, which means that they had probably not seen Woods hit a meaningful shot in their life. At one point, when Woods was hitting shots and explaining how to execute them, a woman shouted, “I love you, Tiger!” Not to be out done, a woman on the other side of the crowd, who was their with her husband and kids, shouted “I love you more, Tiger!” Maybe the only people with more affection for Woods would be the people in the golf business. A senior marketing official in the golf industry leaned over at one point in the event and said, “God, we could use just one more from him.”

Woods swing looks completely rehabilitated. He was hitting shots of every shape and trajectory on-demand, and the driver was sending balls well past the end of the makeshift driving range set up for the event. But even more remarkable was the evidence of the recovery of his reputation. Surely there are still women out there that revile Woods for the revelations of infidelity, and no doubt there are those that still reject Woods for his legal and personal struggles. But none of them were in Missouri yesterday. Mothers and children shrieking his name confirmed what we already knew: Tiger Woods is the single most compelling person in American sports, and he belongs to golf.

Unlike a year ago, Woods is swinging well, and seems as healthy and happy as he as ever been as a pro. Add to that the unprecedented outpouring of love from crowds that once produced a combination of awe and respect, but never love. Fowler, McIlroy, Spieth and the rest may get their share of wins and Tweets, but if the game is to really grow it will be on the broad, fragile back of Tiger Woods. It’s amazing to think what can happen in one short year.

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Williams has a reputation as a savvy broadcaster, and as an incisive interviewer and writer. An avid golfer himself, Williams has covered the game of golf and the golf lifestyle including courses, restaurants, travel and sports marketing for publications all over the world. He is currently working with a wide range of outlets in traditional and electronic media, and has produced and hosted “Sticks and Stones” on the Fox Radio network, a critically acclaimed show that combined coverage of the golf world with interviews of the Washington power elite. His work on Newschannel8’s “Capital Golf Weekly” and “SportsTalk” have established him as one of the area’s most trusted sources for golf reporting. Williams has also made numerous radio appearances on “The John Thompson Show,” and a host of other local productions. He is a sought-after speaker and panel moderator, he has recently launched a new partnership with The O Team to create original golf-themed programming and events. Williams is a member of the United States Golf Association and the Golf Writers Association of America.

4 Comments

4 Comments

  1. Garb

    Apr 19, 2018 at 4:34 pm

    Where the blondes at

    • steve

      Apr 19, 2018 at 5:19 pm

      Philanderer trying to crawl back into the hearts of gullible golfers.. and it will work because younger golfers know nothing about his sordid past.

  2. Ryan Diliberto

    Apr 18, 2018 at 3:59 pm

    This was not a makeshift driving range. It was done at Buffalo Ridge’s driving range, which is a top class facilty

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