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National Custom Works brings Don White’s Craftsmanship back

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That’s right, folks.  The legend of Don White has returned. I recently had the pleasure of speaking with Patrick Boyd, who has launched National Custom Works along with business partner Ari Techner (all formerly with Scratch Golf). Below is what ensued, and I hope you enjoy it as much as I did.

Talk to me about National Custom Works. What are you guys all about?

We fabricate irons (heads only for the moment), and we are a handmade custom company. There is absolutely zero mass production and everything is hand made specifically for the client. We start with heavy, raw forged heads and shape them by hand one at a time specifically to fit the client that will receive them. As of right now, this is all done by Don White, who is an absolute legend. He’s currently able to grind about 100 heads a month or so. Soon, we’ll have Jeff McCoy setup and will be able to double that capacity. I also sell custom ferrules through Boyd Blade and Ferrule, which is another brand that I’d launched last year. Custom ferrules are always a really great way to dress a set of clubs. We don’t go beyond that, at least for now, but if someone really wanted a fully assembled set of clubs, we have ways to make that happen.

Don White’s legend sort of speaks for itself, but tell me about how the two of you got linked up and how this whole thing began.

Well, I was heavily involved with Scratch Golf back in the day. Scratch started off as all handmade custom clubs as well. Later on, we got into the more mass-produced retail side of things in addition to custom product, but we eventually went down in October 2015. At the time we were trying to take Scratch to a new level. The market wasn’t ultimately ready to support a high-priced custom product. Nowadays, that market exists. But anyway, we had hired Don at Scratch in 2010, so that’s where our paths first crossed. He had worked for MacGregor since the early seventies, but MacGregor went bankrupt in 2009.

Don can do just about anything with his hands. He’s totally self-taught. He started for MacGregor polishing iron heads and he would spend his lunch break going around to all the different machines in the shop and seeing what every machine used in the process did. The guy’s just a magician. Obviously, his claim to fame is that he made countless clubs for Jack Nicklaus over the years. Really, he made just about everything for all their tour staffers from 1973 until they went bankrupt in 2009. More than that, though, Don White is one of the best people I’ve ever met. Period. I’ve been so lucky to be able to work with him. His genius in golf club making is widely known, but I can honestly say he’s as great a person as he is a craftsman.

Back to the question, though; I got in touch with Don because one of the guys from Sugarloaf Social Club reached out to me. We’d worked on a couple of projects since Scratch, but a mutual friend of ours was dying to get a set of irons made by Don. He wanted six-degree gaps, whereas a lot of standard sets are like three or four degrees. It was a cool set and it turned out really great. A tour player saw them and got a hold of me right away and we made a set for him. I knew Don was more or less retired at that point, but I asked him if he was interested in still making some golf clubs here and there. His first question was, “Well, how many do you think you can sell?” Ultimately, BB&F Co and then National Custom Works sort of grew from there.

Finished custom iron heads crafted by Don White through National Custom Works

Tell me about Jeff McCoy. What’s his role in all of this?

Jeff McCoy was one of the founders of Scratch Golf, so he and I go way back as well. He designed all the wedge and iron grinds on the clubs we produced at Scratch. He’s also a supremely talented grinder. The biggest difference between Don and Jeff is that Don mainly does crisper lines and Jeff mainly does softer lines. Jeff’s wedges are absolutely amazing and his grinds are second to none. Those are definitely his strengths in my opinion. You know, we learned our lesson with Scratch. We’re not going to try to go the retail route again. We want to keep this thing all handmade and custom-built to exact customer specifications. There are certainly challenges that come with that approach, but the rewards are also great as well. I would say probably half of the projects these days are non-traditional in the gaps of lofts. I personally just love working on those because each one is its own little puzzle. It just totally fascinates me.

What about before the club heads get into your guys’ hands? What can you say about how they’re made and all?

Well, I can tell you that they’re Japanese forgings and they’re as good as anything you can source. I have to be honest in saying some of the models are open (not made exclusively for one customer). There’s a couple of different heads we can start with and that ultimately depends on what a client wants. More often than not, we start with really heavy heads that were originally designed for prototyping. There’s probably 150-160 grams of weight to take off of those depending on the final specifications. To an OEM that is trying to crank out a ton of volume, producing clubs in this manner is not a viable option because that takes a lot of time, but for us it’s perfect. It gives us a ton of freedom to put the CG wherever we want it. We can create progressive sets where the CG moves a little lower in the long irons to help flight the ball higher and vice versa with the wedges. We can also leave a little extra weight in the toe or the heel for some fade or draw bias. All of this depends on what a client wants, but the extra material we have to play with makes it all possible.

When you buy one of our clubs, you’re not paying for advertising, an R&D budget, or clubs full of the latest technology. You’re paying for our expertise. You’re paying for craftsmanship. You’re paying to get exactly what you need. We are not taking something off the rack and just buzzing a little bit off here and there. We are able to customize virtually every aspect of the club; loft and lie of course, but we can change the offset, move the CG around, and all kinds of different things. And it is done by some of the best craftsman in the industry. Projects typically take six weeks (as of now) for you to get your heads and price can be all over the map depending on what you want, but you’re going to wind up with something that’s been handcrafted by the best talent in the industry to your exact standards. It’s something that, up until now, only the top tour players had access to and, really, even those guys are limited by what their sponsors manufacture. The end product of our process is second to none and we definitely stand behind that.

We’re trying to make the best clubs you can buy. Period. There is no target demographic in mind. We’re not looking to court people from a certain age group or anything. If you don’t want to be limited by what OEM’s have to offer and if you want a meticulously well-made product done to your exact specifications, we’re your best bet for sure.

Raw forged iron heads before being ground and finished by National Custom Works

You also run Sweetens Cove Golf Club down in Tennessee. Tell me about your duties there. Did those paths cross when this thing got started?

I’m the general manager out there. Outside of cutting the grass, I do pretty much everything else as far as the day-to-day operations go. I’m there for like 60-80 hours a week. My partner Rob Collins was the course designer, actually. He did it for a client who basically abandoned it. I first saw the course in November of 2013 and it had mostly been left for dead. Only about half the bunkers actually had sand in them. Mushrooms were growing everywhere. But you could still tell how good the bones were. It took a lot of really hard work to get it ready to open, but we did a soft opening in October of 2014 and we’ve been off and running ever since. It’s just as pure a golf experience as you’re going to find anywhere. We basically have a dinky little clubhouse and a couple port-a-potties and we’ve been the top public course in the state for the last three years according to Golfweek. We’re also No. 59 on their “Top-100 Modern Courses” list.

How long ago did you start playing golf? Tell me about your personal relationship with the game.

I started playing golf when I was 10 years old. I was really into tennis at the time, but my parents played golf. One day, I just decided I was going to skip my tennis lesson and play golf with my folks instead. After that day, it was over. I got hooked HARD. I think I played tennis for about another year or so, but golf was king in my life from that moment on. As hooked as I was on golf, though, I got way more into golf clubs specifically. When I was 12 years old, all I wanted was the Golf Club Identification & Price Guide. It was a book through Golf Works/Maltby. I finally got my hands on one and I circled everything in the book that interested me. The funny thing is more than half the stuff in there, I bought it, looked at it, maybe played a round or two with it and sold it. All I wanted was just to see everything. I just completely geek out over golf club design.

So how did golf and golf clubs then become a profession for you? How did that develop?

I suddenly found myself with some time on my hands and had always wanted to get into the golf business. I found a custom shop that was close to where I was working at the time and sent the owner an email. About an hour later, he shot me a response and about five minutes after we met I had my first golf job. The first several months, I went in after work and started cataloging all the shafts he’d pulled in the past year (there were around 400). After I went through all that, he taught me how to fit and build clubs. I ended up working with him off and on for a couple of years and we still keep in touch today. I had played golf in college at a Division III school, but that was my first actual job in the industry. From there, I was pretty much off and running.

Finished custom iron and ferrule through National Custom Works and Boyd Blade & Ferrule Co.

Lastly, tell people how to get in touch with you and how to tune in for what comes next from National Custom Works.

I get a lot of traffic on Instagram for sure. Our handle there is @nationalcustom. Our website just got launched a couple of weeks ago, and I also just launched an online store for the ferrules because that just grew to a point where I wasn’t able to take pictures for everyone. If someone is interested in starting a project with us, the best way to catch us is at my email: patrick@nationalcustomworks.com or my business partner Ari Techner at ari@nationalcustomworks.com. As for what’s coming up, all I’ll say right now is that we have some very interesting collaboration projects coming soon. Watch our Instagram feed for when that stuff drops.

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Peter Schmitt does not profess to be a PGA professional or to be certified at...well...anything much in golf. Just another lifelong golfer with a passion for the game trying to get better every day, the definition of which changes relatively frequently. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids.

16 Comments

16 Comments

  1. ogo

    Apr 16, 2018 at 5:37 pm

    They may look ‘good’.. but do they play good?

  2. Brando

    Apr 16, 2018 at 4:54 pm

    Awesome irons Don White is a legend. I hope they keep the company small with low overhead and folks that respect this type of craftsmanship and the history behind White will buy Them. Thoes diamond back blades are similar to the ones Norman used in the 08 Open Championship. Awesome looking blades. I want a set. MacGregor made some of the best irons ever back in the 1980s 1990s glad to see they coming back.

  3. Jim

    Apr 16, 2018 at 1:00 pm

    It’s interesting (and not surprising)to see the MacGregor influence in them – clearly some of Don’s favorite designs.

  4. joro

    Apr 16, 2018 at 12:56 pm

    So he had time and “always wanted to get into the club business”, WOW, what fun for a Golfer to get into the business. The “business” is not fun, it is work, money, and a lot of marketing. As a club maker myself and having started up Companies for people with the same idea, failure comes real easy, no matter if you have competent people doing the clubs or not, failure comes easy and costly. I say Good Luck to them, at least they know how to go down the tubes.

    The PXG influence is at work, but Parsons can afford to fail, it aint over yet.

  5. Sweaty Cords

    Apr 16, 2018 at 11:44 am

    Great! Let these business geniuses run another company into the ground. Ask Ryan Moore what these guys are all about.

    • OJ

      Apr 16, 2018 at 1:43 pm

      Hey joro the clubmaker, I have a feeling what you have done in the past and what Patrick does isn’t the same. At all. I would love to hear your story too, though.

  6. Tom Duckworth

    Apr 16, 2018 at 5:54 am

    No idea what they would cost but if I had the game and the money I would be talking to them. I looked at the gallery on their site and I could see how you could really dial in the perfect set for your game. I would think you would need to be pretty knowledgeable
    of equipment and your own game to make this worth your money.
    I don’t see this as a set just to brag about they have a subtle design and you would really be in on the design yourself from the ground up.

  7. ogo

    Apr 15, 2018 at 7:39 pm

    If you can hit the ball on the sweet spot just put a slug of metal behind it for the greatest of feeels… and watch the ball take of into the heaven and drop on the green. Ecstasy… pure ecstasy …. and only you own exclusive model clubs.

  8. ogo

    Apr 15, 2018 at 7:32 pm

    Beautiful, oh so beautiful… I just love the shape of the back of these beauties. It just proves that the mojo is all in the grinding and not the forging. These are high-end boutique clubs that will only be found in millionaire/billionaire WITB for whom price is irrelevant. Sigh… 🙁

  9. John Murphy

    Apr 15, 2018 at 7:02 pm

    PXG who? Id pay top dollar for these heirlooms. Beautiful.

  10. snickers

    Apr 15, 2018 at 3:42 pm

    I just cant believe you can order a set of forged irons nd wedges that are handmade by Don White who has won more Majors than Tiger himself. I will have to look into this and get a set. Just to say I did it and if I cant play them everyday I can play the 6-pw any day.

  11. dat

    Apr 15, 2018 at 2:55 pm

    Drool

  12. bc

    Apr 15, 2018 at 2:04 pm

    Is there really enough demand for custom irons for these people to make a living and stay in business? I wouldn’t think so, but…

  13. Bill

    Apr 15, 2018 at 12:13 pm

    Wow,

    When would the heads be marketed ?
    Can’t find any source for models and pricing.

    • rymail00

      Apr 15, 2018 at 9:37 pm

      I believe you have to contact them with what your looking to have design wise and then the price comes into it (depending on much work or shaping is needed to achieve what your after in head design, I believe that’s how it works)

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Opinion & Analysis

A new NCAA transfer rule gets passed… and college coaches are NOT happy

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New rules just keep on coming from the NCAA; college coaches are not happy about this one.

In a summer of block buster coaching changes, the NCAA has done its best to stay atop the news cycle by making some significant changes, which will impact the recruitment process. In an article two months ago entitled “The effect the NCAA’s new recruiting rules will have on college golf,” I spoke to college coaches about a new rule, which will not allow unofficial or official visits until September 1 of the players Junior Year. To go along with this rule, the NCAA has also put in place a new recruiting calendar which will limit the sum of the days of off campus recruiting between a head and assistant coach to 45 days starting August 1, 2018.

The 45-day rule will have several potential impacts for both recruits and assistant coaches. For recruits, it is likely that after a couple (2-3) evaluations, coaches will make offers and ask for speed responses to ensure they are not missing out on other options. I also think you will see far less assistant coaches recruiting, which ultimately hurts their opportunities to learn the art of recruitment.

The new transfer rule

In the past, players were subject to asking their present institution for either permission to contact other schools regarding transfer, or a full release.

Now, starting October 15, players can simply inform their institution of their intensions to leave and then start contacting other schools to find an opportunity. This is a drastic shift in policy, so I decided to poll college coaches to get their reactions.

The poll was conducted anonymously via Survey Monkey. Participation was optional and included 6 questions:

  1. New NCAA Legislation will allow players to transfer without a release starting October 2018. Do you support this rule change?
  2. Do you believe that this rule will have APR implications?
  3. Who do you think will benefit most from this rule?
  4. What are the benefits of allowing students to transfer without a release? What are the potential harms?
  5. New NCAA Legislation will make December a dead period for recruiting off campus. Do you support this legislation?
  6. What implications do you see for this rule?

In all, 62 Division I golf coaches responded, or about 10 percent of all Division I coaches in Men’s and Women’s Golf. The results show that 81.25 percent of DI coaches said that they do NOT support the rule change for transfers.

Also, 90 percent of coaches polled believe that the rule will have APR implications. APR is Academic Progress Rate which holds institutions accountable for the academic progress of their student-athletes through a team-based metric that accounts for the eligibility and retention of each student-athlete for each academic term.

The APR is calculated as follows:

  • Each student-athlete receiving athletically related financial aid earns one point for staying in school and one point for being academically eligible.
  • A team’s total points are divided by points possible and then multiplied by 1,000 to equal the team’s Academic Progress Rate.
  • In addition to a team’s current-year APR, its rolling four-year APR is also used to determine accountability.

Teams must earn a four-year average APR of 930 to compete in championships.

While the APR is intended as an incentive-based approach, it does come with a progression of penalties for teams that under-perform academically over time.

The first penalty level limits teams to 16 hours of practice per week over five days (as opposed to 20 over six days), with the lost four hours to be replaced with academic activities.

A second level adds additional practice and competition reductions, either in the traditional or non-championship season, to the first-level penalties. The third level, where teams could remain until their rate improves, includes a menu of possible penalties, including coaching suspensions, financial aid reductions and restricted NCAA membership.

Clearly coaches are not happy about the move and feel that the rule unfairly benefits both the student athletes and major conference schools, who may have a swell of calls around middle of October as Student athletes play great fall golf and look to transfer. Although coaches are unhappy about the new rule, it is very difficult to predict what direct impact the rule will have on teams; coaches are extremely smart and understand recruiting and development within the frame work of college better than anyone can imagine. As a result, I think coaches will react in many ways which are impossible to predict.

The survey also asked, “new NCAA Legislation will make December a dead period for recruiting off campus. Do you support this legislation?” For this, coaches were more divided with 45 percent in favor of the rule, and 55 percent not.

Although coaches supported the legislation, many (41/62) suggested that it would potentially hurt international recruiting at tournaments like Doral and the Orange Bowl and they had, in the past, used December as a time to recruit.

As we move forward with these changes, here are some potential things that recruits, and their families should consider, including consequences of the rules:

  1. With a limit of 45 days and these transfer rules, it is likely that coaches will be doing significantly more investigation into a player’s personalities and family situation to make sure they know what they are getting.
  2. Coaches may also start skipping over better players in favor of kids they think will be a good fit and are likely to stay
  3. Rosters may get bigger, as coaches are trying to have larger numbers to potentially offset transfers

Unfortunately, we enter a new era of rules at the worst time; we have never had a more competent and deep group of college coaches, the clear majority of whom are tremendous stewards of the game. Hopefully this rule will have insignificant effect on the continued growth of college golf but only time will tell.

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Opinion & Analysis

Is golf actually a team sport?

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Do a little research on the top PGA Tour players, and what you’ll see is that most (if not all of them) employ a team of diverse professionals that support their efforts to perform on the golf course. Take two-time major champion Zach Johnson; he has a team that includes a caddie, a swing instructor, a sports psychologist, a physiotherapist, an agent, a statistician, a spiritual mentor, a financial adviser… and of course his wife.

“I know this seems like a lot, and maybe even too much,” Johnson readily admitted. “But each individual has their place. Each place is different in its role and capacity. In order for me to practice, work out and just play golf, I need these individuals along the way. There is a freedom that comes with having such a great group that allows me to just play.”

My best guess is that Zach Johnson commits hundreds of thousands of dollars each year to this team, and I assume most players on the leading professional tours are making significant investments in their “teams.” There are three questions that jump out at this point. First, is a team necessary? Second, how can anyone compete without one? And third, how to pay for it?

From the club player to the collegiate player to the aspiring/touring professional, everyone can benefit from a team that offers individual instruction, support, guidance, and encouragement. Such a team, however, needs to be credible, timely, beneficial and affordable.

To be affordable, serious golfers should build their team one piece at a time. The obvious first choice is a swing coach. Golf swing coaches charge from $100-$1,500 per hour. The cost explains why players have historically been responsible for their own practice. The next piece, which is a newly developing trend, should be a performance coach who specializes in the supervision of practice, training and tournament preparation. Performance coaching on-site fees range from $200 to $3,000 per day.

So is team support essential for a player to be as good as he/she can be? My research says it is. When a player schedules a practice session, that session is usually based on what the player likes to do or wants to do. “Best Practices” utilized by world-class athletes suggest strongly that great progress in training always occurs when someone other than the player writes, administers and supervises the programs and sessions. The team approach says the player should focus on what needs to be done. Sometimes what the player wants to do and the things needed to be done are the same thing; sometimes they aren’t.

Now for the question of how to pay for it all. Wealthy players, or those with substantial or institutional support, have access to what they need or want… whatever the cost. If you use an on-site coach, teacher or other professional you will be paying for blocks of time. Fees can be hourly, weekly, monthly, yearly or lifetime arrangements based upon several factors. If your coach of choice is not local, you can also incur travel and per diem expenses. The process of paying for someone’s time can really add up. You can review what I charge for various services that require my attendance at edmyersgolf.com.

For those of you who don’t have easy access to on-site expertise or don’t want to incur the expense, I want to offer an approach that business, industry, colleges/universities and entrepreneurs are turning to: “Distance Coaching.” Distance learning is made possible through modern technology. In today’s world, expertise can be delivered using FaceTime, Skype, texting, email and (old fashion) phone calls. Textbooks, videos, specific programs and workbooks can be accessed from anywhere at any time by anyone with a desire to do so… and who knows what’s coming in the future. Through Distance Coaching, individuals can employ professional expertise on an as-needed basis without incurring huge costs or expenses.

The primary team expenses that can be avoided are those associated with face-to-face, on-site visits or experiences. Distance Coaching brings whatever any player needs, wants or desires within financial reach. For example, a player in Australia can walk onto the practice ground and have that day’s practice schedule delivered to a personal device by his/her performance coach. The player then forwards the results of that session back to the coach — let’s say in Memphis, Tennessee. The player is then free to move onto other activities knowing that the performance, training and preparation process is engaged and functioning. In the same vein, that same player in Australia may have moved into learning mode and he/she is now recording the golf swing and is sending it to the swing teacher of choice for analysis and comment.

So what is the cost of Distance Coaching? Teachers, trainers and coaches set their own fees based upon their business plan. Some require membership, partnership or some other form of commitment. For example, I offer free performance coaching with the purchase of one of my books or programs, as do others. Where face-to-face, on-site fees for performance coaching is available for $200 a day, the same expertise from the same coach can cost as little as $50 a month using the distance format, tools and technology. I highly recommend that players responsibly research the options available to them and then build the best team that fits their games, desires and goals. I’m happy to forward a guide of what to look for in a performance coach; just ask for it at edmyersgolf@gmail.com.

Back to Zach Johnson; he recently admitted that his lack of recent success could be traced to his lack of focus and practice discipline. Additional, he concedes that he has been practicing the wrong things. “It goes back to the basics,” he said. “I have to do what I do well. Truth be told, what I’m practicing now is more on my strengths than my weaknesses.”

Zach Johnson has a great team, but as he concedes, he still needs to put in the work.

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Opinion & Analysis

What is “feel” in putting… and how do you get it?

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You’re playing a course for the first time, so you arrive an hour early to warm-up. You make your way toward the practice green and you see a sign at the first tee that reads, “GREEN SPEED TODAY 11.”  That brings up two issues:

  1. How did they arrive at that number?
  2. How is that information valuable to me?

How did they arrive at that number?

They used what’s known as a stimpmeter — a device that’s used to measure the speed of a green. With a stimpmeter, the green’s surface is tested by rolling a ball down the 30-inch ramp that is tilted downward at a 20-degree angle. The number of feet the ball rolls after leaving the ramp is an indication of the green’s speed. The green-speed test is conducted on a flat surface. A total of three balls are rolled in three different directions. The three balls must then finish within eight inches of each other for the test to be valid.

For example, if the ball is rolled down the ramp and were to stop at 8 feet, the green would be running at an “8.” Were the ball to roll down the ramp and stop at 12 feet, the green would be running at a “12.”

Stimpmeter history

The stimpmeter was invented by Edward S. Stimpson, Sr., a Massachusetts State Amateur Champion and former Harvard Golf Team Captain. After attending the 1935 U.S. Open at Oakmont, he saw the need for a universal testing device after watching Gene Sarazen, who was at the top of his game, putt a ball off the green. He was of the opinion that the greens were unreasonably fast, but he had no way to prove it — thus the motivation for creating the invention.

The device is now used by superintendents to make sure all of their greens are rolling close to the same speed. This ensures that golfers are not guessing from one putt to another if a green is fast or slow based on the way it is maintained. The device is also used by tournament officials who want to make sure that green speed is not too severe.

Do Stimp readings matter for my game?

Not very much. That piece of abstract knowledge is of little value until you can translate it into your own personal feel for the speed of the putt. There is a method that will allow you to turn green speed into a legitimate feel, however, and you don’t even need a stimpmeter or a stimp reading to do it. I call it “Setting Your Own Stimpmeter.”

Before we get to how to do it, the first step is to determine if the putting green is the same speed as the greens on the course. The best source of information in this regard are the professionals working in the golf shop. They will be happy to share this information with you. You only need to ask. Assuming that the speed of the putting green is close to the speed of the greens on the course, you are ready to begin setting your own stimpmeter. This is done by inputting data into your neuromuscular system by rolling putts and visually observing the outcome.

Contrary to what most golfers believe, a golfer’s feel for distance is based in the eyes — not in the hands, which only records tactile information. It’s just like basketball. On the court, you look at the distance to the hoop and respond accordingly. While you would feel the ball in your hands, it doesn’t play a role in determining the proper distance to the hoop. Based on what you saw with your eyes, you would access the data that had been previously inputted through shooting practice.

Setting your own Stimpmeter

  1. Start by finding a location on the putting green that is flat and roughly 15 feet away from the fringe.
  2. Using five balls, start rolling putts one at a time toward the fringe. The objective is to roll them just hard enough for them to finish against the edge.
  3. You may be short of the fringe or long, but it is important that you do not judge the outcome— just observe, because the feel for distance is visually based.
  4. You should not try and judge the feel of the putt with your hands or any other part of your body. You can only process information in one sensory system at a time — that should be the eyes.
  5. You should continue to roll balls until you’ve reach the point that most of them are consistently finishing against the fringe. Once you can do that, you have successfully set you stimpmeter.

The key to the entire process is allowing yourself to make a subconscious connection between what your eyes have observed and the associated outcome. You must then trust what you have learned at a sub-conscious level. A conscious attempt to produce a given outcome will short-circuit the system. When it comes to judging speed, you must be prepared to surrender your conscious mind to your sub-conscious mind, which is infinitely wiser and more capable of calculating speed. Want proof? Work through the steps I’ve outlined below. .

  1. After having loaded the data as described in the exercise above, pace off a 25-foot putt.
  2. Using the same five balls, putt to the hole as you would normally using your conscious mind to control the outcome.
  3. Mark the location of the five balls with a tee pushing them down until they are level with the surface of the green.
  4. Allow your eyes to work slowly from the ball to the hole while clearing your conscious mind of any thought.
  5. Using the same five balls, putt to the hole allowing your subconscious mind to control the outcome.
  6. Compare the proximity of the five putts that you just hit to those marked with a tee. What do you observe?

Did you have trouble clearing your mind of any conscious thought? Assuming that your conscious mind intruded at any point, the outcome would be negatively affected. You should then repeat the exercise but this time, emptying your mind of any thought. You will have mastered the technique when you are able to quiet your conscious mind and allow your subconscious to take over.

This technique will improve your proximity to the hole on longer putts. And you know what that means? Fewer three-putts!

Editor’s Note: Rod Lindenberg has authored a book entitled “The Three-Putt Solution”  that is now available through Amazon. 

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