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TaylorMade CEO: We firmly oppose ball rollback, bifurcation

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Last Monday, the USGA and R&A’s annual Distance Report pointed to an increase in distance in professional golf since last year and pledged continued study of the “concerning” trend.

Titleist was the first of the OEMs to respond, citing several issues with the USGA’s research and stating the uptick in distance “is not suddenly indicative of a harmful trend.”

We’ve also heard from Phil Mickelson, Jimmy Walker, and Lucas Glover.

Now, David Abeles, CEO of TaylorMade, has this to say.

“We have meticulously reviewed the USGA and R&A’s 2017 Distance Report and discussed its findings with key stakeholders. Additionally, we have carefully considered the inferred implications that the study may have on the game moving forward. The TaylorMade Golf Company firmly opposes any potential roll back of product performance or bifurcation of the rules in any form as we believe these movements will be detrimental to the game at every level.

“We are optimistic about golf’s future and we believe that the growth initiatives our industry has invested in are beginning to drive participation momentum in our sport. Any separation from the rules or any step backward in performance would be disadvantageous to the growth of the game.

“For millions of golfers of all skill levels, we believe innovation and technology lead to better performance, and better performance brings more joy to the game for all who play it.

“As the discussion around bifurcation and rollback formalizes, we look forward to having a seat at the table to lend our voice. Until then, we will continue to create the best performing products for all golfers.”

What do you think, GolfWRX members?

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GolfWRX Editor-in-Chief

9 Comments

9 Comments

  1. Harry

    Mar 16, 2018 at 2:15 am

    The USGA “could” standardize the ball and decide that all pros in whatever tour would have to play the same ball. Every ball sport does that. MLB uses wooden bats for the same kind of reasons (also to protect the pitchers)- it limits the velocity of the ball off the bats. The players can use whatever wooden bat brand or design, but the same ball for all of them. To have different balls might truly be game changing for that sport. Why not for professional golf?

  2. Greg Platupe

    Mar 14, 2018 at 1:32 pm

    If something doesn’t happen, we will be needing 8000 yard courses to give same challenge as the 6700 course used to . Rounds are getting too long cause the avg Joe can’t play at these new yardages needed to maintain challenge

  3. steve

    Mar 13, 2018 at 5:27 pm

    Here’s the rub…. the tour style balls do not provide the average golfer with more distance or better control. However, duffers will still want to buy the tour type balls in the hopeless hope their game will improve. That’s what TM and others are counting on… scam the gullible recreational golfer with costly golf balls that promise great improvements to their game.

  4. Mat

    Mar 13, 2018 at 4:29 pm

    Don’t bifurcate equipment. If you want to have simplified on-course rules for non-tournament play, great! I’m all in for that. We all kind of do it anyway, and the rules are moving that way. Split or no, whatevs. But absolutely, 100% do not in any way split the equipment rules. It is the one thing that connects us to everyone else. So and so hits it 320? Cool. He’s 40 yards past me. Wow. If you have the conversation “He hits it 280, but he has to use a reduced ball and driver”, that just means that you’re cheating, figuratively, to reach the same results. That’s not fun.

    No one plays basketball with a size smaller just because NBA guys have big hands. High school baseball uses the same baseball, and the same CoR bats (albeit aluminum). If the USGA decided to roll back equipment, that’ll be a small bummer, but fine – just don’t split it.

    • J Zilla

      Mar 13, 2018 at 5:06 pm

      WRT basketball, there are different rules for different levels. Different 3 point lines, different fouls, International basketball had different lines on their courts, women and men use different size balls etc.

      HS baseball typically uses a different ball than the Majors as does college or American Legion.

      NCAA football uses a different ball than the NFL which in turn use a different ball than high school.

      Really what it comes down to is if the pro golf game remains an exciting product and if distance gains tearing apart old courses or distance gains making the product boring, then they should consider making rules to aid in increasing entertainment value. Pro sports are products and so are constantly tweaking their rules at the pro level to maintain or increase their excitement level. So what if they make rules that affect .001% of all golfers? You can still play your current clubs and the latest ball. It’s not like the vast majority of golfers should be playing pro level equipment anyway.

      • Rich Douglas

        Mar 13, 2018 at 11:56 pm

        Yes, but those are all spectator sports for the average fan; they don’t play those games. But they play golf, so using the same equipment (well, equipment conforming to the same standards) and playing by the same rule matters.

  5. tlmck

    Mar 13, 2018 at 12:42 pm

    In defense of bifurcation, that’s sort of already happened. The pros and top amateurs already play a different game from everybody else. On the other side, if you do not maintain a handicap and play in tournaments, you are perfectly free to use non-conforming equipment. The USGA are not law enforcement.

    And, if you want to play the same equipment as the pros, you are free to do that as well.

  6. Joseph Weiner

    Mar 13, 2018 at 12:19 pm

    Good for TM. I’ve been tweeting-texting-commenting wherever I can. LEAVE the BALL Alone! and do not bifurcate this game.

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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