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Talking with Cut Golf, purveyors of the “best damn golf balls” under 20 bucks

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“The best damn golf balls under 20 bucks.” That’s the tagline that accompanies direct-to-consumer upstart Cut Golf’s wares.

What seems at first like an extremely bold claim really isn’t, as co-founder and CEO, Sam Uisprapassorn explains, the company produces the only 4-piece urethane ball that retails for under $20/dozen–in addition to three-piece and two-piece offerings, which technically fall under the “best damn” umbrella.

Thus, in bringing to market a four-piece urethane ball for markedly less than competitors, they are assuredly selling the highest quality and most sophisticated golf ball for under 20 bucks per dozen.

Founded out of Uisprapassorn’s frustration at losing pricey golf balls, Cut Golf is built on the principle that top-quality golf balls don’t have to be expensive.

I spoke with Uisprapassorn and Dennis Chang (co-founder and COO) about the company’s journey, unique value proposition, product offerings, and what’s ahead.

Uisprapassorn and Chang (Photo: JROJAS MEDIA)

BA: So take me back to the beginning. What’s inspired you to get into the golf ball business?

SU: Well. we’re avid golfers, so golf was a passion first. Other manufacturers have done a great job marketing their great products, but I thought there was room to do something different…to take a simpler approach to how we message our product benefits. But we got started right about the time Nike was exiting the golf equipment market. I was very loyal to Nike golf equipment, maybe to a fault, but I had to start looking for another golf ball. I eventually started looking at the folks in the direct-to-consumer space, and I didn’t see a value proposition in their pricing.

I was actually in the process of learning to hit a cut, and I was losing so many golf balls, that I thought, “There’s no point in this, there has to be a more cost efficient way to get the ball to the consumer.” So we started looking around for the right manufacturing partner, we found one, and then our business was born.

BA: Tell me about R&D and getting from concept to reality…

SU: To start with, we looked at multiple manufacturing options. And it was a process of looking at what the product was…understanding how the product would perform on the course and for a variety of different players.

There were a lot of designs we threw out and a lot of factories that didn’t work for us. We developed a ball that performed very well against “the other guys.” We got a baseline of what it was doing on the TrackMan and what it was doing on the course, so it was something we were confident in taking to market.

BA: Can you talk a little at selling your four-piece ball at the $19.99/dozen price point and how you’re able to do that…

Dennis Chang: Sam and I scrubbed the business model of everything we could in getting the ball from Point A to Point B. We don’t do big dollar spend at the PGA Show or pay tour pros. Ultimately the consumer pays for all of that. We manage our overhead efficiently, and we’ve grown a lot faster than expected.

(Photo: JROJAS MEDIA)

BA: Can you talk about demand and what the response has been like?

DC: I think the biggest way we’ve been able to drive sustainable growth without spending more money is awesome customer service and a great product. Word of mouth is obviously big for us. We get a lot of referrals. So we think that means that golfers are looking for a high-quality product at a very good value.

BA: How does your value proposition relate to competitors in the direct-to-consumer space?

SU: You can lump all of the competitors together. We have a four-piece urethane ball for $19.95 per dozen. The closest competitor offers a four-piece ball for $24.95, and I think that’s only with a bulk order of five dozen. With us, you don’t need to do a bulk buy to feel the savings.

BA: OK. Run through the golf ball lineup for us.

SU: We have Cut Blue and Cut Gray, which are both on the premium, urethane ball side. Cut Blue is a 90 compression 4-piece construction performance ball. Cut Grey is the softer compression performance ball with a 3-piece construction. Cut White is a 3-piece ball with a Surlyn cover ($14.95/dozen). 2-piece Cut Red is the lowest-compression ball. You can call it a “distance ball.” We’ve been asked to release some matte colors like you’re seeing in the market right now, so we’re deciding on colors. That’ll be $14.95/dozen with a 3-piece Surlyn cover. We’re leaning toward yellow and orange, and those will be out end of spring.

But we stay away from a lot of the golfballspeak. Look at how golf balls are communicated, everyone has some sort of value proposition. We have a no-nonsense approach: It’s core, mantle, urethane cover. If you want to get into dimple counts, we can get into dimple counts…but we don’t claim our golf ball is more dynamic than anyone else’s or that it’s going to fly farther than anyone else’s.

DC: Because there are so many options right now, golf ball preferences are pretty subjective among consumers. And one of the reason we’ve had such great adoption rates is we push for trial sleeves with our sample packs. So at a very low barrier to entry, without making a $20 or $40 investment, you can try our product.

(Photo: JROJAS MEDIA)

BA: Cool. Anything in the immediate future you’d like the readership to know about?

SU: We have the Cut Golf Club, which will be a middle-spring to end-of-spring launch. Back when we launched, we thought this would be a subscription service, but I knew that we needed some adoption before we could gain traction with any subscription service. We made that decision early on, but we never lost sight of the idea. So, April-or-May timeframe, folks will be able to set up a subscription/auto-ship to say, “I need golf balls every month,” or “I need them every other month.”

BA: So that’ll all be based on customer preference, not on tiers or plans?

SU: Right. We want to make sure we’re still offering top-notch service. We don’t want to be sending a monthly golf ball order to a guy in Fargo, North Dakota, in the middle of winter.

 

Check out Cut Golf on the web at cutgolf.co.

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9 Comments

9 Comments

  1. Charlie

    Mar 14, 2018 at 11:23 am

    These balls are no where near as good as the Kirkland Signature golf balls. The cut 4-piece ball is extremely high spinning. Which is great around the green. These things check up and spin back better than most tour balls, BUT they are also extremely high spinning off the tee. They are good feeling, and they are not terrible, but they are not the “tour ball hack” or whatever you want to call my ever-going search for the best 3 or 4 piece ball for the cheapest $$$.

  2. Dougie Mann

    Mar 10, 2018 at 4:20 pm

    Once you go Cut, you’ll never go back.

  3. Ell

    Mar 10, 2018 at 7:55 am

    Sure beats the come on from Kickx-z. They’ll let you try them for 3 months at $9.95/dozen. After that if you don’t return them, you have to come up with the difference to make up for the $59.95 they really cost.

  4. Charlie

    Mar 9, 2018 at 4:39 pm

    Wonder how the CUT ball compares to the COSTCO Kirkland urethane ball that’s $39 for 2 dozen. But the Kirkland is only available in white, I think.

  5. peter collins

    Mar 9, 2018 at 3:02 pm

    Great you can’t buy them in the UK

  6. That 1 Guy

    Mar 9, 2018 at 10:16 am

    The price is way too high, you need to Cut it!

  7. Rich

    Mar 8, 2018 at 8:02 pm

    Interesting , it’s worth a try at 20 bucks !!!!

  8. Gaspard

    Mar 8, 2018 at 1:28 pm

    Hmmmm… I think I will start a golf ball company and I will call it “Draw Golf” with three models… Red, White and Blue… and each will have different compressions and dimple counts.
    And I will promise improved performance after you optimize the ball model to your golf swing.

    • Jon

      Mar 9, 2018 at 11:05 am

      All the while making golf great again. I’m in.

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Apparel Reviews

Adidas introduces Go-To Adapt Jacket (and you can win one in our forum giveaway)

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“Fall temps could be all over the place.” –Weather Channel

Adidas Golf is continually bringing out innovative products that are designed to help you stay comfortable on the golf course. In that spirit, the Go-To Adapt Jacket is designed to be worn when the weather can not make up its mind.

The Go-To Adapt Jacket has a polyester top portion of the chest, shoulders and back which allows for better range of motion and body heat release. The bottom portion is fleece to help keep your core warm during the cooler morning tee times. Available for both men and women, this jacket has telescoping sleeves, allowing for the sleeves to be rolled up without stretching them out. The sleeves also feature an articulated elbow region, allowing for full range of motion.

Christine Cowan, global director of apparel, Adidas Golf says, “Golfers are used to having apparel that works for the two temperature extremes. But there are days when you need to be able to transition, for example, from a cooler morning to a warmer afternoon. That’s why we created the Go-To Adapt Jacket, to be the ideal mid-weight option that provides optimal stretch where you need it as well as enhanced breathability. It’s that reliable and perfect piece that can take you through your day, on course and off.”

Designed with the golf swing in mind, some of the key features include

  • Quarter Zip (men’s)
  • Full Zip (women’s)
  • Internal headphone pockets
  • Front-zip pockets
  • Telescope cuff (women’s features thumbholes)
  • Articulated elbows for freedom of movement
  • Water-resistant fabric combined with fleece-lined shell for all weather protection
  • Droptail hem for extra coverage
  • Women’s jacket features a more feminine cut and design

And an extra bit of good news for WRXers. You can enter via this forum thread for an opportunity to get your hands on this jacket.

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Equipment

Tour Edge launches new Exotics EXS Driver

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Tour Edge has introduced its new Exotics EXS Driver, which, according to the company, is designed for those golfers who seek a quality, high-performing product, but are constrained by budget.

The main feature of the brand-new product from Tour Edge is its Flight Tuning System (FTS). FTS allows adjustable sole weights to alternate between two different settings. Here’s a rundown of the two settings and what they are designed to provide:

  • FTS1: Nine-gram weight in the heel, three-gram weight in the rear for lower spin, slice reducing shape and a medium launch.
  • FTS2: Three-gram weight in the heel and a nine-gram weight in the rear for medium spin, neutral shape and a higher launch.

The New Exotics EXS Driver will also feature RollFace Technology and a new and improved SlipStream Sole. The RollFace technology incorporates modified bulge and roll on the toe, which is designed to promote straighter shots on balls hit off the toe. According to Tour Edge, the technology, combined with the enhanced sweet spot, makes this the most forgiving driver face ever produced by the company. Along with this, the new wider speed channels on the SlipStream sole are intended to improve club head speed.

Tour Edge President and Master Club Designer David Glod, explained why he believes the New Exotics EXS Driver will have a more significant impact on the market than any other Tour Edge driver before it.

“The EXS driver is absolutely loaded with technology. This is the most technology we’ve ever been able to fit into a design, and each one works in concert with one another to provide the best performing driver possible.”

“The shapes are beautiful, and we utilized only the finest in materials and components. I believe that at the aggressive price point that we are offering, the EXS driver will have its highest impact on the driver market over any other previous Exotics release.”

The New Exotics EXS Driver from Tour Edge will be available to purchase from Nov. 1, 2018, and will cost $299.

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Equipment

Spotted: A new Odyssey “Stroke Lab Three” prototype putter

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Correction: This story originally reported this putter was in Patrick Reed’s bag. After further investigation, it was not.

Spotted at the 2018 Tour Championship at East Lake was an Odyssey Stroke Lab Three prototype putter. The putter appears to have a milled head and Odyssey’s familiar White Hot Microhinge face insert.

Stroke Lab may be a familiar name for some who know the Stroke Lab putters from around 2017. Mostly only available in the Japan Domestic Market (JDM), the Stroke Lab putters weighed heavier in the head — about 15 grams — and lighter in the shaft (about 29 grams), according to descriptions from True Spec Golf.

Is this a sign of things to come from Odyssey, or just a one-off? It would seem given the familiar name that it’s more the former than the latter, but only time will tell. What do you think about the Stroke Lab Three putter? Do you think it will be available in America at some point?

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