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Bag Chatter: An Interview With 36 Golf Co.

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. This interview is with Jay Vogler of 36 Golf Co (Pictured above caddying for business partner Chevy Mayne).

Talk to me about 36 Golf Co. What are you guys all about?

We’re all about getting people out to the course, having fun and not taking golf too seriously. We’re trying to create a brand for people who love the game, but aren’t necessarily trying to turn pro. The whole idea started when I was walking through a hockey shop and saw all these hockey lifestyle brands and I was like, “Why doesn’t this exist in golf?” We’re mainly targeting the 18-35 crowd; folks that kind of have a laid-back approach. We think it doesn’t matter if you wear cargo shorts and a T-shirt as long as you’re respecting the game and taking care of the course. It’s more important to replace your divots, repair your ball marks and keep up with the pace of play than it is to wear a collared shirt.

There are a lot of people launching brands in the soft goods world these days (clothing, towels, head covers, etc.). As a result, that world can be a little crowded. What makes 36 Golf Co. different from everyone else out there?

Our corner of the market, if you will, is trying to create a community of people who see the game the same way we do. We want to see the game grow, especially among the millennial age group. We think participation is lacking in that demographic, and we want to play a part in making the game a little more accessible for them. We want people to connect over our attitude toward golf. If you see a guy walking down the street wearing a 36 hat, we want you to think he’s approachable and he’s down to hang out and talk about golf and life without being pretentious. We’re out there to lower some of the barriers to entering the game.

Since I know you’re all about growing the game, what do you think it needs? What do you think is the biggest “problem” with golf that’s keeping people away from playing it or trying it?

I think perception is probably the biggest thing honestly. I picked up the game five years ago when I was 22 and I came from skateboarding and snowboarding. When I got into the game, a lot of people make a weird face and were like, “You play golf?!” It’s totally a perception thing, but once you get past that, it’s just such a fun game. From the first time I flushed a 7-iron at a driving range, I was hooked, but a lot of people don’t even get that far. We’re just trying to lower the barriers to the game and put a community out there.

36 Golf Co. “The Looper” Meshback Hat

If you could change one thing about the game of golf, what would you change? It doesn’t have to be something in the USGA rule book necessarily.

Obviously, I would get rid of dress codes. That’s my big bugaboo with the game. If I was just going about my daily life, I wouldn’t be wearing pants and a collared shirt and I think a lot of people would be in that same boat. If we let people come as they are, I bet participation would go way up. Appearance, respectfully, only matters so much. You can wear a collared shirt and still be a jerk and not repair your ball marks.

When you got the idea to start this company, how did you actually go about making that happen? Did you just google shirt suppliers or something? What was that process like?

Yeah, I pretty much spent the first month on Google looking for suppliers. I have a design background, so we did the design and the website ourselves, so that was good. Finding the right suppliers who were willing to work with us and had quality stuff was difficult.

What’s the biggest road block you’ve experienced with 36 Golf Co.? Launching it, marketing it, logistics, billing, whatever…

Starting a business in general was just…so much to take in. It’s overwhelming. Accounting, problems with suppliers… but if you don’t just start it then you’ll never know. I know it’s a cliché, but you gotta start somewhere. It’s not that any one thing was so difficult. It was just the amount of things that come your way.

36 Golf Co “The Sniper” Snap Back Hat and “Fleck” T Shirt

What are you most optimistic about with 36 Golf Co? What’s got you excited these days?

We just went to a show this past weekend in Toronto, and we just met a lot of people who really seemed to get what we were about and were excited to be a part of it themselves. That’s what gets you excited; when people really understand your vibe and want to be a part of that community and rep your brand for no other reason than it resonates with them. That’s what it’s all about.

Let’s play a game. Imagine golf was like baseball and you got to pick a “walk-up song” when you got to the first tee. What song are you going with?

Haha. I’ve been listening to a lot of Jurassic 5 lately, so we’ll go with “What’s Golden.” I feel like that’d be a pretty good hype song.

If you could only play one course for the rest of your life, which one would it be? It has to be a course you have played before or have access to, though. Don’t just say Augusta.

There’s a little course called Bathurst Glen just north of Toronto. I used to work there, but it kicks my butt every time I go. It’s a friendly spot, which I enjoy. I struggle playing really nice golf courses. They kind of stress me out.

Chevy Mayne of 36 Golf Co. in the “OG” T Shirt and “Frost Delay” Snapback Hat

It’s kind of old news, but I’ll ask the following since it’s right up your alley. What was your take on the LPGA dress code announcement last year?

Oh man. I was like, “What the hell are you thinking?” You know, when they said that I was showing it to my girlfriend who’s a non-golfer and she was like, “I don’t understand what the problem is.” It’s not like they’re wearing thongs or something. Obviously, I think that golf needs to be tailored to welcome people into the game, and I think that sent the wrong message.

Lastly, what do you guys have in the works? Let us know what’s coming from 36 Golf Co.

We have limited resourced with just two people, but we have tons of plans. Our main products right now are our hats, which are mainly modern styles. You know, snapbacks and flat brims. We also have T-shirts and quarter zips available. All of that is on our website at www.36golfco.com. We will be getting some golf shirts in soon, which we are calling our “collared T-shirt” this spring, so that’s going to be the most exciting launch for us in the near future. Follow us on Instagram @thirty6ix_golf_co and on twitter @Thirty6ix_golf to keep up with our brand and join our community.

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Peter Schmitt is an avid golfer trying to get better every day, the definition of which changes relatively frequently. He believes that first and foremost, golf should be an enjoyable experience. Always. Peter is a former Marine and a full-time mechanical engineer (outside of the golf industry). He lives in Lexington, KY with his wife and two young kids. "What other people may find in poetry or art museums, I find in the flight of a good drive." -Arnold Palmer

5 Comments

5 Comments

  1. John B

    Mar 18, 2018 at 6:55 pm

    If all they are selling are these basic golf products, which I can get at any number or places, from several different brands, which are the exact same thing and probably at a cheaper price, why buy this stuff? So someone can come up to me on the street and say ‘hey you’re a 36 guy too, awesome.’

  2. Cam

    Mar 18, 2018 at 6:50 pm

    How exactly do they plan on bringing millennials into the game? By making shirts and hats? Their designs don’t look like anything special. I don’t mind T shirts and Muni courses, but it will never catch on at a mid range to fancy course. Too many people think they can just put a logo on a hat and shirt and call themselves a brand. It takes a ton of money and access to people who get a lot of media coverage. Think Beats headphones.

  3. Tony

    Mar 18, 2018 at 3:35 pm

    The quarter zips and sweater look really nice, but T-shirts on a course is not going to happen except on courses that need all the traffic they can get. Nothing personal, but it T-shirts really are not going to be welcomed to wear. I know plenty of young people that live at Top Golf, but have no desire to take up golf in the traditional sense.

  4. Simms

    Mar 18, 2018 at 12:38 pm

    And one wonders why so many public golf courses are going away…

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