It seems that lately I’ve had a run of golfers attending my two-day Signature School with similar stories.
“Bobby, I have too many swing thoughts! I don’t know what I should think about when I swing.” Nearly without exception, these golfers tell me that their increased frustration had led to a deterioration of their game. It’s really a shame, because many of these frustrated golfers were at one time low, single-digit handicap players that had fallen to bogey-level golf.
In these schools, I have the time to start peeling back the onion with each student, and I’m hearing the same story over and over. My first question is always, “How did you find out about us?” Usually, it’s through referral or the result of an internet search for instruction help. My second questions is, “What do you hope to accomplish in our two days together?” They almost always respond, “Bobby, my head is spinning with too many swing thoughts. I don’t know what to do. Your approach to impact makes the most sense I’ve seen. That’s why I’m here.”
Statistics indicate that 4 million golfers quit the game in the United States every year. And if you polled each of these 4 million golfers, you’d find confusion to be the common denominator in their decision to quit.
I googled “golf instruction” and received more than 33 million results. Then I went to “YouTube” and typed in “Golf Tip.” There were 932,000 results. Scores of golfers get emails everyday suggesting a new thought or idea to improve their game. They watch television and pick up some more advice. They subscribe to golf magazines suggesting all kinds of ideas. Then they go to the range or course and put as much of it into action as their memories and bodies will allow… only to find it just doesn’t work! They’re farther away from playing good golf than they were when they began seeking out these swing fixes.
Many of my students are avid golfers who come to my schools on the brink of quitting the game all together. One student’s story was so sad. He confessed that no one at his club wanted to play with him anymore because his game had declined so sharply. He was considering selling his membership. In tears, he shared with us that all of his friends were members of his club.
Why is there all this confusion around the golf swing? There are two simple reasons.
The first involves the idea that “style-based” teaching is still the most common approach to improving a golfer’s game, and in my opinion, this doesn’t work very well for most golfers. Style-based instruction centers around a certain look. These teachers ask golfers to set up to the ball this way, get in these backswing positions, make this move on the downswing, look like this at the finish… and so on. Meanwhile, the Dustin Johnsons, Jim Furyks, and Bubba Watsons of the golfing world don’t possess golf swings that look anything like the “style” being suggested. When swing tips are given for “style” reasons, they’re arbitrary, a visual preference, and can’t be measured.
The second reason golfers are more confused today than they’ve ever been is the climate of today’s golf instruction world. We live in a new age, the digital age, and golfers are being bombarded by countless forms of media suggesting how to improve their games. These tips have a very wide range of theories and suggestions, most of which are conflicting.
Set up with your weight on the left foot. No, on the right foot. No, in the middle.
Have a short, compact swing. No, get a big shoulder turn for more distance. No, just swing around your body.
Finish high. No, finish low and left.
You get the picture. Without the ability to discern fact from fiction when it comes to all of this information, golfers go to the driving range in search of that secret pill that’s going to make it all work. The truth is that a secret pill that’s “style-based” just doesn’t exist. The best golf teachers know that the “style” of swing really doesn’t matter. The only thing that matters in playing good golf is creating good impact. That’s what Dustin Johnson, Jim Furyk and Bubba Watson all have in common, and that’s why they are all great golfers and great ball-strikers.
Good instructors understand what it is that these great players do to create that good impact, and they have the ability to offer clear remedies that might be built on only one or two simple thoughts. When a golfer is limited to thinking about only one or two key things, their mind is free and so is their swing. It’s not paralysis by analysis that ruins golfers, but rather paralysis by having too many needless and ineffective swing thoughts that ruins golfers.
Good instruction and good swing tips help golfers understand the impact their swing needs to create to be a good ball-striker. When a golfer’s impact isn’t good, a good instructor will help the student understand the specific element of their impact that wasn’t good and provide the appropriate remedy to fix it. Using today’s modern technology helps reveal precisely what was good or bad about a swing’s impact. After the remedy is given, technology will specifically be able to measure and show improvement in the various elements of impact. Game improvement can now be measured and verified by viewing the specific areas where impact is improved. When students see this measured improvement, hope is restored, confidence grows, scores drop and fewer golfers quit the game!
Be aware that it’s fine to read these articles and view these swing tips for their entertainment and educational value, but golfers should only apply the tips when they know they will help them improve a specific element of their impact. Then and only then will their game improve. One thing is for certain in golf, better impact equals better golf. That is where the “hope” of a good golf game is to be found.
On Spec: Saying goodbye to the build shop | Mailbag!
Host Ryan Barath says a final goodbye to his build shop and explains the reason why shop number two is going to be a big upgrade. Also a fan favorite, answering audience question in the club builder’s mailbag.
Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below.
Explaining PXG: The supercar analogy
Every idea has to start somewhere.
Whether it be in a garage, basement, or in a conference room with a blank piece of paper, it’s how the idea is executed that will ultimately determine its success. When you’re Bob Parsons, execution is your specialty. When you have an idea to build some of the most technologically advanced clubs on the planet—you bring in some of the world’s best mad club scientists to help you bring them to life.
Product design is a difficult space, regardless of industry, and certainly in golf. With almost any consumer product you have to work within a lot of different constraints
- Technology: Not every company can afford to innovate to create real breakthroughs
- Materials: Just like with technology, some materials become too expensive to use in the consumer marketplace
- Time: Time is money, especially when you have smart people on board that deserve proper compensation. You need to see a return to justify products and design, and that often leads to forced product cycles.
All of these factors add up to products being designed into price categories. For example: economy car vs. luxury vehicle. No chance an economy car is going to have the horsepower or options of the luxury version because of what the inherent cost to produce is.
Where you don’t see this model is in supercars—they design what they design, use whatever materials and technology they can, then worry about price.
PXG is building supercars!
What started with a phone call and a piece of paper has become one of the golf industry’s most talked-about brands. Designers Mike Nicolette and Brad Schweigert have been given the opportunity to create products as they see fit, and with input from Bob, a self-professed golf club nut, these mad scientists are changing the industry.
Watch the fourth installment of our video series with PXG, The Disruptors, to find out how.
The coveted FedEx Cup Top 30: Why making it to the Tour Championship really matters
This week at the BMW Championship held at Medinah Golf Club in Chicago, the top 70 players left in the FedEx Cup Playoffs are looking to seal their spot in the top 30 and get to East Lake for the Tour Championship.
Not only does getting into the top 30 mean a chance at winning the FedEx Cup and a cool $15 million bonus for winning the event, but heading into the 2020 season, being in the top 30 comes with some big perks. This top 30 threshold allows players the opportunity to build their schedules around the biggest event in golf.
Let’s take a look at what punching a ticket to East Lake really gets you
- An automatic invitation into every major in 2020: The Masters, PGA Championship, US Open, and The Open Championship. For many players qualifying for these events, especially The Masters in a lifelong dream.
- Invitation to all the WGC Events: There are only a few event on tour that get you an automatic paycheck and FedEx Cup points. Being eligible for the WGCs shows that you are a world-class player, and with these events on the schedule, you don’t have to worry about qualifying through world rankings.
- Invitation to all limited field events: This includes the Genesis Invitational (formerly Genesis Open / LA Open), The Arnold Palmer Invitational, The Memorial, and The Players Championship.
If a player was to play every one of the qualified events that would put them at 12 events for the season—to maintain a card for the next year a player has to play in at least 15 events. If you conclude that many of these are also winners and will play in the Tournament of Champions in Hawaii that would put the players at 13 events.
This is why being in the top 30 is such a vital line in the proverbial sand—it gives these top players the ability to pick and choose their schedules for the 2019/2020 season without the stress of worrying about what events they are in. Although not to the same extent, this is also why every cutoff is so crucial for each player, whether it be the PGA Tour top 125, PGA Tour 125-150, or those players that gained their cards through the Korn Ferry Tour. Every dollar and every point earned accumulates towards playing opportunities for the next season!
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