SuperStroke’s new grip, the 2.o, fills the gap between the company’s previous standard and midsize putter grips, the “Slim and Ultra Slim.”
The “Slim” grip, used by Jason Dufner, was the company’s most popular grip on the PGA Tour, measuring 1.3 inches in diameter. The 2012 Ultra Slim was thinner, with a 1-inch diameter. The 2012 lineup also included its “Fatso” grip, which measured 1.67 inches in diameter and is used on tour by Matt Bettencourt.
“A lot of players on tour wanted a grip that was thicker than the Ultra Slim, but not as thick as the Slim, ” according to Jon Luna, director of marketing for SuperStroke. “So we created the 2.0, which measures 1.2 inches in diameter.”
Luna said that the 2012 line had names that were sometimes confusing to consumers, so to correspond with the 2.0 the company renamed the Ultra Slim the “1.0,” the Slim “3.0” and the Fatso “5.0.” A 4.0 grip is also scheduled for 2013, although the product is still in the development stage.
Along with the name changes, the company also changed the texture of the new grips, adding what Luna called “cross traction technology.”
“We received feedback that the grips got a little slippery in humidity or when [a golfers] hands would sweat,” Luna said. “The new texture feels fixes the problem.”
The 1.0, 2.0, 3.0 and 5.0 will be available in the same six colors as the previous line: black, orange, red and lime green (pictured above), as well as in pink and blue.