New SuperStroke 2.0 Putter Grip Spotted on Tour

by   |   November 7, 2012
SuperStroke

SuperStroke’s new grip, the 2.o, fills the gap between the company’s previous standard and midsize putter grips, the “Slim and Ultra Slim.”

The “Slim” grip, used by Jason Dufner, was the company’s most popular grip on the PGA Tour, measuring 1.3 inches in diameter. The 2012 Ultra Slim was thinner, with a 1-inch diameter. The 2012 lineup also included its “Fatso” grip, which measured 1.67 inches in diameter and is used on tour by Matt Bettencourt.

“A lot of players on tour wanted a grip that was thicker than the Ultra Slim, but not as thick as the Slim, ” according to Jon Luna, director of marketing for SuperStroke. “So we created the 2.0, which measures 1.2 inches in diameter.”

Luna said that the 2012 line had names that were sometimes confusing to consumers, so to correspond with the 2.0 the company renamed the Ultra Slim the “1.0,” the Slim “3.0″ and the Fatso “5.0.” A 4.0 grip is also scheduled for 2013, although the product is still in the development stage.

Along with the name changes, the company also changed the texture of the new grips, adding what Luna called “cross traction technology.”

 ”We received feedback that the grips got a little slippery in humidity or when [a golfers] hands would sweat,” Luna said. “The new texture feels fixes the problem.”

The 1.0, 2.0, 3.0 and 5.0 will be available in the same six colors as the previous line: black, orange, red and lime green (pictured above), as well as in pink and blue.

Click here for more discussion in the “Tour/Pre-release equipment” forum. 

Click here for more discussion in the “Tour/Pre-release equipment” forum. 

About

Zak is the Managing Editor of GolfWRX.com.

He's been a part of the company since 2012, when he was hired to develop GolfWRX's front page. Since that time, GolfWRX has become the go-to destination on the web for golf equipment news, tour news, instruction and opinion.

Zak also developed GolfWRX's Featured Writer Program, which supports aspiring writers who want to improve their skills and allows established golf professionals to communicate directly with readers.

He played college golf at the University of Richmond, where he took too many strokes. Good thing he also studied journalism and creative writing.

You can follow Zak on Twitter @ZakKoz, where he's happy to discuss all the cool gear and insider info that's part of his job.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>