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19 Revealing Photos from the 2018 PGA Show

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The PGA Show is a yearly showcase of new golf equipment where thousands of golfers, PGA professionals, industry insiders, media and golf equipment aficionados collect to check it all out.

Of course, GolfWRX was there to take photos of everything. We were also there writing about the new equipment, live Tweeting, filming video, and recording podcasts. It’s a busy week for us here at GolfWRX, but we’re happy to bring you all of the coverage we possibly can, because, like you, we LOVE new equipment.

There was an overwhelming amount of cool stuff, from training aids to the most expensive tech on the market, but in this article I break down 19 of the most interesting product photos (in no particular order) from the 2018 PGA Show. Enjoy!

1) Putt like a pro

Some call it cheating. Others call it information gathering. Either way, this new app from GolfLogix gives you access to green slopes, just like you’d see in the yardage books that PGA Tour caddies use every week.

2) All covered

While best known for his putters, Scotty Cameron has an unreal collection of putter covers — some more rare than others — and many of them were on display at the show. All of these covers in the photo are cool in their own right, but what’s better than the gold money sign on the green putter cover that’s two covers in from the top left? Straight cash, homie.

3) Da Kine-Fit

Areso never disappoints with its customizable, milled putters. The milling on this face is quite wavy — maybe that’s why it’s call “Kine” fit, since “Da Kine” is Hawaiian slang, and the islands are known for their waves.

4) Shhh, the fireman’s comin’

This fire truck-inspired golf cart, which Lil Wayne (aka the Fireman) would certainly roll up in, was just one of the awesome golf carts we spotted at the Garia booth. Usually you want to keep the fire going when your putter gets hot, but nonetheless.

5) Who needs a caddie

S we saw the phone app that shows you the slope of the green, well here’s the Full Swing VirtualGreen that actually shows you the break of the putt while you’re putting on the green. Somehow I think I’d still miss the putt, though.

6) Lynx has blades?

Don’t tell @ClubProGuy.

7) Where’s the CG at?

Exactly where is the center of gravity on your clubs? Well, here’s a CG Locator to point you in the right direction, and show you where the sweet spot actually is on the face.

8) Truvis bubble gumballs

Lucky for show participants who are in need of golf balls, Callaway’s new Chrome Soft Truvis golf balls in this gum balls machine were in fact golf balls and not oversized gum balls. You can still chew up the course with them, though.

9) The highest-spinning bottle opener ever

You can crack open a beer with the Cleveland CBX “Sip Groove” wedge, then get up and down with it. Save par and quench your thirst. Nice.

10) Bad weather, indoors

To show off its rain gear, Zero Restriction created hurricane conditions in this batting cage-like setup. Participants aimed at those white plates on the far right, and it made the loudest sound you’ve ever heard. Certainly an attention-grabber.

11) A club builder’s dream

A digital loft and lie reader, and one of the most stunning club-building machines ever. Somewhere, Ryan Barath is smiling.

12) The man of the people

The PGA Show attracts a small number of PGA Tour pros, most whom show up on the range at Demo Day to hit golf balls or put on a clinic. John Daly, however, just came to hang out with PGA Show goers, sign autographs and talk. Gotta love JD.

13) Bullseye!

At Table Rock, one of the most frequented and talked-about booths at the PGA Show every year, Titleist had a number of gold-plated replicas of winning putters from the past. This Steve Jones Bullseye putter from his 1996 U.S. Open win particularly caught my eye (pun). He won the U.S. Open at Oakland Hills in Bloomfield, Michigan, which is a driver, a 3 wood and wedge (if you bounce the ball off Southfield freeway) from GolfWRX HQ.

14) Chi Chi!

The legendary Chi Chi Rodriguez showed up at Demo Day in support of Vertical golf, who recently released a new fairway wood with vertical grooves.

Give em the sword fight, Chi Chi!

15) Silence of the Tyson Lamb

Nothing but silence from me on the putter-cover combo. Just speechless.

16) Office putting made easy

The PuttOut, along with the special mat, shows how far the ball would have gone past the hole if the hole wasn’t there, so you can work on speed control while putting in the office or at home. Reduce three putts while passing time at work? I’m putting GolfWRX HQ on notice.

17) Bradley’s wooden putters

These impressive, and soft-feeling putters are made from different woods such as maple. Far from the highly-technological putters of today, but these have some tremendous bag power. There’s a Tiger “Wood” joke in here somewhere.

18) A “Filthy” hat

This Sherwood CC hat from Imperial was made specially for pop-star Justin Timberlake, who’s also an avid golfer. For those out of touch with current pop-culture, “Filthy” is the name of one of JT’s new songs. If you don’t like the song or the video, Cry Me a River!

19) Dry in any weather

This new Weatherman umbrella was designed to keep from turning inside-out, even in high winds. It also comes equipped with special pockets and designs made for golfers, and it has a Bluetooth. So if the winds are really high and your umbrella flies away, you can track it with an iPhone app. You just never know where that umbrella will fly off to, especially since it won’t turn inside-out to slow down its speed!

Check out ALL of the photos from the 2018 PGA Show here.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

6 Comments

6 Comments

  1. OB

    Feb 1, 2018 at 5:01 pm

    Gold plating a brass Bullseye putter is a travesty and nothing more than bling.

  2. HDTVMAN

    Jan 31, 2018 at 8:30 pm

    Attended the PGA Show this year for the first time. Demo Day was spectacular, and the actual show at the convention center was fabulous.

  3. Ed

    Jan 31, 2018 at 7:16 pm

    A gold-plated Bullseye looks soooo … chintzy.. blingy.. garish.. foolish !!!
    I have two Bullseye putters, a regular and a rare offset putter… both in brass with a lovely patina that reeks with tradition.

  4. Bob Sarvis

    Jan 31, 2018 at 1:19 pm

    I cannot understand why Titleist doesn’t reintroduce a line of Bullseye putters. I think they would do very well and I’m sure the technology exists to expand the sweet spot.

  5. Ryan Barath

    Jan 30, 2018 at 9:42 pm

    You’re Right!
    I certainly smiled at that.

    A machine like that is a club builder dream.

  6. Ed

    Jan 30, 2018 at 7:12 pm

    Toys for boys…..

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): TaylorMade BRNR mini driver head

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade BRNR mini driver head

From the seller: (@lasallen): “For sale is a BRNR mini 11.5 deg head only in brand new condition.  $325 shipped.”

To check out the full listing in our BST forum, head through the link: TaylorMade BRNR mini driver head 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

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As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

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