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Graphite Design makes a bad move closing its doors

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Strategies don’t often change in the middle of a hot streak.

That’s why it came as a shock to the golf industry that Graphite Design International, the company that manufactures Tiger Woods’ driver shaft, has decided to vacate North America, closing its U.S. headquarters in San Diego and laying off all of its employees effective Nov. 30.

Margins for shaft makers have been shrinking in recent years, as OEMs have insisted on lower prices from component makers. But the timing of GDI’s decision is strange, given the success the company has enjoyed in recent years.

The company was founded in Japan in 1989, where it has dominated marketshare for more than a decade. But since Woods first began using the company’s Tour AD DI 6X shaft in his driver in 2010, the GDI products have seen a spike in usage on the PGA Tour.

Webb Simpson, Matt Kuchar, Jonas Blixt, Mark Wilson and Johnson Wagner all trusted at least one GDI shaft in route to victory on the PGA Tour in 2012. And Adam Scott, who is No. 6 in the Official Golf World Rankings, plays the company’s shafts in his driver and hybrid.

According to sources who spoke on the condition of anonomity, GDI decided to consolidate operations to its world headquarters of Chichibu, Japan for tax purposes. They said that the company will also remove its shaft representatives from the PGA Tour in 2013 and is in the process of ending its current contracts in North America.

PGA Tour players depend on reps for product information and custom shaft services. How can GDI expect to maintain its presence on the PGA Tour and its affiliated tours in North America without representation? Does the company expect OEM tour reps to provide these services for them?

Chances are they won’t. In the ultra-competitive golf shaft industry, OEMs will work with companies that provide great products and great service. Who is Nike supposed to call for support when Tiger wants a new shaft for an updated driver model … Japan?

GDI will find out what a bad decision this was in the years to come. Graphite Design’s recent success can be directly attributed to the usage of its products by Woods and other top golfers. The company’s decision to leave North America jeopardizes PGA Tour usage of GDI products, and also adds communication hurdles between the GDI and major OEMs.

If Graphite Design sticks to their current strategy, “Graphite who?” will become the sentiment in the Americas.

Click here for more discussion in the forums.

This story was a combined effort of the GolfWRX Staff

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24 Comments

24 Comments

  1. Dan

    Aug 6, 2014 at 5:08 pm

    GD shafts are very, very good but, so are Miyazaki, Aldila, Fujikura, etc. Now, if all of these companies jump ship we might need to panic.

  2. Joe Golfer

    Jul 8, 2014 at 11:23 pm

    I think the professional ranks will still have access to plenty of GDI shafts if they want them. It’s not like they have to order them and have them overnighted. They simply keep a fair amount in stock.
    As for the average golfer, they aren’t playing aftermarket shafts to a great extent, since they don’t want to pay $360 or whatever for that shaft after purchasing a driver.
    As for these being stock shafts in OEM drivers? Dream on. Some of these name brand shafts that go into OEM drivers are not even made by the actual company that is branded on the shaft. The name brand company allows some lesser company to make the shaft, then use their name and shaft model, then they stick it into an OEM clubhead, but it is no where near the quality of the real $300 to $400 shaft.
    The only aspect of this that would hurt GDI is if they eliminate their tour reps that tout their shafts to the professionals.
    If they were smart, they’d still keep a couple of tour reps on staff, as that would not be costly, and it would keep their shafts in the public eye. Keep putting those $360 shafts into pro’s bags, give them a very distinctive paint job that the public recognizes, then put cheap crappy $20 versions of that shaft with the same paint job into the OEM clubs that we buy in golf stores.

  3. gocanucksfan123

    Mar 17, 2014 at 3:42 pm

    For all those thinking this will go away on tour, just watch some really good emerging golfer (ex. young Tiger) start playing this shaft, and then watch everyone else start playing it too.

  4. phil

    Feb 24, 2014 at 11:21 am

    It just speaks to more greed and bigger margins for equipment companies….The industry speaks out of both sides of their mouth, on one hand they pay lip service to growing the game and making it more accessible to the masses but on the other hand make it hands down the most expensive recreational sport to participate in. That being said 70 plus rounds a year and a basement full of the latest gear I drink the kool-aid by the liter.

  5. Rixi

    Feb 24, 2014 at 11:12 am

    Well, let’s face it, other nations are emerging while we are submerging. Will Graphite Design lose market share because they left Cal? Doubtful.

    The price of my GD Tour AD 65i’s were included with my new 712 AP1s and well within budget. You can find GD shafts reasonably priced if you hunt.

    I love the reaction and the performance improvement with my Tour AD 65i’s over my former TT steels. I really, hopefully think they will very much remain in the US market, if they can keep up with the stiff competition. Pun intended.

    My $.02.

  6. Ben

    Feb 20, 2014 at 1:17 pm

    The problem with their shafts is that they are super high prices. The golf masses aren’t gonna kick down 300 bucks for a premium shaft when they can get a driver for 400 with a decent shaft.

    • Justin

      Sep 11, 2014 at 12:00 am

      I’ve had my best driver numbers with an 85g Wishon S2S Black shaft… Most people don’t realize that the $300 (heII, even $100+) models aren’t the only “it” models. Quality and decent price can go hand in hand, if a person’s willing to look.

  7. Ken Boucher

    Dec 29, 2012 at 2:29 pm

    I am a GD dealer, I have been informed of all the changes and it looks like it will be a better deal for customers. Cost of a shaft will decrease if anything and I will easily be able to get shafts be it for woods hybreds or irons. As a Miura dealer I can attest to the quaility these tour ad iron shafts are especially matched with Miura irons. Best of the best, so yes they are still going to be available and this was nothing more than a simple business decision

    • Rixi

      Feb 24, 2014 at 11:25 am

      I have to agree with you. These are the best shafts I have ever hit with my brand new 712 AP1s. I am an avid (Ah hem, wagering) recreational golfer. So I need/want the best equipment for the best price. GD shafts are a good choice for any player who wants to do better.

      I absolutely do not see them walking away from the US market.

  8. Mark Burke

    Nov 5, 2012 at 5:24 pm

    The Graphite Design Shafts are so expensive. Last time I broke my driver shaft when I threw a temper tantrum on the course during a tournament on my way to another 86. I reshafted with a stick I found by the homeless shelter. My buddy New York gave me some tape and bam new driver shaft.

    This has been a tip from Mark Burke Golf Bum

    PS I am Still trying to clear my name

    • Rixi

      Feb 24, 2014 at 11:30 am

      How many yards can you get with that new “whip flex” duck tape, El Cheapo driver stick? ;>)

  9. Carl

    Nov 4, 2012 at 5:36 am

    HOW WILL ANYONE GET IOMIC GRIPS IF THEY ARE ALL THE WAY IN JAPAN??? WHAT DO YOU THINK THERE IS SOME TYPE OF MAGICAL MACHINE THAT CAN FLY THEM THRU THE SKY AND INTO THE COUNTRY FOR DOMESTIC USE?!?!?! Oh wait….

    Look, The bottom line is that OEMs will do whatever it takes to get the shafts that tour players want to play, in the players hands and ready to play (and hopefully win).

    —“What are they going to do call JaPaN?”

    Yes. That is exactly what they are going to do. And I am positive that GDI will get the OEMs a truckload of their shafts, ready for play, within a reasonable timeframe (3-5 days).

    Graphite Design shafts are already manufactured in Japan. The only thing that is going to change for the NA consumer is where their shafts are being directly shipped from.

    The day that Graphite Design becomes “Graphite Who?” in the Americas, is the day that this site dies.

  10. Cameron

    Nov 3, 2012 at 1:47 pm

    People are misinformed if they think GDI is leaving because of California tax policy. If GDI is leaving because of tax issues it is due to federal taxes not state taxes.

  11. ACGOLFWRX

    Nov 3, 2012 at 7:30 am

    They have made the right decision! The company will do better outside the U.S.A anyway….

  12. Adam

    Nov 2, 2012 at 10:36 pm

    Smart move. Get out of Cali and away from the massive taxes. No smart company will stay in America. We are taxing ourselves to death. Hate to go overseas. But you have to do what you have to do to survive.

  13. Jay

    Nov 2, 2012 at 9:27 pm

    This might be one of the daftest golf related opeds i’ve ever read. Thanks for the entertainment zak.

  14. timmy

    Nov 2, 2012 at 6:15 pm

    I think its a good business decision

    Also not having a sales rep on site is not going to be a big deal

    Players will have access to the shaft no matter what and if they want to know more about the specifics they can simply send them an email or contact the rep in japan via social media.

    Will this decision diminish the presence of GDI shafts on the tour? Definitely not. Professional sports is all about performance and GDI has proven its quality and performance in such a powerful way people and players will continue to look for their product.

    • Richard

      Nov 4, 2012 at 8:43 am

      I disagree. Just my opinion but I see the future in this one. Only memories of GD shafts in a few years. Little on tour since no reps to peddle them and very little if any on OEM shafts since there will be no presence in North America.

  15. Nuke LaLoosh

    Nov 2, 2012 at 6:14 pm

    It is a result of California tax policy. Why stay in a high tax state/country when you can manufacture elsewhere and import. Simple economics!

  16. EJ

    Nov 2, 2012 at 5:23 pm

    WHO CARES, ROBOTI SAYS STEEL IS BETTER ANYWAY! LOL

  17. Paul Carlson

    Nov 2, 2012 at 2:53 pm

    This post seems a bit hasty to me. I would have appreciated a more thoughtful analysis of their US decision. If the shafts are in demand, the reps will find a way to get them. I agree with JR & John on this one.

    There must be a reason they’ve done this. Could it be they’d rather focus on eastern markets? China? Korea?

    Just my .02

  18. John Muir

    Nov 2, 2012 at 2:19 pm

    Graphite Design shafts will still be available, they’ve granted exclusive aftermarket distributorship to a group led by their current CFO and their current vp of sales.
    John Muir
    clubmaker online

  19. jr

    Nov 2, 2012 at 1:47 pm

    How can you say it’s a bad decision? Have you seen their books? Do you know what their making? Losing? Have you run a worldwide shaft manufacturing company? These companies don’t make decisions by the seat of their pants.

    • sdgfhjkhgjkdfsfg

      Nov 2, 2012 at 6:20 pm

      This article went from informative to an op-ed quicker than a Cameron scam.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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Golf's Perfect Imperfections

Golf’s Perfect Imperfections: Amazing Session with Performance Coach Savannah Meyer-Clement

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In this week’s episode, we spent some time with performance coach Savannah Meyer-Clement who provides many useful insights that you’ll be able to implement on the golf course.

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19th Hole

Vincenzi’s 2024 RBC Heritage betting preview: Patrick Cantlay ready to get back inside winner’s circle

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Just a two-hour drive from Augusta National, the PGA TOUR heads to Harbour Town Golf Links in Hilton Head Island, S.C. Hilton Head Island is a golfer’s paradise and Harbour Town is one of the most beautiful and scenic courses on the PGA TOUR.

Harbour Town Golf Links is a par-71 that measures 7,121 yards and features Bermuda grass greens. A Pete Dye design, the course is heavily tree lined and features small greens and many dog legs, protecting it from “bomb-and-gauge” type golfers.

The field is loaded this week with 69 golfers with no cut. Last year was quite possibly the best field in RBC Heritage history and the event this week is yet another designated event, meaning there is a $20 million prize pool.

Most of the big names on the PGA Tour will be in attendance this week with the exceptions of Hideki Matsuyama and Viktor Hovland. Additionally, Webb Simpson, Shane Lowry, Gary Woodland and Kevin Kisner have been granted sponsors exemptions. 

Past Winners at Harbour Town

  • 2023: Matt Fitzpatrick (-17)
  • 2022: Jordan Spieth (-13)
  • 2021: Stewart Cink (-19)
  • 2020: Webb Simpson (-22)
  • 2019: CT Pan (-12)
  • 2018: Sotoshi Kodaira (-12)
  • 2017: Wesley Bryan (-13)
  • 2016: Branden Grace (-9)
  • 2015: Jim Furyk (-18)

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value).

Key Stats For Harbour Town

Let’s take a look at key metrics for Harbour Town Golf Links to determine which golfers boast top marks in each category over their past 24 rounds.

Strokes Gained: Approach

Strokes Gained: Approach is exceedingly important this week. The greens at Harbour Town are about half the size of PGA TOUR average and feature the second-smallest greens on the tour. Typical of a Pete Dye design, golfers will pay the price for missed greens.

Total SG: Approach Over Past 24 Rounds

  1. Scottie Scheffler (+1.27)
  2. Tom Hoge (+1.27)
  3. Corey Conners (+1.16)
  4. Austin Eckroat (+0.95)
  5. Cameron Young (+0.93)

Good Drive %

The fairways at Harbour Town are tree lined and feature many dog legs. Bombers tend to struggle at the course because it forces layups and doesn’t allow long drivers to overpower it. Accuracy is far more important than power.

Good Drive % Over Past 24 Rounds

  1. Brice Garnett (88.8%)
  2. Shane Lowry (+87.2%)
  3. Akshay Bhatia (+86.0%)
  4. Si Woo Kim (+85.8%)
  5. Sepp Straka (+85.1%)

Strokes Gained: Total at Pete Dye Designs

Pete Dye specialists tend to play very well at Harbour Town. Si Woo Kim, Matt Kuchar, Jim Furyk and Webb Simpson are all Pete Dye specialists who have had great success here. It is likely we see some more specialists near the top of the leaderboard this week.

SG: TOT Pete Dye per round over past 36 rounds:

  1. Xander Schauffele (+2.27)
  2. Scottie Scheffler (+2.24)
  3. Ludvig Aberg (+2.11)
  4. Brian Harman (+1.89)
  5. Sungjae Im (+1.58)

4. Strokes Gained: Short Game (Bermuda)

Strokes Gained: Short Game factors in both around the green and putting. With many green-side bunkers and tricky green complexes, both statistics will be important. Past winners — such as Jim Furyk, Wes Bryan and Webb Simpson — highlight how crucial the short game skill set is around Harbour Town.

SG: SG Over Past 24 Rounds

  1. Jordan Spieth (+1.11)
  2. Taylor Moore (+1.02)
  3. Wyndham Clark (+0.98)
  4. Mackenzie Hughes (+0.86)
  5. Andrew Putnam (+0.83)

5. Greens in Regulation %

The recipe for success at Harbour Town Golf Links is hitting fairways and greens. Missing either will prove to be consequential — golfers must be in total control of the ball to win.

Greens in Regulation % over past 24 rounds:

  1. Brice Garnett (+75.0%)
  2. Scottie Scheffler (+69.9%)
  3. Corey Conners (+69.0%)
  4. Shane Lowry (+68.3%)
  5. Patrick Rodgers (+67.6%)

6. Course History

Harbour Town is a course where players who have strong past results at the course always tend to pop up. 

Course History over past 24 rounds:

  1. Patrick Cantlay (+2.34)
  2. Cam Davis (+2.05)
  3. J.T. Poston (+1.69)
  4. Justin Rose (+1.68)
  5. Tommy Fleetwood (+1.59)

The RBC Heritage Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (24%), Good Drives (20%), SG: SG (14%), SG: Pete Dye (14%), GIR (14%), and Course History (14%)

  1. Shane Lowry
  2. Russell Henley
  3. Scottie Scheffler
  4. Xander Schauffele
  5. Corey Conners 
  6. Wyndham Clark
  7. Christiaan Bezuidenhout
  8. Matt Fitzpatrick
  9. Cameron Young
  10. Ludvig Aberg 

2024 RBC Heritage Picks

Patrick Cantlay +2000 (FanDuel)

With the exception of Scottie Scheffler, the PGA Tour has yet to have any of their star players show peak form during the 2024 season. Last week, Patrick Cantlay, who I believe is a top-5 players on the PGA Tour, took one step closer to regaining the form that’s helped him win eight events on Tour since 2017.

Cantlay limped into the Masters in poor form, but figured it out at Augusta National, finishing in a tie for 20th and ranking 17th for the week in Strokes Gained: Ball Striking. The former FedEx Cup champion will now head to one of his favorite golf courses in Harbour Town, where he’s had immaculate results over the years. In his six trips to the course, he’s only finished worse than 7th one time. The other finishes include three third places (2017, 2019, 2023) and one runner-up finish (2022). In his past 36 rounds at Harbour Town, Cantlay ranks 1st in Strokes Gained: Total per round at the course by a wide margin (+2.36).

Cantlay is winless since the 2022 BMW Championship, which is far too long for a player of his caliber. With signs pointing to the 32-year-old returning to form, a “signature event” at Harbour Town is just what he needs to get back on the winning track.

Tommy Fleetwood +3000 (FanDuel)

I truly believe Tommy Fleetwood will figure out a way to win on American soil in 2024. It’s certainly been a bugaboo for him throughout his career, but he is simply too talented to go another season without winning a PGA Tour event.

At last week’s Masters Tournament, Fleetwood made a Sunday charge and ended up finishing T3 in the event, which was his best ever finish at The Masters. For the week, the Englishman ranked 8th in the field in Strokes Gained: Approach, 10th in Strokes Gained: Ball Striking and 16th in Strokes Gained: Putting.

Harbour Town is a perfect layout for Fleetwood, and he’s had relative success at this Pete Dye design in the past.  In his four trips to the course, he’s finished inside of the top 25 three times, with his best finish, T10, coming in 2022. The course is pretty short and can’t be overpowered, which gives an advantage to more accurate players such as Fleetwood. Tommy ranks 8th in the field in Good Drive % and should be able to plot his way along this golf course.

The win is coming for Tommy lad. I believe there’s a chance this treasure of a golf course may be the perfect one for him to finally break through on Tour.

Cameron Young +3300 (FanDuel)

Cameron Young had a solid Masters Tournament last week, which is exactly what I’m looking for in players who I anticipate playing well this week at the RBC Heritage. He finished in a tie for 9th, but never felt the pressure of contending in the event. For the week, Young ranked 6th in Strokes Gained: Off the Tee and 6th in Strokes Gained: Ball Striking.

Despite being one of the longest players off the tee on the PGA Tour, Young has actually played some really good golf on shorter tracks. He finished T3 at Harbour Town in 2023 and ranks 20th in the field in Good Drive% and 16th in Greens in Regulation in his past 24 rounds. He also has strong finishes at other shorter courses that can take driver out of a players hand such as Copperhead and PGA National.

Young is simply one of the best players on the PGA Tour in 2024, and I strongly believe has what it takes to win a PGA Tour event in the very near future.

Corey Conners +5500 (FanDuel)

Corey Conners has had a disappointing year thus far on the PGA Tour, but absolutely loves Harbour Town.

At last week’s Masters Tournament, the Canadian finished T30 but ranked 20th in the field in Strokes Gained: Approach. In his past 24 rounds, Conners ranks 3rd in the field in Strokes Gained: Approach, 3rd in Greens in Regulation % and 24th in Good Drive %.

In Conners’ last four trips to Harbour Town, his worst finish was T31, last season. He finished T4 in 2021, T12 in 2022 and ranks 8th in Strokes Gained: Total at the course over his past 36 rounds.

Conners hasn’t been contending, but his recent finishes have been encouraging as he has finished in the top-25 in each of his past three starts prior to The Masters, including an impressive T13 at The PLAYERS. His recent improvement in ball striking as well as his suitability for Harbour Town makes Conners a high upside bet this week.

Shane Lowry (+7500) (FanDuel)

When these odds were posted after Lowry was announced in the field, I have to admit I was pretty stunned. Despite not offering much win equity on the PGA Tour over the last handful of years, Shane Lowry is still a top caliber player who has the ability to rise to the top of a signature event.

Lowry struggled to score at The Masters last week, but he actually hit the ball really well. The Irishman ranked 1st for Strokes Gained: Approach on the week and 7th in Strokes Gained: Ball Striking. As usual, it was the putter that let him down, as he ranked 60th in the field in Strokes Gained: Putting.

Harbour Town is most definitely one of Lowry’s favorite courses on the PGA Tour. In his six starts there, he’s finished in the top 10 three times, including third twice. Lowry is sensational at Pete Dye designs and ranks 7th in Strokes Gained: Total in his past 36 rounds on Dye tracks. 

Lowry is perfect for Harbour Town. In his past 24 rounds, he ranks 5th in Strokes Gained: Approach, 2nd in Good Drive% and 5th in Green in Regulation %. If he figures it out on the greens, Shane could have his first win in America since 2015.

Lucas Glover +12000 (FanDuel)

This is one of my weekly “bet the number” plays as I strongly believe the odds are just too long for a player of Glover’s caliber. The odds have been too long on Glover for a few weeks now, but this is the first event that I can get behind the veteran being able to actually contend at. 

Glover is quietly playing good golf and returning to the form he had after the understandable regression after his two massive victories at the end of 2023. He finished T20 at The Masters, which was his best ever finish at Augusta National. For the week, Lucas ranked 18th for Strokes Gained: Approach and 20th in Strokes Gained: Ball Striking.

Over his past 24 rounds, Glover ranks 9th in Strokes Gained: Approach and 13th in Good Drive %. Harbour Town is a short course that the 44-year-old will be able to keep up with the top players on Tour off the tee. He’s played the course more than 20 times, with mixed results. His best finishes at Harbour Town include a T7 in 2008, but recently has a finish of T21 in 2020.

Glover has proven he can contend with the stars of the Tour on any given week, and this number is flat out disrespectful.

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