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Bright or bleak? The future of the European Tour

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By Kees Jan Stel

GolfWRX European Tour Contributor

With Europeans Rory McIlroy, Luke Donald, Lee Westwood, Justin Rose, Ian Poulter, Sergio Garcia, Graham McDowell and Padraig Harrington already playing in America, the top European golfers spent more time on the other side of the Atlantic than on home soil.

The increasing desire to play in America has much to do with the sustained acceptance and success of the PGA Tour’s FedexCup. And who can blame the players? The total purse of around $260 million in prize money on the PGA Tour is almost twice the amount in Europe. Moneywise, it’s a no brainer to cross the Atlantic once equipped with the required exemptions.

The good news for Europe is that more stars in America will help the old continent as well. Playing on the PGA Tour will make them better players and thus increase their chances of landing a major championship, further improving Europe’s record in team events such as the Ryder Cup. But there is an obvious downside. Englishman David Lynn, who came second in this year’s PGA Championship, is one of the European Tour players that has the credentials to give the PGA Tour a shot, but he is not intent to do so yet.

“It’s not good for the Tour if guys all keep playing in America all the time,” Lynn said. “If guys just have that attitude, like ‘I’ve got the right to go and play over there, it seriously doesn’t do a lot of good for the European Tour in the future. It is a vicious circle where America keeps getting stronger and Europe keeps getting weaker.”

Complaining never solves problems. So instead of staring at the success of the PGA Tour, the leaders of the European Tour recognized the flaws and decided to up the specs on their own tour. And it seems they are heading in the right direction, since there will be a substantial revamp of the European Tour’s calendar in 2013.

With the economic climate in Europe still heavily under par (the European Tour lost six tournaments in one year due to lack of funding), it is clear that the growth of the European Tour will come from outside of Europe. There are 46 events on the European Tour, 24 of which are played outside the continent and eight of which that are played in Asia.

The recently played Turkish Airlines World Golf Final in Belek will become an official, 78-man stroke play event on the European Tour next year with a purse that will surely be one of the better ones in the season. The Turks are after a bid to stage the Olympics in 2020, and are eager to show the world they can pull off events large events like the World Golf Final.

There is also BMW Masters in Shanghai, China. In 2011, it was an exhibition tournament, but this year it was an official part of the European Tour with an 80-man field and a $7 million purse.

Last but not least there is the inaugural Tournament of Hope that will be held in South Africa in late November of next year. Co-sanctioned by the European Tour and the Sunshine Tour, it is a 10-year signed event with a $9 million purse, which places it even above the four majors and the World Golf Championships in terms of total prize money. With the $7 million WGC-HSBC Champions in China, the $6 million Singapore Open and the $7 million Dubai World Championship already scheduled, all of a sudden the end of the year on the European Tour looks completely different. Rory McIlroy was clear about it:

“I think that’s what the European Tour needs to do, give it some sort of buzz like the PGA Tour has,” he said. “It will mean a very busy end to the season for us, but an exciting one too.”

The 2013 FedExCup Playoffs will mark the official end of the PGA Tour’s 2013 official season. Competition for the 2013-2014 FedExCup will resume three weeks later with the PGA Tour’s Fall Series. Much of the refurbished European Tour season will be not be played during the ultra-rich FedExCup Playoffs, but during the Fall Series, which should give the European Tour’s more lucrative season-ending events a boost.

It will be interesting to see how players deal with the serious amounts of dollars and ranking points that all of a sudden are available. Not only it will give the top players interesting options, it also leaves a mouthwatering prospect for golf fans who have gotten used to a fading end to the season once the Wannamaker Trophy was presented.

Currently, European Tour rules state that its members must play at least 13 events in a calendar year (up from 11 last year). But it significantly helped make itself more attractive to top international talent by doing what the PGA Tour has done for years, making participation in the Ryder Cup and Presidents Cup counts towards membership (the Seve Trophy, a biennial golf tournament between teams of professional male golfers representing Great Britain & Ireland and Continental Europe, will also count toward membership). Since the four major championships and all the WGCs already count toward membership on both tours, the strain of joining the European Tour will be much less for players.

Rory McIlroy said in Turkey that playing both Tours was clearly on his mind, in particular since he has never won the Harry Vardon Trophy*, which is given to the Order of Merit winner (leading money winner) on the European Tour. Not that playing on both the European and the PGA Tour is easy — it requires serious travelling and intelligent planning. On the other hand, Luke Donald successfully showed last year it can be done and Rory McIlroy is close to pulling it off this year. Tiger Woods also said in Turkey that he is contemplating membership of the European Tour. This year, including the Ryder Cup, Woods fell only four events short of the 13-tournament minimum (4 majors, 3 WGCs, and the European Tour’s Abu Dhabi Championship).

Will the exile of Europe’s best players hurt the European Tour? Not necessarily, as long as they decide to play on the European Tour as well. That would indicate that they will not play on European soil as often, since the restructuring of the European Tour’s end of the season will mainly take place in Asia and Africa. That may lead to Rory McIlroy not playing in his own Irish Open and Lee Westwood and Luke Donald not playing the BMW PGA Championship (Wentworth). But if it means that in the bargain players such as Tiger Woods become members of the European Tour and Europe remains as dominant as it is in Ryder Cup, no European will complain.

*The Harry Vardon Trophy should not be confused with the Vardon Trophy, which is awarded by the PGA of America to the player with the lowest scoring average on the PGA Tour.

Click here for more discussion in the “Tour Talk” forum.

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2 Comments

2 Comments

  1. Pingback: GolfWRX.com – Bright or bleak? The future of the European Tour | Golf Products Reviews

  2. Dave Sefton

    Nov 2, 2012 at 12:51 pm

    Another issue is the movement of tournaments away from the heartlands of golf support. Too many tournaments are being played in oil rich, fan -less desert wastelands. Only one PGA tournament is played in England each year (with The Open every other year). Fans and future players are being lost in this country, club memberships are down. George O’Grady is causing the demise of European golf. Only 3 players got on the ‘plane back to Europe after the Ryder Cup, this is a pattern which will continue and soon the Ryder Cup will also be staying on the US side of the Atlantic.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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